Thu.Mar 14, 2019

Pi Day and How to Make Your Digital Metrics Tasty

Biznology

Well, it’s March 14, again. 3.14. Y’know, Pi Day. The day when we all take a moment to celebrate that mystical number 3.14159265359 … give or take a few thousand decimal places. At my age, I’ve had to cut back and now only celebrate out to five or six decimal places. But, hey, you do you.

How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Guest post by Bibi Lauri Raven. Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes.

Spam 244

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use.

Survey 238

More Trending

Expert Insight: Millennials Show More Eagerness to Connect with Businesses, But Why? [Interview]

KoMarketing Associates

Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising.

Spring Cleaning for Email Marketers: Inbox Edition

Modern Marketing

The dreary months of winter are waning, and spring cleaning should be on the horizon for every email marketer. The volume bloat that typically accompanies holiday mailing season has settled, and the effectiveness of those campaigns has been evaluated.

Email 246

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

B2B 117

How to Be the Content in the Enviable Google Answer Box

Content Marketing Institute

Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box.

Google 107

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

B2B 112

How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries

ClearVoice

A boilerplate sums up the compelling story for a brand in a clear, standby description that can be easily included in corporate communications.

Six Reasons No One Converts on Your B2B Search Ads

Golden Spiral

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. search ads are an affordable way to get in font of the right buyer at the right time. PPC ads are a budget-friendly medium that deliver qualified leads and measurable data.

?Use These 10 Chrome Extensions To You Manage Social Media Like a Boss

DrumUp

Whether you’re a social media marketer or a small business owner responsible for your own posts, your days are likely packed to the brim. It’s paramount to your productivity that you work smarter instead of harder.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Fight Off Negative SEO with Quality Content (and More)

Scoop.it

For better or worse, content marketing and SEO are inextricably linked. If you’re going to operate in content marketing, you have to grasp its relationship to SEO and how the former affects the latter (and vice versa).

SEO 94

SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix

Content4Demand

Nothing makes us happier than clients who achieve wild success with their marketing campaigns. SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience.

The Visual Anatomy Of An Effective Blog Post (Research and Statistics)

Bannersnack

Blog images are an important part of your blogging process. This study, conducted together with Orbit Media on more than 300 bloggers and content writers, covers one of the most important channels in content marketing, the blog. We are going to find out – through a series of questions and answers. Well, let’s move on […]. News & Updates

6 Characteristics of an All-Star Sales Manager

Hatchbuck

If you have someone on your team who’s put forth the effort to master sales management, buckle up: your sales figures are likely to skyrocket soon. If you don’t, no worries. We’ll help you identify the must-have qualities in a leading sales manager. But before we do, it’s important we point out that sales management is a much larger responsibility than many people think.

Sales 85

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Just Asking For a Friend: Decision Science

AcuityAds

We’re kicking off a new series called “Just Asking For a Friend” to break down some tricky digital advertising terms that you might not feel comfortable discussing in the break room or important meetings. Don’t fret!

How Content Drives Brand-Trust

inPowered

According to the Content Marketing Institute, on average, it takes six to eight online content touches from a brand for a consumer to become a customer. Some industries can take up to 18, according to Google. There’s a dozen or so micro-reasons we can likely come up with but what it boils down to is one word – trust. Each time a consumer is exposed to a brand’s content (owned, earned or paid) that person becomes more familiar with the brand.

Trust 81

How to Set & Achieve Marketing Objectives in 2019

Hubspot

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time.

The Future of Advertising – TV Space without TV Price

Leading Results Rambings

The world of advertising on screens has changed immensely – and will only continue to change. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9

Price 79

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Magento Security Patches: Why They are Critical To Your Business

ATAK Interactive

For many e-commerce businesses, the Magento platform is the backbone of their e-commerce business. Magento is one of the most progressive and innovative open platforms available to e-commerce businesses. Unfortunately, due to its popularity, this also means that it is a prime target for hackers.

Personalize Your Campaigns for Improved Performance [Product Update]

Atomic Reach

"80% of consumers are more likely to do business with a company that offers personalized experiences." Epsilon). Would you use the same format for a listicle as you would an FAQ? How about a direct response email as you would a weekly newsletter? What about a search ad versus some landing page copy?

6 Instagress Alternatives (That Won’t Shut Down Anytime Soon)

Hubspot

With one billion monthly active users, Instagram is undoubtedly one of the most popular social media platforms today. But the sheer volume of users can make the tool feel intimidating -- how is your business supposed to stand out?

How to Beat Writer’s Block (And Increase Productivity)

Schubert B2B

If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!