Thu.Mar 14, 2019

Pi Day and How to Make Your Digital Metrics Tasty

Biznology

Well, it’s March 14, again. 3.14. Y’know, Pi Day. The day when we all take a moment to celebrate that mystical number 3.14159265359 … give or take a few thousand decimal places. At my age, I’ve had to cut back and now only celebrate out to five or six decimal places. But, hey, you do you.

How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation.

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use.

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Guest post by Bibi Lauri Raven. Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

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These Tips Will Help You Make Your Next Trade Show A Success

Act-On

Trade shows can help you generate excitement around your brand and capture leads. Set yourself up for success before, during, and after your next event. Email Events

Spring Cleaning for Email Marketers: Inbox Edition

Modern Marketing

The dreary months of winter are waning, and spring cleaning should be on the horizon for every email marketer. The volume bloat that typically accompanies holiday mailing season has settled, and the effectiveness of those campaigns has been evaluated.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries

ClearVoice

A boilerplate sums up the compelling story for a brand in a clear, standby description that can be easily included in corporate communications.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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How to Be the Content in the Enviable Google Answer Box

Content Marketing Institute

Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box.

Just Asking For a Friend: Decision Science

AcuityAds

We’re kicking off a new series called “Just Asking For a Friend” to break down some tricky digital advertising terms that you might not feel comfortable discussing in the break room or important meetings. Don’t fret!

Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Unbounce

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median. If you’re reading this, chances are that you’re stuck somewhere in the depressingly-low single digits. Most are.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

The Visual Anatomy Of An Effective Blog Post (Research and Statistics)

Bannersnack

Blog images are an important part of your blogging process. This study, conducted together with Orbit Media on more than 300 bloggers and content writers, covers one of the most important channels in content marketing, the blog. We are going to find out – through a series of questions and answers. Well, let’s move on […]. News & Updates

Magento Security Patches: Why They are Critical To Your Business

ATAK Interactive

For many e-commerce businesses, the Magento platform is the backbone of their e-commerce business. Magento is one of the most progressive and innovative open platforms available to e-commerce businesses. Unfortunately, due to its popularity, this also means that it is a prime target for hackers.

?Use These 10 Chrome Extensions To You Manage Social Media Like a Boss

DrumUp

Whether you’re a social media marketer or a small business owner responsible for your own posts, your days are likely packed to the brim. It’s paramount to your productivity that you work smarter instead of harder.

How to Beat Writer’s Block (And Increase Productivity)

Schubert B2B

If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Fight Off Negative SEO with Quality Content (and More)

Scoop.it

For better or worse, content marketing and SEO are inextricably linked. If you’re going to operate in content marketing, you have to grasp its relationship to SEO and how the former affects the latter (and vice versa).

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Personalize Your Campaigns for Improved Performance [Product Update]

Atomic Reach

"80% of consumers are more likely to do business with a company that offers personalized experiences." Epsilon). Would you use the same format for a listicle as you would an FAQ? How about a direct response email as you would a weekly newsletter? What about a search ad versus some landing page copy?

How to Set & Achieve Marketing Objectives in 2019

Hubspot

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time.

Moving to the Next Level of Content Operations Maturity

Kapost

I had to laugh when I thought about it. I’ve been actively involved in content marketing for 20 years. Seems like I just started. There’s something new to learn every. The post Moving to the Next Level of Content Operations Maturity appeared first on Kapost Blog.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Six Reasons No One Converts on Your B2B Search Ads

Golden Spiral

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. search ads are an affordable way to get in font of the right buyer at the right time. PPC ads are a budget-friendly medium that deliver qualified leads and measurable data.

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SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix

Content4Demand

Nothing makes us happier than clients who achieve wild success with their marketing campaigns. SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience.

Hear it From Our Clients

eDataSource

At eDataSource, we love our clients. Our relationship starts with a smooth on-boarding and integration, a journey through which we are constantly in contact. We work with each and every client to make sure they get the most out of our products, listening to their specific needs.

6 Characteristics of an All-Star Sales Manager

Hatchbuck

If you have someone on your team who’s put forth the effort to master sales management, buckle up: your sales figures are likely to skyrocket soon. If you don’t, no worries. We’ll help you identify the must-have qualities in a leading sales manager. But before we do, it’s important we point out that sales management is a much larger responsibility than many people think.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Five top tips (and more) to make your marketing automation awesome

Really B2B

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

How To Drive More Revenue With Better Sales Enablement Content

MarketMuse

Many years ago, I worked for a content marketing SaaS platform that was then quite small, and the content creation team was pretty new.

Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

Content Standard

Pressing that big red live button is nerve-wracking, right? You’ve decided to test the waters with livestreaming and you’re ready to go, but you have no clue if it’ll go smoothly—or that it’ll actually pay off.