Thu.Mar 14, 2019

Pi Day and How to Make Your Digital Metrics Tasty

Biznology

Well, it’s March 14, again. 3.14. Y’know, Pi Day. The day when we all take a moment to celebrate that mystical number 3.14159265359 … give or take a few thousand decimal places. At my age, I’ve had to cut back and now only celebrate out to five or six decimal places. But, hey, you do you.

How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation.

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Guest post by Bibi Lauri Raven. Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes.

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More Trending

Expert Insight: Millennials Show More Eagerness to Connect with Businesses, But Why? [Interview]

KoMarketing Associates

Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising.

Spring Cleaning for Email Marketers: Inbox Edition

Modern Marketing

The dreary months of winter are waning, and spring cleaning should be on the horizon for every email marketer. The volume bloat that typically accompanies holiday mailing season has settled, and the effectiveness of those campaigns has been evaluated.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Account based marketing

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Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

Content Standard

Pressing that big red live button is nerve-wracking, right? You’ve decided to test the waters with livestreaming and you’re ready to go, but you have no clue if it’ll go smoothly—or that it’ll actually pay off.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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The Visual Anatomy Of An Effective Blog Post (Research and Statistics)

Bannersnack

Blog images are an important part of your blogging process. This study, conducted together with Orbit Media on more than 300 bloggers and content writers, covers one of the most important channels in content marketing, the blog. We are going to find out – through a series of questions and answers. Well, let’s move on […]. News & Updates

How to Be the Content in the Enviable Google Answer Box

Content Marketing Institute

Voice searchers hear only one answer. Visual searchers are inclined to take the first answer. How can your content get that premium placement? Follow these six steps to increase the likelihood you’ll be featured in Google’s answer box.

How to Write Great Boilerplate: 5 Dos, 5 Don’ts, 5 Examples From Different Industries

ClearVoice

A boilerplate sums up the compelling story for a brand in a clear, standby description that can be easily included in corporate communications.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

SOC Telemed Case Study: Building a Fan Base with a Total Marketing Remix

Content4Demand

Nothing makes us happier than clients who achieve wild success with their marketing campaigns. SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience.

Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Unbounce

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two to five times the median. If you’re reading this, chances are that you’re stuck somewhere in the depressingly-low single digits. Most are.

Personalize Your Campaigns for Improved Performance [Product Update]

Atomic Reach

"80% of consumers are more likely to do business with a company that offers personalized experiences." Epsilon). Would you use the same format for a listicle as you would an FAQ? How about a direct response email as you would a weekly newsletter? What about a search ad versus some landing page copy?

How to Beat Writer’s Block (And Increase Productivity)

Schubert B2B

If you’re like most B2B content marketers, you’ve come up against writer’s block at some point in your life. Writer’s block can be incredibly frustrating, especially if you’re facing a tight deadline. Believe me; I’ve been there.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How To Drive More Revenue With Better Sales Enablement Content

MarketMuse

Many years ago, I worked for a content marketing SaaS platform that was then quite small, and the content creation team was pretty new.

How to Set & Achieve Marketing Objectives in 2019

Hubspot

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time.

How Content Drives Brand-Trust

inPowered

According to the Content Marketing Institute, on average, it takes six to eight online content touches from a brand for a consumer to become a customer. Some industries can take up to 18, according to Google. There’s a dozen or so micro-reasons we can likely come up with but what it boils down to is one word – trust. Each time a consumer is exposed to a brand’s content (owned, earned or paid) that person becomes more familiar with the brand.

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Five top tips (and more) to make your marketing automation awesome

Really B2B

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Six Reasons No One Converts on Your B2B Search Ads

Golden Spiral

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. search ads are an affordable way to get in font of the right buyer at the right time. PPC ads are a budget-friendly medium that deliver qualified leads and measurable data.

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Moving to the Next Level of Content Operations Maturity

Kapost

I had to laugh when I thought about it. I’ve been actively involved in content marketing for 20 years. Seems like I just started. There’s something new to learn every. The post Moving to the Next Level of Content Operations Maturity appeared first on Kapost Blog.

Hear it From Our Clients

eDataSource

At eDataSource, we love our clients. Our relationship starts with a smooth on-boarding and integration, a journey through which we are constantly in contact. We work with each and every client to make sure they get the most out of our products, listening to their specific needs.

?Use These 10 Chrome Extensions To You Manage Social Media Like a Boss

DrumUp

Whether you’re a social media marketer or a small business owner responsible for your own posts, your days are likely packed to the brim. It’s paramount to your productivity that you work smarter instead of harder.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Best Practices for Adding Medium to Your Blog Strategy

SmartBug Media

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging.

How to Fight Off Negative SEO with Quality Content (and More)

Scoop.it

For better or worse, content marketing and SEO are inextricably linked. If you’re going to operate in content marketing, you have to grasp its relationship to SEO and how the former affects the latter (and vice versa).

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How to Generate SaaS Gains With the Best ABM Practices

Altitude Branding

You probably can’t count the number of times you’ve seen forms of consumer marketing slathered practically everywhere. From something as mainstream as television and print to our individual feeds in social media, and even as you do research on Google, consumer marketing is more memorable.