Launch Marketing
MAY 12, 2021
More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Video Marketing Strategy.
Marketing Insider Group
MAY 12, 2021
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers.
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Tony Zambito
MAY 12, 2021
Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. In 1990, at the end of the Cold War, both President George H.W. Bush and President Mikhail Gorbachev used the term “new world order” to describe the change in the relationship between the two superpowers. Defining a new spirit of cooperation and a new form of leadership in the world.
Biznology
MAY 12, 2021
Last week marked the first Identity Management Day – a team effort from the National Cybersecurity Alliance and the Identity Defined Security Alliance. This day’s purpose: “to educate business leaders and IT decision makers on the importance of identity management and key components including governance, identity-centric security best practices, processes, and technology, with a special focus on the dangers of not properly securing identities and access credentials.”.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Standard
MAY 12, 2021
Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Increasingly, these efforts happen on digital battlegrounds. To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Spiralytics
MAY 12, 2021
In this post, we’ll explore everything you need to know about hiring a trusted digital marketing company for your content creation. The post Should Your Business Outsource its Content Marketing? appeared first on Spiralytics Inc.
Oktopost
MAY 12, 2021
Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Or Catch us on YouTube: Episode Summary. Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton , Global Deputy CMO of Atos joins the Radically Tran
Litmus
MAY 12, 2021
We’ve talked a lot about Dark Mode in the past. We even released an ebook going over everything you need to know about Dark Mode emails. But not everyone can go from zero to full Dark Mode support, even with the help of a comprehensive ebook. That’s why we put together the Dark Mode Toolkit (which includes said ebook!). We wanted to give you not only the knowledge to get started with Dark Mode, but also the code and examples, too.
The Daily Egg
MAY 12, 2021
You have a website up and running, and even better, people are visiting it. The problem is, you’re not making money yet. Fret not. Google AdSense is one of the best ways to monetize your site, and adding it doesn’t have to be as complicated as you might think. Our guide below will show you […]. The post 5 Easy Steps to Add Adsense to Your Website appeared first on The Daily Egg.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
MAY 12, 2021
By Payal Parikh , Director of Client Engagement at Heinz Marketing. Numerous studies have shown that sales and marketing alignment leads to increased revenue, improved campaign performance, better win rates, and improved customer retention. In fact, according to a study by Aberdeen , when sales and marketing teams are aligned, they generate 32% more revenue, retain 36% more customers, and see 38% higher win rates than teams with little to no alignment.
The Daily Egg
MAY 12, 2021
Salesforce is a popular CRM tool. The main reason? It’s a good option for businesses of all sizes, especially those that are growing. It’s an easy-to-use piece of software with just the right number of features, and it holds its own against the competition. Our full review will detail what to expect using Salesforce, including […].
Benchmark Email
MAY 12, 2021
Vaccination cards are being flaunted, and people are stepping out again just in time for summer! After a whole year of lounging around at home in sweatpants, people are ready to update their spring and summer wardrobes, making it the perfect time for fashion brands to show up big in customers’ inboxes. Fashion is the… The post Top Lessons From Fashion Brands That Create Runway-Worthy Emails appeared first on Benchmarkemail.
Search Engine Journal
MAY 12, 2021
Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed. The post 15 Essential Communication Skills For Digital Marketers appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vision6
MAY 12, 2021
Your CRM system is a treasure trove of customer data, audience insights, and marketing opportunities. This rich data allows you to track the touchpoints in a customer’s journey, which can help you build better relationships with potential and existing customers. . But you probably know this, right? You’re all over CRMs, and you’re likely using one right now to manage your customer database.
Search Engine Journal
MAY 12, 2021
Want to know which keywords and search terms to target for video SEO? Check out these top 10 YouTube keyword tool alternatives. The post 10 Best YouTube Keyword Tool Alternatives appeared first on Search Engine Journal.
Bannersnack
MAY 12, 2021
15 minutes read You probably agree that last year changed many things for all of us—the way we interact with each other, the office space, and most of all, the digital world. I can even put all of the above in a better context: many of us work from home and communicate with each other online while listening to Spotify or other streaming platforms. After working hours, we prefer continuing to listen to music or podcasts in the background.
Search Engine Journal
MAY 12, 2021
Poll of nearly 2,000 SEOs shows more than 50% don't know what Google recommends for H1 headings The post H1 Headings: Over 50% of SEOs Doing it Wrong? appeared first on Search Engine Journal.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SendGrid
MAY 12, 2021
Our new US 2020 Messaging Engagement Report uncovers how Americans of all ages prefer to engage digitally with brands via email and SMS. The post Announcing the US 2020 Messaging Engagement Report appeared first on SendGrid.
Visitor Queue
MAY 12, 2021
In the sea of B2B software options, it can be a daunting task to find which software will best suit your company’s specific needs. Even when you find software that you think will help, sometimes they are so complicated to use that you just get frustrated (we’ve all been there). With marketing and business best […]. The post 11 Best B2B Software to Drive Success in 2021 appeared first on Visitor Queue Blog | Identify Website Traffic.
Content Marketing Institute
MAY 12, 2021
Gmail and other services make it easy to unsubscribe from newsletters and promotional emails. These tips can keep people from getting to that point if they really don’t want to go. Continue reading → The post Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts appeared first on Content Marketing Institute.
Search Engine Journal
MAY 12, 2021
Have you noticed something relatively new on the SERPs? Here's what online sellers need to know about Google's Top Products Carousel. The post Google’s Top Products Carousel: Everything You Need to Know appeared first on Search Engine Journal.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Liveintent
MAY 12, 2021
New York, NY – (May 13, 2021) – LiveIntent , the people-based marketing platform that reaches 200 million logged-in people each month via its 2,500 brands and publisher partners, today announced the launch of LiveIntent Native Ad Blueprints , the first scaled native email advertising solution for publishers. LiveIntent’s new technology allows publishers to streamline ad serving and campaign operations for native ads in email while maintaining the overall newsletter design.
Search Engine Journal
MAY 12, 2021
Content duplication issues that can impact your site's search rankings are easy to detect and solve on WordPress. Here's how to fix them. The post 5 Common WordPress Duplicate Content Issues & How to Fix Them appeared first on Search Engine Journal.
SEMrush
MAY 12, 2021
Analytics dashboards help track key metrics and evaluate your business’s overall health status. In this guide, we’ll explore how to create an analytics dashboard that can provide efficient answers to your business inquiries.
Search Engine Journal
MAY 12, 2021
Nik Sharma talks about the best ecommerce apps you can use, how they work, and how they help. The post The Best Ecommerce Marketing Apps & Tools to Use in 2021 with Nik Sharma [Podcast] appeared first on Search Engine Journal.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Net-Results
MAY 12, 2021
I was scrolling through Quora the other day (as I often do), when I came upon this question: Why does personalization take such a large part in digital marketing? And it got me thinking. Obviously, we’re a marketing-automation-focused blog here at Net-Results Marketing Automation, and personalization is a huge benefit of marketing automation strategy and implementation.
Stevens & Tate
MAY 12, 2021
Success depends on marketing. It doesn’t matter how big or small your business is, you cannot survive or grow unless you market your brand. Marketing does require a lot of time and effort to do effectively. Unfortunately, few businesses have the resources needed to maintain an in-house marketing team. It’s why many of them rely heavily on outsourcing to a professional marketing agency.
SmartBug Media
MAY 12, 2021
A great user experience (UX) is necessary for whoever the target audience for your website is. However, a B2B website UX comes with its own set of best practices distinct from a B2C website. After all, the way you market to a business differs from the way you market to a consumer. For example, B2C websites usually are aimed at just one buyer per visitor; B2B customers often involve a variety of people in different roles working together to make a decision to buy your product.
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