Wed.May 12, 2021

How to Build a Successful Video Marketing Strategy and Plan

Launch Marketing

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition.

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B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one!

Insiders

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5 Ways To Supercharge Your Personalization With Buyer Persona Insights

Tony Zambito

Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. In 1990, at the end of the Cold War, both President George H.W.

B2B Digital Self-Service: How to Deliver What B2B Buyers Want

KoMarketing Associates

It’s beginning to dawn on all of us that the pandemic will have permanent effects. We aren’t sure exactly what those effects will be, but the outlines of them are already forming. How people buy is one of the things that’s changed.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Identity Management: Let’s address a gap in understanding

Biznology

Last week marked the first Identity Management Day – a team effort from the National Cybersecurity Alliance and the Identity Defined Security Alliance.

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Catherine Dutton on Staying Ahead of Competition

Oktopost

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Or Catch us on YouTube: Episode Summary.

MozCon Virtual 2021 Interview Series: Wil Reynolds

Moz

Get to know this year’s amazing MozCon speakers with our interview series! First up, Wil Reynolds talks about the impact of 2020 on Seer Interactive, what challenges marketers must overcome when analyzing data, and gives us a sneak peek into his MozCon presentation

How to Build a Brand Community for your B2B Business

Oktopost

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? The answer is not hitting the lottery or getting purchased by Warren Buffett.

Best Marketing Agency Software in 2021: Top 15 Types

SEMrush

Discover the best tools for marketing agencies in 2021, and ensure that your business is fully equipped to be competitive – whatever your budget and requirements. Agency Central

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Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Introducing the Dark Mode Toolkit

Litmus

We’ve talked a lot about Dark Mode in the past. We even released an ebook going over everything you need to know about Dark Mode emails. But not everyone can go from zero to full Dark Mode support, even with the help of a comprehensive ebook.

The Correlation and Impact of SEO on Lead Generation

Benchmark Email

Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online.

How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Increasingly, these efforts happen on digital battlegrounds.

ConvertKit’s April 2021 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Make Your Agency Indispensable

BenchmarkONE

What makes a great marketing agency? The success of any agency is dependent on a lot of different factors, but there is one thing that rings true regardless of your unique objectives or best practices: in order to thrive, you need to make yourself indispensable to your clients.

15 Essential Communication Skills For Digital Marketers via @sejournal, @adamproehl

Search Engine Journal

Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed. The post 15 Essential Communication Skills For Digital Marketers appeared first on Search Engine Journal. Careers & Education

How to Market a Brand New Website?

seo.co

Seth Godin has a best-selling book titled The Dip. And while it’s certainly shorter than most of his other books, it’s arguably one of his best. It centers around the concept of knowing when to quit on an idea and when to continue pushing through.

10 Best YouTube Keyword Tool Alternatives via @sejournal, @gregjarboe

Search Engine Journal

Want to know which keywords and search terms to target for video SEO? Check out these top 10 YouTube keyword tool alternatives. The post 10 Best YouTube Keyword Tool Alternatives appeared first on Search Engine Journal. Tools YouTube

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Great B2B UX Examples and Why They Work

SmartBug Media

A great user experience (UX) is necessary for whoever the target audience for your website is. However, a B2B website UX comes with its own set of best practices distinct from a B2C website. After all, the way you market to a business differs from the way you market to a consumer.

Why Personalization Matters in Marketing Automation

Net-Results

I was scrolling through Quora the other day (as I often do), when I came upon this question: Why does personalization take such a large part in digital marketing? And it got me thinking.

Successful Catalog Marketing Comes Down to the Data

QuickPivot

Catalogs have been an effective means of engaging customers since Tiffany & Co. mailed the very first U.S. catalog in 1848.

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The Best Ecommerce Marketing Apps & Tools to Use in 2021 with Nik Sharma - Ep. 225 via @sejournal, @brentcsutoras

Search Engine Journal

Nik Sharma talks about the best ecommerce apps you can use, how they work, and how they help. The post The Best Ecommerce Marketing Apps & Tools to Use in 2021 with Nik Sharma [Podcast] appeared first on Search Engine Journal. Search Podcast

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Link Building for SaaS: The SaaS Company Guide to Backlinks & Off-Site SEO

seo.co

Introduction to Link Building for SaaS Companies. You’re a SaaS company (or a startup on an SEO budget ) and you’ve either decided to start a managed SEO campaign, or yours is in trouble and you need to whip it back into shape.

Google’s Top Products Carousel: Everything You Need to Know via @sejournal, @localseoguide

Search Engine Journal

Have you noticed something relatively new on the SERPs? Here's what online sellers need to know about Google's Top Products Carousel. The post Google’s Top Products Carousel: Everything You Need to Know appeared first on Search Engine Journal. Digital Experience SEO

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How To Create an Effective Analytics Dashboard (and How Semrush Can Help)

SEMrush

Analytics dashboards help track key metrics and evaluate your business’s overall health status. In this guide, we’ll explore how to create an analytics dashboard that can provide efficient answers to your business inquiries.

H1 Headings: Over 50% of SEOs Doing it Wrong? via @sejournal, @martinibuster

Search Engine Journal

Poll of nearly 2,000 SEOs shows more than 50% don't know what Google recommends for H1 headings The post H1 Headings: Over 50% of SEOs Doing it Wrong? appeared first on Search Engine Journal. News SEO

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.