Fri.May 17, 2019

5 Email Designs That Work

Ontraport

The way your email appears visually plays a critical role in whether or not your audience will scroll, click, engage, or delete. The post 5 Email Designs That Work appeared first on The Ontraport Blog. Email Marketing

What Is Involved in a Market Segmentation Analysis?

Reachforce

Are you aware that personalization is the key to connecting with and converting prospects into customers?

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How to Build a Digital Experience Capability

Modern Marketing

It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX).

29.9% of Marketers Now Believe Customer Service is the Key to Standing Out

KoMarketing Associates

As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Ignite Tech

Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea.

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More Trending

How Nordstrom Ruined Me

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I don’t think of myself as one of those fussy, needy customers ( you know the kind ), but when I experience poor customer service, sometimes mild indignation rears up in me… and I blame it all on Nordstrom.

Rookie Business: Where to Begin?

Biznology

It’s a harsh, competitive world out there, but you’re ready to tackle it anyway. You have the idea, you have the passion, and all you need is some essential know-how to take the world by storm. However, some would say that especially when it comes to business, beginnings can be tough.

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

Litmus

We have received your unsubscribe request. Please allow up to 10 days for this request to be processed. All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it.

Everything You Need to Know About Advertising on Bing

Hatchbuck

Everyone knows Google dominates the search marketplace. Bing is the #2 search engine and can help you reach 1 in 3 people who search on the internet. With more than a billion unique monthly global visitors, Bing holds about 3 percent of the search market share.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Know If Your Freelance Business Website Is Outdated — And What To Do

ClearVoice

Having a dot-com isn’t just trendy, it’s mandatory if you want to set yourself apart in an ever-competitive freelance industry. As the CEO of NVS Design , Chad Brittian shares, developing an online presence starts with a digital portfolio for any sort of creative — especially writers.

7 Social Media Activities You Can Do in Under 15 Minutes

Marketo

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged.

8 Ways to Facilitate Your Life as a Marketer with SEMrush Traffic Analytics API

SEMrush

Learn how quick and convenient access to website traffic data will help in strategic and tactical decision-making. The solutions provided by SEMrush Traffic Analytics API will be useful for marketing agencies and inbound marketers. Discover SEMrush

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It’s a Conversation: Engaging with B2B Prospects on the Marketing Site

Evergage

If you talked only about yourself with every person you met at a party, you’d quickly find that people start moving away from you in search of better, more engaging conversations. The same can be said about your interactions with your customers. They can’t be one-sided and self-serving.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Facebook Advertising Mistakes That Will Cost You

SmartBug Media

If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to make mistakes and then learn from approaches that are poor performers so that you can focus on what works.

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Lessons Learned in Marketing | Podcast

33Across

33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by. The post Lessons Learned in Marketing | Podcast appeared first on 33Across.

Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Food for Thought Leadership.

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Make the most of the $36 Billion Memorial Day opportunity

33Across

Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just. The post Make the most of the $36 Billion Memorial Day opportunity appeared first on 33Across.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

ISVs (Independent Software Vendors), Explained in Less Than 500 Words

Hubspot

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads.

Stress Management At Work

Valasys

Stress is inevitable & it does exist fundamentally everywhere, be it our personal lives or a professional setting of our work lives. It usually has a negative insinuation. However, moderate stress actually serves as a therapeutic stimulator as well as helps in getting tasks done faster.

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The Non-Programmer's Guide to Using APIS

Hubspot

Even if you don't know what an API is, you've undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don't question when we use OpenTable to make a reservation at a nearby restaurant.

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5 Steps for Creating Your Brand Strategy

Altitude Branding

Wherever you are in your eCommerce journey, it is vital to put brand strategy to work for your business. According to Simon Sinek, best-selling author of Start With Why , “people don’t buy what you do [or sell], they buy why you do it [your brand].”

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Creating Killer Display Ads

Triblio

Now that you are equipped with the steps necessary to execute a successful account-based marketing (ABM) program and you’ve built an all-star ABM team , it’s time to try your hand at your first campaign!

Delivering Episode 3: Asking the Right Questions with Chad S. White

Litmus

As email marketers, we ask ourselves a lot of questions. What do subscribers want? Who’s opening our emails? How should we be designing our campaigns and can we use the latest coding techniques? Perhaps, most importantly, are our campaigns performing as well as they should?

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. Following up with prospects in a meaningful way is the top priority. The amount of business you close from the event is likely the most telling sign of a successful trade show. But, that’s not the only way you can evaluate your participation.

3 Designer and Developer Collaboration Tips for Smooth-Sailing Website Projects

SmartBug Media

I’m sure you’ve experienced the challenges that come with disjointed creative and development teams, especially when you are working on redesigning your website.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!