Fri.May 17, 2019

5 Email Designs That Work

Ontraport

The way your email appears visually plays a critical role in whether or not your audience will scroll, click, engage, or delete. The post 5 Email Designs That Work appeared first on The Ontraport Blog. Email Marketing

What Is Involved in a Market Segmentation Analysis?

Reachforce

Are you aware that personalization is the key to connecting with and converting prospects into customers?

How to Build a Digital Experience Capability

Modern Marketing

It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX).

29.9% of Marketers Now Believe Customer Service is the Key to Standing Out

KoMarketing Associates

As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Ignite Tech

Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea.

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More Trending

How Nordstrom Ruined Me

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I don’t think of myself as one of those fussy, needy customers ( you know the kind ), but when I experience poor customer service, sometimes mild indignation rears up in me… and I blame it all on Nordstrom.

How to Know If Your Freelance Business Website Is Outdated — And What To Do

ClearVoice

Having a dot-com isn’t just trendy, it’s mandatory if you want to set yourself apart in an ever-competitive freelance industry. As the CEO of NVS Design , Chad Brittian shares, developing an online presence starts with a digital portfolio for any sort of creative — especially writers.

Stop Wanting to Be Liked (Instagram May Do It For You Anyway)

Content Marketing Institute

Instagram’s experimentation to stop showing "like" counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program.

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

Litmus

We have received your unsubscribe request. Please allow up to 10 days for this request to be processed. All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Everything You Need to Know About Advertising on Bing

Hatchbuck

Everyone knows Google dominates the search marketplace. Bing is the #2 search engine and can help you reach 1 in 3 people who search on the internet. With more than a billion unique monthly global visitors, Bing holds about 3 percent of the search market share.

7 Social Media Activities You Can Do in Under 15 Minutes

Modern B2B Marketing

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged.

Global Content Marketing; A World Beyond Vanilla…

Inbox Insight

Are you investing in global content but not seeing the return you anticipated? Are some regions seeing high conversion rates while others lag behind? Or perhaps you need best practices for targeting multinational accounts? Reading time: 4 minutes.

5 Steps for Creating Your Brand Strategy

Altitude Branding

Wherever you are in your eCommerce journey, it is vital to put brand strategy to work for your business. According to Simon Sinek, best-selling author of Start With Why , “people don’t buy what you do [or sell], they buy why you do it [your brand].”

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Creating Killer Display Ads

Triblio

Now that you are equipped with the steps necessary to execute a successful account-based marketing (ABM) program and you’ve built an all-star ABM team , it’s time to try your hand at your first campaign!

Stress Management At Work

Valasys

Stress is inevitable & it does exist fundamentally everywhere, be it our personal lives or a professional setting of our work lives. It usually has a negative insinuation. However, moderate stress actually serves as a therapeutic stimulator as well as helps in getting tasks done faster.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Food for Thought Leadership.

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3 Designer and Developer Collaboration Tips for Smooth-Sailing Website Projects

SmartBug Media

I’m sure you’ve experienced the challenges that come with disjointed creative and development teams, especially when you are working on redesigning your website.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

It’s a Conversation: Engaging with B2B Prospects on the Marketing Site

Evergage

If you talked only about yourself with every person you met at a party, you’d quickly find that people start moving away from you in search of better, more engaging conversations. The same can be said about your interactions with your customers. They can’t be one-sided and self-serving.

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Facebook Advertising Mistakes That Will Cost You

SmartBug Media

If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to make mistakes and then learn from approaches that are poor performers so that you can focus on what works.

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Delivering Episode 3: Asking the Right Questions with Chad S. White

Litmus

As email marketers, we ask ourselves a lot of questions. What do subscribers want? Who’s opening our emails? How should we be designing our campaigns and can we use the latest coding techniques? Perhaps, most importantly, are our campaigns performing as well as they should?

ISVs (Independent Software Vendors), Explained in Less Than 500 Words

Hubspot

With over 7,000 MarTech companies battling each other to win a spot in the technology stack of businesses today, sticking out from the crowd has never been more difficult. Almost every industry under the MarTech umbrella is saturated, so traditional inbound marketing can only turn so many heads.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Intelligent Tracking Protection 2.1 and Convert

Convert

Most of the digital world isn’t designed (at least not by default) to protect privacy.

Mastering Excellence: The Art of Enablement in Consulting (Part 2)

Seismic

Welcome to Part 2 of Seismic’s blog series, Mastering Excellence: The Art of Enablement in Consultin g. Once a month we’ll post new trends, insights, and recommendations on business development and marketing enablement in Consulting. If you missed Part 1, you can catch up here.

5 Slides Every Start-Up Pitch Deck Needs

Altitude Branding

The more creative, unique and memorable your pitch deck is, the better. That said, there is certain information that needs to be present in every start-up presentation.

Lessons Learned in Marketing | Podcast

33Across

33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by. The post Lessons Learned in Marketing | Podcast appeared first on 33Across.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Non-Programmer's Guide to Using APIS

Hubspot

Even if you don't know what an API is, you've undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don't question when we use OpenTable to make a reservation at a nearby restaurant.

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Make the most of the $36 Billion Memorial Day opportunity

33Across

Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just. The post Make the most of the $36 Billion Memorial Day opportunity appeared first on 33Across.

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. Following up with prospects in a meaningful way is the top priority. The amount of business you close from the event is likely the most telling sign of a successful trade show. But, that’s not the only way you can evaluate your participation.