Fri.May 17, 2019

5 Email Designs That Work

Ontraport

The way your email appears visually plays a critical role in whether or not your audience will scroll, click, engage, or delete. The post 5 Email Designs That Work appeared first on The Ontraport Blog. Email Marketing

What Is Involved in a Market Segmentation Analysis?

Reachforce

Are you aware that personalization is the key to connecting with and converting prospects into customers?

How to Build a Digital Experience Capability

Modern Marketing

It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX).

29.9% of Marketers Now Believe Customer Service is the Key to Standing Out

KoMarketing Associates

As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Ignite Tech

Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea.

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More Trending

How Nordstrom Ruined Me

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I don’t think of myself as one of those fussy, needy customers ( you know the kind ), but when I experience poor customer service, sometimes mild indignation rears up in me… and I blame it all on Nordstrom.

Stop Wanting to Be Liked (Instagram May Do It For You Anyway)

Content Marketing Institute

Instagram’s experimentation to stop showing "like" counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social media program.

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

Litmus

We have received your unsubscribe request. Please allow up to 10 days for this request to be processed. All of us have probably seen a message like this once or twice in our email lives, but no one wants to see it.

Everything You Need to Know About Advertising on Bing

Hatchbuck

Everyone knows Google dominates the search marketplace. Bing is the #2 search engine and can help you reach 1 in 3 people who search on the internet. With more than a billion unique monthly global visitors, Bing holds about 3 percent of the search market share.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Know If Your Freelance Business Website Is Outdated — And What To Do

ClearVoice

Having a dot-com isn’t just trendy, it’s mandatory if you want to set yourself apart in an ever-competitive freelance industry. As the CEO of NVS Design , Chad Brittian shares, developing an online presence starts with a digital portfolio for any sort of creative — especially writers.

7 Social Media Activities You Can Do in Under 15 Minutes

Modern B2B Marketing

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged.

Facebook Advertising Mistakes That Will Cost You

SmartBug Media

If you’ve spent any time on Facebook or Instagram ads, you’ve made mistakes—we all have. The strategy of testing different ad types, audiences, and more is designed for you to make mistakes and then learn from approaches that are poor performers so that you can focus on what works.

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Lessons Learned in Marketing | Podcast

33Across

33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by. The post Lessons Learned in Marketing | Podcast appeared first on 33Across.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

It’s a Conversation: Engaging with B2B Prospects on the Marketing Site

Evergage

If you talked only about yourself with every person you met at a party, you’d quickly find that people start moving away from you in search of better, more engaging conversations. The same can be said about your interactions with your customers. They can’t be one-sided and self-serving.

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Make the most of the $36 Billion Memorial Day opportunity

33Across

Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just. The post Make the most of the $36 Billion Memorial Day opportunity appeared first on 33Across.

Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Food for Thought Leadership.

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Global Content Marketing; A World Beyond Vanilla…

Inbox Insight

Are you investing in global content but not seeing the return you anticipated? Are some regions seeing high conversion rates while others lag behind? Or perhaps you need best practices for targeting multinational accounts? Reading time: 4 minutes.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Stress Management At Work

Valasys

Stress is inevitable & it does exist fundamentally everywhere, be it our personal lives or a professional setting of our work lives. It usually has a negative insinuation. However, moderate stress actually serves as a therapeutic stimulator as well as helps in getting tasks done faster.

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5 Steps for Creating Your Brand Strategy

Altitude Branding

Wherever you are in your eCommerce journey, it is vital to put brand strategy to work for your business. According to Simon Sinek, best-selling author of Start With Why , “people don’t buy what you do [or sell], they buy why you do it [your brand].”

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Creating Killer Display Ads

Triblio

Now that you are equipped with the steps necessary to execute a successful account-based marketing (ABM) program and you’ve built an all-star ABM team , it’s time to try your hand at your first campaign!

3 Designer and Developer Collaboration Tips for Smooth-Sailing Website Projects

SmartBug Media

I’m sure you’ve experienced the challenges that come with disjointed creative and development teams, especially when you are working on redesigning your website.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Delivering Episode 3: Asking the Right Questions with Chad S. White

Litmus

As email marketers, we ask ourselves a lot of questions. What do subscribers want? Who’s opening our emails? How should we be designing our campaigns and can we use the latest coding techniques? Perhaps, most importantly, are our campaigns performing as well as they should?

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. Following up with prospects in a meaningful way is the top priority. The amount of business you close from the event is likely the most telling sign of a successful trade show. But, that’s not the only way you can evaluate your participation.

Intelligent Tracking Protection 2.1 and Convert

Convert

Most of the digital world isn’t designed (at least not by default) to protect privacy.

5 Slides Every Start-Up Pitch Deck Needs

Altitude Branding

The more creative, unique and memorable your pitch deck is, the better. That said, there is certain information that needs to be present in every start-up presentation.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy