Mon.Nov 26, 2018

5 Key Skills Your Team Needs to Nail Cross-Channel Marketing

Modern Marketing

The cross-channel marketing model has been in effect for many years, but it continues to evolve as an art and science. That evolution requires an ever-expanding skill set for the talent you add to the team.

Perfect alignment? How content marketing gets all your people acting in concert

Tomorrow People

According to a new report by the Content Marketing Institute, a good content marketing strategy does more than engage with customers — it fosters stronger relationships within your internal teams, too. Thanks to your content marketing, your audience have a well-rounded, broadly accurate view of who you are and what you do. They like the way you’re helpful without getting in their faces; you’re on their list of sources when they need information.

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Best Digital Marketing Tools for Small Businesses

Marketing Insider Group

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs.

Low-cost Local Marketing Tips for Small Business Owners


How to find customers without breaking your budget The first time the owner of a local pizza shop first walked into Steve Gazda’s … Read More. The post Low-cost Local Marketing Tips for Small Business Owners appeared first on Grow With Kabbage. Marketing

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Marketing Tactic Your Company Is Most Likely Not Utilizing

Marketing Insider Group

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services.

More Trending

The Secret How Small Businesses Impact their Brand with Social Media


Unsurprisingly, most small businesses are on social media these days. But having a social media account isn’t enough to attract and engage your audience anymore. A business needs to be both creative and consistent if they want to get the attention of buyers and build relationships with customers.

How to Approach Linkbuilding the "Right" Way


Link building remains to be one of the most reliable search engine optimization (SEO) strategies in driving traffic to your website organically. However, link building trends have evolved over the years.

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How to Break the Fourth Wall with Your B2B Content


This morning, a few colleagues and I were talking (light-heartedly complaining) about business travel. There’s nothing quite like it; you’re simultaneously alone yet surrounded, out of your routine yet trying.

Everybody Loves A Personalized Email


Lack of personalization in your emails could cost an organization a loss of up to $2.5 trillion, according to a study conducted by Accenture.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Ultimate Guide to List-Unsubscribe


Update. Yahoo! Mail introduced List-unsubscribe for its iOS and Android mobile clients on November 13, 2018. We’ve update this resource to reflect those changes.

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Content Marketing Agency vs. Inbound Marketing Agency: Which Do You Need?

Marketing Envy

If you think these are just interchangeable terms, we’d like to set the record straight. Take a pause with us – at least long enough to understand the difference between these options and really understand which choice is hands down better for your company.

5 Research Options You May Never Have Considered for Your Content

Content Marketing Institute

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were.

3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand


Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 benefits of programmatic advertising


Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. In fact, according to recent figures by eMarketer… By 2019, 83.6

nDash Launches AI-Generated Content Brief (Beta)


As a former journalist and marketer, I’ve often told people that writing is the easiest easiest part of content creation. There’s also content ideation , edits, formatting, promotion and, of course, research. Lots and lots of research.

10 Social Media Marketing Basics for Budding Businesses

Sprout Social

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Hey, we totally get it. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago.

The truth about digital nomads (and working from the beach)


This was it. Amir was ready to embark upon the journey of a lifetime. After breaking up with his girlfriend, he decided to trade the comfort of a traditional job for the thrill of remote work in Taiwan. Like many millennials, he felt disillusioned by the prospect of working for someone else in a. Backstage

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Use Ideation Sessions to Develop Your Best Ideas Yet


Albert Einstein, a master at great ideas, once said , "If at first the idea is not absurd, then there is no hope for it.". Ideation sessions are critical for generating ideas and brainstorming creative and unique solutions to some of your business's biggest challenges.

14 Demand Gen Stats to Guide Your 2019 Strategy


Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel.

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Boost Your B2B Sales with These 9 Simple Tactics


Closing a sale can be tricky, especially when you are in a B2B business. Because, In B2B sales, it’s never an immediate “yes.” But while some salespeople struggle or lose out on deals there are few who make it look easy by always getting signatures on the dotted line.

Ecommerce Wars: Who Are the Top Online Retailers This Holiday Season? [New Data]


Here in the U.S., today marks "Cyber Monday": an unofficial holiday observed on the Monday after Thanksgiving that celebrates and encourages online shopping with special deals and sales. Online holiday shopping, however, is far from limited to just one day of the year.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

5 Ways to Engage and Re-Engage Your Customers


The ability to keep leads constantly engaged with your brand not only benefits you as a business owner, but it also makes your leads and customers feel more connected with your brand. The post 5 Ways to Engage and Re-Engage Your Customers appeared first on The ONTRAPORT Blog. Marketing Automation

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7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of


If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account.

Customer Gift Ideas and Tips for the Holidays

Outbound Engine

If you’re a follower of our blog, you’re familiar with the importance of following up with customers after a sale and continuing to nurture relationships long term.

6 steps to building a shared Sales and Marketing process (they both agree to)

If you want Sales and Marketing to be on the same page, then there had better be only one page. Here’s how to do it.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!