Mon.Nov 26, 2018

5 Key Skills Your Team Needs to Nail Cross-Channel Marketing

Modern Marketing

The cross-channel marketing model has been in effect for many years, but it continues to evolve as an art and science. That evolution requires an ever-expanding skill set for the talent you add to the team.

Perfect alignment? How content marketing gets all your people acting in concert

Tomorrow People

According to a new report by the Content Marketing Institute, a good content marketing strategy does more than engage with customers — it fosters stronger relationships within your internal teams, too. Thanks to your content marketing, your audience have a well-rounded, broadly accurate view of who you are and what you do. They like the way you’re helpful without getting in their faces; you’re on their list of sources when they need information.

Best Digital Marketing Tools for Small Businesses

Marketing Insider Group

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs.

Low-cost Local Marketing Tips for Small Business Owners


How to find customers without breaking your budget The first time the owner of a local pizza shop first walked into Steve Gazda’s … Read More. The post Low-cost Local Marketing Tips for Small Business Owners appeared first on Grow With Kabbage. Marketing

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Marketing Tactic Your Company Is Most Likely Not Utilizing

Marketing Insider Group

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services.

More Trending

How to Approach Linkbuilding the "Right" Way


Link building remains to be one of the most reliable search engine optimization (SEO) strategies in driving traffic to your website organically. However, link building trends have evolved over the years.

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The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)


With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Click To Tweet.

7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of


If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. It’s a very powerful tool that you can use even if you don’t want to spend money on an AdWords campaign. You do, however, need to set up an AdWords account.

How to Break the Fourth Wall with Your B2B Content


This morning, a few colleagues and I were talking (light-heartedly complaining) about business travel. There’s nothing quite like it; you’re simultaneously alone yet surrounded, out of your routine yet trying.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Research Options You May Never Have Considered for Your Content

Content Marketing Institute

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were.

Everybody Loves A Personalized Email


Lack of personalization in your emails could cost an organization a loss of up to $2.5 trillion, according to a study conducted by Accenture.

The Ultimate Guide to List-Unsubscribe


Update. Yahoo! Mail introduced List-unsubscribe for its iOS and Android mobile clients on November 13, 2018. We’ve update this resource to reflect those changes.

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3 Ways to Bring Brick-and-Mortar Delights to the Digital World of Your Brand

Modern B2B Marketing

Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet real estate has calmed, the allure of brick and mortar is growing again.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Customer Gift Ideas and Tips for the Holidays

Outbound Engine

If you’re a follower of our blog, you’re familiar with the importance of following up with customers after a sale and continuing to nurture relationships long term.

5 benefits of programmatic advertising


Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. In fact, according to recent figures by eMarketer… By 2019, 83.6

Content Marketing Agency vs. Inbound Marketing Agency: Which Do You Need?

Marketing Envy

If you think these are just interchangeable terms, we’d like to set the record straight. Take a pause with us – at least long enough to understand the difference between these options and really understand which choice is hands down better for your company.

nDash Launches AI-Generated Content Brief (Beta)


As a former journalist and marketer, I’ve often told people that writing is the easiest easiest part of content creation. There’s also content ideation , edits, formatting, promotion and, of course, research. Lots and lots of research.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Holiday Tips for Amazon Sellers: An Interview with Robyn Johnson


When it comes to learning about selling on Amazon, there is one expert I think of, Robyn Johnson. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out. Robyn gave us a ton of information Amazon sellers can use.

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The truth about digital nomads (and working from the beach)


This was it. Amir was ready to embark upon the journey of a lifetime. After breaking up with his girlfriend, he decided to trade the comfort of a traditional job for the thrill of remote work in Taiwan. Like many millennials, he felt disillusioned by the prospect of working for someone else in a. Backstage

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How to Use Ideation Sessions to Develop Your Best Ideas Yet


Albert Einstein, a master at great ideas, once said , "If at first the idea is not absurd, then there is no hope for it.". Ideation sessions are critical for generating ideas and brainstorming creative and unique solutions to some of your business's biggest challenges.

Reflecting on 2018: Our success is our customers’ success


As we enter the holiday season, it is always useful and rewarding to reflect back on the past year. Not only is it a time for gratitude, but it is also a time to observe lessons learned along the way.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

14 Demand Gen Stats to Guide Your 2019 Strategy


Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel.

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Boost Your B2B Sales with These 9 Simple Tactics


Closing a sale can be tricky, especially when you are in a B2B business. Because, In B2B sales, it’s never an immediate “yes.” But while some salespeople struggle or lose out on deals there are few who make it look easy by always getting signatures on the dotted line.

10 Social Media Marketing Basics for Budding Businesses

Sprout Social

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Hey, we totally get it. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago.

Email Personalization: How to Boost Opens & Click-Throughs without Being Spammy


Email marketing is not going anywhere. According to DMA Insight, 99% of email users check their inbox daily. If your consumers are receiving an average of 20 emails per day, how do you make sure yours get opened?

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.