ANNUITAS

FEBRUARY 3, 2020

I once was on the phone with a client who was describing his sales organization to me and he said something that caught my attention: “My people have gotten robotic. They come right out and ask how many seats the prospect has. They don’t even start with asking about their business’ pain points or priorities. We have to find a more eloquent way of driving a conversation without shoving a deal down their throat.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. And since Instagram can seem especially daunting for a B2B company (because, let’s face it, a photo of a product or service is boring), we’ve p

B2B 124

B2B Ideal Customer Profiles Social Media Tips 124

Customer Experience Matrix

FEBRUARY 3, 2020

The CDP Institute published its semi-annual Industry Update report today, which you download here for free. Although every word and image in the report is a jewel, there’s no question that the main story in this edition is CDP industry consolidation. Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Biznology

FEBRUARY 3, 2020

People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorites, since I need to keep up myself. So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. Sign up, follow, and enjoy. B2B Marketing.net. Some people say that the UK marketers are way ahead of the US, because their smaller universe means they have to work harder.

Resources 171

Resources Research B to B Advertising Agencies 171

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Zoominfo

FEBRUARY 3, 2020

As we reflect on the past year, it’s important to recognize 2019 as a year of change, growth, and most of all, innovation. We saw new businesses take the spotlight, and we saw existing ones make waves with major changes to the way they operate — all in the name of progress. In fact, the […].

Examples 160

Examples Business B2B 160

Content Marketing Institute

FEBRUARY 3, 2020

Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.

Media Plans 139

Media Plans Social Media Template Planning 139

chiefmartech

FEBRUARY 3, 2020

I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding ? Should you centralize or decentralize marketing, automate or humanize it ? Should you practice agile or waterfall approaches to martech product adoption ? Should you buy more martech tools or better use the ones you have ? The martech triumvirate: suite or best-of-breed, software or services, build or buy ?

Webinar Metrics 131

Webinar Metrics Marketing Management Marketing Automation Services Privacy 131

Convert

FEBRUARY 3, 2020

Changing a core part of your marketing stack is never easy. But it needs to be done. Choosing an A/B testing tool out of the many out there can be a challenge. There are so many features to consider and align with your goals and team members who will use the tool. Maybe your marketing.

Tools 101

Tools Features Marketing 101

Hubspot

FEBRUARY 3, 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

ClearVoice

FEBRUARY 3, 2020

I recently purchased a vintage Sears Roebuck catalog to display on a shelf in my office. My thinking was, what better conversation starter would there be for other marketers visiting my office than the display of a decades-old catalog that pioneered many of the direct mail techniques we still use today? Sadly, I made the mistake of letting my 8-year-old son look through the catalog shortly after purchasing it, and minutes later the aged paper cover had been torn off.

Impressions 80

Impressions Paid Search Agency Amazon High Quality Lead 80

Hubspot

FEBRUARY 3, 2020

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million. While $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. The cost of Super Bowl advertising is so pricey that even many big brands who can afford it have chosen to spend their money elsewhere.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Martech Advisor

FEBRUARY 3, 2020

An important implication of digital marketing is the sheer volume of content it builds and the frequency at which it is delivered. This could lead to a sense of digital overwhelm, even necessitating a detox in some cases. In this article, we discuss: Recent trends and metrics on digital consumption. Tips to support digital wellbeing for customers. Examples of brands using digital wellbeing in their marketing campaigns.

Paid Search Agency 75

Paid Search Agency Privacy Ad Frequency Advertising Agencies 75

Matchcraft

FEBRUARY 3, 2020

ad Vantage provides a bevy of campaign settings that help resellers and agencies set up ad campaigns that enable their advertisers’ ads to be shown to the right audiences, in the right place, at the right time, and on the right device. . What are Device Bid Adjustments? . Search networks such as Google & Bing provide the ability to adjust bids on a device level.

Paid Search Agency 72

Paid Search Agency Allocation Advertising Agencies Mobile Advertising 72

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DivvyHQ

FEBRUARY 3, 2020

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.

Content 66

Content Intent Effectiveness Best Practices 66

Madison Logic

FEBRUARY 3, 2020

Tahsin Shamsul is a Full Stack Engineer who has been working with Madison Logic’s technology team for almost two years now. What drew you to Madison Logic? When did you know that ML was the right job for you? As a Software Engineer, I was drawn to Madison Logic because of the technologies utilized by their tech team. The post Employee Spotlight: Tahsin Shamsul, Full Stack Engineer appeared first on Madison Logic Blog.

Software 64

Software Lead Gen Leads Lead 64

Martech Advisor

FEBRUARY 3, 2020

Within the mobile gaming landscape, many sub-categories and unique opportunities to reach nuanced audiences exist. Smaato's Glenn Fishback takes a look at the growing realm of hyper-casual games. There’s a reason you saw mobile in-game advertising crop up in a lot of year-end industry prediction pieces: It’s huge—and its growth shows no signs of waning soon.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Hubspot

FEBRUARY 3, 2020

Return on sales is one of the most important metrics involved in gauging the health of your business and testing the logic behind your sales strategies and budget. The figure is reported as a ratio and shows how much of your overall revenue results in profit versus paying down operating costs. Over time, you want your ROS to go up, because a higher ratio means more profit.

Comparison 68

Comparison Advertising Benchmark Cost Efficiency 68

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Brandfolder

FEBRUARY 3, 2020

Is there anything more frustrating than creating a marketing piece—only for no one to use it? Or what about some of these painfully common marketing frustrations: 1. Lengthy approval email.

Marketing 59

Marketing Email Marketing 59

Acrolinx

FEBRUARY 3, 2020

Viral content is the Holy Grail of content marketing. It’s the one thing that just about every marketing team wants to create. And whether it’s a YouTube video … Continue reading "How to Create Viral Content in 8 Steps". The post How to Create Viral Content in 8 Steps appeared first on Acrolinx.

Viral Marketing 59

Viral Marketing Content Youtube Video Marketing 59

Outreach

FEBRUARY 3, 2020

Do you remember New Coke? If you don’t, it’s for one good reason: it failed. New Coke was the Coca-Cola Company’s attempt to change Coke’s formula and flavor to reverse some of their market losses and aggressively compete with Pepsi. Most people who tried it loved the new flavor, but it didn’t matter. The public had decided they didn’t like it as soon as it was announced.

Work Management 63

Work Management Marketing Management Practices Best Practices 63

Martech Advisor

FEBRUARY 3, 2020

A mix of creative, celebrity-studded, and emotional commercials have kicked off the 54 th SuperBowl in style. With ad slots priced as high as $5.6 million for 30 seconds, brands have placed their best foot forward for Super Bowl 2020. We looked at some of the best Super Bowl 2020 commercials to pick five campaigns that could score a touchdown this year.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Outbound Engine

FEBRUARY 3, 2020

The team at OutboundEngine believes that every business deserves great marketing. However, we also know it can be easier said than done. Not every professional has the time or interest to become an expert in marketing. To make things more complicated, social media marketing is rapidly changing. It’s hard to keep up with all of this at once while running your business and life.

Social Media 52

Social Media Media Business Planning 52

Stevens & Tate

FEBRUARY 3, 2020

As a healthcare organization, you may know that you have a product or service that fulfills a pressing need; however, that doesn’t mean that patients will simply find you. You will still need to market your healthcare business effectively; in order to spread awareness of your organization and what it is that you have to offer. Because there are so many healthcare options out there for patients to choose from, your marketing strategy is even more important to your success.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Mobile Advertising PPC 52

Lake One

FEBRUARY 3, 2020

Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. But what’s so important about lead generation and what is it, exactly? We’re here to break down the basics of what it is, why it’s tough, why it’s worth it, trends to watch for and how tools can help with it all.

Lead Gen 52

Lead Gen Lead Generation Leads Lead 52

DivvyHQ

FEBRUARY 3, 2020

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.

Content 52

Content Intent Effectiveness Best Practices 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Integrated B2B

FEBRUARY 3, 2020

BBN has ranked number one in the B2B Marketing top 15 international B2B Marcomms Agencies League Table in 2020. Inclusion in this year’s report at the number one spot reinforces the growing perception of BBN as a credible, new-model B2B agency. In the 15th edition of the UK B2B Agencies Benchmarking Report, B2B Marketing reveals the definitive rankings of the UK’s top 90 B2B marcomms agencies, as well as the sector’s top global agencies, its fastest-growing agencies and leading PR ag

Advertising Agencies 52

Advertising Agencies Lead Ranking Paid Search Agency Lead Scoring 52

DivvyHQ

FEBRUARY 3, 2020

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.

Content 52

Content Intent Effectiveness Best Practices 52

Anyword

FEBRUARY 3, 2020

Branded Content – What is it, and how are others doing it? Branded Content Definition. What is branded content? We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52