Thu.Dec 06, 2018

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How to Avoid Common Website Design Flaws

Webbiquity

By David Gutierrez. A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. No one wants to go through that whole process only to end up with a subpar web presence. Image credit: The Blue Diamond Gallery.

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How Marketing Operational Excellence Facilitates Growth

Vision Edge Marketing

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns. CMOs have a broader responsibility to analyze and predict trends.” Betsy Rohtbart, vice president of Digital Marketing at Vonage, described this as being “prepared for the expected unexpected.

Planning 184
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Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content. Adobe recently conducted the “2018 Adobe Consumer Email Survey” and discovered that the majority of customers (39 percent) would prefer brand emails to be less promotional and more informational.

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Deloitte CMO Annabel Rake on why staff need personalization just as much as your customers

Tomorrow People

“80% of my budget goes on people, which is a lot. I want people who are happy and engaged. If I don’t create the right environment, they’ll leave,” says Annabel Rake CMO of Deloitte. To deliver any of the above, marketing leaders must build and grow a strong team set for the future. Annabel Rake, partner, and CMO, Deloitte explains that to retain and motivate the best employees, you must cater to their individual needs.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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November 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. Today’s round-up covers the world of corporate social media policy, vanity metrics, candidate personas, and more!

More Trending

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9 Top Social Media Video Tips You Must Know for 2019

Emplifi

Social media platforms are a fantastic option to reach millions all around the world. According to Statista, the global revenue forecast for social media platforms in 2019 is estimated to be 39 billion. Businesses have already started to pick up on this and many of them are using social media platforms to their advantage — and guess what?One of the best ways to promote your content on social media channels is through the social media video format.

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How to Set Marketing Campaign Goals That Matter

Ontraport

Marketing without a goal is like doing target practice without a target - you will never know if your efforts are successful. The post How to Set Marketing Campaign Goals That Matter appeared first on The ONTRAPORT Blog.

Campaigns 101
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How to Protect a #1 Ranking (When Your Pesky Competitors Are Trying to Take You Down)

SEMrush

After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan.

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10 Simple Ideas to Get More Mileage from Your B2B Content Marketing

Circle Studio

Content creation remains one of the biggest ongoing challenges that marketers face. So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content marketing efforts is essential. Creating new, quality content is a big investment of time, resources and even budget.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Winter Is Coming: 20 Holidays to Inspire Seasonal Marketing Campaigns

SnapApp

Do you remember what you were doing at this exact moment last month? I know, it seems like an eternity ago, especially as we approach the end of the year. Let’s look at it through a different lens–do you remember how you celebrated Halloween? Chances are, the answer to the second question was a no-brainer. That’s because holidays provide stronger, more significant connections to specific days or points in time.

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11 copywriting tips for Facebook ads and chatbots

Sprout Social

Marketing and advertising have changed over the past decade or so. Television ads are muted; internet users can block advertising. And anyone who is willing to consider reading, watching, or listening to an online advertisement demands to be captured by a compelling and engaging ad or marketing campaign. This is the challenge for marketers – how to capture the attention of the right audience at the right time and be so compelling that viewers stop and take notice.

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How to Design a Landing Page for your Banner Ad Campaign

Bannersnack

More than 50% of the overall success of an online advertising campaign comes from the landing page used for the promotion. To put it more specifically, success/failure depends on how optimized the landing page is. Mastering online advertising takes years, and above all, hundreds if not thousands of campaigns. Launching an online campaign is a […].

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Expert Interview: Matt Navarra’s Story and Thoughts on Social Media for 2019

Emplifi

If you’re an avid reader of The Next Web, you’ve likely heard of Matt Navarra. Formerly the Director of Social Media for the global tech news publisher, Matt has now gone on to fulfill his dreams of digital consultancy to work with some of the world’s biggest brands.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Impressive Resume Objective Examples to Help You Craft Your Own

Hubspot

With only six seconds to grab a recruiter’s attention , conventional wisdom might tell you to cut right to the chase when you write your resume. A lot of people say a resume objective just waste precious space. But if you craft it in a way that highlights your qualifications, skills, and fit for a role, an objective can actually enhance your resume by giving recruiters a sneak peek of your background that prompts them to keep reading.

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How Golden Spiral Increased Our Blog Readership by 58%

Golden Spiral

Is a blog still important for B2B tech marketing in 2019? The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. ( HubSpot State of Inbound 2018 ). 96% of companies expect their content marketing budgets to increase or stay the same in 2019. ( HubSpot State of Inb

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Successful B2B Marketing Partnerships

Valasys

The secret behind becoming a pioneer in B2B is not just your personal skills and ambition but also having an amazing team by your side. According to Angela Schwecke, Senior Director of Global Audience Marketing at SAP Success Factors, “Success depends on many factors, but the most important is choosing the right team, not the least of which is your agency.

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10 B2B Content Marketing Predictions for 2019

Content4Demand

By Alicia Esposito, Content Strategist. It’s almost December and you know what that means: It’s predictions time! . That’s right. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Now, we’re looking forward at what the New Year will bring us. . . And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Only B2B - Untitled Article

Only B2B

Why the Human Connection is Vital for Your Business More and more businesses are utilizing the internet for their marketing efforts. This is a great way to attract people to. The post appeared first on ONLY B2B.

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The Ultimate Guide to Google Forms

Hubspot

Whether you're collecting customer feedback or applications for a job opening, Google Forms is undoubtedly one of the best free form tools at your disposal. Google Forms integrates seamlessly with other Google products, such as Sheets, allowing you to make sense of all that data you collect. Additionally, it works well with other platforms like YouTube, enabling you to upload videos without leaving the tool.

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#SproutChat Calendar: Upcoming Topics for December 2018

Sprout Social

‘Tis the season to focus, put all your 2019 planning into motion and get all your ducks in a row before the holiday interruptions. In December’s #SproutChat,we’ll be talking about two important topics: how to stay nimble in today’s digital paradigm and ways to make the most of the season’s social buzz. Interested in either chat?

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The State of Virtual Reality: Where We Are, and What's to Come in 2019

Hubspot

Throughout 2018, I've spent a considerable amount of time thinking and writing about virtual reality (VR). I've attended VR developer conferences, experimented with using different headsets, and have conducted research on public sentiment toward the technology. Now, with VRX -- an annual VR industry conference and expo -- in session this week, I've gotten a glimpse at where things stand with this still-somewhat-emerging technology, and where it could go in the year to come.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Litmus Picks Our Favorite Talks at Litmus Live 2018

Litmus

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. While we’ve talked about the three mega-trends we saw come out of the conferences, we wanted to dig a little deeper into some of the talks themselves. Litmus Live featured over 50 different talks from some of the brightest minds in the email industry.

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Reporting on Marketing Programs and Planning for 2019

Engagio

It’s the end of the year and you’re doing planning for 2019. How should we look do our reporting on our marketing programs so that we know where to invest in the future? Grant Grigorian, Director of Project Management at Engagio helps answer that question. He shares his thoughts about how time influences how we should be looking at our reports and making our decisions.

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CRM Remarketing Explained: An Exploration of Modern Marketing and Masculinity

Liveintent

This isn’t breaking news but: LiveIntent offers remarketing through its platform : just like Criteo, Facebook, AdRoll or Google. So, how does CRM remarketing work on the LiveIntent platform, in quasi-plain language that, because its quasi-plain language and this industry is insane, will probably miss some nuances? Let me explain. Let’s say I sign up for an email mailing list from, oh, a Scandinavian furniture retailer, for example.

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“How I Work”: Caroline Klatt, CEO of Headliner Labs @linistern #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing . “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. For a few years now we’ve been doing our own with questions that have changed over time and which are now a favorite among our readers and subscribers. Check here every Thursday when we feature a new B2B sales, marketing or business leader.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Introducing Vetted Leads for Freelancers, Direct From Their CV Portfolios

ClearVoice

At ClearVoice, we’re not only committed to connecting leading brands with vetted creative talent, but also to connecting freelancers and independent professionals with vetted clients. Unlike free-for-all platforms, we don’t believe in treating creative professionals like a disposable commodity. We know the best collaborations can only happen when both parties treat each other with mutual respect as equal business partners.

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Online forms will make you love hosting the holidays

JotForm

There’s a big divide when it comes to the holidays — some people love them. Others? Not so much. We get it — the holidays can be stressful. There are high expectations for friends and family, pressure to have fun, the list goes on. But the stress can rise to a whole new level, especially when your.

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CMS in the Cloud: Advantages and Tips for Getting Started

E-Spirit

Cloud @ Business: is not a question of whether or not, but of when and how! With their specialized know-how, Software as a Service (SaaS) vendors--which run in the Cloud--offer software more cheaply and reliably than on premises solution providers, and also offer a lower total cost of ownership and reduce risk.

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