Thu.Dec 06, 2018

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns.

The Top Sales & Marketing Analytics to Watch


You want your business to grow, right? That's a trick question. Of course, the answer is yes. One of the best ways to maximize growth is by creating efficiency between your sales and marketing teams. This means not only working together but measuring progress and success together as well.

Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

How to Avoid Common Website Design Flaws


By David Gutierrez. A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Marketers Can Put Data to Work Next Year


Marketers continue to struggle with using data to grow their brands and businesses. But it’s clear that what will separate winners from the also-rans as we move forward in 2019 is your ability to put data to work.

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More Trending

3 Tips for Using Predictive Intelligence to Fuel Your Content Strategy


Superpowers. We daydream of having them, flood the cinemas to watch the Avengers’ latest woes and foes in dealing with having them, and use technologies that have brought us scarily close making them a part of our reality.

How Marketing Operational Excellence Facilitates Growth

Measure Up Marketing

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns. CMOs have a broader responsibility to analyze and predict trends.”

Deloitte CMO Annabel Rake on why staff need personalization just as much as your customers

Tomorrow People

“80% of my budget goes on people, which is a lot. I want people who are happy and engaged. If I don’t create the right environment, they’ll leave,” says Annabel Rake CMO of Deloitte. To deliver any of the above, marketing leaders must build and grow a strong team set for the future. Annabel Rake, partner, and CMO, Deloitte explains that to retain and motivate the best employees, you must cater to their individual needs. The world of work is changing.

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How 6 Brands Stand Out and Get Results from Content Marketing

Content Marketing Institute

This post was co-written by Shopify’s Casandra Campbell. Imagine increasing revenue by 34.7% ($3.4 million in one year) from your FAQ section alone or growing conversion rates from your blog by 800%. These aren’t made-up numbers.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 B2B Content Marketing Predictions for 2019


By Alicia Esposito, Content Strategist. It’s almost December and you know what that means: It’s predictions time! . That’s right. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Now, we’re looking forward at what the New Year will bring us. . .

Can Twitter Threads Increase Reach, Engagement, and Referral Traffic? An Experiment


How can you increase Twitter reach and engagement? That’s something that many marketers are thinking about, including Rand Fishkin, the founder of SparkToro, who has been wondering if Twitter gives tweets with a link less visibility than tweets without a link.

How to Improve Your Conversion Rate with a Great UX

Modern B2B Marketing

No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.”

How Golden Spiral Increased Our Blog Readership by 58%

Golden Spiral

Is a blog still important for B2B tech marketing in 2019? The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Successful B2B Marketing Partnerships


The secret behind becoming a pioneer in B2B is not just your personal skills and ambition but also having an amazing team by your side.

How to Generate More Leads for Your Financial Institution with Long Form Content

SmartBug Media

Educating and helping has long been the most effective way for businesses to attract new customers and ultimately win their trust and loyalty. Perhaps nowhere is education needed more desperately than in financial services.


How to Measure Video Marketing: The Metrics that Matter


To determine the success of your video marketing, focus on these two groups of metrics: engagement and ROI. This is how you can measure and optimize your video marketing, leveraging the right metrics. Content Marketing B2B Marketing Tips Social Analytics Social Engagement Video Marketing

How to Design a Landing Page for your Banner Ad Campaign


More than 50% of the overall success of an online advertising campaign comes from the landing page used for the promotion. To put it more specifically, success/failure depends on how optimized the landing page is.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Set Marketing Campaign Goals That Matter


Marketing without a goal is like doing target practice without a target - you will never know if your efforts are successful. The post How to Set Marketing Campaign Goals That Matter appeared first on The ONTRAPORT Blog. Marketing Campaigns

Expert Interview: Matt Navarra’s Story and Thoughts on Social Media for 2019


If you’re an avid reader of The Next Web, you’ve likely heard of Matt Navarra. Formerly the Director of Social Media for the global tech news publisher, Matt has now gone on to fulfill his dreams of digital consultancy to work with some of the world’s biggest brands

How to Protect a #1 Ranking (When Your Pesky Competitors Are Trying to Take You Down)


After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan.

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The 15 Best Responsive WordPress Themes in 2019


It’s no secret that modern shoppers are visiting your WordPress website , reading your content, signing up for your services, and purchasing your products from a variety of technological devices including desktop and laptop computers, smartphones, and tablets.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Web Design For Beginners: Vital Elements of a One-Page “Website”


Website design was once the exclusive domain of coders and web aficionados. But as the rise of drag-and-drop website builders came about, it opened the doors for small businesses around the world to market themselves like never before. . But this new flood of websites seemed complicated.

The State of Virtual Reality: Where We Are, and What's to Come in 2019


Throughout 2018, I've spent a considerable amount of time thinking and writing about virtual reality (VR). I've attended VR developer conferences, experimented with using different headsets, and have conducted research on public sentiment toward the technology.

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Winter Is Coming: 20 Holidays to Inspire Seasonal Marketing Campaigns


Do you remember what you were doing at this exact moment last month? I know, it seems like an eternity ago, especially as we approach the end of the year. Let’s look at it through a different lens–do you remember how you celebrated Halloween?

The Ultimate Guide to Google Forms


Whether you're collecting customer feedback or applications for a job opening, Google Forms is undoubtedly one of the best free form tools at your disposal. Google Forms integrates seamlessly with other Google products, such as Sheets, allowing you to make sense of all that data you collect.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.