Thu.Dec 06, 2018

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns.

Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

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How to Avoid Common Website Design Flaws


By David Gutierrez. A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy.

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How Marketers Can Put Data to Work Next Year


Marketers continue to struggle with using data to grow their brands and businesses. But it’s clear that what will separate winners from the also-rans as we move forward in 2019 is your ability to put data to work.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Building Your Marketing Automation Team: Roles, Collaboration, and Expectations (Hint: You don’t need to hire a technician)


Building your marketing automation team is much simpler than you think. These are the roles and responsibilities that will set you up for success. Marketing Automation Marketing Strategy

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3 Tips for Using Predictive Intelligence to Fuel Your Content Strategy


Superpowers. We daydream of having them, flood the cinemas to watch the Avengers’ latest woes and foes in dealing with having them, and use technologies that have brought us scarily close making them a part of our reality.

Deloitte CMO Annabel Rake on why staff need personalization just as much as your customers

Tomorrow People

“80% of my budget goes on people, which is a lot. I want people who are happy and engaged. If I don’t create the right environment, they’ll leave,” says Annabel Rake CMO of Deloitte. To deliver any of the above, marketing leaders must build and grow a strong team set for the future. Annabel Rake, partner, and CMO, Deloitte explains that to retain and motivate the best employees, you must cater to their individual needs. The world of work is changing.

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How to Protect a #1 Ranking (When Your Pesky Competitors Are Trying to Take You Down)


After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan.

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How 6 Brands Stand Out and Get Results from Content Marketing

Content Marketing Institute

This post was co-written by Shopify’s Casandra Campbell. Imagine increasing revenue by 34.7% ($3.4 million in one year) from your FAQ section alone or growing conversion rates from your blog by 800%. These aren’t made-up numbers.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

10 B2B Content Marketing Predictions for 2019


By Alicia Esposito, Content Strategist. It’s almost December and you know what that means: It’s predictions time! . That’s right. We’ve already looked back at 2018 and how the content marketing landscape has evolved. Now, we’re looking forward at what the New Year will bring us. . .

How to Improve Your Conversion Rate with a Great UX


No marketing manager today is satisfied with his or her website. Whether the sticking point is usability or conversions, there is always room for improvement. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.”

How Golden Spiral Increased Our Blog Readership by 58%

Golden Spiral

Is a blog still important for B2B tech marketing in 2019? The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ).

How to Measure Video Marketing: The Metrics that Matter


To determine the success of your video marketing, focus on these two groups of metrics: engagement and ROI. This is how you can measure and optimize your video marketing, leveraging the right metrics. Content Marketing B2B Marketing Tips Social Analytics Social Engagement Video Marketing

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Successful B2B Marketing Partnerships


The secret behind becoming a pioneer in B2B is not just your personal skills and ambition but also having an amazing team by your side.

How to Design a Landing Page for your Banner Ad Campaign


More than 50% of the overall success of an online advertising campaign comes from the landing page used for the promotion. To put it more specifically, success/failure depends on how optimized the landing page is.

How to Set Marketing Campaign Goals That Matter


Marketing without a goal is like doing target practice without a target - you will never know if your efforts are successful. The post How to Set Marketing Campaign Goals That Matter appeared first on The ONTRAPORT Blog. Marketing Campaigns

Expert Interview: Matt Navarra’s Story and Thoughts on Social Media for 2019


If you’re an avid reader of The Next Web, you’ve likely heard of Matt Navarra. Formerly the Director of Social Media for the global tech news publisher, Matt has now gone on to fulfill his dreams of digital consultancy to work with some of the world’s biggest brands

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Web Design For Beginners: Vital Elements of a One-Page “Website”


Website design was once the exclusive domain of coders and web aficionados. But as the rise of drag-and-drop website builders came about, it opened the doors for small businesses around the world to market themselves like never before. . But this new flood of websites seemed complicated.

Winter Is Coming: 20 Holidays to Inspire Seasonal Marketing Campaigns


Do you remember what you were doing at this exact moment last month? I know, it seems like an eternity ago, especially as we approach the end of the year. Let’s look at it through a different lens–do you remember how you celebrated Halloween?

Only B2B - Untitled Article

Only B2B

Why the Human Connection is Vital for Your Business More and more businesses are utilizing the internet for their marketing efforts. This is a great way to attract people to. The post appeared first on ONLY B2B. blogs

The Ultimate Guide to Google Forms


Whether you're collecting customer feedback or applications for a job opening, Google Forms is undoubtedly one of the best free form tools at your disposal. Google Forms integrates seamlessly with other Google products, such as Sheets, allowing you to make sense of all that data you collect.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Survey: The Work Habits of Freelancers Revealed (Where Do You Stack Up?)


Let’s get one thing out of the way to start: According to this revealing yet unscientific survey I did for Data Week, no freelancers work in their underpants all day, debunking a popular myth that if you work from home, you often do so wearing little to nothing. Traditionally, most freelancers do work in a bubble in fact, isolated from the world of office conference rooms and the idle chitchat that gets spat at coffeemakers across America.

The 15 Best Responsive WordPress Themes in 2019


It’s no secret that modern shoppers are visiting your WordPress website , reading your content, signing up for your services, and purchasing your products from a variety of technological devices including desktop and laptop computers, smartphones, and tablets.

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Reporting on Marketing Programs and Planning for 2019


It’s the end of the year and you’re doing planning for 2019. How should we look do our reporting on our marketing programs so that we know where to invest in the future? Grant Grigorian, Director of Project Management at Engagio helps answer that question.

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The State of Virtual Reality: Where We Are, and What's to Come in 2019


Throughout 2018, I've spent a considerable amount of time thinking and writing about virtual reality (VR). I've attended VR developer conferences, experimented with using different headsets, and have conducted research on public sentiment toward the technology.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!