Thu.Aug 06, 2020

Where Most B2B Companies Miss with Sales Development


One of the most critical roles of converting leads to opportunities is in the hands of your sales development team. A high-functioning sales development strategy has major impact on your revenue, so it is critical to build strong cadences and processes within the team.

The State of B2B Influencer Marketing [Research]


Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing.

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Google PageSpeed Insights: how to reach the highest score and get more results?


What’s better: to do something quickly or do it well? This question would raise an interesting discussion in any round of conversation. Still, the point of this article is to show that they are the same thing in many cases, especially when it comes to user experience in websites, blogs, and applications. The page’s loading speed makes all the difference. It’s no coincidence that Google places so much importance on this factor when it comes to ranking pages in search results.

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Report: 67.9% of Marketers Missing Opportunities to Keep Up with the Industry Due to COVID-19

KoMarketing Associates

Many marketers have relied on face-to-face business interactions to resonate with their target audience. As a result of the COVID-19 pandemic, new research suggests that they may be missing out due to a lack of this type of communication. A report titled “The Future of the ‘In-Person’ Business Economy” from The 614 Group recently suggested that marketers are losing out on several aspects of their day-to-day business as a result of COVID-19.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

What Interaction Design is and what are the applications of this design area


Interaction Design is a part of IT that studies, plans, and applies interactivity points in both digital and physical systems. Also known as interaction design or IxD design , it aims to optimize the relationship between user and product. The desire to maximize the user’s experience with a given product is a constant concern for those who deliver such digital products since it leads them to prolong the time they spend using it.

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More Trending

Resonating with Customers in the Age of Social Distancing


“ Unprecedented.”. It’s a clichéd term at this point, but there’s no doubt that COVID-19 has disrupted marketers’ plans for 2020 in extraordinary ways. In fact, a recent Interactive Advertising Bureau survey reports that nearly 25% of brands hit “pause” on all of their paid marketing efforts by the end of March.

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My Year in Review: 3 Reflections to Guide Marketing Practice

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. As of this past week I have officially been at Heinz Marketing for 1 year, and what a weird year it has been. With all the things that have happened just in 2020 I can barely remember 2019. Because of that, I wanted to look at some of the things I have learned here framed through our company values : Results-driven, respectful, curious, creative, proactive, and generous.

How to Leverage User-Generated Content Marketing to Achieve Amazing Results


To be a brand of the people, user-generated content should be part of your content marketing mix. It can drive true connections, turn customers into advocates, and trigger more conversions than any other tactic. But how can you inspire customers to create content for you? Start here.

How Brakes bridged the B2B/ B2C gap to feed a nation


30-second summary: Brakes is a B2B food delivery service and leading supplier to the food service sector in the UK. Its customer base includes schools, contract caterers, hospitals, hotels, independent dining establishments, pubs and restaurant chains. With the closer of schools, pubs, restaurants and hotels due to COVID-19, Brakes pivoted its strategy and launched a new direct-to-consumer platform, enabling consumers to order the food they needed directly. Now, Brakes has distributed over 1.5

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Pin It to Win It: How to Use Pinterest Video for Business


Pinterest has always stood out among its social-platform peers as a community that drives meaningful user engagement. So it’s not surprising that Pinterest users are twice as likely to say their time on the platform is well spent, versus other social networks. Unlike other social networks built around the immediacy of sharing, Pinterest is a community geared toward planning for future life events—weddings, home renovations, vacations, a new meal plan, or an updated gym routine.

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8 Absolute Best Ecommerce Website Builders

Single Grain

The ecommerce industry is booming. With $3.9 trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie. As the industry has grown, tech companies and startups have expanded their offerings to meet the surge in demand. This means that new entrepreneurs and business vets alike have a large variety of ecommerce website building tools to choose from.

10 Proven Tips And Techniques For Winning The Virtual Selling Game

Square 2 Marketing

Taking Sales Virtual Is Easier Than You Think, And Once You Go, You’ll Never Go Back. Over the past six months, many of our clients have been asking for more help on the sales enablement, sales execution and sales operations side of their businesses. This is a very positive signal, as companies start realizing sales needs as much help as marketing does and the prospect is expecting an amazing experience from click to close.

How marketing operations and martech professionals use “no code” tools


I’ve been on the trail of “no code” martech these past couple of weeks, covering event-triggered marketing automation as a no code programming paradigm and mapping a partial taxonomy of over 75 no code tools. I also ran an impromptu survey of no code usage with readers, the results of which I’m sharing here. Given that my audience is mostly marketing operations and martech pros — and the savvy CMOs who love them — the data is skewed through that lens.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Page Experience and Core Web Vitals Will Be Ranking Factors. What Does That Mean?

Blue Flame Thinking

Beginning in 2021, the way users interact with and experience your website’s pages will influence rankings. Google’s latest algorithm update also includes a new page experience signal called “Core Web Vitals,” which will accommodate user experience in more depth. We outline what this new search ranking criteria looks like and why it’s important. What’s Included in Page Experience?


Business Continuity | Reinvention & Digital Transformation


When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size were canceled, we were quickly reminded of how vital the face-to-face human connection is to doing business.

July Coverage Highlights

Champion Communications

July has been a nother busy month for the Champion team. We revealed our new website, launched several new PR campaigns, and achieved coverage for clients that aligns well with their individual growth strategies.? . Aptum . “We’re We’re a true hybrid solutions provider ,” says Aptum CEO Susan Bowen . This month , Aptum’s CEO, Susan Bowen, spoke to N ew S tatesman Tech for an article that examined Aptum’s past, present and future.

What Matters More, Inbound or Outbound Sales?


When it comes to sales, there are two distinctive approaches: inbound and outbound. But which is the strategy you should be focusing more on? Spoiler alert: The answer is neither. . If you’ve followed our blogs for a while (thank you!), you’re probably not surprised that we strongly believe in the power of balance when it comes to your sales and marketing efforts. In sales, as in life, there is rarely an easy way to achieve success.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

CTV is where the viewers go and advertisers should follow


30-second summary: M assive popularity translated into the explosive surge in CTV media buying. At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser.

[Report] How to Improve Email Review Cycles and Approvals


Half of email marketers see their email review and approval process as too lax or too burdensome. Yikes. That’s a high number. A process that’s too lax might not involve enough people or a proper review cycle. A process that’s too burdensome might involve way too many people—or the wrong people—or an exhausting amount of reviews.

Tip of the Month: Leveraging Market-Level Insights to Discover Brand Advocates


How to use Traackr to find top-performing organic influencers for you (and your competitors) at every tier

Empowering Small Business Tips For 2020

Altitude Branding

Small businesses are the backbone of our communities. Therefore, small businesses should try to stay ahead of the curve by getting on the technology wave. The small businesses in the world today have to be really creative moving forward. The truth of the matter is that the world is starting to rely more and more on technology. There is always a question: which of all of the tech blogs are worth following? In this list, you will find all of them in one place! Best Tech Blogs to Read.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Use These 5 LinkedIn Features to Help Your Business

Outbound Engine

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. What hasn’t changed is how much time people are spending on these websites. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year.

How ZoomInfo Can Help Your B2B Recruitment Efforts


When in doubt, turn to the data — that’s our rule of thumb at ZoomInfo. That’s because no matter what department or industry, success comes down to data and the decisions you make with it. Today we’re going to take a look at how to use important data insights — from our platform — to combat the main obstacles recruiters face in their day-to-day workflows.

How to Build Organic Traffic to your B2B Website

The Lead Agency

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. They engage in more research, seek more information and must discuss and get approvals from more people. Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer.

The Future Of Lead Generation


Irrespective of the business you are in, your leads or prospective customers are essential to the growth of your organization. For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.