Fri.Apr 26, 2019

Why We Interviewed a Bunch of Rappers About Marketing


Can you imagine a world without music? I can’t. When I think about the things in life for which I’m the most grateful, music always falls on the list -- rap music, in particular. For me, rap is the thing to listen to when I’m happy. Angry. Tired. When I have a big meeting to prepare for.

Determining Market Demand for New Products or Services: Four Questions Answered

Launch Marketing

Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market.

Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams.

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Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Vanity Metrics or Essential KPIs: What Really Matters to Marketers


What's the top marketing challenge in your company? It's a simple question that yields complicated answers, but if you're like 40 percent of marketers , then your battle is with proving the ROI of your marketing activities. marketing tools

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More Trending

5 Reasons Your B2B Website Visitors Don’t Convert

BOP Design

Central to any inbound marketing strategy is a well-crafted B2B website design with a solid content strategy. The website is a critical component for converting visitors into leads. But what do you do when your website isn’t converting visitors?

Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

Content Marketing Institute

Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading → The post Can’t Get That Click?

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10 Mistakes with Every Content Marketing Strategy (+ How to Avoid Them)


Content marketing seems to be the golden ticket. It educates, empowers and converts our leads for us. However, there’s a lot of buzz in the search engines with over 60% of content marketers creating content every single day.

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How are Agencies Using AI in Marketing? 17 Marketers Share

Atomic Reach

“The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”. That is the definition of artificial intelligence.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Design Trends: My Favorite Fonts Right Now

SmartBug Media

As a designer, I've always had a slight obsession with downloading new fonts and implementing them in my designs. They are just as important as any graphic asset and can make or break a layout.

9 Steps to Improve Email Deliverability


You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Freelance Business Review: 5 Questions to Boost Your Freelance Mojo


Even though spring cleaning has always been a ritual of every lap around the sun, with the trend of the Marie Kondo method, it’s even more popular in 2019.

What Are the Best Social Media Distribution Channels for 2019?

Content Standard

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Choose a Co-Marketing Partner: Experts Offer Tips


Two experts on co-marketing partnerships share their professional secrets in an interview. Learn how website traffic, behavior on social media, inconsistencies, and other key points can influence a decision on a potential partner. Market Research

Why Visual Content is So Important


Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience.

How to Boost a Post on Social Media [Facebook, Instagram, and Twitter]


In the social media marketing world, marketers reminisce about the times where they could fill up on organic reach a lot like my parents reflect on their college years -- those were the good old days.

The Anatomy of a Perfect Marketing Webinar


We talk a lot about the value of webinars – and for good reason. Here are some of the best things about webinars, in our opinion: They get you quality facetime with your exact target buyer. They help you show off your industry expertise. They’re massively cost-effective. They’re a win-win: your attendees get valuable information they can apply right away, and you get a list of warm leads who are already pre-sold on your awesomeness. How often does that happen?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Global Buying Behavior in 2019 [New Data]


In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S. questions on how they buy.

4 Easy Ways to Simplify Your Marketing Project Management

SmartBug Media

New Date Formats for Global Media Planning


Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams.

A 6 Step Guide to ABM Execution


After some research, a few technical demos, and conversations with the C-suite, you’ve decided on the right ABM platform for your organization. Now what?

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

B2B Customer Experience: Making it Real (Part 2)

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Too often in the B2B marketing world, we forget an important truth: Our customers are people, not companies! Behind every brand interaction is an actual person on a deadline, with a budget, goals to meet, and stress to manage. If our customers feel like another cog in the wheel of a sales cycle, their experience with us will feel cold and distant, inducing more anxiety in their search for solutions.

Are Outbound Links Important For SEO?

Pearl Digital Marketing

It may seem strange to some people why you would link to another website from your own content - isn't the objective to keep them on your site? Well, kind of. SEO How To Improve SEO Outbound Links

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Schema Management With Skeema


Learn how Skeema enables developers to manage database schema changes on their own and how doing so speeds up an application's development lifecycle. The post Schema Management With Skeema appeared first on SendGrid. Technical

Four Ways to Score Big with Sports Sponsorships


Thinking about investing in sports sponsorships, but unsure of the benefits? Keep reading to see four benefits of sports sponsorships. Social Media. Social media is becoming a popular place for streaming sporting events. 80% of fans use social media during live sporting events.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.