Fri.Apr 26, 2019

Why We Interviewed a Bunch of Rappers About Marketing


Can you imagine a world without music? I can’t. When I think about the things in life for which I’m the most grateful, music always falls on the list -- rap music, in particular. For me, rap is the thing to listen to when I’m happy. Angry. Tired. When I have a big meeting to prepare for.

Determining Market Demand for New Products or Services: Four Questions Answered

Launch Marketing

Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market.

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Report: More Leads Now Coming from Sales Teams than Marketers

KoMarketing Associates

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams.

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Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Increase Conversions by Providing an Excellent Customer Experience


Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process.

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How to Choose a Co-Marketing Partner: Experts Offer Tips


Two experts on co-marketing partnerships share their professional secrets in an interview. Learn how website traffic, behavior on social media, inconsistencies, and other key points can influence a decision on a potential partner. Market Research

10 Mistakes with Every Content Marketing Strategy (+ How to Avoid Them)


Content marketing seems to be the golden ticket. It educates, empowers and converts our leads for us. However, there’s a lot of buzz in the search engines with over 60% of content marketers creating content every single day.

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Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples]

Content Marketing Institute

Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading → The post Can’t Get That Click?

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How are Agencies Using AI in Marketing? 17 Marketers Share

Atomic Reach

“The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”. That is the definition of artificial intelligence.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Freelance Business Review: 5 Questions to Boost Your Freelance Mojo


Even though spring cleaning has always been a ritual of every lap around the sun, with the trend of the Marie Kondo method, it’s even more popular in 2019.

9 Steps to Improve Email Deliverability


You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Design Trends: My Favorite Fonts Right Now

SmartBug Media

As a designer, I've always had a slight obsession with downloading new fonts and implementing them in my designs. They are just as important as any graphic asset and can make or break a layout.

How to Boost a Post on Social Media [Facebook, Instagram, and Twitter]


In the social media marketing world, marketers reminisce about the times where they could fill up on organic reach a lot like my parents reflect on their college years -- those were the good old days.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What Are the Best Social Media Distribution Channels for 2019?

Content Standard

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts.

Global Buying Behavior in 2019 [New Data]


In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S. questions on how they buy.

Why Visual Content is So Important


Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience.

Are Outbound Links Important For SEO?

Pearl Digital Marketing

It may seem strange to some people why you would link to another website from your own content - isn't the objective to keep them on your site? Well, kind of. SEO How To Improve SEO Outbound Links

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

First vs. Third-Party APIs: What You Need to Know


Have you ever wondered how Google Maps is able to deliver relevant information depending on your location? Or, alternatively, how knows when a random hotel in Austin, Texas has a specific room available? The answer is APIs, or application programming interface.

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New Date Formats for Global Media Planning


Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams.

A 6 Step Guide to ABM Execution


After some research, a few technical demos, and conversations with the C-suite, you’ve decided on the right ABM platform for your organization. Now what?

Schema Management With Skeema


Learn how Skeema enables developers to manage database schema changes on their own and how doing so speeds up an application's development lifecycle. The post Schema Management With Skeema appeared first on SendGrid. Technical

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

4 Easy Ways to Simplify Your Marketing Project Management

SmartBug Media

If you’ve been doing marketing in a professional capacity for any bit of time (three months, 20+ years—you get the idea), you’ve probably dealt with the case of misaligned resources, expectations from stakeholders, and a whole bunch of tasks and deliverables to complete with not enough time in the day.

Four Ways to Score Big with Sports Sponsorships


Thinking about investing in sports sponsorships, but unsure of the benefits? Keep reading to see four benefits of sports sponsorships. Social Media. Social media is becoming a popular place for streaming sporting events. 80% of fans use social media during live sporting events.

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Activate Marketing Launches Lead Accelerate ABM


A leading B2B marketing services company, Activate Marketing Services, has unveiled a new product that promises its B2B marketing customers a faster pipeline for the purpose of generating leads from their account lists after which retargeting those potential buyers with display ads that are of high relevance.

B2B Customer Experience: Making it Real (Part 2)

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. Too often in the B2B marketing world, we forget an important truth: Our customers are people, not companies! Behind every brand interaction is an actual person on a deadline, with a budget, goals to meet, and stress to manage. If our customers feel like another cog in the wheel of a sales cycle, their experience with us will feel cold and distant, inducing more anxiety in their search for solutions.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!