Hubspot
APRIL 26, 2019
Can you imagine a world without music? I can’t. When I think about the things in life for which I’m the most grateful, music always falls on the list -- rap music, in particular. For me, rap is the thing to listen to when I’m happy. Sad. Angry. Tired. When I have a big meeting to prepare for. When I’m dreading a workout. When I’m not feeling any particular way, but just want to disrupt the silence around me.
Launch Marketing
APRIL 26, 2019
Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s important to set the stage for a successful and sustainable future for your new offering, but it can be equally valuable to learn that the demand isn’t there or that considerable shifts need to be made so that more dollars, time and energy are not wasted.
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KoMarketing Associates
APRIL 26, 2019
Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies. Statistics showed that in 2018, approximately 52.6 percent of leads came from sales teams, while just 20.2 percent came from marketing teams.
Content Marketing Institute
APRIL 26, 2019
Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve your conversion rates. Continue reading → The post Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples] appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Standard
APRIL 26, 2019
Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. So how can you know the best social media distribution channels for your content when the platforms are in constant flux?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
APRIL 26, 2019
In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S. questions on how they buy. This report highlights the fascinating differences we've discovered in buying preferences worldwide.
SEMrush
APRIL 26, 2019
Two experts on co-marketing partnerships share their professional secrets in an interview. Learn how website traffic, behavior on social media, inconsistencies, and other key points can influence a decision on a potential partner.
ConvertKit
APRIL 26, 2019
You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability.
BOP Design
APRIL 26, 2019
Central to any inbound marketing strategy is a well-crafted B2B website design with a solid content strategy. The website is a critical component for converting visitors into leads. But what do you do when your website isn’t converting visitors? Here we take a look at five common reasons why your website visitors aren’t converting and what you can do about it.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
APRIL 26, 2019
As a designer, I've always had a slight obsession with downloading new fonts and implementing them in my designs. They are just as important as any graphic asset and can make or break a layout. They provide visual hierarchy for copy, make content easy to scan, add character and emotion to a company’s brand , and help you better align with your personas.
BenchmarkONE
APRIL 26, 2019
We talk a lot about the value of webinars – and for good reason. Why? Here are some of the best things about webinars, in our opinion: They get you quality facetime with your exact target buyer. They help you show off your industry expertise. They’re massively cost-effective. They’re a win-win: your attendees get valuable information they can apply right away, and you get a list of warm leads who are already pre-sold on your awesomeness.
SendGrid
APRIL 26, 2019
Learn how Skeema enables developers to manage database schema changes on their own and how doing so speeds up an application's development lifecycle. The post Schema Management With Skeema appeared first on SendGrid.
33Across
APRIL 26, 2019
Low trust in online media quality has led to an overreliance on private marketplaces. Our CEO, Eric Wheeler, explores the benefits of pursuing "quality at source" to clean up the open exchange ecosystem. The post Inventory, like drinking water, is best when filtered at the source appeared first on 33Across.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
APRIL 26, 2019
In the social media marketing world, marketers reminisce about the times where they could fill up on organic reach a lot like my parents reflect on their college years -- those were the good old days. But similar to how the real world flipped most people's life upside down when they graduated from college, social media’s purge of organic reach flung marketers on a spinning teacup ride.
Heinz Marketing
APRIL 26, 2019
By Maria Geokezas , VP of Client Services at Heinz Marketing. Too often in the B2B marketing world, we forget an important truth: Our customers are people, not companies! Behind every brand interaction is an actual person on a deadline, with a budget, goals to meet, and stress to manage. If our customers feel like another cog in the wheel of a sales cycle, their experience with us will feel cold and distant, inducing more anxiety in their search for solutions.
Cortex
APRIL 26, 2019
Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience. They are also adopting better strategies to make better business and marketing decisions in order to detect, understand and act on all the images that are relevant to their brands.
Hubspot
APRIL 26, 2019
Have you ever wondered how Google Maps is able to deliver relevant information depending on your location? Or, alternatively, how Hotels.com knows when a random hotel in Austin, Texas has a specific room available? The answer is APIs, or application programming interface. At its most basic definition, APIs let applications communicate with each other.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
APRIL 26, 2019
If you’ve been doing marketing in a professional capacity for any bit of time (three months, 20+ years—you get the idea), you’ve probably dealt with the case of misaligned resources, expectations from stakeholders, and a whole bunch of tasks and deliverables to complete with not enough time in the day. Although things will always fall through the cracks from time to time, there are easy ways to simplify your organization’s marketing project management tactics. 1.
Pearl Digital Marketing
APRIL 26, 2019
It may seem strange to some people why you would link to another website from your own content - isn't the objective to keep them on your site? Well, kind of.
33Across
APRIL 26, 2019
Low trust in online media quality has led to an overreliance on private marketplaces. Our CEO, Eric Wheeler, explores the benefits of pursuing "quality at source" to clean up the open exchange ecosystem.
Valasys
APRIL 26, 2019
A leading B2B marketing services company, Activate Marketing Services, has unveiled a new product that promises its B2B marketing customers a faster pipeline for the purpose of generating leads from their account lists after which retargeting those potential buyers with display ads that are of high relevance. With this push to strategize marketing around key accounts, Activate Marketing will, over a specified period of time, serve display impressions to individual leads and others within the com
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
33Across
APRIL 26, 2019
Low trust in online media quality has led to an overreliance on private marketplaces. Our CEO, Eric Wheeler, explores the benefits of pursuing "quality at source" to clean up the open exchange ecosystem.
QuanticMind
APRIL 26, 2019
Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. But what they might not realize is how much PPC budget they need to succeed, or the value of their ad spend. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role.
33Across
APRIL 26, 2019
Low trust in online media quality has led to an overreliance on private marketplaces. Our CEO, Eric Wheeler, explores the benefits of pursuing "quality at source" to clean up the open exchange ecosystem. The post Inventory, like drinking water, is best when filtered at the source appeared first on 33Across.
Bionic
APRIL 26, 2019
Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. Finance departments love it because it handles every monetary currency, and all the tricky accounting with currency exchange calculations.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Allocadia
APRIL 26, 2019
Are you Measuring or are you Gathering Insights? Often, Marketing Ops professionals spend too much time trying to piece together different sets of data to answer the questions of the business. It’s hard to get at the real measurements needed (or wanted), and data quality is a constant issue due to data structure or metadata. Perhaps you’ve recently faced a failed project around attribution or marketing measurement.
LiveRamp
APRIL 26, 2019
As a global leader in e-commerce marketing, it’s fundamental for Criteo to be able to reach their target audience at a people-based level, but what does people-based actually mean? It means reaching people on a one-to-one basis. Criteo’s global deterministic device graph helps create people-based marketing campaigns for clients, so it’s key that there are no gaps in data.
Allocadia
APRIL 26, 2019
Measuring impact is a universal struggle for marketers. More than 60% of Fortune 1000 CMOs claim they cannot quantify the impact of marketing in either the short or long term. There is a whole spectrum of suffering that ranges from having no idea where to begin, to marketers up to their knees in reports but feeling like they aren’t doing enough. This all speaks to a bigger problem… A few times each year, reports come out with similar statistics: the majority of marketers cannot quantify th
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