Wed.Jul 03, 2019

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

If you look at people with 10K, 500K or even 1M followers on their blog or YouTube channel, you think they must be special, right? No normal person could get to that level. I’m here to tell you that’s not true. Anyone can build a massive audience. I’ve done it myself many times.

5 Reasons Your Email Marketing is not Working (and How to Fix It)

Albacross

When you’re looking for reasons why email marketing is not working, you’ll likely come up with a bitter truth. It’s the good old reason: you’re either not doing the right things or not doing them the right way. Yes, everybody knows email marketing has an ROI of 4400%.

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

What is advertising? It might seem like the most basic of questions, but sometimes it pays to start at the very beginning.

Tips To Increase Your Email Open Rates – Based on Data

Marketing Insider Group

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

Modern Marketing

It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget.

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More Trending

Report: Video Content Now Propelling Success Rates for Email Marketers

KoMarketing Associates

Video content is playing a critical role in how marketers reach out to their target audiences, and new research shows that it is paying off when it is used in email marketing as well.

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Using Social Media for Marketing Professional Services

Hinge Marketing

As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. But is it effective? What are the key benefits? How do you develop a strategy?

The next phase of account-based marketing (ABM): Business ecosystems

ClickZ

Business ecosystems are nothing new. Back in 1993, James F. Moore pioneered the idea of a business ecosystem in the Harvard Business Review.

So Your Content Failed. Now What?

Content Marketing Institute

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading → The post So Your Content Failed. Now What?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

How to Choose a Sales Automation Tool in 3 Simple Steps

Hatchbuck

Some business tasks, like closing a deal, will almost always require a human touch. But many other parts of the process, such as gathering and scoring leads, can be made more efficient through the help of technology.

Google to Stop Supporting Robots.txt Noindex: What That Means for You

Single Grain

Effective September 1, 2019 , Google will no longer support the robots.txt directive related to indexing. This means that Google will start to index your webpage(s) if you've only relied on the robots.txt noindex directive to remove those pages from the SERPs.

AI and Automation: The Future of Content Marketing?

Content Science Review

When you think of AI, you probably think of science fiction movies like Terminator and Star Wars. But these technologies are already here! Article

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Attention Metrics are Shaping Ad Industry Dynamics in Japan

33Across

Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this.

4 Email Strategies Your B2B Company May Be Missing

Golden Spiral

Sixty-Second Summary. Email remains a powerhouse strategy for B2B tech companies like. How do you best utilize email in the age of text, app notifications, and social media?

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Google News Digest: Robots.txt, New Ads Types, GMB Profile Updates, and More

SEMrush

The last two weeks were relatively calm in the search department, but certain things are going away and many new features were rolled out in Google Ads and Google My Business.

Optimizing Lead Nurturing for Senior Living Communities

SmartBug Media

Lead nurturing is an incredibly important part of your inbound marketing strategy. This is especially true when it comes to marketing senior living communities. Inbound marketing can have powerful results for senior living communities.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Write a Creative Brief in 7 Simple Steps [Examples + Template]

Hubspot

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively.

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I’ll take any chance I can get to preach the value of sound marketing data and insights.

Ultimate Guide to Demand Generation Strategy

Only B2B

When the B2B marketers set out to create a demand generation strategy they need to have a broad perspective in mind. The reason for this is that demand generation requires. The post Ultimate Guide to Demand Generation Strategy appeared first on ONLY B2B. blogs

20 Creative Instagram Story Ideas to Engage Your Followers

Hootsuite

Your brand’s Instagram Story is the perfect place to engage followers, promote new products, and increase your brand’s awareness. After all, more than 500 million users watch Instagram Stories daily.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Inform and Influence at Your Next Public Meeting

Eric Mower + Associates

Developers, utility companies, project sponsors, and government entities are often faced with the challenge of sharing plans for their next project with the community, or communities, that will host them. One of the many methods used to share that information is a public meeting.

8 Facebook Targeting Tips for Cheaper Ads and More Conversions

Hootsuite

Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget.

What to Look for in a Pay Per Click Marketing Agency

KEO Marketing

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. It gives you one of the top spots in search when people are actively looking for the products and services you provide. It can also be complex.

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Microsoft Edge Adds Tracking Prevention Feature

Convert

Microsoft has introduced a new feature on 27th of June 2019 to block tracking scripts in its Chromium-based Edge browser. The company is calling this feature “Tracking Prevention” and is currently available in only in Edge Insiders Preview Builds (starting with 77.0.203.0).

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.