Wed.Jul 03, 2019

The 30-Day Strategy to Build an Audience (Without Spending a Dime!)

Single Grain

If you look at people with 10K, 500K or even 1M followers on their blog or YouTube channel, you think they must be special, right? No normal person could get to that level. I’m here to tell you that’s not true. Anyone can build a massive audience. I’ve done it myself many times.

5 Reasons Your Email Marketing is not Working (and How to Fix It)

Albacross

When you’re looking for reasons why email marketing is not working, you’ll likely come up with a bitter truth. It’s the good old reason: you’re either not doing the right things or not doing them the right way. Yes, everybody knows email marketing has an ROI of 4400%.

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

What is advertising? It might seem like the most basic of questions, but sometimes it pays to start at the very beginning.

Tips To Increase Your Email Open Rates – Based on Data

Marketing Insider Group

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

Modern Marketing

It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget.

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Using Social Media for Marketing Professional Services

Hinge Marketing

As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. But is it effective? What are the key benefits? How do you develop a strategy?

Google News Digest: Robots.txt, New Ads Types, GMB Profile Updates, and More

SEMrush

The last two weeks were relatively calm in the search department, but certain things are going away and many new features were rolled out in Google Ads and Google My Business.

The next phase of account-based marketing (ABM): Business ecosystems

ClickZ

Business ecosystems are nothing new. Back in 1993, James F. Moore pioneered the idea of a business ecosystem in the Harvard Business Review.

So Your Content Failed. Now What?

Content Marketing Institute

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading → The post So Your Content Failed. Now What?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

AI and Automation: The Future of Content Marketing?

Content Science Review

When you think of AI, you probably think of science fiction movies like Terminator and Star Wars. But these technologies are already here! Article

4 Email Strategies Your B2B Company May Be Missing

Golden Spiral

Sixty-Second Summary. Email remains a powerhouse strategy for B2B tech companies like. How do you best utilize email in the age of text, app notifications, and social media?

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Attention Metrics are Shaping Ad Industry Dynamics in Japan

33Across

Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Ultimate Guide to Demand Generation Strategy

Only B2B

When the B2B marketers set out to create a demand generation strategy they need to have a broad perspective in mind. The reason for this is that demand generation requires. The post Ultimate Guide to Demand Generation Strategy appeared first on ONLY B2B. blogs

How to Write a Creative Brief in 7 Simple Steps [Examples + Template]

Hubspot

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively.

How to Choose a Sales Automation Tool in 3 Simple Steps

Hatchbuck

Some business tasks, like closing a deal, will almost always require a human touch. But many other parts of the process, such as gathering and scoring leads, can be made more efficient through the help of technology.

Optimizing Lead Nurturing for Senior Living Communities

SmartBug Media

Lead nurturing is an incredibly important part of your inbound marketing strategy. This is especially true when it comes to marketing senior living communities. Inbound marketing can have powerful results for senior living communities.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

20 Creative Instagram Story Ideas to Engage Your Followers

Hootsuite

Your brand’s Instagram Story is the perfect place to engage followers, promote new products, and increase your brand’s awareness. After all, more than 500 million users watch Instagram Stories daily.

A Couple Of Social Media Tips For Recruitment

Altitude Branding

Not Every Social Media Channel Is The Same. If you want to be as time effective as possible, then you need to develop a greater understanding on the behavior of the clients and candidates that you want to recruit, especially with regards to their social media behavior.

Inform and Influence at Your Next Public Meeting

Eric Mower + Associates

Developers, utility companies, project sponsors, and government entities are often faced with the challenge of sharing plans for their next project with the community, or communities, that will host them. One of the many methods used to share that information is a public meeting.

What to Look for in a Pay Per Click Marketing Agency

KEO Marketing

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. It gives you one of the top spots in search when people are actively looking for the products and services you provide. It can also be complex.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

the CMO’s path to ceo

Fathom

the opportunity for marketers to drive growth. steve kessen 9-minute read. in brief. Today, the CMO’s career path leads to CEO for the marketers who can capitalize on the opportunity before them. CEOs agree: 90% believe the CMO role will change fundamentally in the next three years.

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Power User Tips: 5 Litmus Builder Hacks That Will Save You Hours of Time

Litmus

Email development is very different from web development. That’s why we built Litmus Builder, the world’s first code editor built for email designers by email designers.

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Microsoft Edge Adds Tracking Prevention Feature

Convert

Microsoft has introduced a new feature on 27th of June 2019 to block tracking scripts in its Chromium-based Edge browser. The company is calling this feature “Tracking Prevention” and is currently available in only in Edge Insiders Preview Builds (starting with 77.0.203.0).

6 Months to CCPA: What You Need To Know

Opt Intelligence

The California Consumer Privacy Act , or CCPA, is a bill designed to outline protections around consumer data for California residents. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU. At their core, the two share many similarities.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!