Single Grain

JULY 3, 2019

If you look at people with 10K, 500K or even 1M followers on their blog or YouTube channel, you think they must be special, right? No normal person could get to that level. I’m here to tell you that’s not true. Anyone can build a massive audience. I’ve done it myself many times. It’s not magic and it’s not because I’m special; you just need to follow the proven steps, which is what we did with Marketing School : Now, do I guarantee that you’ll get to that level?

Spending 105

Spending Ad Building Marketing & Strategy Youtube 105

Albacross

JULY 3, 2019

When you’re looking for reasons why email marketing is not working, you’ll likely come up with a bitter truth. It’s the good old reason: you’re either not doing the right things or not doing them the right way. Yes, everybody knows email marketing has an ROI of 4400%. That means for every dollar you invest in email marketing, you stand to gain as much as $44.

Email Marketing 59

Email Marketing CAN-SPAM Phishing Deliverability 59

Outbrain

JULY 3, 2019

What is advertising? It might seem like the most basic of questions, but sometimes it pays to start at the very beginning. From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls).

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Marketing Insider Group

JULY 3, 2019

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]. The post Tips To Increase Your Email Open Rates – Based on Data appeared first on Marketing Insider Group.

Open Rate 264

Open Rate Tips Contact Marketing Marketing Prospects 264

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClickZ

JULY 3, 2019

Business ecosystems are nothing new. Back in 1993, James F. Moore pioneered the idea of a business ecosystem in the Harvard Business Review. He defined these ecosystems as companies coevolving capabilities around a new innovation, that “…work cooperatively and competitively to support new products, satisfy customer needs, and eventually incorporate the next round of innovations.” That was over 25 years ago.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Content Marketing Institute

JULY 3, 2019

Content duds. Everybody’s got ’em. In between those pieces that clearly hit the mark, you’ve published (more than) a few that didn’t. What are you to do with those? Follow these six steps. Continue reading → The post So Your Content Failed. Now What? appeared first on Content Marketing Institute.

Content 105

Content Content Marketing Paid Search Agency Companies 105

Hubspot

JULY 3, 2019

The first step in any successful project is drawing up a game plan with a clear objective. That’s why marketers love creative briefs. But if you’re just starting out in a creative role, or are taking on your first gig as a designer or consultant, you might not know how to write one effectively. The idea of a creative brief sounds simple, but it can be hard to wrap a bunch of important details into just a few pages.

Template 100

Template Creativity Examples Sample 100

SEMrush

JULY 3, 2019

The last two weeks were relatively calm in the search department, but certain things are going away and many new features were rolled out in Google Ads and Google My Business. Also, the search giant has started several new sites that are supposed to make small business owners‘ and creative makers‘ lives easier.

Google 96

Google Profiling Ads Small Business Marketing 96

33Across

JULY 3, 2019

Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this. The post Attention Metrics are Shaping Ad Industry Dynamics in Japan appeared first on 33Across.

Ads 90

Ads Features 90

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Science Review

JULY 3, 2019

When you think of AI, you probably think of science fiction movies like Terminator and Star Wars. But these technologies are already here!

Automation 103

Automation Content Marketing Content Marketing 103

BenchmarkONE

JULY 3, 2019

Some business tasks, like closing a deal, will almost always require a human touch. But many other parts of the process, such as gathering and scoring leads, can be made more efficient through the help of technology. Sales automation tools help by putting tasks like calendar notices and lead nurturing emails into a logical sequence of automatic steps.

Automation 87

Automation Tools Lead Scoring Lead Ranking 87

SmartBug Media

JULY 3, 2019

Lead nurturing is an incredibly important part of your inbound marketing strategy. This is especially true when it comes to marketing senior living communities. Inbound marketing can have powerful results for senior living communities. In order to achieve those results, you need to implement a robust strategy that generates leads and nurtures them into residents.

Lead Nurturing 72

Lead Nurturing Communities Sales Qualified Leads Optimization 72

Eric Mower + Associates

JULY 3, 2019

Developers, utility companies, project sponsors, and government entities are often faced with the challenge of sharing plans for their next project with the community, or communities, that will host them. One of the many methods used to share that information is a public meeting. While the concept may seem simple, the execution can be challenging, and fraught with peril.

Communities 53

Communities Outreach Acquisitions Contacts 53

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

KEO Marketing

JULY 3, 2019

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. It gives you one of the top spots in search when people are actively looking for the products and services you provide. It can also be complex. There is a multitude… Read More. The post What to Look for in a Pay Per Click Marketing Agency first appeared on Inbound Marketing | B2B Marketing.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies SEM 62

Convert

JULY 3, 2019

Microsoft has introduced a new feature on 27th of June 2019 to block tracking scripts in its Chromium-based Edge browser. The company is calling this feature “Tracking Prevention” and is currently available in only in Edge Insiders Preview Builds (starting with 77.0.203.0). The company said that the feature is under development and that they released.

Features 49

Features Ad Building Companies Privacy 49

KEO Marketing

JULY 3, 2019

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. It gives you one of the top spots in search when people are actively looking for the products and services you provide. It can also be complex. There is a multitude… Read More. The post What to Look for in a Pay Per Click Marketing Agency first appeared on Inbound Marketing | B2B Marketing.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies SEM 62

Aberdeen

JULY 3, 2019

“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KEO Marketing

JULY 3, 2019

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), can be an extremely effective advertising channel. It gives you one of the top spots in search when people are actively looking for the products and services you provide. It can also be complex. There is a multitude… Read More.

Advertising Agencies 48

Advertising Agencies Paid Search Agency SEM Ad Agencies 48

Choozle

JULY 3, 2019

Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only have one tech accessory for the rest of your life, what would it be and why? Mike Gerpe, Head of Business Development, Shotzr: A Camera! Anyone really, but maybe something easy to carry like a SonyRx100 or a FujiX100.

Creativity 40

Creativity Optimization Advertising Agencies Paid Search Agency 40

Opt Intelligence

JULY 3, 2019

The California Consumer Privacy Act , or CCPA, is a bill designed to outline protections around consumer data for California residents. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU. At their core, the two share many similarities. GDPR began the discussion around and facilitation of greater privacy controls. But CCPA is not exactly the same.

Privacy Policies 40

Privacy Policies Opt-in Privacy Opt-out 40

Allocadia

JULY 3, 2019

As the old business adage goes “perception is everything”, and to be frank, the way marketing is perceived in many organizations is a legitimate problem. Rather than concentrating on how to generate impact, the focus for many teams is to use analytics to look back and see how they did, when they should be using those insights to calculate a plan and look ahead of them and say “Here’s how we did, and here’s what we’re going to do next to be better.

Trust Marketing 40

Trust Marketing Efficiency Planning Paid Search Agency 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Data Cleaning/CRM Appending

JULY 3, 2019

What’s every business dream come true? Yes, it is the alignment of their sales and marketing teams. It may sound impossible to many, but with conscious efforts, right tools and healthy communication it is an achievable task. It is also very important to align sales and marketing teams for thriving account-based marketing. Before we dwell […]. The post How to Align your Sales and Marketing Teams for Thriving Account Based Marketing appeared first on BizProspex.

Account Based Marketing 40

Account Based Marketing Dwell Marketing Tools 40

Hinge Marketing

JULY 3, 2019

As social media has surged in popularity it was probably inevitable that professional services firms would began to include it as a part of their marketing strategy. But is it effective? What are the key benefits? How do you develop a strategy? These are some of the questions we will address in this post. Let’s start by defining what a social media marketing strategy is all about.

Social Media 98

Social Media Marketing Automation Services Social Marketing Service 98

PathFactory

JULY 3, 2019

I’ll take any chance I can get to preach the value of sound marketing data and insights. That’s a huge focus for us here at PathFactory and what our service really revolves around because it’s quality insights that allow you to best serve your buyer—to remove the friction slowing down their buying process and really enable them to self-educate and progress through their journey.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61

Single Grain

JULY 3, 2019

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Hey, let's rank Coca-Cola a little higher because they seem to have greater brand awareness, brand affinity than Pepsi.’… That's not something that's in their algorithm.

Keywords 91

Keywords SEO Brand Identity Branding 91

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

KoMarketing Associates

JULY 3, 2019

Video content is playing a critical role in how marketers reach out to their target audiences, and new research shows that it is paying off when it is used in email marketing as well. GetResponse recently published its “Email Marketing Benchmarks” report, and statistics showed that emails with YouTube videos had a 29.60 percent open rate, and a 6.62 percent click-through rate.

Marketing Report 120

Marketing Report Email Marketing Video Marketing Click Rate 120

Circle Studio

JULY 3, 2019

Identifying and narrowing down your firm’s areas of expertise is one of the most important steps to differentiating yourself in the market, and cornerstone content can be a powerful tool in helping establish that. A recent study showed that 45% of C-suite executives listed thought leadership as influential in their decision to invite a vendor to participate in the RFP process.

B2B Thought Leadership 68

B2B Thought Leadership Top of Funnel Paid Search Agency Thought Leadership 68

Anyword

JULY 3, 2019

June Recap. This month, Mary Meeker released her annual report on Internet Trends. Her 333 slides covered a lot of ground, but there were a few trends that stood out. For one, digital media is becoming an increasingly important part of peoples’ days. American adults spend an average of 6.3 hours a day interacting with digital media, and a growing number of people report being online “almost constantly.

CPC 40

CPC Cost Per Click Paid Content Facebook 40