Tue.Dec 04, 2018

The Secret Value of Site Search

Biznology

While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses.

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Guest post by Mary Ade. Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months.

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

Report: B2B Marketers Still Lack Confidence in Their Data and Analytics

KoMarketing Associates

As B2B marketers look for new ways to reach out to their target audience, they are turning to data and analytics more frequently. However, not all marketers are confident in the data they are using to achieve their initiatives.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Pitch Perfect: Selling to Legal Operations

DiscoverOrg

A candid interview with Jill Konrath and Synchronoss’ Director of Legal Operations, Dana Huppert. Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions.

Why You Need a Customer Testimonial Video

Act-On

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers. Content Marketing Demand & Lead Generation Landing Page Lead Generation Lead Management Lead Nurturing Marketing Strategy Video

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More Trending

When looking outward with your content marketing, don’t forget conversations with customers are two-way

Tomorrow People

Most marketers use email and web content to educate customers — but far fewer turn those communications into conversations. This blog uses research by the CMI to illustrate the value of keeping the talk two-way. Let’s keep the discussion going. A huge proportion of content marketers — nearly nine out of ten as found in the CMI’s latest research — use email to talk to their audiences. Almost as many (77%) use educational content (like blogs and downloads) on the web, too.

What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently

The marketing sales funnel is both simple and confusing. It’s a basic concept to guide companies as they think about building relationships with potential customers. But in practice, people use different definitions and trip up on the different parts of the funnel.

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Marketing-for-Leads Guide: Step 3 – How much revenue needs to come from marketing’s leads?

Sales Lead Insights

Step 3: Determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads. This step in developing your marketing-for-leads plan focuses on determining how many leads your marketing programs need to generate so that the company can meet its sales revenue goals. “Why bother with a marketing plan? We’ve got […]. The post Marketing-for-Leads Guide: Step 3 – How much revenue needs to come from marketing’s leads?

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How Marketers Create and Distribute Great Content For ABM

Engagio

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Welcome to the clickbait debate.

A Comprehensive Guide to Connecting Content Marketing KPIs to Business Goals

Content Standard

It’s the information age, and marketers are flooded with data. There are so many great reporting options to wade through in our ever-increasing sea of analytics that we can’t always tell where we should dive deep.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs

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5 Ways to Reimagine Your Content Leftovers

Content4Demand

by Tonya Vinas, Director of Content Strategy. It’s that time of year when Ralphie bemoans the loss of his family’s turkey after the Bumpus’ hound dogs abscond with it in the movie A Christmas Story : “ The heavenly aroma still hung heavy in the house. But it was gone, all gone! No turkey!

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Marketing Tips to Hit the Ground Running in 2019

BOP Design

During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I’m not ready for 2019!” Heck, you may only be thinking, “Enough work, bring on the eggnog!”.

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9 Analytics Insights to Help Grow Your Business

SEMrush

Whether your website is eCommerce, lead gen or branding, within your data are huge opportunities to help your business grow. But it is all about knowing where to look and the right questions to ask.

Fake Social Media Influencers: How to Not Get Scammed

SocialBakers

Fake social media influencers became a real headache for marketers. Widespread and difficult to identify at first sight, fake influencers keep deceiving brands and costing them millions of dollars in wasteful investments. Want to avoid getting scammed?

Why a High Performing Product Marketing Team Is the Key to Growth

Modern B2B Marketing

Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How email marketing can amplify your social strategy

Sprout Social

It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? Different ways to reach out to our audience. But what if email could actually help your social media presence? What if you could strategically use email to amplify your social strategy? Wouldn’t that be cool? Here are a few ways you can do just that. Get a viral head start from your most loyal fans.

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7 Amazing Sample Answers to "What Makes You Unique?"

Hubspot

There are plenty of things that make each one of us unique. For instance, here are a few quirks of mine -- I put my phone on airplane mode every night around 9 p.m. to avoid distractions, even though plenty of my friends have pointed out that the silence button works too.

Nurture Relationships Through the Customer Lifecycle

Ontraport

The customer lifecycle places all of your business’s essential marketing functions within one of five phases of the customer relationship. The post Nurture Relationships Through the Customer Lifecycle appeared first on The ONTRAPORT Blog. Marketing Automation

How to Humanize Your B2B Tech Brand Through Your “About” Page

Golden Spiral

In preparation for this blog, we spent quite a bit of time searching for excellent examples of “About” pages in the B2B tech space — and were taken aback by the number of B2B technology companies that don’t have an About section. How can so many companies be lacking this essential web page?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Winning Back Inactive Subscribers

Valasys

Someone just unsubscribed from your email list. Hurts, doesn’t it? Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good.

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A Last Look at Black Friday/Cyber Monday

eDataSource

The 2018 Holiday shopping season officially launched over Thanksgiving weekend, with its usual spectacle. That particular weekend has always been a peak buying period, but online shopping has both intensified the activity and simplified the process.

How To Create An Eye-Catching Exhibition Stand For A Tradeshow Or Event

Altitude Branding

Participating in trade shows or exhibitions is a great way to get the word out about your business. Unfortunately, however, it can be a little bit hard to stand out at these events, simply because there are so many other businesses participating.

Lead Ads vs. Landing Pages: 7 Reasons Why B2B Marketers Should Make the Switch

Oktopost

Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch. B2B Marketing Facebook Lead Generation LinkedIn Social Media Strategy

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Easy Steps to Improve Your Lead Nurturing Efforts

Opt Intelligence

Effective inbound marketing can draw customers to your brand and get them interested, but you are leaving a lot of sales on the table if you are not putting any effort into lead nurturing. Only about 4% of consumers are ready to buy the first time they encounter your brand.

Faster Media Planning

Bionic

Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines. Your media planning tools can’t be slowing you down!

How To Come Up With A Business Name

Altitude Branding

Starting a new business takes a lot of passion, energy, and courage. Now that you have a business plan or at least a one-page version, and you’ve probably already talked to other small business owners and potential customers in your niche or industry, you’re ready to go for it.

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A gift that costs you nothing yet yields infinite returns

Heinz Marketing

Last week I began a series of posts highlighting my “ ten lessons from ten years in business.” ” So far I’ve written about putting Values First , putting Yourself First , as well as two types of focus areas critical to success. Today I want to highlight a critical, simple strategy – the importance and power of Thank You.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.