Tue.Dec 04, 2018

The Secret Value of Site Search

Biznology

While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses.

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Guest post by Mary Ade. Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months.

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

Report: B2B Marketers Still Lack Confidence in Their Data and Analytics

KoMarketing Associates

As B2B marketers look for new ways to reach out to their target audience, they are turning to data and analytics more frequently. However, not all marketers are confident in the data they are using to achieve their initiatives.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently

The marketing sales funnel is both simple and confusing. It’s a basic concept to guide companies as they think about building relationships with potential customers. But in practice, people use different definitions and trip up on the different parts of the funnel.

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More Trending

Why You Need a Customer Testimonial Video

Act-On

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers. Content Marketing Demand & Lead Generation Landing Page Lead Generation Lead Management Lead Nurturing Marketing Strategy Video

Video 149

Do You Need an Agile Marketing Certification?

Marketing Insider Group

Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members […]. The post Do You Need an Agile Marketing Certification? appeared first on Marketing Insider Group. Agile Marketing

When looking outward with your content marketing, don’t forget conversations with customers are two-way

Tomorrow People

Most marketers use email and web content to educate customers — but far fewer turn those communications into conversations. This blog uses research by the CMI to illustrate the value of keeping the talk two-way. Let’s keep the discussion going. A huge proportion of content marketers — nearly nine out of ten as found in the CMI’s latest research — use email to talk to their audiences. Almost as many (77%) use educational content (like blogs and downloads) on the web, too.

How Marketers Create and Distribute Great Content For ABM

Engagio

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing-for-Leads Guide: Step 3 – How much revenue needs to come from marketing’s leads?

Sales Lead Insights

Step 3: Determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads. This step in developing your marketing-for-leads plan focuses on determining how many leads your marketing programs need to generate so that the company can meet its sales revenue goals. “Why bother with a marketing plan? We’ve got […]. The post Marketing-for-Leads Guide: Step 3 – How much revenue needs to come from marketing’s leads?

Lead 100

Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Welcome to the clickbait debate.

Why a High Performing Product Marketing Team Is the Key to Growth

Modern B2B Marketing

Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone.

5 Ways to Reimagine Your Content Leftovers

Content4Demand

by Tonya Vinas, Director of Content Strategy. It’s that time of year when Ralphie bemoans the loss of his family’s turkey after the Bumpus’ hound dogs abscond with it in the movie A Christmas Story : “ The heavenly aroma still hung heavy in the house. But it was gone, all gone! No turkey!

SME 90

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs

B2B 83

Lead Ads vs. Landing Pages: 7 Reasons Why B2B Marketers Should Make the Switch

Oktopost

Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch. B2B Marketing Facebook Lead Generation LinkedIn Social Media Strategy

A gift that costs you nothing yet yields infinite returns

Heinz Marketing

Last week I began a series of posts highlighting my “ ten lessons from ten years in business.” ” So far I’ve written about putting Values First , putting Yourself First , as well as two types of focus areas critical to success. Today I want to highlight a critical, simple strategy – the importance and power of Thank You.

Cost 80

Nurture Relationships Through the Customer Lifecycle

Ontraport

The customer lifecycle places all of your business’s essential marketing functions within one of five phases of the customer relationship. The post Nurture Relationships Through the Customer Lifecycle appeared first on The ONTRAPORT Blog. Marketing Automation

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

9 Analytics Insights to Help Grow Your Business

SEMrush

Whether your website is eCommerce, lead gen or branding, within your data are huge opportunities to help your business grow. But it is all about knowing where to look and the right questions to ask.

Fake Social Media Influencers: How to Not Get Scammed

SocialBakers

Fake social media influencers became a real headache for marketers. Widespread and difficult to identify at first sight, fake influencers keep deceiving brands and costing them millions of dollars in wasteful investments. Want to avoid getting scammed?

7 Amazing Sample Answers to "What Makes You Unique?"

Hubspot

There are plenty of things that make each one of us unique. For instance, here are a few quirks of mine -- I put my phone on airplane mode every night around 9 p.m. to avoid distractions, even though plenty of my friends have pointed out that the silence button works too.

Marketing Tips to Hit the Ground Running in 2019

BOP Design

During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I’m not ready for 2019!” Heck, you may only be thinking, “Enough work, bring on the eggnog!”.

Tips 73

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Employee Spotlight: Adam Caskey, Solutions Consultant

Hannon Hill

In this blog post from Hannon Hill, we spend a little time getting to know Adam Caskey

10 Effective Hacks that Will Skyrocket Your B2B Sales

Albacross

The success of any business can be boiled down to the most important task: making the sale. However, for many companies, that’s a challenge – closing a customer requires understanding his needs and desires on a deep level and offering the unique value that your products or services can provide.

Winning Back Inactive Subscribers

Valasys

Someone just unsubscribed from your email list. Hurts, doesn’t it? Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good.

Rules 67

Is B2B Marketing Ready for Programmatic Advertising?

Inbox Insight

By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising ( martechcube ).

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.