Tue.Dec 04, 2018

The Secret Value of Site Search

Biznology

While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses.

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Guest post by Mary Ade. Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months.

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

Report: B2B Marketers Still Lack Confidence in Their Data and Analytics

KoMarketing Associates

As B2B marketers look for new ways to reach out to their target audience, they are turning to data and analytics more frequently. However, not all marketers are confident in the data they are using to achieve their initiatives.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently

The marketing sales funnel is both simple and confusing. It’s a basic concept to guide companies as they think about building relationships with potential customers. But in practice, people use different definitions and trip up on the different parts of the funnel.

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More Trending

Do You Need an Agile Marketing Certification?

Marketing Insider Group

Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members […]. The post Do You Need an Agile Marketing Certification? appeared first on Marketing Insider Group. Agile Marketing

Why You Need a Customer Testimonial Video

Act-On

If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers. Content Marketing Demand & Lead Generation Landing Page Lead Generation Lead Management Lead Nurturing Marketing Strategy Video

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How Marketers Create and Distribute Great Content For ABM

Engagio

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines.

Marketing-for-Leads Guide: Step 3 – How much revenue needs to come from marketing’s leads?

Sales Lead Insights

Step 3: Determine the percentage of your company’s new business revenue that needs to come from marketing-generated leads. This step in developing your marketing-for-leads plan focuses on determining how many leads your marketing programs need to generate so that the company can meet its sales revenue goals. “Why bother with a marketing plan? We’ve got […]. The post Marketing-for-Leads Guide: Step 3 – How much revenue needs to come from marketing’s leads?

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The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

When looking outward with your content marketing, don’t forget conversations with customers are two-way

Tomorrow People

Most marketers use email and web content to educate customers — but far fewer turn those communications into conversations. This blog uses research by the CMI to illustrate the value of keeping the talk two-way. Let’s keep the discussion going. A huge proportion of content marketers — nearly nine out of ten as found in the CMI’s latest research — use email to talk to their audiences. Almost as many (77%) use educational content (like blogs and downloads) on the web, too.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs

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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Welcome to the clickbait debate.

Nurture Relationships Through the Customer Lifecycle

Ontraport

The customer lifecycle places all of your business’s essential marketing functions within one of five phases of the customer relationship. The post Nurture Relationships Through the Customer Lifecycle appeared first on The ONTRAPORT Blog. Marketing Automation

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Fake Social Media Influencers: How to Not Get Scammed

SocialBakers

Fake social media influencers became a real headache for marketers. Widespread and difficult to identify at first sight, fake influencers keep deceiving brands and costing them millions of dollars in wasteful investments. Want to avoid getting scammed?

9 Analytics Insights to Help Grow Your Business

SEMrush

Whether your website is eCommerce, lead gen or branding, within your data are huge opportunities to help your business grow. But it is all about knowing where to look and the right questions to ask.

5 Ways to Reimagine Your Content Leftovers

Content4Demand

by Tonya Vinas, Director of Content Strategy. It’s that time of year when Ralphie bemoans the loss of his family’s turkey after the Bumpus’ hound dogs abscond with it in the movie A Christmas Story : “ The heavenly aroma still hung heavy in the house. But it was gone, all gone! No turkey!

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Lead Ads vs. Landing Pages: 7 Reasons Why B2B Marketers Should Make the Switch

Oktopost

Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions. Here are 8 reasons why B2B marketers should make the switch. B2B Marketing Facebook Lead Generation LinkedIn Social Media Strategy

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Employee Spotlight: Adam Caskey, Solutions Consultant

Hannon Hill

In this blog post from Hannon Hill, we spend a little time getting to know Adam Caskey

Marketing Tips to Hit the Ground Running in 2019

BOP Design

During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I’m not ready for 2019!” Heck, you may only be thinking, “Enough work, bring on the eggnog!”.

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A gift that costs you nothing yet yields infinite returns

Heinz Marketing

Last week I began a series of posts highlighting my “ ten lessons from ten years in business.” ” So far I’ve written about putting Values First , putting Yourself First , as well as two types of focus areas critical to success. Today I want to highlight a critical, simple strategy – the importance and power of Thank You.

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Why a High Performing Product Marketing Team Is the Key to Growth

Modern B2B Marketing

Sales drives revenue. Demand gen creates leads. Customer success reduces churn. What does product marketing do? If you can’t answer, don’t worry. You’re not alone.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Content Gap Analysis: What Most People Miss

MarketMuse

You’ve been creating content for a while, and you’ve built up a pretty robust library. Your content marketing efforts are humming right along. But are you sure your marketing strategy covers all your bases? Are you finding it hard to come up with new topics?

Winning Back Inactive Subscribers

Valasys

Someone just unsubscribed from your email list. Hurts, doesn’t it? Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good.

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Content Gap Analysis: What Most People Miss

MarketMuse

You’ve been creating content for a while, and you’ve built up a pretty robust library. Your content marketing efforts are humming right along. Information Architecture

A Last Look at Black Friday/Cyber Monday

eDataSource

The 2018 Holiday shopping season officially launched over Thanksgiving weekend, with its usual spectacle. That particular weekend has always been a peak buying period, but online shopping has both intensified the activity and simplified the process.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Faster Media Planning

Bionic

Media plan updates in Bionic now happen faster than a blink of an eye – 20x faster than the previous version. You need to move fast when media planning. That’s because you’re expected to create elaborate media plans under tight deadlines. Your media planning tools can’t be slowing you down!

Is B2B Marketing Ready for Programmatic Advertising?

Inbox Insight

By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising ( martechcube ).

How To Create An Eye-Catching Exhibition Stand For A Tradeshow Or Event

Altitude Branding

Participating in trade shows or exhibitions is a great way to get the word out about your business. Unfortunately, however, it can be a little bit hard to stand out at these events, simply because there are so many other businesses participating.