Tue.Sep 15, 2020

How Social Media Can Help B2B Marketing Teams Hit Growth Goals


Social media has been around since 1997 , but it didn’t explode in popularity until 2006. From then on, the way we communicated was never the same. Business-to-consumer (B2C) companies have harnessed social media in a huge way.

What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences.

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How to Create YouTube Videos that Generate Views & Subscribers


Guest post by Mitt Ray. There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network.

Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

White Hat: what is it and how to use this strategy?


When discussing Digital Marketing , the conversation will undoubtedly mention the acronym SEO eventually. At its core, SEO is simply the best method to optimize a site for search engines such as Google.

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What is Black Hat and how can this strategy harm your site?


Within an increasingly competitive environment, who doesn’t want fast results with big earnings? Some techniques can even help you achieve these goals, but they may not be the most appropriate for reasons such as a lack of ethics, poor long-term performance, and quality.

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The Hidden Costs of Using the Wrong A/B Testing Tool


Using the wrong A/B testing tool can cost you money and time. Here’s why you can’t reduce churn, increase revenue, improve user experience with the wrong testing tool

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The Ultimate Guide to Dark Mode for Email Marketers


Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail. And other industry heavyweights, including Gmail, announced support for Dark Mode.

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How to Get Your Content to Stick

Content Marketing Institute

Time fades away. Unforgettable messages endure. They’re made to stick, as Chip and Dan Heath noted in their marketing classic. Let’s look at five sticky tips along with examples so your content adheres better.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Litmus Live Week 2020: Day 2 Highlights


Litmus Live Week Day 2 was another one for the books. So-much-so that Magan Le, Jaina Mistry, and I put together some takeaways from 3 of our live sessions. Plus, scroll on down to see what other email geeks are saying (shoutout to Whitney Rudeseal-Peet!).

Cumulative Layout Shift (CLS): what it is and how to fix it


Have you ever heard of Cumulative Layout Shift ? Maybe just CLS? If you haven’t, it’s probably time to learn all about it.

Social BI Has Arrived


There is no cookie-cutter way to measure social. The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success.

Why You Want More Organic Search Traffic to Your B2B Website

BOP Design

Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

Heinz Marketing

By Maria Geokezas , Vice President of Client Services at Heinz Marketing. Even before the pandemic, we were all experiencing the feeling of being overwhelmed by the amount of content available. It seems to have gotten more intense.

Bop Design Listed as Top Women Owned Business by Clutch, Thanks to New 5.0-Star Reviews that Maintain Our Stellar 4.9-Star Average

BOP Design

At Bop Design, we strive to provide value to our clients. We specialize in creating holistic marketing strategies that include B2B web design & development, content marketing, social media, SEO, branding and marketing collateral.

15 Key Performance Indicators to Help Improve Your Marketing


When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar.


7 Articles To Get Your Content Seen This Year


Everywhere we turn, there’s content. Since there are tons of different types of content , it’s quite literally all over the place. It’s on social media, it’s in our inboxes, it’s on our televisions. We can’t escape it. But, then why are your blog post analytics under-delivering?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

6 lessons we learnt running workshops remotely


Virtual workshops can be measurably better than physical workshops if you have the stamina of a bull, can work in three time zones simultaneously, and have the technical dexterity of a 12-year-old. For the rest of us, there’s work to be done to master the craft.

The 2021 State of IT


Our annual research study on IT budgets and emerging technology adoption trends, this year with a focus on the impact of COVID-19 and the shift to remote work. Reports Resources

3 Amazing Podcast Episodes from B2B Marketing Now


The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function.

SWZD Study Reveals the Impact of COVID-19 on IT Budgets and Emerging Tech in 2021


The findings show the global COVID-19 crisis to be a catalyst for change, spurring businesses to continue to invest in technology to support and secure a remote workforce, despite slowing corporate revenue growth resulting from the pandemic. Press Releases

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Reset HubSpot Lifecycle Stage After ‘X’ Amount of Time

SmartBug Media

NOTE: You need HubSpot Professional/Enterprise in order to leverage this feature. When you design a lead management process at your organization, best practice is to include service level agreements (SLAs) between marketing, sales, and business development to clearly establish expectations.

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Covid-19 Social Media Tips For Businesses

Stevens & Tate

COVID-19 has resulted in an uncertain situation that nobody has experience with. As such, many companies are stumbling around in the dark trying to figure out how to proceed. Some businesses are even cutting back on their marketing budgets due to a decrease in sales.

Why You Need An Online Review Program For Your Business

Square 2 Marketing

People Are Looking For How You’ve Done With Other People Like Them. Today, our businesses are 100% transparent. What does that mean? It means that you can find out almost anything and everything about a business if that’s your goal.

How the Oil and Gas Industry Can Improve Sustainability 

Altitude Branding

When thinking about all the environmental disasters and catastrophes going on in the world, most people blame the oil and gas industry, thinking these people are responsible for everything.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.