Tue.Sep 15, 2020

How Social Media Can Help B2B Marketing Teams Hit Growth Goals


Social media has been around since 1997 , but it didn’t explode in popularity until 2006. From then on, the way we communicated was never the same. Business-to-consumer (B2C) companies have harnessed social media in a huge way.

What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences.


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White Hat: what is it and how to use this strategy?


When discussing Digital Marketing , the conversation will undoubtedly mention the acronym SEO eventually. At its core, SEO is simply the best method to optimize a site for search engines such as Google.

Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Ways to Use Buyer Intent Data Tools to Drive Sales


Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. This could be you!).

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How to Create YouTube Videos that Generate Views & Subscribers


Guest post by Mitt Ray. There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network.

The Hidden Costs of Using the Wrong A/B Testing Tool


Using the wrong A/B testing tool can cost you money and time. Here’s why you can’t reduce churn, increase revenue, improve user experience with the wrong testing tool

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Report: 34% of Marketers Still Do Not Have an Account-Based Marketing Strategy in Place

KoMarketing Associates

Although account-based marketing (ABM) has grown in popularity among marketers, new research suggests that many organizations are still in the early stages of rolling out such programs.

The Ultimate Guide to Dark Mode for Email Marketers


Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail. And other industry heavyweights, including Gmail, announced support for Dark Mode.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Get Your Content to Stick

Content Marketing Institute

Time fades away. Unforgettable messages endure. They’re made to stick, as Chip and Dan Heath noted in their marketing classic. Let’s look at five sticky tips along with examples so your content adheres better.

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Litmus Live Week 2020: Day 2 Highlights


Litmus Live Week Day 2 was another one for the books. So-much-so that Magan Le, Jaina Mistry, and I put together some takeaways from 3 of our live sessions. Plus, scroll on down to see what other email geeks are saying (shoutout to Whitney Rudeseal-Peet!).

Social BI Has Arrived


There is no cookie-cutter way to measure social. The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success.

Cumulative Layout Shift (CLS): what it is and how to fix it


Have you ever heard of Cumulative Layout Shift ? Maybe just CLS? If you haven’t, it’s probably time to learn all about it.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why You Want More Organic Search Traffic to Your B2B Website

BOP Design

Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc.

Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

Heinz Marketing

By Maria Geokezas , Vice President of Client Services at Heinz Marketing. Even before the pandemic, we were all experiencing the feeling of being overwhelmed by the amount of content available. It seems to have gotten more intense.

Bop Design Listed as Top Women Owned Business by Clutch, Thanks to New 5.0-Star Reviews that Maintain Our Stellar 4.9-Star Average

BOP Design

At Bop Design, we strive to provide value to our clients. We specialize in creating holistic marketing strategies that include B2B web design & development, content marketing, social media, SEO, branding and marketing collateral.

15 Key Performance Indicators to Help Improve Your Marketing


When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar.


How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

7 Articles To Get Your Content Seen This Year


Everywhere we turn, there’s content. Since there are tons of different types of content , it’s quite literally all over the place. It’s on social media, it’s in our inboxes, it’s on our televisions. We can’t escape it. But, then why are your blog post analytics under-delivering?

A marketers’ guide to TikTok analytics

Sprout Social

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content.

How to Build a Brand Through Live Streaming [+ Examples]


Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming.

The Ultimate Guide to Building a New Online Community

Higher Logic

The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic. Launching an online community can feel overwhelming – but these 9 steps will help you build a strong foundation for a new online community that will thrive.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 lessons we learnt running workshops remotely


Virtual workshops can be measurably better than physical workshops if you have the stamina of a bull, can work in three time zones simultaneously, and have the technical dexterity of a 12-year-old. For the rest of us, there’s work to be done to master the craft.

The 2021 State of IT


Our annual research study on IT budgets and emerging technology adoption trends, this year with a focus on the impact of COVID-19 and the shift to remote work. Reports Resources

3 Amazing Podcast Episodes from B2B Marketing Now


The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function.

SWZD Study Reveals the Impact of COVID-19 on IT Budgets and Emerging Tech in 2021


The findings show the global COVID-19 crisis to be a catalyst for change, spurring businesses to continue to invest in technology to support and secure a remote workforce, despite slowing corporate revenue growth resulting from the pandemic. Press Releases

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.