Thu.Nov 12, 2020

Dear CMOs: Mediocre Content Is Hurting Your Brand

Contently - Strategy

Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it.

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Inbound Email Marketing Strategy


When you are running a business, there is always a desire to grow your brand’s visibility and influence that drives you to achieve excellence. There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology.

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Report: 49% of B2B Buyers Have Decreased Tech Spend Over COVID-19

KoMarketing Associates

The COVID-19 pandemic has impacted the marketing industry in many ways, and new research shows that B2B buyers, in particular, are changing the way they invest in areas, such as technology.

7 Reasons Why an Email Outreach Campaign Fails


Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! In reality, only 8.5%

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Getting to Know GIDI Part 2: The Importance of Employee Activism


Employee activism is nothing new. Throughout history employees have taken to strikes, walkouts, and demands for their own human, labor, and moral rights along with the rights of others. .

More Trending

The 6 best RSS feed plugins for WordPress in 2020


Do you know why to use the best RSS feed plugins? Although WordPress comes with a built-in RSS resource, the widget does not allow the user to customize appearance and information, such as social buttons and thumbnails. Plugins help to solve this because they increase non-native functionalities.

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Website Content Audits — Less Really is More


It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. Remember that college hair-do you were so proud of? Or your high school fashion sense?

Why Your Digital Marketing Strategy Needs a Storyboard


You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text.

How to Get the Most Out of the New LinkedIn Product Pages


Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Whip Up a Tantalizing Blog Post With These 9 Ingredients

Content Marketing Institute

A winning meal on MasterChef must be so delicious, so tantalizing the judges would want to eat it every day. How can you do that to keep readers consuming your blog posts? Here’s a step-by-step recipe.

Email Marketing Summit Australia: 2020 Highlights


The Email Marketing Summit Australia ended on a high last Friday (6th November). This year we decided to host our first-ever virtual EMSA and boy did we get a turnout, with a whopping 1000+ registrants. The program featured six marketing legends across Australia.

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Online Community Engagement is Essential: COVID-19 Makes That Clear

Higher Logic

The post Online Community Engagement is Essential: COVID-19 Makes That Clear appeared first on Higher Logic. The benefits of building a community around your brand aren’t limited to a pandemic – forward-looking organizations were investing in online community engagement before COVID-19.

Top 10 Data Analysis Tools for B2B Marketing


Data makes the world go round, and knowledge is indeed power, now more than ever. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What’s the Ideal Background of a Chief Revenue Officer?

SmartBug Media

In my quest to better understand the role of a chief revenue officer, or CRO, I ran a search via LinkedIn Sales Navigator and immediately discovered two things: I scrolled through multiple pages of men’s headshots. Almost every single background of these CROs was sales, and only sales.

How Will Google Page Experience Impact SEO in 2021?


Google recently announced page experience signals will become a major ranking factor starting May 2021.

An Organized Approach to ESP Migrations: Previewing November’s Litmus Live Day


There’s a good chance that as your email program matures, the tools you used at the outset won’t always be the ones to fully support your efforts. With no one set way to ensure email success, selecting and building your tech stack is just as important as the content in your messages themselves.

Upcoming Webinar: The Future of Intent: Is Your ABM Program Ready?


We are thrilled to be participating in DemandGen Report’s Strategy & Planning Webinar Series next week. The week-long event is for marketing and sales professionals looking to develop campaigns in 2021 that’ll focus on applying insights and data collected throughout 2020.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

7 reasons online reputation can level up your business

When you were initially growing your customer base, you probably spent most of your time and budget on marketing and sales—getting people to find out about you, learn about you, and trust you enough to buy from you.

Why Should You Be Using a Marketing Automation Tool? Our Users Weigh In.


If there was a way to work more efficiently, wouldn’t you do it? Marketing automation comes with an array of competitive advantages, all of them geared toward helping you accomplish more while putting in less work. That can pay off in big ways.

How To Pick The Best B2B Lead Generation Agency For Your Company

Square 2 Marketing

All Agencies Are Not Created Equally, And Picking The Right One For Your B2B Business Is Critical. There are tens of thousands of digital agencies all over the world. In 2016, research reported around 13,300 digital agencies, and I’m sure that number today is well over 20,000.

Video accessibility: How to add YouTube subtitles to your videos

Sprout Social

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Create a Custom Sendinblue Popup


Are you looking for the easiest way to add a custom Sendinblue popup to your site? Growing an email list can be challenging. But it doesn’t need to be complicated or crazy expensive.

What is email automation and why should you use it?

The Lead Agency

The post What is email automation and why should you use it? appeared first on The Lead Agency. B2B Marketing

Q&A with Kasper Skou, CEO and Co-Founder of Semasio


30-second summary: Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data.

Stop Talking to Yourself and Start Talking to Your Buyers


We’ve all learned that those who are most admired for their conversation skills are those who spend most of the time listening to the other person talk. People love to talk about themselves, and they love for other people to be interested in what they have to say.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.