Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, an

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

SendX

NOVEMBER 12, 2020

When you are running a business, there is always a desire to grow your brand’s visibility and influence that drives you to achieve excellence. There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Email marketing helps you in improving your efforts to get more leads as email marketing is most relevant to these stages of the inbound methodology.

Marketing Budget 216

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 216

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. Throughout history employees have taken to strikes, walkouts, and demands for their own human, labor, and moral rights along with the rights of others. . Just last August WalMart workers staged a 15 minute walkout and moment of silence to protest the sale of guns in the company’s stores. And in June of 2019, Wayfair employees did a walk-out to protest the company’s agreement to furnish migrant detention centers.

Activities 217

Activities Zoominfo Fulfillment Act-On 217

SendX

NOVEMBER 12, 2020

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! In reality, only 8.5% of outreach emails receive a response, while the vast majority of them remain ignored by recipients.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

NOVEMBER 12, 2020

The COVID-19 pandemic has impacted the marketing industry in many ways, and new research shows that B2B buyers, in particular, are changing the way they invest in areas, such as technology. TrustRadius recently published its “2021 B2B Buying Disconnect” report, and statistics showed that 49% of B2B buyers decreased technology spending over the course of 2020, primarily due to the impact of COVID-19.

Spending 166

Spending Marketing Management B2B Budget Programs 166

Biznology

NOVEMBER 12, 2020

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. Remember that college hair-do you were so proud of? Or your high school fashion sense? It doesn’t matter whether we’re talking about enough Aqua-Net to punch a hole in the ozone layer or more recent favorites like “jeggings,” what’s hot sometimes becomes what’s not.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Sprout Social

NOVEMBER 12, 2020

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. This is why adding subtitles to videos is such an important step when publishing your content on YouTube.

Youtube 142

Youtube Video Marketing Budget Programs Keywords 142

Content Marketing Institute

NOVEMBER 12, 2020

A winning meal on MasterChef must be so delicious, so tantalizing the judges would want to eat it every day. How can you do that to keep readers consuming your blog posts? Here’s a step-by-step recipe. Continue reading → The post Whip Up a Tantalizing Blog Post With These 9 Ingredients appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Content Paid Search Agency Companies 142

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. Throughout history employees have taken to strikes, walkouts, and demands for their own human, labor, and moral rights along with the rights of others. Just last August WalMart workers staged a 15 minute walkout and moment of silence to protest the sale of guns in the company’s stores. And in June of 2019, Wayfair employees did a walk-out to protest the company’s agreement to furnish migrant detention centers.

Activities 100

Activities Zoominfo Fulfillment Act-On 100

Vision6

NOVEMBER 12, 2020

The Email Marketing Summit Australia ended on a high last Friday (6th November). This year we decided to host our first-ever virtual EMSA and boy did we get a turnout, with a whopping 1000+ registrants. The program featured six marketing legends across Australia. For those of you who didn’t make it on the day, have no fear! We’re going to unpack each speaker session to uncover all their top tips and insights.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

ClickZ

NOVEMBER 12, 2020

30-second summary: Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. According to Kasper, relying on third parties for data management introduces a competitive disadvantage, and for brands to protect and capitalize on their data, they need to adopt technology wholly tailored to their specific business needs.

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Convert

NOVEMBER 12, 2020

Google recently announced page experience signals will become a major ranking factor starting May 2021. In a move to improve the quality of site content that the Google search index displays to its users, the new page experience update will push marketers and search engine optimizers to up their game and create more meaningful experiences. Not only will this affect rankings, but also force websites to clear all the new metrics set by Google that are necessary to pass off as a great user experien

Google 105

Google SEO Lead Scoring Lead Ranking 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content4Demand

NOVEMBER 12, 2020

We’ve all learned that those who are most admired for their conversation skills are those who spend most of the time listening to the other person talk. People love to talk about themselves, and they love for other people to be interested in what they have to say. It’s really not different in B2B marketing, as we heard from Michael Brenner, CEO, Marketing Insider Group , at the B2B Sales & Marketing Exchange in October.

B2B Thought Leadership 97

B2B Thought Leadership Marketing Management Thought Leadership Customer Surveys 97

Hubspot

NOVEMBER 12, 2020

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. However, it's easier said than done. What can you ask beyond " What do you think of our product?" that can provoke the most useful answers?

Focus Group 101

Focus Group Buyer Personas Template Advertising Mediums 101

Really B2B

NOVEMBER 12, 2020

It goes without saying that this year wasn’t what any of us were expecting. Without being too doom and gloom, it’s been difficult on people and businesses alike. Sadly, for our industry, among those hit hard by the economic downturn were marketers. So what does this mean for the future of your organisation? We all know that marketing is the engine room of a company and is responsible for generating future revenue.

B2B Marketing 90

B2B Marketing B2B Planning Paid Search Agency 90

The Lead Agency

NOVEMBER 12, 2020

The post What is email automation and why should you use it? appeared first on The Lead Agency.

Automation 115

Automation Advertising Agencies Paid Search Agency Ad Agencies 115

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Optinmonster

NOVEMBER 12, 2020

Are you looking for the easiest way to add a custom Sendinblue popup to your site? Growing an email list can be challenging. But it doesn’t need to be complicated or crazy expensive. Today, you’ll learn exactly how to easily create a custom Sendinblue popup that will add more subscribers to your list. What is a Sendinblue Popup. A Sendinblue popup is a lead capture form that’s designed to attract your site visitor’s attention and collect their email addresses.

API 83

API Template Display Intent 83

RDW Group

NOVEMBER 12, 2020

We all know that an effective landing page can capture a lead or make a sale, but they’re not only … The post 5 Landing Page Design Ideas for Higher Education appeared first on RDW Group.

Landing Pages 82

Landing Pages Education Design Effectiveness 82

Litmus

NOVEMBER 12, 2020

There’s a good chance that as your email program matures, the tools you used at the outset won’t always be the ones to fully support your efforts. With no one set way to ensure email success, selecting and building your tech stack is just as important as the content in your messages themselves. Email marketers have been crucial members of buying groups and decision makers for selecting the next email service provider (ESP) or technology to help meet their needs.

Organization 73

Organization Peer-to-peer Work Management Marketing Management 73

seo.co

NOVEMBER 12, 2020

Free PPC Audit – Table of Contents. + Fix your PPC ad campaigns to improve your conversions and conversion rates. + Struggling to get results? You need a free seo.co PPC audit. + What you’ll get with your free PPC audit. + A free PPC audit gives you the upper hand. + Why you need a free PPC audit from seo.co. + Are you new to PPC ad management services?

PPC 72

PPC Paid Search Agency Cost Per Click Cost per Acquisition 72

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Square 2 Marketing

NOVEMBER 12, 2020

All Agencies Are Not Created Equally, And Picking The Right One For Your B2B Business Is Critical. There are tens of thousands of digital agencies all over the world. In 2016, research reported around 13,300 digital agencies, and I’m sure that number today is well over 20,000. This means it’s hard to find the right agency, know if you need an agency and understand how an agency is positioned to help you grow.

Ad Agencies 70

Ad Agencies Lead Generation Generation Leads 70

33Across

NOVEMBER 12, 2020

Most of us have been living the pandemic lifestyle since March when our lives came to a screeching halt forcing us to stay at home. Well, a lot has happened in the past 7 or so odd months and for many of us, our interests shifted as. The post Sanity Savers: What’s Gotten 33Across Employees Through Quarantine appeared first on 33Across.

Features 62

Features 62

BenchmarkONE

NOVEMBER 12, 2020

If there was a way to work more efficiently, wouldn’t you do it? Marketing automation comes with an array of competitive advantages, all of them geared toward helping you accomplish more while putting in less work. That can pay off in big ways. According to recent research, 91 percent of marketers who use automation report that it’s crucial to the overall success of their digital marketing endeavors.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Budget Programs Automation 60

Hubspot

NOVEMBER 12, 2020

Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is tough. I’m sure my experience isn’t unique, as finding the correct balance between content, design, and timing can be difficult.

Rules 67

Rules Display Act-On Planning 67

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Porch Group Media

NOVEMBER 12, 2020

Consumers today shop, research and conduct their daily lives across an ever-increasing number of digital outlets and online channels. These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. The automotive industry is certainly no exception. Consumers shop for cars across digital and also expect to conduct many tasks virtually.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Sharpspring

NOVEMBER 12, 2020

Emerging from the crazy year we’ve all experienced in 2020 has businesses around the globe scrambling to compete against one another in brand new ways. With more innovative technologies than ever on the horizon, it’s a good idea to stay on top of the business trends and developments that are sure to be big in 2021.In this article, we’ll discuss artificial intelligence (AI), email automation , mobile marketing and much more.

Trends 58

Trends Business Mobile Marketing Click Rate 58

MarketMuse

NOVEMBER 12, 2020

How to more accurately estimate and measure your return on investment in content. The post How to Predict and Measure Content Effectiveness (Webinar Highlights) appeared first on MarketMuse.

Webinar Metrics 52

Webinar Metrics Effectiveness Content 52