Content Marketing Institute
SEPTEMBER 6, 2022
Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.
Zoominfo
SEPTEMBER 6, 2022
It’s been a summer full of contradictions for the US economy. As recovery from the pandemic continues, we’ve experienced a tumultuous period of labor shortages, inflation, and now fears of an impending economic downturn. However, while some industries are facing very hard times and difficult choices, others are still booming. “We’re just in this weird economy that sometimes feels like a recession, but is growing at the same time,” says Robert Daugherty, senior vice president of global tale
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Contently
SEPTEMBER 6, 2022
How do you know when a freelance writer is worth keeping? It comes down to more than their writing chops. A great mix to look for includes responsiveness, attention to detail, a collaborative spirit, and a dash of humility. A great freelance writer can be a tremendous asset to your company and a long-term partner who helps keep your marketing motor running.
CopyBlogger
SEPTEMBER 6, 2022
I watch a lot of YouTube videos about the best ways to clean your bathroom, which doesn’t sound like it. Continue Reading. The post 40 Quick Editing Tips for Writers appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
SEPTEMBER 6, 2022
We know about the challenges associated with finding funding for a small business, especially when you may not want a hard credit. The post Best Small Business Loans with No Credit Check Compared appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
SEPTEMBER 6, 2022
Potential customers see negative reviews as a reason to avoid your business and opt for a competitor. If you handle negative reviews. The post How to Respond to Negative Reviews appeared first on The Daily Egg.
Martech
SEPTEMBER 6, 2022
It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate.
Search Engine Journal
SEPTEMBER 6, 2022
Learn more about the types of social media networks and identify which ones benefit your brand. The post 5 Types Of Social Media Networks And The Benefits Of Each One appeared first on Search Engine Journal.
Litmus
SEPTEMBER 6, 2022
With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays ! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! Check out the Litmus team’s favorite emails from August—including the simplest, yet very effective plain text email you’ve ever seen, brightly colored footwear, and even an
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
SendGrid
SEPTEMBER 6, 2022
Every marketing campaign centers around a specific goal, like encouraging recipients to make a purchase. And one of the most important email elements to help you reach that goal is the call to action (CTA). At first glance, a CTA might seem simple, but it takes intentional strategy and email design to ensure that this […]. The post How to Create Effective Email CTAs [7 Best Practices + Examples] appeared first on SendGrid.
Liveintent
SEPTEMBER 6, 2022
Have you ever wondered what the inventor of website cookies thinks of his creation today — 28 years later? Or, better yet, what his favorite actual cookie is? (Spoiler: It’s oatmeal chocolate chip.). Well, your questions have been answered. Lou Montulli, who invented website cookies in 1994 while working at Netscape, recently participated in a Reddit AMA (Ask Me Anything) session.
Hubspot
SEPTEMBER 6, 2022
According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. In this post, we’ll discuss everything you need to know about: Upselling, Cross-Selling, and Down-Selling: What Reps are Doing.
Bannersnack
SEPTEMBER 6, 2022
11 minutes read In July 2022, Creatopy released its first whitepaper titled What Clicks with Gen Z, in which we ran a survey asking over 1,000 individuals between the ages of 18 and 26 about their shopping habits, opinions on advertising, and online behavior. Among the many conclusions we drew, we saw that the top six brands that seem to resonate most with Gen Z are Nike, Shein, Target, Walmart, Amazon, and Apple.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
OnMessage
SEPTEMBER 6, 2022
“Whatever the category, clear and consistent messaging across all channels is vital in providing authentic, believable and coherent customer experiences.” — Insight Agents Research If you want your message to be a difference maker in the customer experience — it must be delivered consistently. For this to happen, you need to get your entire [.]. The post Clear, Consistent Messaging Across All Channels is Vital to Customer Experience. appeared first on OnMessage.
Porch Group Media
SEPTEMBER 6, 2022
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Podcast Host: Michelle Taves. Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon.
Seismic
SEPTEMBER 6, 2022
The sales enablement industry has grown exponentially over the last decade. Once considered a “nice-to-have” within an organization, enablement now serves as a critical function for companies that want to stand out from the competition and empower sellers for success. Even though more companies have adopted sales enablement, sales leaders still have a ton of misconceptions about what it really is, what it takes to launch it within their organization, and what their sellers really want.
Hannon Hill
SEPTEMBER 6, 2022
You’ve mastered the fundamentals of a great social media strategy and it’s time to leverage more modern techniques. Check out this blog post for seven contemporary tips for reaching savvy audiences.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Square 2 Marketing
SEPTEMBER 6, 2022
We work with many companies that are considering moving their website from WordPress to HubSpot, and we get asked weekly: What’s the difference between HubSpot and WordPress? The answers are important. In this blog article, we break down all the differences, the pluses and minuses, and all the specific details associated with both options so you can make a smart, educated and appropriate decision for your company’s website.
Valasys
SEPTEMBER 6, 2022
When you are a podcast anchor, you always want your podcast to reach the masses and have a wide range of listeners. But where do you find the right platform to host it? Consider a reliable podcast hosting platform as the keystone for a successful podcast. Share This Post Shares. The post Everything to know about BuzzSprout appeared first on Valasys Media.
Salesforce Marketing Cloud
SEPTEMBER 6, 2022
1. Dream big 2. Learn, earn, repeat 3. Share resources 4. Find your people 5. Teach to learn 6. Mentor others Ready, set, goal! After retiring from 20 years of military service as a naval flight officer, it was time to set my sights on a new journey: a career in the Salesforce ecosystem. When I heard about Salesforce from a LinkedIn connection, I used the power of goal-setting to build my Salesforce career path.
Valasys
SEPTEMBER 6, 2022
Are you in a dilemma with these questions arising in your mind? How does one launch a podcast? How does one maintain it? What are the aspects of a successful podcast? Share This Post Shares. The post Podcast vs Anchor vs Podbean appeared first on Valasys Media.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Excelsior Research
SEPTEMBER 6, 2022
What are listed LinkedIn’s top 10 in demand skills? September 6, 2022. I work in IT and earn a handsome salary! Well, this is not just in case of IT today. This blog represents to what are listed LinkedIn’s top 10 in demand skills. Take a look and it might help you to change your career! What are listed LinkedIn’s top 10 in demand skills? Unlike the older times, when it was easy to get a job, now a days there’s a rat race, even in the interviews.
Benchmark Email
SEPTEMBER 6, 2022
“Business has only two functions – marketing and innovation.” – Milan Kundera In order for your business to be successful; you need to have a well-thought-out and multi-channel marketing strategy. But you can’t just put some ideas on the table and start checking off boxes. You need to follow a particular process to ensure you… The post Your Step-by-Step Marketing Strategy Guide appeared first on Benchmark Email.
Excelsior Research
SEPTEMBER 6, 2022
What is Google’s content update? September 6, 2022. Google is one of the best companies to invent new technologies which helps companies to focus on their main work. In terms of SEO practices, What is Google’s content update? Check out this blog and get to know more. What is Google’s content update? When it comes to digital marketing, it needs to have included some SEO technologies.
Engagio
SEPTEMBER 6, 2022
Current trends and the future path of MOPs. The post MOPs: Oh, The Places You Will Go appeared first on Demandbase.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PureB2B
SEPTEMBER 6, 2022
The post What’s a Good Conversion Rate for a Drip Marketing Campaign? appeared first on DemandScience.
Hubspot
SEPTEMBER 6, 2022
Change is unavoidable in sales. But these days, the pace of change is only accelerating, and new trends come and go at a rapid speed. HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. These powerful insights can inform every aspect of your sales process — from pitching to customer retention. Read on to learn how to sales has changed from 2021 to 2022, and what to expect in the coming months. 1.
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