Wed.Mar 27, 2019

Wednesday Wisdom: Human Centered Marketing


How I Doubled My Email Open Rate Overnight

Marketing Insider Group

Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. Although I have a solid, growing list of subscribers, it’s inevitable that over time you’ll need to take a deep dive through your contacts.

Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. However, those who document their strategies are far more likely to achieve their top objectives.

Survey 246

Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Easy A-to-Z Guide to Writing Great Headlines [Infographic]

Content Marketing Institute

If you like to scan content to pick up some helpful tips, this article and infographic are for you. Make your way through the alphabet for 26 nuggets to improve your headline-writing chops.

More Trending

How to Marie Kondo Your Marketing Attribution Model


Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?”

The Vision Pitch – What it is and Why You Need It

ATAK Interactive

Before we jump into your vision pitch, we need to start by re-visiting the customer lifecycle: Attract the Prospect. Connect with the Prospect. Convert them into a Customer. Delight the Customer. When a prospect is attracted to you and indicates they want to begin the conversation, a new door opens, and you better make it count. The irony of the “connect” phase is it sounds so innocent. “ Let’s just connect, explain what we do, see if there’s a fit. ”

3 Takeaways from ZoomInfo’s 2019 Technographic Data Report


For those who aren’t familiar with the concept of technographics, allow us to explain. The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function.

Time to Get Personal with Dynamic Creative


Guest Author: Erika Garbero, Senior Data Analyst . No two customer journeys are exactly alike so why do creative placements treat it as such?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How the Whole Business Wins with Successful Marketing Attribution [Part 2]

Modern B2B Marketing

In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast.

Merging Operational and Experiential Data is the Future of Client Experience (CX) in Professional Services

Hinge Marketing

The seatbelt sign turned off. The pilot mentioned that we’ve reached our cruising altitude. I thought to myself, ‘less than three hours away from being home with my wife and kids.’.

Women of Influence in Asset Management: Sandy Clarke of Invesco


It’s no secret that finance is historically a male-populated industry. Despite firms’ efforts to recruit female advisors, Cerulli. found that only 15.7 percent of advisors across all industries are women.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

B2B 81

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Make Your Social Media Content Marketing Sound More Human by Ditching These Clichés

Content Standard

It doesn’t matter if you’re selling software, hotel rooms, or cupcakes—you want your social media content marketing efforts to give your brand an engaging, memorable presence on social.

Google News Digest: New Algo Update, New Ad Features, And New Tools


Google has released a massive core updated and has confirmed they retired rel=next/prev markup. They have also offered new ad updates and tool features. Find out what changes they have made the last two weeks and gain further insights about each new feature in our Marketing Scoop podcast.

Just Asking For a Friend: The Consumer Journey


Exhibit A. The consumer journey has seen a lot of change over the years. Traditionally, it was thought of as a funnel. A linear process regardless of the industry or purchase type.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

B2B 78

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Creating a Successful Channel Partner Sales and Marketing Programs

Computer Market Research

Discover the most Important Pieces to Creating a Profitable Channel Sales and Marketing Programs. Utilizing channel partnerships effectively depends on the proper execution of a variety of components. The most important component is your channel partner sales and marketing programs.

How to Write Copy to Engage Readers & Search Engines

BOP Design

Co-authored by Rachel Cunningham, Content Marketing Director, and Robin Maylone, Web Content Director. Your B2B website content is one of the primary ranking factors for search engines.

Creating a Successful Channel Partner Marketing Program

Computer Market Research

Discover the most Important Pieces to Creating a Profitable Channel Sales and a Successful Channel Partner Marketing Program. Utilizing channel partnerships effectively depends on the proper execution of a variety of components, especially your channel sales and channel partner marketing programs.

ContentTECH Summit and The Technology Experience


Are you going to this years ContentTECH Summit? Over three days you’ll get a chance to learn how new technologies and innovative processes are changing what work will look like in the next two to five years.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

5 Tips for Building a Phenomenal Virtual Team


Big corporations aren’t the only ones that benefit from virtual teams. In fact, smaller businesses can enjoy many advantages by using distributed teams , including lower operating costs and the ability to tap into a global talent pool. And thanks to things like cloud technology and the growing number of freelance marketplaces, hiring and managing remote employees has never been easier. Of course, virtual teams do come with certain challenges.

Build 74

7 Creative Ways to Personalize Your ABM Strategy


It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging.

5 Essential SEO Tips That Have Helped HubSpot Become an Organic Powerhouse


In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Even worse, it started to decline.

The Future Is Short-Form: How to Attract Customers With Snack-Size Content

Walker Sands


Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.