Wed.Mar 27, 2019

Wednesday Wisdom: Human Centered Marketing

Biznology

How I Doubled My Email Open Rate Overnight

Marketing Insider Group

Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. Although I have a solid, growing list of subscribers, it’s inevitable that over time you’ll need to take a deep dive through your contacts.

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Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

For the most part, marketers are relatively lackluster when it comes to ranking the success of their existing strategies, according to new research. However, those who document their strategies are far more likely to achieve their top objectives.

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Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Google News Digest: New Algo Update, New Ad Features, And New Tools

SEMrush

Google has released a massive core updated and has confirmed they retired rel=next/prev markup. They have also offered new ad updates and tool features. Find out what changes they have made the last two weeks and gain further insights about each new feature in our Marketing Scoop podcast.

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How to Marie Kondo Your Marketing Attribution Model

InsightSquared

Marie Kondo, the well-known author of the book “The Life-Changing Magic of Tidying Up”, often teaches aspiring organizers to take an objective approach to decluttering by asking oneself “does this item spark joy for me?”

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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3 Takeaways from ZoomInfo’s 2019 Technographic Data Report

Zoominfo

For those who aren’t familiar with the concept of technographics, allow us to explain. The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Time to Get Personal with Dynamic Creative

Digilant

Guest Author: Erika Garbero, Senior Data Analyst . No two customer journeys are exactly alike so why do creative placements treat it as such?

Merging Operational and Experiential Data is the Future of Client Experience (CX) in Professional Services

Hinge Marketing

The seatbelt sign turned off. The pilot mentioned that we’ve reached our cruising altitude. I thought to myself, ‘less than three hours away from being home with my wife and kids.’.

How the Whole Business Wins with Successful Marketing Attribution [Part 2]

Marketo

In part one of this series, I compared marketing attribution to the Big Bad Wolf, a once-intimidating presence that kept marketers from successfully connecting their marketing to revenue. While the act is no longer such a scary monster, the intricacies of attribution models remains a beast.

Women of Influence in Asset Management: Sandy Clarke of Invesco

Seismic

It’s no secret that finance is historically a male-populated industry. Despite firms’ efforts to recruit female advisors, Cerulli. found that only 15.7 percent of advisors across all industries are women.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Just Asking For a Friend: The Consumer Journey

AcuityAds

Exhibit A. The consumer journey has seen a lot of change over the years. Traditionally, it was thought of as a funnel. A linear process regardless of the industry or purchase type.

Make Your Social Media Content Marketing Sound More Human by Ditching These Clichés

Content Standard

It doesn’t matter if you’re selling software, hotel rooms, or cupcakes—you want your social media content marketing efforts to give your brand an engaging, memorable presence on social.

5 Essential SEO Tips That Have Helped HubSpot Become an Organic Powerhouse

Hubspot

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Even worse, it started to decline.

How to Write Copy to Engage Readers & Search Engines

BOP Design

Co-authored by Rachel Cunningham, Content Marketing Director, and Robin Maylone, Web Content Director. Your B2B website content is one of the primary ranking factors for search engines.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Edit Your Video Without YouTube's Retired Video Editor

Hubspot

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option.

10 Interesting Beverage Influencers to Follow I Traackr

Traackr

Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences

The Future Is Short-Form: How to Attract Customers With Snack-Size Content

Walker Sands

Content

Understanding the New EU Copyright Directive: What SEOs and Marketers Shoud Know

ClearVoice

In this article, we will review what the EU Copyright Directive is and what the legislation passed on Mar. 26, 2019 looks like for the world of online marketing.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How To Ensure Data Security With Big Data

Valasys

According to IDC 2012, only 23% of organizations have an enterprise-wide Big Data strategy. This is because some view Big Data as a threat and some view it as a savior. What is Big Data?

The Vision Pitch – What it is and Why You Need It

ATAK Interactive

Before we jump into your vision pitch, we need to start by re-visiting the customer lifecycle: Attract the Prospect. Connect with the Prospect. Convert them into a Customer. Delight the Customer. When a prospect is attracted to you and indicates they want to begin the conversation, a new door opens, and you better make it count. The irony of the “connect” phase is it sounds so innocent. “ Let’s just connect, explain what we do, see if there’s a fit. ”

Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

Launch Marketing

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories.

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And yeah, it’s easy to overlook our customers’ feelings and emotions, which can be difficult to quantify. However, consider that emotions are the number one factor in making purchasing decisions. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!