Biznology

OCTOBER 3, 2021

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’ They’ll say, “Leads! Give me leads!” Just like Jack Lemmon in Glengarry Glen Ross. But here’s the rub, dear CMOs: There’s an even bigger opportunity in the “back end,” where most of the firm’s revenue and profits actually lie.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

The Daily Egg

OCTOBER 3, 2021

Entrepreneurs starting a new business have lots of options to consider. Many have trouble deciding whether they should start an LLC, register. The post The Complete Guide to Understanding DBAs Vs. LLCs appeared first on The Daily Egg.

Business 120

Business Startups 120

Search Engine Journal

OCTOBER 3, 2021

Anchor text is useful for providing context to users, but does it have any impact to search rankings? Read about it here. The post Anchor Text as a Google Ranking Factor: Everything You Need to Know appeared first on Search Engine Journal.

Google 118

Google SEO 118

The Daily Egg

OCTOBER 3, 2021

As a licensed professional, you have different options to consider when you’re setting up a business. If you’re deciding whether or not. The post The Complete Guide to Understanding LLCs Vs. PLLCs appeared first on The Daily Egg.

Business 119

Business Startups 119

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Search Engine Journal

OCTOBER 3, 2021

Can alt tags affect your organic search rankings? Read on to learn whether alt text is a ranking factor. The post Is Alt Text a Google Ranking Factor? appeared first on Search Engine Journal.

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Google Tagging Organization SEO 111

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. This is the first of three posts that will discuss some of the B2B-specific findings from The CMO Survey.

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CMO Customer Surveys B2B Allocation 96

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. It gives you immediate access to millions of potential customers with needs and interests that align with your offering and sales process. But how can you make the most of the platform? Where should you be looking? And what does it take to productively connect with prospects via LinkedIn?

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Linkedin Template Tips Peer-to-peer 76

Outbrain

OCTOBER 3, 2021

So, you’ve carefully curated the most engaging content, and strategically targeted your audience, but what’s the point if you’re not improving your Return-on-Ad-Spend? Sometimes the best content and targeting won’t be enough to meet your goals without the correct Conversion Bid Strategy implementation. You may already be using Conversion Bid Strategy for your Outbrain campaigns, but you’ve only gone semi-manual, or you may not have tried it yet at all.

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ROAS Automation CPA Cost per Acquisition 32