markempa
MAY 30, 2017
When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn.
Marketing Insider Group
MAY 30, 2017
Not getting the impact you expected from your content marketing efforts? There are two possible reasons this could happen. Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing. But most don’t feel like […].
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Biznology
MAY 30, 2017
If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention. Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets.
Marketing Insider Group
MAY 30, 2017
Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. In fact, […]. The post 4 Ways to Boost Content Marketing with Automation appeared first on GetResponse Blog - Online Marketing Tips.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
KoMarketing Associates
MAY 30, 2017
Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MAY 30, 2017
I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers.
Vidyard
MAY 30, 2017
Filming video interviews with popular influencers in your industry is a great way to stand out as a thought leader; however, as we’ve learned here at Vidyard with our Video Thought Leadership Series , sometimes you line up a terrific interview (maybe you even have Oprah on the line!*), but your interviewee is too far away for a convenient in-person shoot.
Hubspot
MAY 30, 2017
Do you feel like you and your boss are on the same page most days of the week? If you nodded "yes" emphatically, that's fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team's marketing strategy, only 50% of individual contributors agree.
Kapost
MAY 30, 2017
We had the pleasure of sitting down with Christine Polewarczyk, Research Director in the Content Strategy and Operations service at SiriusDecisions, to ask our most burning questions around marketing’s greatest challenges. The post Q&A with SiriusDecisions: Content Operation Construction Must Haves appeared first on Kapost Content Marketing Blog.
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Hubspot
MAY 30, 2017
Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests -- and not just because I'm always hungry (which I am). I do it because I would never want to serve something new to my guests that I can't be sure actually tastes good. How can I confidently stand there and say to my friends and family, "Go ahead and try it!
Marsden Marketing
MAY 30, 2017
If you’re not a Pay-Per-Click (PPC) guru , you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your business. For example, Marsden Marketing would be one of our branded keywords. In a branded campaign, a company creates a paid search campaign that targets its branded keywords.
Kapost
MAY 30, 2017
We had the pleasure of sitting down with Christine Polewarczyk, Research Director in the Content Strategy and Operations service at SiriusDecisions, to ask our most burning questions around marketing’s greatest challenges. The post Q&A with SiriusDecisions: Content Operation Construction Essentials appeared first on Kapost Content Marketing Blog.
KEO Marketing
MAY 30, 2017
Account based marketing , which involves targeting specific companies, and creating specific content and marketing messages for targeted individuals within those prospect accounts, is a fast growing strategy among successful B2B marketers. Ninety-two percent of B2B marketers say they consider account based marketing “very” or “extremely” important to their marketing efforts and companies with ABM strategies experience 208% more revenue for their efforts.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marsden Marketing
MAY 30, 2017
If you’re not a Pay-Per-Click (PPC) guru , you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your business. For example, Marsden Marketing would be one of our branded keywords. In a branded campaign, a company creates a paid search campaign that targets its branded keywords.
Circle Studio
MAY 30, 2017
The post Client Experience as Competitive Advantage for A/E/C Firms appeared first on circle S studio.
Experiture
MAY 30, 2017
Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions.
Nudge.ai
MAY 30, 2017
Introduction. As an Account Executive at ScribbleLive , a content marketing platform, Jack Bernstein knows how important it is for sales professionals to have an efficient workflow. He’s constantly reaching out to new customers and building relationships. And he’s adopted Nudge for Chrome , our AI powered Chrome Extension, as a cornerstone of his daily process.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
MAY 30, 2017
It’s Monday morning, just before eight, and a content marketing director steps out of her car. She knows it’s going to be a bit of a long day in her brand newsroom. Big political news has just broken the night before, and she’s certain to face plenty of noise on social media and some impulsive commentary from her team. Today, the reality is a bit more hectic than she had anticipated.
Markempa
MAY 30, 2017
Learn how to improve the quality and accuracy of your B2B persona and contact data in to get better lead generation results and drive demand When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation.
Experiture
MAY 30, 2017
Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions.
Get Lift
MAY 30, 2017
We will periodically feature a new B2B marketer answering questions about their job, their best tips, their B2B skill set, and showcase their marketing and career advice. This month we are excited to feature Anne Renehan , a Sr. Product Marketing Manager with Adobe Creative Cloud, who has experienced much personal and company growth in her 5 years at Adobe.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Experiture
MAY 30, 2017
Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions.
VisumCX
MAY 30, 2017
We recently sat down with Carla Johnson, Founder of Type A Communications in Denver, CO. We appreciate Carla taking the time to speak with us and lending her insights to the Customer Experience Blog. Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences.
DiscoverOrg
MAY 30, 2017
Welcome to Whiteboard Wednesday. I’m Justin Withers, Vice President of Product Management and Marketing at DiscoverOrg, here to describe the best way to create a value proposition that stands out – by addressing a real need. For starters, let’s talk about what value is what value isn’t. Simply put, value is the financial benefit that you get in excess of the price that you pay for a solution.
Webbiquity
MAY 30, 2017
Guest post by Josh Brown. As business leaders try to adopt a more data-driven approach to their operations, they face a common challenge. While some areas of the company—like finance and inventory management—can easily be reduced to numbers, others aren’t as obvious. Take customer experience, for example. How can a company possibly reduce the emotions, interactions, and personality traits that impact a customer’s perception of a business to a single number?
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Contently
MAY 30, 2017
For most, Memorial Day weekend means barbecue, beers, and jealously glaring at Instagram pics of your co-workers in the Hamptons. For me, it also means spending Sunday morning filing my monthly column so that our managing editor doesn’t kill me. So let’s get into it. Here’s what you asked this month: We’ve been using the term “thought leadership” internally for a while.
SnapApp
MAY 30, 2017
A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . Oh, how things have changed! In just one interactive content campaign, Zenni Optical generated 29,410 conversions and over $1,000,000 in revenue. But that's just the beginning. . This success, and many others like it, was not a product of some kind of V.R.
Oktopost
MAY 30, 2017
Marketing automation is no longer a luxury, it’s a necessity. With hundreds of leads to keep track of, B2B marketers don’t have the time to build close relationships with every single one. This is where marketing automation comes in.
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