Fuld & Company Blog
JANUARY 22, 2025
With the start of a new presidential term and expectations of a reinvigorated economy, mid-tier investment banks face a unique opportunityand challengein an increasingly competitive market. While global bulge-bracket firms can rely on their established brands and extensive resources, mid-tier banks must focus on smarter, more strategic marketing to differentiate themselves.
Webbiquity
JANUARY 22, 2025
Creating original, new images is among the top uses for generative AI. Tools like Adobe Firefly, Microsoft Designer, Canva , and Midjourney are among the most popular. Users of X (formerly Twitter) can now take advantage of Grok. All of these tools can create semi-realistic images, but all have their drawbacks as well. Grok in particular gets some details humorously wrong , such as a cigarette sticking out of Mickey Mouse’s face; a door handle and door hinge both on the same edge of a door
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Oktopost
JANUARY 22, 2025
Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.
Marketing Insider Group
JANUARY 22, 2025
There’s no getting around it: you need an online advertising strategy. From Google Ads to social media campaigns, online marketing can and will make or break a company’s success. According to Statista, there are 5.52 billion internet users worldwide, or 67.5% of the global population. The United States alone has over 330 million people online.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Sprout Social
JANUARY 22, 2025
B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Optinmonster
JANUARY 22, 2025
OptinMonster is known as the #1 email list building tool on the market. But, if you’re only using it to build your email list, then you’re missing out on the many other powerful features that we’ve added over the years to follow up, boost engagement, and increase sales. One of the common questions we get asked is what are some of our favorite OptinMonster follow up campaigns?
Martech
JANUARY 22, 2025
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year.
protocol 80
JANUARY 22, 2025
Inbound marketing is the secret behind modern customer acquisition. Finding the right partner to lead the charge can be a game-changer for small businesses and marketing managers in the industrial or manufacturing world.
Martech
JANUARY 22, 2025
After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. They’re reinventing it. This is one reason why nearly 65% of corporate event planners expect attendance figures for live meetings to increase over the next three years.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
SocialPilot
JANUARY 22, 2025
Jimit Bagadiya Jan 23, 2025 11 Mins. to read Yext Putting business on the map. Best For : Local businesses, multi-location businesses, mid-size businesses, non-profits and multi-location brands Pricing: $19 Visit Website About Reviews Features Pricing Alternatives Quick Summary of Yext Yext is a cloud-based platform designed to help multi-location services manage their online listings, reviews, and business information across a wide variety of platforms.
Martech
JANUARY 22, 2025
Data enrichment provider Clay raised $40 million in a Series B expansion Wednesday, which gives the company a valuation of $1.25 billion. If data truly in the new oil, Clay is beginning to look like its John D. Rockefeller. Clay has a couple of proffers that it hopes will excite users. First, like a number of its competitors, AI and automations to help ease the manual burden of researching accounts and prospects.
protocol 80
JANUARY 22, 2025
Why would you want to connect your email account to HubSpot? is the wrong question to ask. The real question is, why wouldnt you want to connect your email account to HubSpot ?
Martech
JANUARY 22, 2025
Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstra
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
SocialPilot
JANUARY 22, 2025
Jimit Bagadiya Jan 22, 2025 10 Mins. to read Moz Local All-In-One local SEO tool and software Best For : Freelancers, Large Enterprises, Mid Size Businesses, and Small Businesses Pricing: $24 Visit Website About Reviews Features Pricing Alternatives Quick Summary Moz Local Moz Local offers powerful tools for managing the online reputation of your business.
Only B2B
JANUARY 22, 2025
Leads are the lifeblood of sales. But if they are healthy, its even better. A continuous flow of high-quality leads means great sales and guaranteed revenue. A well-structured pipeline can work wonders. But if its not set up right, you risk wasting valuable time chasing the wrong leads. Not every lead deserves your attention. Some leads simply wont convert, and thats okay.
CMSWire
JANUARY 22, 2025
Companies without an experienced chief experience officer risk falling behind in CX innovation. Continue reading.
Choozle
JANUARY 22, 2025
Another Consumer Electronics Show (CES) is in the books! It is always a great way to kick off the new year, pressure test those resolutions (I crushed my daily step goals!), and gain insights into the broad cross-section of the technology and media industries. Joining 140,000 attendees across multiple venues in Las Vegas this year, I made a conscious effort to explore more of the show, hopping between sites to uncover emerging themes.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Versium
JANUARY 22, 2025
Marketers often face the challenge of turning raw data into actionable insights. Consumer List Insights, one of the powerful tools in Versium REACH, bridges this gap by analyzing your consumer lists and delivering valuable intelligence to optimize your marketing efforts. Consumer List Insights provide an in-depth analysis of your customer or prospect lists, offering key demographic, behavioral.
CMSWire
JANUARY 22, 2025
Replikas AI agents aim to move from companionship to full-on life assistants. Are we ready for this next phase of AI? Continue reading.
B2B Marketing Exchange
JANUARY 22, 2025
The stage is set, the agenda is packed and the excitement is building because this years B2B Marketing Exchange West in Scottsdale, Ariz. (Feb. 24-26, 2025) promises to be like no other! We are thrilled to announce a diverse, powerhouse lineup of keynote speakers who will share their insights, strategies and visions to help you lay down the foundation for a brand-new era of B2B marketing.
Optinmonster
JANUARY 22, 2025
If you want to optimize the performance of your popups and other OptinMonster campaigns, you need to fully understand how visitors interact with those campaigns. OptinMonsters new Multiple Event Tracking feature makes this easier than ever by letting you track multiple interactions simultaneously within each campaign. This means deeper insights into how users engage with your campaigns, so you can refine your strategy and achieve better results.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
CMSWire
JANUARY 22, 2025
Why contact centers are no longer just about solving problems theyre driving customer loyalty and growth. Continue reading.
Lake B2B
JANUARY 22, 2025
In todays fast-paced digital landscape, businesses must navigate an increasingly fragmented audience. Consumers engage with brands across various platforms and channels, expecting a seamless experience at every touchpoint. To meet these demands and drive meaningful results, marketers are turning to multichannel campaigns powered by integrated data solutions.
ClearVoice
JANUARY 22, 2025
Startups are a risky business. Point blank. Sorry, we had to say it. About three out of four don’t make it. But what if there was a secret weapon to help them succeed? It’s not just about money. It’s about building a strong brand. That’s where venture capitalists (VCs) come in. With their experience and connections, VCs can help startups get noticed, grow their customer base, and, ultimately, make a profit.
Acrolinx
JANUARY 22, 2025
Taking the lead with active voice Passive voice is like a game of hide and seek where the main player is always hiding. You know something’s happening, but you can’t quite figure out whos doing it. It makes your sentences feel distant and disconnected like you’re trying to have a conversation with someone who’s talking in riddles.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Convert
JANUARY 22, 2025
We all want to make good data-driven decisions from our experiments. After all, thats why we run experiments in the first place. But how many of us actually feel confident navigating the complexities of p-values and standard deviations to make truly well-informed and confident choices from our test results? If youre a product manager, a marketer, or an analyst, and you feel this pain, youre not alone.
Lake B2B
JANUARY 22, 2025
The healthcare landscape is continuously evolving and providing excellent patient care goes beyond just delivering medical services, it involves building meaningful relationships, improving patient communication, and ensuring better outcomes. As patients become more tech-savvy, healthcare providers must adapt by utilizing digital tools that enhance patient engagement.
Confessions of a B2B Marketer
JANUARY 22, 2025
Nick McLeans LinkedIn Nick McLeans X (formerly Twitter) Four Pillars Investors LinkedIn Four Pillars Investors Website Nick McLeans YouTube Channel Subscribe to The Mid Market Insider Newsletter Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal
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