Wed.Jan 22, 2020

ABM Blog Series: Level 1 - Are You Ready to Take on ABM?


In recent years, Account-Based Marketing has been noted as one of the biggest trends in marketing. However, this is no longer a new wave trend that marketers must use until the next best thing comes along. ABM is here for the long haul, as it is a holistic approach that has quickly become the gold standard for B2B marketing , allowing different facets of an organization to come together in a coordinated effort to engage, convert, and expand target accounts.

Marketers Owning the Pipeline and Achieving ROI


Potential clients have so many touchpoint’s, marketing must evolve their strategies to provide their prospects with the solutions they need to convert to paying clients. For pipeline marketing to see success, sales and marketing needs to be aligned. This ensures the prospect, sales, and marketing are on the same page through the buyer’s journey.

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Good Marketing Can’t Overcome Poor Customer Experience

Fusion Marketing Partners

I am very proud to be part of the family, as an adviser and columnist for the past few […]. Customer Experience Customer Service customer experience CX

6 Times Marketers Won With Personalization


It is an indisputable fact that people love personalization. We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. So, it’s no surprise that modern customers also expect personalization from the companies who sell to them. In fact, 54% of B2B buyers say they want vendors to offer personalized recommendations across […]. The post 6 Times Marketers Won With Personalization appeared first on ZoomInfo Blog. B2B Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Rod Thorn: Prognostications, Predictions and Hot Topics for 2020


Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots. It will also become a better stand-in for personal assistants. For example, if I want to book a trip, an app already knows what airlines I like, my frequent flier info, preferred seat, time of day, etc.

More Trending

How Problematic Ads Get Approved (And Ways We Can Prevent Them)


The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” ” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on. I experienced just one “You Matter Day” during my time at Ogilvy, when I was a strategist on the IKEA account.

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15 Email Marketing Best Practices to Build a Killer List


In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Looking for a specific topic? Here’s a table of contents: Don’t purchase an email list. Use optin forms to build an engaged list. Send a welcome email or series. Personalize everything (including the sender name).

What Are Best Practices for a Landing Page?


No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. By optimizing your landing pages using tried-and-true best practices, you can reduce your bounce rate and lead your target audience farther down the funnel. Fortunately, you don’t have to be a marketing wizard to put together a compelling landing page.

How to Manage Social Media for Business in Only 18 Minutes a Day


Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Marketing automation solutions every SMB should have in 2020


30-second summary: Marketing automation offers a variety of benefits, including time savings, the ability to drive more meaningful customer interactions that lead to transactions and the opportunity to gain customer feedback and track behavior. A social media management tool can be indispensable to small businesses trying to make the most out of their online presence. The right CRM software that is designed for SMBs will help you track all customer interactions and purchases.

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What Is SEO? A Beginner’s Guide to Search Engine Optimization [2021 Edition]


This article aims to give an overview of what SEO is, why it is important, how Google functions, and a general guide to what you can do. This article is not a definitive guide to every aspect and subtlety of SEO — search engine optimization.

How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Single Grain

Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world. Businesses in all industries are affected, but some of the most vulnerable to attack are e-commerce sites.

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4 Factors That Will Affect Marketing Automation In 2020


Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. So many of us are congratulated for our work ethic when, in reality, we’re working far too much. And when we find a simpler, easier way to do things, we feel bad about it. Why do we assume that if something can be done more efficiently, that it automatically means we aren’t putting in as much effort? .

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Thought Leadership Videos: So You Want to Be An Authority?


Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. Thought leadership videos offer an educational perspective on a new idea.

3 Creative Ways to Promote Content With Carousel Ads

Content Marketing Institute

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading → The post 3 Creative Ways to Promote Content With Carousel Ads appeared first on Content Marketing Institute. Company News

How to Use A/B Testing in Digital Marketing Strategy


Too many marketers have low conversion rates. This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy. The reason for this usually comes down to simply being unaware of the benefits of A/B testing, or of not being sure how to get started. Luckily for you, that’s where this blog comes in!

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Intent data use cases: Try these 10 popular applications for intent


Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs. Who wouldn’t want to know in near real-time when B2B buyers search for your category of products and services online, along with the information to contact them? That’s the magic of B2B behavioral intent data, and almost any sales or marketing strategy can benefit from it.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

4 Ways to Optimize the Middle of the Funnel | Lead Management


The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service.

Tear Down Marketing Silos for Explosive Growth in 2020


Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick. Content Marketing Content Planning Organizational Change Team Culture calendar collaboration communication content departments growth ideation marketing planning silos teams transparency waste

Content Diversification Leads to Greater Revenue Gains


Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on. For businesses with limited budgets, this is a daunting reality. Which medium do you choose? It can be tempting to pick one platform in order to optimize your investments.

Tips for Successful Lead Nurture Programs

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Lead nurturing tends to be a misunderstood tactic. We often see companies whose nurture programs are filled with product and company-centric messaging, and the cadence may last 4 weeks, yet their average sales cycle is 9 months long. These emails are sent to cold prospects, and companies wonder why response rates are low—their nurture programs “just aren’t performing”. But are they building them intentionally and in the right way?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Attributing ROI to your CDP

Martech Advisor

Customer Data Platforms are one of the hottest areas of the MarTech ecosystem. However, many clients complain of nebulous ROI from their first-party data. Don’t get stuck not knowing the value of your CDP investment, says, Craig Schinn, Co-founder, Actable Data. These days you can’t read a marketing trade publication or go to a conference without hearing about Customer Data Platforms (CDP).

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The Future Is Now: SEO 2020


Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation.

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The D2C Brand Wars Have Begun And Mobile In-App Ads Are Playing A Major Role

Martech Advisor

As more D2C brands flood the market, CACs soar ever higher across traditional marketing channels. In-app, along with other emerging channels, will deliver the edge these brands need to compete in the next evolution of the direct-to-consumer economy, writes, Aaron Thandi, Director of Performance Sales, Tapjoy. It’s official: Traditional retail is dead. Welcome to the direct to consumer age. Today, leading direct-to-consumer brands have turned the retail world upside-down.

5 Alternatives to Facebook, Google, and Amazon Ads


According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.