ABM Blog Series: Level 1 - Are You Ready to Take on ABM?
JANUARY 22, 2020
In recent years, Account-Based Marketing has been noted as one of the biggest trends in marketing. However, this is no longer a new wave trend that marketers must use until the next best thing comes along. ABM is here for the long haul, as it is a holistic approach that has quickly become the gold standard for B2B marketing , allowing different facets of an organization to come together in a coordinated effort to engage, convert, and expand target accounts.