Wed.Jan 22, 2020

ABM Blog Series: Level 1 - Are You Ready to Take on ABM?

Modern Marketing

In recent years, Account-Based Marketing has been noted as one of the biggest trends in marketing. However, this is no longer a new wave trend that marketers must use until the next best thing comes along.

Marketers Owning the Pipeline and Achieving ROI


Potential clients have so many touchpoint’s, marketing must evolve their strategies to provide their prospects with the solutions they need to convert to paying clients. For pipeline marketing to see success, sales and marketing needs to be aligned.

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Good Marketing Can’t Overcome Poor Customer Experience

Fusion Marketing Partners

I am very proud to be part of the family, as an adviser and columnist for the past few […]. Customer Experience Customer Service customer experience CX

Rod Thorn: Prognostications, Predictions and Hot Topics for 2020


Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Problematic Ads Get Approved (And Ways We Can Prevent Them)


The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” ” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on.

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More Trending

Thought Leadership Videos: So You Want to Be An Authority?


Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert.

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How to Manage Social Media for Business in Only 18 Minutes a Day


Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important.

Intent data use cases: Try these 10 popular applications for intent


Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs. Who wouldn’t want to know in near real-time when B2B buyers search for your category of products and services online, along with the information to contact them?

Top 10 marketing automation tools every marketer must have


30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. How can marketers free up their time to focus on more important aspects, do you ask? Well, the answer lies in ‘automating’ or ‘marketing automation.’. By simply adopting marketing automation technology , a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. The fact that companies and marketers are increasingly looking at adopting marketing automation software can be seen in Ultimate’s Marketing Automation July 2019 update, that stated that while over 51% of companies had already adopted marketing automation tools, more than half of B2B companies (58%) were also planning to adopt the technology. Artificial intelligence (AI) and machine learning (ML) are also playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. All of which is to say that if you as a marketer, are not using any marketing automation tools, then you should start to reconsider. Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. In this article, we have focused on the top 10 tools that marketers should definitely know about. Hubspot. Perfect for: Content Marketing. Hubspot is currently one of the most popular marketing automation tools. Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. Key Features: Users can easily edit, format and publish content and modify design. Integrates easily with SugarCRM, Netsuite, Salesforce and other platforms. Creates an email template, automates the subject line and content for each recipient. Uses keywords to optimize blog posts and the landing pages. Support is available online and 24 X 7. Marketo. Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Designed for enterprises, the tool provides customer engagement marketing, real-time personalization to offer personalized messaging across marketing channels, and marketing management functionality, including budgeting tools and marketing calendars. Key Features: Offers web-based email marketing platform. Provides lead generation. Automates marketing campaigns and engages the customer in a personalized manner. Identifies customers and increases revenue. Search Marketing. Online 24/7 support. Pardot. Perfect for: Marketing analytics. Pardot is a full-featured marketing automation tool that enables companies to streamline their marketing and sales teams by accelerate pipelines and drive sales through email marketing, lead generation, social marketing and provides sales intelligence. Its customers also find the product easy to use and its interface effectively guides them to build campaigns. Key Features: Customers can build dynamic and comprehensive marketing campaigns. Has a customizable dashboard to track and measure campaigns. Helps to identify gaps in campaigns before it is launched. Email marketing campaigns: scheduled and Automated email sending facility. Integrates easily with CRM platforms like Salesforce, SugarCRM, Netsuite, Microsoft Dynamic CRM. Oracle Eloqua. Perfect for: Delivering personalized marketing campaigns. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Using this tool, marketers can plan automated campaigns while simultaneously personalizing them. The tool is an effective personalization device that can be used across various channels like email, video, and mobile. Key Features: Sales Enablement features that allows sales and marketing teams to work together to gain new clients and garner more revenue. Measures performance of campaigns and other marketing efforts. Easily integrates with Oracle’s Business Intelligence tool for out-of-the-box standard reporting and dashboards. Collects aggregate profile and behavior data to manage and score leads without involving IT. ActiveCampaign. Perfect for: powerful email marketing campaigns. Boasting of numerous features and integrations, Activecampaign can often be described as a powerhouse email marketing software. One of the key features of this tool is ‘automation’. Not only does ActiveCampaigns provide autoresponders, but also automates a customer’s contacts, list management and its CRM system. In addition, the tool also tracks website visits, various events of the customer and based on that it provides real-time analysis. Key Features: Automatically fetches contacts and adds new contacts from various platforms like CRM, ecommerce, etc. Dynamic email content depending upon customer behavioral analysis, interests, social data, etc. Online support and live chat support is available but on-call support is unavailable. SendinBlue. Perfect for: All types of email marketing. SendinBlue offers services such as email marketing , SMS campaign, and transactional emails. It requires no specific skill to create email designs or templates. The interface is so simple to use with a drag and drop facility and customized template gallery which helps to create a simple but unique email template. This email template is supported by all types of mobile devices with any version. There are various other features such as importing contacts from another platform, customized contact search, responsive email design, campaign reporting, trigger marketing email as per the user interest, etc. LeadSquared. Perfect for: a turbocharged lead capturing engine. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels. The tool effectively accelerates the lead capture process by capturing leads from various sources, such as, email, campaign and websites. The tool can also build customizable responsive landing pages with landing page builder, thereby, easily capturing more leads. LeadSquared also helps to boost sales as it automates lead assignment within sales team by predefining distribution rules. Key Features: Offers a customizable lead scoring feature. Sends automated sales notification to the salesperson. Has various marketing and sales features including drip marketing, segmentation, sales funnel, behavioral insights, and marketing insights. Act-On. Perfect for : Connecting inbound and outbound leads. Defined as a comprehensive marketing automation tool, Act-On primarily offers a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. To its customers, the tool also enables its customers to track and segment its visitors as per their behavior. Key Features: Offers organic plug-ins with social media and social marketing tools. Features customizable lead scoring. The solution helps to identify the potential buyer and helps to increase sales by accelerating buyers through the sales funnel. Comes with an open API that enables to seamlessly tie in with any CRM system. Ontraport. Perfect for: Visual marketing automation. Ontraport is often described as a full-featured email marketing platform that features extensive marketing automation capabilities and a built-in CRM for managing contacts. Although, email marketing is the marketing automation tool’s core product, it also provides a full-lifecycle CRM system that uses visual maps to track the company’s interaction with its customers. The tool tracks the customer as it moves along the funnel and tweaks certain details to maximize the conversions and provide a holistic view on what is working and what is not. Not only does it automate marketing efforts, but also combines offline and online campaign to provide a fully integrated campaign strategy. Key Features: Seamless integration with CRM, ecommerce, and marketing automation tools. Features a block-based editor for creating versatile landing pages. Can build an ecommerce page using the software tools and capabilities. Offes a visual campaigning performance reporting tool. Can tracks customer behavior in great detail across many parameters. Sends an unlimited automatic email, text using a tool with the correct user’s interest. AdRoll. Perfect for: Automating ad campaigns. AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web. With cross-device and cross-platform retargeting capabilities as well as flexible segmentation, you can provide customized experiences that dramatically improve marketing efficiency. Key features: Retargeting ads across devices and platforms. Offers optimization and conversion reporting. Customized budgeting platform. Features flexible segmentation and transparent analytics. Conclusion. Although not an exhaustive list, the article has taken an in-depth look at some of the top marketing automation examples that are available in the market today and will help guide marketers to pick the right tool for their company. The post Top 10 marketing automation tools every marketer must have appeared first on ClickZ. Marketing Marketing Automation Marketing Technology Tools & Technology Act-On ActiveCampaign AdRoll digital HubSpot LeadSquared marketing marketing automation marketing automation tools Marketo Martech Ontraport Oracle Eloqua Pardot SendinBlue Technology

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

4 Ways to Optimize the Middle of the Funnel | Lead Management


The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels.

3 Creative Ways to Promote Content With Carousel Ads

Content Marketing Institute

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads.

5 Tips For Adding a Social Sales Channel To Your Strategy


Social sales is defined as turning your social media from just another arm of your marketing operation into a platform that generates sales. The ever-growing popularity of social media means it can be a profitable landscape if understood well and campaigns are executed properly.

How do you Jumpstart Your Sales Efforts in the New Year and Uncover Hot Accounts?


The new year often brings a lot of joy. You get to look back and see everything that you’ve accomplished in the last 12 months, and you get to look ahead at the limitless possibilities that the future holds. .

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

4 Factors That Will Affect Marketing Automation In 2020


Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. So many of us are congratulated for our work ethic when, in reality, we’re working far too much.

The Future Is Now: SEO 2020


Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext.

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How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Single Grain

Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world.

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How to Use A/B Testing in Digital Marketing Strategy


Too many marketers have low conversion rates. This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

What Are Best Practices for a Landing Page?

Modern Marketing

No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps.

Content Diversification Leads to Greater Revenue Gains


Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on.

5 Alternatives to Facebook, Google, and Amazon Ads


According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar.

How to Get More Instagram Followers in 2020 [Guide]

Instagram, with its 1B+ monthly active users users, is one of the most popular social media networks worldwide, and can be used as an impactful advertising channel. On average, it provides brands with 25% more engagement over other social media platforms.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

4 effective practices for passing leads to sales



Google Will Let Go Data-Vocabulary.Org Structured Data On April 6


Google announced that they are sun-setting structured markup starting on April, 2020. This implies that site owners will now have to switch to markup to be eligible to. Please visit PageTraffic Buzz for the full article. Google Industry News SEO

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Tear Down Marketing Silos for Explosive Growth in 2020


Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick.

Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences


With more than 3.8 billion users worldwide, email remains an incredibly popular – and effective – channel marketers use to reach their customers. It’s estimated that email spending in the United States reached $350 million in 2019.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

ZoomInfo Goes Mobile to Amass B2B Data Intelligence


On the 21 st of January 2020, ZoomInfo announced the launch of two new mobile apps to amass information that will allow marketers to delve into the information regarding their prospects from anywhere, leveraging B2B data intelligence.

The Key to Accelerating Growth and Differentiating Your Brand.


Do you want to truly differentiate your brand from the competition? Do you want to accelerate the growth of your business? Well then, follow the three Cs. Clarity. Consistency. Communication. That’s right.

FileNet Support – Migrating to mitigate the risk of an unsupportable product

Technology Services Group

As part of our recent migration of an over 4 billion document client from FileNet, TSG had the chance to have detailed discussions with multiple clients on the reasons they were moving away from FileNet to a more modern alternative.

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