Expert insights. Personalized for you.
Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick. MORE
Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots. MORE
In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Looking for a specific topic? MORE
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. How can marketers free up their time to focus on more important aspects, do you ask? Well, the answer lies in ‘automating’ or ‘marketing automation.’. By simply adopting marketing automation technology , a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. The fact that companies and marketers are increasingly looking at adopting marketing automation software can be seen in Ultimate’s Marketing Automation July 2019 update, that stated that while over 51% of companies had already adopted marketing automation tools, more than half of B2B companies (58%) were also planning to adopt the technology. Artificial intelligence (AI) and machine learning (ML) are also playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. All of which is to say that if you as a marketer, are not using any marketing automation tools, then you should start to reconsider. Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. In this article, we have focused on the top 10 tools that marketers should definitely know about. Hubspot. Perfect for: Content Marketing. Hubspot is currently one of the most popular marketing automation tools. Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. Key Features: Users can easily edit, format and publish content and modify design. Integrates easily with SugarCRM, Netsuite, Salesforce and other platforms. Creates an email template, automates the subject line and content for each recipient. Uses keywords to optimize blog posts and the landing pages. Support is available online and 24 X 7. Marketo. Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Designed for enterprises, the tool provides customer engagement marketing, real-time personalization to offer personalized messaging across marketing channels, and marketing management functionality, including budgeting tools and marketing calendars. Key Features: Offers web-based email marketing platform. Provides lead generation. Automates marketing campaigns and engages the customer in a personalized manner. Identifies customers and increases revenue. Search Marketing. Online 24/7 support. Pardot. Perfect for: Marketing analytics. Pardot is a full-featured marketing automation tool that enables companies to streamline their marketing and sales teams by accelerate pipelines and drive sales through email marketing, lead generation, social marketing and provides sales intelligence. Its customers also find the product easy to use and its interface effectively guides them to build campaigns. Key Features: Customers can build dynamic and comprehensive marketing campaigns. Has a customizable dashboard to track and measure campaigns. Helps to identify gaps in campaigns before it is launched. Email marketing campaigns: scheduled and Automated email sending facility. Integrates easily with CRM platforms like Salesforce, SugarCRM, Netsuite, Microsoft Dynamic CRM. Oracle Eloqua. Perfect for: Delivering personalized marketing campaigns. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Using this tool, marketers can plan automated campaigns while simultaneously personalizing them. The tool is an effective personalization device that can be used across various channels like email, video, and mobile. Key Features: Sales Enablement features that allows sales and marketing teams to work together to gain new clients and garner more revenue. Measures performance of campaigns and other marketing efforts. Easily integrates with Oracle’s Business Intelligence tool for out-of-the-box standard reporting and dashboards. Collects aggregate profile and behavior data to manage and score leads without involving IT. ActiveCampaign. Perfect for: powerful email marketing campaigns. Boasting of numerous features and integrations, Activecampaign can often be described as a powerhouse email marketing software. One of the key features of this tool is ‘automation’. Not only does ActiveCampaigns provide autoresponders, but also automates a customer’s contacts, list management and its CRM system. In addition, the tool also tracks website visits, various events of the customer and based on that it provides real-time analysis. Key Features: Automatically fetches contacts and adds new contacts from various platforms like CRM, ecommerce, etc. Dynamic email content depending upon customer behavioral analysis, interests, social data, etc. Online support and live chat support is available but on-call support is unavailable. SendinBlue. Perfect for: All types of email marketing. SendinBlue offers services such as email marketing , SMS campaign, and transactional emails. It requires no specific skill to create email designs or templates. The interface is so simple to use with a drag and drop facility and customized template gallery which helps to create a simple but unique email template. This email template is supported by all types of mobile devices with any version. There are various other features such as importing contacts from another platform, customized contact search, responsive email design, campaign reporting, trigger marketing email as per the user interest, etc. LeadSquared. Perfect for: a turbocharged lead capturing engine. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels. The tool effectively accelerates the lead capture process by capturing leads from various sources, such as, email, campaign and websites. The tool can also build customizable responsive landing pages with landing page builder, thereby, easily capturing more leads. LeadSquared also helps to boost sales as it automates lead assignment within sales team by predefining distribution rules. Key Features: Offers a customizable lead scoring feature. Sends automated sales notification to the salesperson. Has various marketing and sales features including drip marketing, segmentation, sales funnel, behavioral insights, and marketing insights. Act-On. Perfect for : Connecting inbound and outbound leads. Defined as a comprehensive marketing automation tool, Act-On primarily offers a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. To its customers, the tool also enables its customers to track and segment its visitors as per their behavior. Key Features: Offers organic plug-ins with social media and social marketing tools. Features customizable lead scoring. The solution helps to identify the potential buyer and helps to increase sales by accelerating buyers through the sales funnel. Comes with an open API that enables to seamlessly tie in with any CRM system. Ontraport. Perfect for: Visual marketing automation. Ontraport is often described as a full-featured email marketing platform that features extensive marketing automation capabilities and a built-in CRM for managing contacts. Although, email marketing is the marketing automation tool’s core product, it also provides a full-lifecycle CRM system that uses visual maps to track the company’s interaction with its customers. The tool tracks the customer as it moves along the funnel and tweaks certain details to maximize the conversions and provide a holistic view on what is working and what is not. Not only does it automate marketing efforts, but also combines offline and online campaign to provide a fully integrated campaign strategy. Key Features: Seamless integration with CRM, ecommerce, and marketing automation tools. Features a block-based editor for creating versatile landing pages. Can build an ecommerce page using the software tools and capabilities. Offes a visual campaigning performance reporting tool. Can tracks customer behavior in great detail across many parameters. Sends an unlimited automatic email, text using a tool with the correct user’s interest. AdRoll. Perfect for: Automating ad campaigns. AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web. With cross-device and cross-platform retargeting capabilities as well as flexible segmentation, you can provide customized experiences that dramatically improve marketing efficiency. Key features: Retargeting ads across devices and platforms. Offers optimization and conversion reporting. Customized budgeting platform. Features flexible segmentation and transparent analytics. Conclusion. Although not an exhaustive list, the article has taken an in-depth look at some of the top marketing automation examples that are available in the market today and will help guide marketers to pick the right tool for their company. The post Top 10 marketing automation tools every marketer must have appeared first on ClickZ. Marketing Marketing Automation Marketing Technology Tools & Technology Act-On ActiveCampaign AdRoll digital HubSpot LeadSquared marketing marketing automation marketing automation tools Marketo Martech Ontraport Oracle Eloqua Pardot SendinBlue Technology MORE
I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few […]. Customer Experience Customer Service customer experience CX MORE
Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. MORE
The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. MORE
News MORE
Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. MORE
With more than 3.8 billion users worldwide, email remains an incredibly popular – and effective – channel marketers use to reach their customers. It’s estimated that email spending in the United States reached $350 million in 2019. MORE
Do you want to truly differentiate your brand from the competition? Do you want to accelerate the growth of your business? Well then, follow the three Cs. Clarity. Consistency. Communication. That’s right. MORE
The new year often brings a lot of joy. You get to look back and see everything that you’ve accomplished in the last 12 months, and you get to look ahead at the limitless possibilities that the future holds. . MORE
Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs. Who wouldn’t want to know in near real-time when B2B buyers search for your category of products and services online, along with the information to contact them? MORE
Too many marketers have low conversion rates. This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy. MORE
No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps. MORE
Social sales is defined as turning your social media from just another arm of your marketing operation into a platform that generates sales. The ever-growing popularity of social media means it can be a profitable landscape if understood well and campaigns are executed properly. MORE
Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on. MORE
Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. MORE
Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. So many of us are congratulated for our work ethic when, in reality, we’re working far too much. MORE
According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. MORE
The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” ” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on. MORE
Instagram, with its 1B+ monthly active users users, is one of the most popular social media networks worldwide, and can be used as an impactful advertising channel. On average, it provides brands with 25% more engagement over other social media platforms. MORE
Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. MORE
Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world. MORE
In recent years, Account-Based Marketing has been noted as one of the biggest trends in marketing. However, this is no longer a new wave trend that marketers must use until the next best thing comes along. MORE
Google announced that they are sun-setting data-vocabulary.org structured markup starting on April, 2020. This implies that site owners will now have to switch to schema.org markup to be eligible to. Please visit PageTraffic Buzz for the full article. Google Industry News SEO MORE
On the 21 st of January 2020, ZoomInfo announced the launch of two new mobile apps to amass information that will allow marketers to delve into the information regarding their prospects from anywhere, leveraging B2B data intelligence. MORE
Potential clients have so many touchpoint’s, marketing must evolve their strategies to provide their prospects with the solutions they need to convert to paying clients. For pipeline marketing to see success, sales and marketing needs to be aligned. MORE
As part of our recent migration of an over 4 billion document client from FileNet, TSG had the chance to have detailed discussions with multiple clients on the reasons they were moving away from FileNet to a more modern alternative. MORE
Modern Marketing
JANUARY 22, 2020
In recent years, Account-Based Marketing has been noted as one of the biggest trends in marketing. However, this is no longer a new wave trend that marketers must use until the next best thing comes along.
PureB2B
JANUARY 22, 2020
Potential clients have so many touchpoint’s, marketing must evolve their strategies to provide their prospects with the solutions they need to convert to paying clients. For pipeline marketing to see success, sales and marketing needs to be aligned.
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Fusion Marketing Partners
JANUARY 22, 2020
I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few […]. Customer Experience Customer Service customer experience CX
Biznology
JANUARY 22, 2020
Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots.
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Account-Based Marketing is a strategy, not a solution.
Contently
JANUARY 22, 2020
The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” ” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Vidyard
JANUARY 22, 2020
Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert.
Hootsuite
JANUARY 22, 2020
Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important.
TrueInfluence
JANUARY 22, 2020
Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs. Who wouldn’t want to know in near real-time when B2B buyers search for your category of products and services online, along with the information to contact them?
ClickZ
JANUARY 22, 2020
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. How can marketers free up their time to focus on more important aspects, do you ask? Well, the answer lies in ‘automating’ or ‘marketing automation.’. By simply adopting marketing automation technology , a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. The fact that companies and marketers are increasingly looking at adopting marketing automation software can be seen in Ultimate’s Marketing Automation July 2019 update, that stated that while over 51% of companies had already adopted marketing automation tools, more than half of B2B companies (58%) were also planning to adopt the technology. Artificial intelligence (AI) and machine learning (ML) are also playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. All of which is to say that if you as a marketer, are not using any marketing automation tools, then you should start to reconsider. Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. In this article, we have focused on the top 10 tools that marketers should definitely know about. Hubspot. Perfect for: Content Marketing. Hubspot is currently one of the most popular marketing automation tools. Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. The tool has been designed for small and medium-size businesses and enables them to launch marketing campaigns in a quick and effective manner. Key Features: Users can easily edit, format and publish content and modify design. Integrates easily with SugarCRM, Netsuite, Salesforce and other platforms. Creates an email template, automates the subject line and content for each recipient. Uses keywords to optimize blog posts and the landing pages. Support is available online and 24 X 7. Marketo. Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Designed for enterprises, the tool provides customer engagement marketing, real-time personalization to offer personalized messaging across marketing channels, and marketing management functionality, including budgeting tools and marketing calendars. Key Features: Offers web-based email marketing platform. Provides lead generation. Automates marketing campaigns and engages the customer in a personalized manner. Identifies customers and increases revenue. Search Marketing. Online 24/7 support. Pardot. Perfect for: Marketing analytics. Pardot is a full-featured marketing automation tool that enables companies to streamline their marketing and sales teams by accelerate pipelines and drive sales through email marketing, lead generation, social marketing and provides sales intelligence. Its customers also find the product easy to use and its interface effectively guides them to build campaigns. Key Features: Customers can build dynamic and comprehensive marketing campaigns. Has a customizable dashboard to track and measure campaigns. Helps to identify gaps in campaigns before it is launched. Email marketing campaigns: scheduled and Automated email sending facility. Integrates easily with CRM platforms like Salesforce, SugarCRM, Netsuite, Microsoft Dynamic CRM. Oracle Eloqua. Perfect for: Delivering personalized marketing campaigns. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. Using this tool, marketers can plan automated campaigns while simultaneously personalizing them. The tool is an effective personalization device that can be used across various channels like email, video, and mobile. Key Features: Sales Enablement features that allows sales and marketing teams to work together to gain new clients and garner more revenue. Measures performance of campaigns and other marketing efforts. Easily integrates with Oracle’s Business Intelligence tool for out-of-the-box standard reporting and dashboards. Collects aggregate profile and behavior data to manage and score leads without involving IT. ActiveCampaign. Perfect for: powerful email marketing campaigns. Boasting of numerous features and integrations, Activecampaign can often be described as a powerhouse email marketing software. One of the key features of this tool is ‘automation’. Not only does ActiveCampaigns provide autoresponders, but also automates a customer’s contacts, list management and its CRM system. In addition, the tool also tracks website visits, various events of the customer and based on that it provides real-time analysis. Key Features: Automatically fetches contacts and adds new contacts from various platforms like CRM, ecommerce, etc. Dynamic email content depending upon customer behavioral analysis, interests, social data, etc. Online support and live chat support is available but on-call support is unavailable. SendinBlue. Perfect for: All types of email marketing. SendinBlue offers services such as email marketing , SMS campaign, and transactional emails. It requires no specific skill to create email designs or templates. The interface is so simple to use with a drag and drop facility and customized template gallery which helps to create a simple but unique email template. This email template is supported by all types of mobile devices with any version. There are various other features such as importing contacts from another platform, customized contact search, responsive email design, campaign reporting, trigger marketing email as per the user interest, etc. LeadSquared. Perfect for: a turbocharged lead capturing engine. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels. The tool effectively accelerates the lead capture process by capturing leads from various sources, such as, email, campaign and websites. The tool can also build customizable responsive landing pages with landing page builder, thereby, easily capturing more leads. LeadSquared also helps to boost sales as it automates lead assignment within sales team by predefining distribution rules. Key Features: Offers a customizable lead scoring feature. Sends automated sales notification to the salesperson. Has various marketing and sales features including drip marketing, segmentation, sales funnel, behavioral insights, and marketing insights. Act-On. Perfect for : Connecting inbound and outbound leads. Defined as a comprehensive marketing automation tool, Act-On primarily offers a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. To its customers, the tool also enables its customers to track and segment its visitors as per their behavior. Key Features: Offers organic plug-ins with social media and social marketing tools. Features customizable lead scoring. The solution helps to identify the potential buyer and helps to increase sales by accelerating buyers through the sales funnel. Comes with an open API that enables to seamlessly tie in with any CRM system. Ontraport. Perfect for: Visual marketing automation. Ontraport is often described as a full-featured email marketing platform that features extensive marketing automation capabilities and a built-in CRM for managing contacts. Although, email marketing is the marketing automation tool’s core product, it also provides a full-lifecycle CRM system that uses visual maps to track the company’s interaction with its customers. The tool tracks the customer as it moves along the funnel and tweaks certain details to maximize the conversions and provide a holistic view on what is working and what is not. Not only does it automate marketing efforts, but also combines offline and online campaign to provide a fully integrated campaign strategy. Key Features: Seamless integration with CRM, ecommerce, and marketing automation tools. Features a block-based editor for creating versatile landing pages. Can build an ecommerce page using the software tools and capabilities. Offes a visual campaigning performance reporting tool. Can tracks customer behavior in great detail across many parameters. Sends an unlimited automatic email, text using a tool with the correct user’s interest. AdRoll. Perfect for: Automating ad campaigns. AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web. With cross-device and cross-platform retargeting capabilities as well as flexible segmentation, you can provide customized experiences that dramatically improve marketing efficiency. Key features: Retargeting ads across devices and platforms. Offers optimization and conversion reporting. Customized budgeting platform. Features flexible segmentation and transparent analytics. Conclusion. Although not an exhaustive list, the article has taken an in-depth look at some of the top marketing automation examples that are available in the market today and will help guide marketers to pick the right tool for their company. The post Top 10 marketing automation tools every marketer must have appeared first on ClickZ. Marketing Marketing Automation Marketing Technology Tools & Technology Act-On ActiveCampaign AdRoll digital HubSpot LeadSquared marketing marketing automation marketing automation tools Marketo Martech Ontraport Oracle Eloqua Pardot SendinBlue Technology
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.
Marketo
JANUARY 22, 2020
The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels.
Content Marketing Institute
JANUARY 22, 2020
Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads.
Spiralytics
JANUARY 22, 2020
Social sales is defined as turning your social media from just another arm of your marketing operation into a platform that generates sales. The ever-growing popularity of social media means it can be a profitable landscape if understood well and campaigns are executed properly.
Engagio
JANUARY 22, 2020
The new year often brings a lot of joy. You get to look back and see everything that you’ve accomplished in the last 12 months, and you get to look ahead at the limitless possibilities that the future holds. .
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Hatchbuck
JANUARY 22, 2020
Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. So many of us are congratulated for our work ethic when, in reality, we’re working far too much.
Conductor
JANUARY 22, 2020
Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext.
Single Grain
JANUARY 22, 2020
Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years. And it is not just the number of attacks that is growing; so, too, is the sophistication of the cybercriminals targeting organizations around the world.
Sharpspring
JANUARY 22, 2020
Too many marketers have low conversion rates. This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy.
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Modern Marketing
JANUARY 22, 2020
No matter how compelling your email or how clever your social media post, your prospects won’t convert if your landing page doesn’t guide them through the next steps.
Marketo
JANUARY 22, 2020
Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on.
Hubspot
JANUARY 22, 2020
According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar.
flux.la
JANUARY 22, 2020
Instagram, with its 1B+ monthly active users users, is one of the most popular social media networks worldwide, and can be used as an impactful advertising channel. On average, it provides brands with 25% more engagement over other social media platforms.
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
PageTraffic
JANUARY 22, 2020
Google announced that they are sun-setting data-vocabulary.org structured markup starting on April, 2020. This implies that site owners will now have to switch to schema.org markup to be eligible to. Please visit PageTraffic Buzz for the full article. Google Industry News SEO
DivvyHQ
JANUARY 22, 2020
Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick.
Evergage
JANUARY 22, 2020
With more than 3.8 billion users worldwide, email remains an incredibly popular – and effective – channel marketers use to reach their customers. It’s estimated that email spending in the United States reached $350 million in 2019.
Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.
Valasys
JANUARY 22, 2020
On the 21 st of January 2020, ZoomInfo announced the launch of two new mobile apps to amass information that will allow marketers to delve into the information regarding their prospects from anywhere, leveraging B2B data intelligence.
OnMessage
JANUARY 22, 2020
Do you want to truly differentiate your brand from the competition? Do you want to accelerate the growth of your business? Well then, follow the three Cs. Clarity. Consistency. Communication. That’s right.
Technology Services Group
JANUARY 22, 2020
As part of our recent migration of an over 4 billion document client from FileNet, TSG had the chance to have detailed discussions with multiple clients on the reasons they were moving away from FileNet to a more modern alternative.
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