Wed.Jan 22, 2020

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Marketers Owning the Pipeline and Achieving ROI

PureB2B

Potential clients have so many touchpoint’s, marketing must evolve their strategies to provide their prospects with the solutions they need to convert to paying clients. For pipeline marketing to see success, sales and marketing needs to be aligned. This ensures the prospect, sales, and marketing are on the same page through the buyer’s journey.

ROI 62
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Good Marketing Can’t Overcome Poor Customer Experience

Fusion Marketing Partners

I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few […].

Marketing 112
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6 Times Marketers Won With Personalization

Zoominfo

It is an indisputable fact that people love personalization. We like just about everything to be personalized: napkins, silverware, sweaters, bags, license plates. So, it’s no surprise that modern customers also expect personalization from the companies who sell to them. In fact, 54% of B2B buyers say they want vendors to offer personalized recommendations across […].

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Content Diversification Leads to Greater Revenue Gains

Adobe Experience Cloud Blog

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. From radio, we saw the advent of podcasts. Television spawned the rise of video marketing on social media. And on and on and on. For businesses with limited budgets, this is a daunting reality. Which medium do you choose?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Rod Thorn: Prognostications, Predictions and Hot Topics for 2020

Biznology

Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots. It will also become a better stand-in for personal assistants.

More Trending

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing. Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption o

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3 Creative Ways to Promote Content With Carousel Ads

Content Marketing Institute

Want to improve your content promotion mix? Add in Facebook and Instagram carousel ads. Read on for three creative ways (and examples) to attract viewers to your content through social ads. Continue reading → The post 3 Creative Ways to Promote Content With Carousel Ads appeared first on Content Marketing Institute.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. Most people aren’t sure how to go about it, how big of a risk it is, or how much they can really earn through it. There are some extremely successful affiliate marketers out there. Which is why we need to learn from them. They have invested years and years of consistent effort into the practice and succeeded.

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5 Alternatives to Facebook, Google, and Amazon Ads

Hubspot

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Marketing automation solutions every SMB should have in 2020

ClickZ

30-second summary: Marketing automation offers a variety of benefits, including time savings, the ability to drive more meaningful customer interactions that lead to transactions and the opportunity to gain customer feedback and track behavior. A social media management tool can be indispensable to small businesses trying to make the most out of their online presence.

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4 Factors That Will Affect Marketing Automation In 2020

BenchmarkONE

Somewhere, most likely long ago, someone decided that chaining yourself to your desk and developing a workaholic lifestyle was something to be praised. So many of us are congratulated for our work ethic when, in reality, we’re working far too much. And when we find a simpler, easier way to do things, we feel bad about it. Why? Why do we assume that if something can be done more efficiently, that it automatically means we aren’t putting in as much effort?

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10 Social Media Content Ideas to Delight Customers

Hubspot

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs to be engaging, stand out, and make consumers identify with your brand on social media.

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Marketers Owning the Pipeline and Achieving ROI

PureB2B

Potential clients have so many touchpoint's, marketing must evolve their strategies to provide their prospects with the solutions they need to convert to paying clients. For pipeline marketing to see success, sales and marketing needs to be aligned. This ensures the prospect, sales, and marketing are on the same page through the buyer’s journey. Many companies are realizing the value of marketing and sales coming together as their revenue goals tie into pulling out qualified marketing leads and

ROI 62
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Tips For Adding a Social Sales Channel To Your Strategy

Spiralytics

Social sales is defined as turning your social media from just another arm of your marketing operation into a platform that generates sales. The ever-growing popularity of social media means it can be a profitable landscape if understood well and campaigns are executed properly.

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How do you Jumpstart Your Sales Efforts in the New Year and Uncover Hot Accounts?

Engagio

The new year often brings a lot of joy. You get to look back and see everything that you’ve accomplished in the last 12 months, and you get to look ahead at the limitless possibilities that the future holds. . However, there is one devastating thing that can dampen the mood for a sales rep – the fact that, at the beginning of the year, the scoreboard resets to 0.

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Attributing ROI to your CDP

Martech Advisor

Customer Data Platforms are one of the hottest areas of the MarTech ecosystem. However, many clients complain of nebulous ROI from their first-party data. Don’t get stuck not knowing the value of your CDP investment, says, Craig Schinn, Co-founder, Actable Data. These days you can’t read a marketing trade publication or go to a conference without hearing about Customer Data Platforms (CDP).

ROI 63
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Tear Down Marketing Silos for Explosive Growth in 2020

DivvyHQ

Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Walker Sands Recognized for Outstanding Web and Creative Work by the 2020 AVA Digital Awards

Walker Sands

Last week, we were honored to receive two Platinum and three Gold AVA Digital Awards for our web and creative work for Billtrust, LogicGate, AmpliFund and our own website. The AVA Digital Awards recognize excellence in digital communication – everything from strategic websites to engaging motion graphics – and we are so proud of our teams for continuing to produce award-winning work that achieves real business results for our clients.

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Tear Down Marketing Silos for Explosive Growth in 2020

DivvyHQ

Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick.

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How to Get More Instagram Followers in 2020 [Guide]

flux.la

Instagram, with its 1B+ monthly active users users, is one of the most popular social media networks worldwide, and can be used as an impactful advertising channel. On average, it provides brands with 25% more engagement over other social media platforms. Correctly using Instagram to build a following for your business can help increase sales exponentially.

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Tear Down Marketing Silos for Explosive Growth in 2020

DivvyHQ

Inside of companies, marketing silos often keep information from flowing, getting into the right hands, and slowing your growth potential down to a trickle. Here's more on why they do more harm than good and 6 ways to tear them down, brick by stubborn brick.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Will Let Go Data-Vocabulary.Org Structured Data On April 6

PageTraffic

Google announced that they are sun-setting data-vocabulary.org structured markup starting on April, 2020. This implies that site owners will now have to switch to schema.org markup to be eligible to. Please visit PageTraffic Buzz for the full article.

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Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences

Salesforce Marketing Cloud

With more than 3.8 billion users worldwide, email remains an incredibly popular – and effective – channel marketers use to reach their customers. It’s estimated that email spending in the United States reached $350 million in 2019. You’re reading this blog post right now, but chances are, you also have your email open in another [.].

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ZoomInfo Goes Mobile to Amass B2B Data Intelligence

Valasys

On the 21 st of January 2020, ZoomInfo announced the launch of two new mobile apps to amass information that will allow marketers to delve into the information regarding their prospects from anywhere, leveraging B2B data intelligence. ZoomInfo’s mobile apps for iOS as well as for Android have been designed to work both as community & premium applications.

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The Key to Accelerating Growth and Differentiating Your Brand.

OnMessage

Do you want to truly differentiate your brand from the competition? Do you want to accelerate the growth of your business? Well then, follow the three Cs. Clarity. Consistency. Communication. That’s right. According to BrandZ™ Analysis, companies that drive clarity, consistency and reinforce key messages through cross-channel communication increase brand value and grow at a [.].

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Some (grammar) rules were made to be broken

Integrated B2B

In the agency world, copywriting is a form of creative expression. Yet some haunting memories of your English teacher shoving grammar rules down your throat may bring your creativity to a grinding halt. How important is it to pay respect to some long-standing grammar rules that dare I say, no longer have a place in this modern world? In this article, I banish five grammar myths to help ease you into copywriting bliss. 1.

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Behind the Magic: What Event Marketers Can Learn from Disney Parks

Attendify

The Disney Company’s ability to create unforgettable experiences is legendary, a testament to the brand’s creator, namesake and original storyteller, Walt Disney. Particularly “sticky” with consumers is the Disney Parks division of the organization: According to numbers released by the Themed Entertainment Association (TEA), more than 157 million people visit Disney Parks globally each year.

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Social Spotlight: REI’s #OptOutside and How a Campaign Becomes a Movement

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round.