DiscoverOrg
OCTOBER 27, 2016
As a newly hired sales rep, I began the way I did at every new company, spending the first several weeks typing furiously into a growing Excel spreadsheet. It wasn’t until after my own special brand of analysis, that I would begin full-on selling. I was always taught to plan my attack and then attack my plan. The plan comes first, and then the attack.
ViewPoint
OCTOBER 27, 2016
Bad things happen to cake when ingredients are left out. Leave baking powder out and you end up with a flat, dense textured cake that may or may not be appetizing to your family. If you leave laws and a judicial system out of marketing and sales departments, you have a recipe for disaster. Laws include important elements such as an agreed upon lead definition, hand-off processes, metrics, and reporting.
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KoMarketing Associates
OCTOBER 27, 2016
While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. By using RLSA for your AdWords accounts, you have the potential to increase the amount of high quality leads by increasing reach and frequency with users who have engaged on your site but did not convert.
Marketing Insider Group
OCTOBER 27, 2016
By Hassaan Bey, Content Marketing Manager, Slope You can have all of the structure and organization in the world when it comes to your own creative process. None of that matters if you’re stuck in a complicated approval process. Before launching Slope, a workflow tool built for teams producing visual content, we started out as a […]. The post 5 Ways to Provide Better Feedback and Improve the Review & Approval Process appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ANNUITAS
OCTOBER 27, 2016
I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
OCTOBER 27, 2016
I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing.
Contently
OCTOBER 27, 2016
If, like me, you’ve been watching the HBO show Westworld , you may be convinced that robots will soon be able to do pretty much anything. While artificial intelligence is already transporting beer and diagnosing cancer patients , in order to tell creative stories brands still need creative people. In fact, Contently is grounded in the idea that storytelling is a uniquely human skill.
Vidyard
OCTOBER 27, 2016
Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we caught up with Josh Dunton, Talent Acquisition Lead here at Vidyard. Learn where you can find the best all-day breakfast in Kitchener, and what Josh wanted to be when he grew up by watching the video: What Didn’t Make the Cut.
Contently
OCTOBER 27, 2016
You’ve got to hand it to robots—these days, they can do just about anything. Powered by artificial intelligence, they’re writing news stories , working in hotels , and even running a McDonald’s in Phoenix. But would you trust them to manage your entire advertising campaign? Adgorithms hopes so. This August, the digital marketing company launched Albert 2.0, an artificial intelligence platform designed to make digital media buying decisions on behalf of brands.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hinge Marketing
OCTOBER 27, 2016
Many professional services leaders appreciate the value of differentiating their firm’s services from those of competitors. But many of these same professionals fail to recognize that they can differentiate themselves, too, and take their careers to a new level of visibility, respect and value. If you fall into this camp, you’re not alone. The good news is that taking the next step isn’t hard.
Contently
OCTOBER 27, 2016
“I basically ignored press releases and focused one hundred percent on storytelling. My stories have real protagonists who are trying to solve real problems and reach real outcomes. ” That’s Tomas Kellner, editor-in-chief of GE Reports, explaining his content marketing approach in early 2015. While most companies were just warming up to the idea of storytelling, Kellner and GE were building one of the most sophisticated branded content operations in the world.
Content Standard
OCTOBER 27, 2016
Earlier this month, Twitter conducted its first NFL Thursday Night Football live stream—resulting in a 4 percent rise in stock prices the next day. Given the recent uncertainty about Twitter’s future, combined with the huge number of people that enjoy watching NFL games on TV, that climb is not insignificant. The NFL live video marketing experiment is a bold but obvious move for Twitter: it combines several existing niches and puts them in one mainstream location, all while achieving Twitt
Contently
OCTOBER 27, 2016
Two polyglots sit down for coffee and croissants in a cozy Berlin apartment. “I try to speak Portuguese because I really like Brazilian music,” Erika explains in Portuguese. “But why?” Matthew asks in Italian. “Because you like samba or bossa nova music, or do you like fado?” “Well, I also like Portuguese music from Portugal, fado, but it’s very sad,” she responds, switching to Brazilian Portuguese.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
6sense
OCTOBER 27, 2016
The first blog of our two-part series tackled the marketing use cases of predictive intelligence. We discussed how predictive-powered account-based digital advertising and account-based lead generation allows B2B marketing teams to target audiences in active buying cycles, improve conversion rates and optimize how they budget. In this post we’ll explore the way sales teams can incorporate predictive intelligence insights into their workflows and campaigns to focus their attention and efforts on
Hubspot
OCTOBER 27, 2016
Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive convers
SnapApp
OCTOBER 27, 2016
There’s been a lot of activity in the marketing events world this past October. And while we can’t hit every B2B date every month, we gathered some really useful insight and fun experiences at the events we did hit. SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las Vegas, NV. DreamForce by Salesforce in San Francisco, CA. Marketers Who Lunch , SnapApps very own lunch series in New York, NY (this time).
Hubspot
OCTOBER 27, 2016
It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. We've all been there. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. But finally -- finally! -- it seems like folks are catching on. After all, 69% of marketers are using social media to build a following.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Brandfolder
OCTOBER 27, 2016
Have you ever had dreams of transforming your brand into the Apple or [Under Armour]([link] of your industry? These are fresh, inspiring brands that are always pushing the limits of.
Hubspot
OCTOBER 27, 2016
We've all been there. the wild goose chase of finding the perfect statistic. You're writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. If only I had a stat to insert here. First you come across a research report, but it requires a hefty membership fee.
JotForm
OCTOBER 27, 2016
Do you regularly read Entrepreneur for business advice? If you do, you might have noticed a certain online form building platform featured as one of the “Best Privately-Owned Companies in America” (Hint: it’s JotForm!). The honor is meant to capture the spirit and reality of entrepreneurship at.
Hubspot
OCTOBER 27, 2016
"Creativity is an advertising agency's most valuable asset, because it is the rarest." - Jef I. Richards. Whether you are in advertising, content marketing, or any other marketing service, one of the greatest values you can bring your clients is creativity. Compared with 2016, 70% of B2B organizations say they will produce more content in 2017. That means more and more businesses will be looking to agencies and freelancers to create an increasingly diverse spectrum of quality content.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Akoonu
OCTOBER 27, 2016
Buyer centricity is more than a good marketing or sales tactic. Done impactfully, it’s a way of shaping a business—and it starts at the top.
Hubspot
OCTOBER 27, 2016
You know it's bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school's relationship with them. You want them to be motivated to act on behalf of your institution and yes, donate, at the times and ways they're able.
Adobe Experience Cloud Blog
OCTOBER 27, 2016
Author: Ellen Gomes Last week, over 15,000 marketers descended upon Los Angeles for three days full of networking, inspiration, and discussions at DMA’s &THEN conference. With attendees coming from all sorts of industries, segments, and paths, the keynotes and sessions ranged from future-looking to tactical and practical. When I wasn’t hanging out on the show floor, or attending one of our awesome sessions , I attended a handful of sessions that addressed some key trends and pra
Biznology
OCTOBER 27, 2016
While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong.
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This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Leadspace
OCTOBER 27, 2016
There was a time when content marketing seemed like the best inbound marketing tactic around. When it first came on the scene, it was the ultimate in meeting your prospects with the right message at the right time. But now that everybody’s doing it, gone are the days when you could own a particular word or phrase on the web just by publishing good content about that term.
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