Fri.Jun 23, 2017

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Weekend Reading: “Powering Content” by Laura Busche

Marketing Insider Group

For the 128th episode of The Marketing Book Podcast, I interviewed Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine. One of the biggest concerns of content marketers is their ability to produce enough content. In Powering Content, Laura Busche shows you how to scale the content production process with an emphasis […].

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( IAB ). Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. ( eMarketer ).

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Getting Collaboration Right in 2017

Marketing Insider Group

Collaboration has evolved. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated. Here's how you and your organization can get collaboration right in 2017. The post Getting Collaboration Right in 2017 appeared first on Marketing Insider Group.

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Facebook for Lead Generation: An Overview of Lead Ads

NuSpark Consulting

Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently. The concept was introduced initially to resolve the problem of serving Facebook’s ads to mobile users and the resulting issues experienced while trying to get them to complete long contact forms on their tiny screens. Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Building a Content Inventory

Kapost

When marketers deliver the right content to the right customer at the right time, the results are increased engagement, the ability to drive prospects down the funnel, and improved revenue. The post Building a Content Inventory appeared first on Kapost Content Marketing Blog.

More Trending

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Which Fictional Boss Are You? [Flowchart]

Hubspot

I know I'm literally ten years late to this, but I just started watching Mad Men on Netflix. And guys -- newsflash -- it's a really good show. The old school ad strategies, the fun outfits, the drama -- I love it all. Except Don Draper's management style. That, in my humble opinion, could use a little work. I know my stance might be colored by several generation gaps.

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How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

In a previous post, I shared a four-step process for creating in-depth B2B buyer personas. In this post, I’ll discuss how the details of a buyer persona inform a content marketing strategy. With the wealth of information gained during the process of determining buyer personas, you can now create the nine components for each persona. 9 Components of a B2B Buyer Persona. 1.

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We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

Hubspot

I don't know about you, but I barely print anything anymore. Seriously, think about it -- when's the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web

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Measure the ROI of Your Event: New Sales, Upsells, and Happy Attendees

Kapost

Events are a core element of content marketing strategy. From building speaker panels to hosting workshops and bringing company communities together, there’s nothing more rewarding from a business perspective than a. The post Measure the ROI of Your Event: New Sales, Upsells, and Happy Attendees appeared first on Kapost Content Marketing Blog.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Tools of the Trade: Screencast-O-Matic

Lead Liaison

In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources. Here at Lead Liaison, we’ve got several “tools of the trade” that help us be the best that we can be.

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Friday Fives: Bageshri Lagu, Gives Career Advice and Her Food Speciality

33Across

The products we create would be impossible to manage without the efforts of our product management team. For this Friday Fives the spotlight is on Bageshri Lagu, our Director of Product Management. She spilling the tea on what excites her about working for 33Across as well as her specialty dish! The post Friday Fives: Bageshri Lagu, Gives Career Advice and Her Food Speciality appeared first on 33Across.

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9 B2B Directories to Generate Demand & Leads in 2017

Directive Agency

Every owner is aware of the power social proof can have on one’s marketing campaigns. Especially when it comes to spreading brand awareness and demand for your specific service/product, the Zuckerberg quote is true: Nothing draws a crowd more than a crowd. This is why being listed on the right industry directories has always been so important.

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6 Client Acquisition Tips for Agencies

Sharpspring

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. While these are still important, this approach can take a bunch of time just to land one new client, and results are often sporadic. An old-school pitch was kind of an abstract promise: “See how well we get along?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Personalization is Powerful, But Don’t Get Too Personal

DivvyHQ

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. More on that later, but since then I’ve been doing some research on the benefits and do’s and don’ts of email personalization, and have formulated some guidelines that you might find useful.

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Making Ways: Turn Every Project into a Dream Job

The Freeman Company

FreemanXP leader featured in a podcast talking about building strong client relationships and culture

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How to Tap into the Power of Influencers

Adobe Experience Cloud Blog

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value. Why Should Marketers Invest in Influencer Marketing?

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Crafting a Culture of Creativity — San Francisco Design Week Panel

The Freeman Company

Why expressing yourself is good for business

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Complete Guide for Guest Blogging on Your Industry’s Top Blogs

Directive Agency

Becoming a B2B thought leader is incredibly difficult. In almost every vertical, there’s an established community of “creators” and “consumers”. One of the most effective ways to transition from being a consumer to being a creator is by publishing exceptional content for your industry’s largest publishers. The more expert level content you can publish and authoritative, industry trusted blogs – the more your own authority as a thought leader will grow.

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4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy

Vidyard

This post was originally published on Upshot. Crafting a perfect sales message can be painful, but it’s essential to capturing a decision maker’s attention. In an over-saturated sales market, why not try video? That’s exactly what we did at League. We create innovative personalized video emails in an instant. We’ve not only emerged as industry leaders in digital heath, but we’ve increased our response rate by three times.