Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations. With both words meaning entirely different things on their own, why is it that when ‘influencer’ is popped in front that they are regarded in a similar light?

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

ViewPoint

APRIL 6, 2017

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. Often multiple times. And, at lot of times executives will say “I tried it and it didn’t work.” Many will acknowledge that the failure(s) were partially their fault. Candidly, when this kind of partnership doesn’t work it is the client’s fault in many situations, but not always.

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

Marketing Insider Group

APRIL 6, 2017

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy. So that […]. The post How To Beat Out Industry Leaders In Content Marketing appeared first on Marketing Insider Group.

Content Marketing 170

Content Marketing Content Marketing & Strategy Marketing 170

KoMarketing Associates

APRIL 6, 2017

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult. About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes.

Customer Surveys 136

Customer Surveys Press SEO Planning 136

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

APRIL 6, 2017

As the world moves towards better technology and advanced knowledge, companies need to rethink the way they are designed, particularly the way workplaces are designed. Many of today’s offices are built the same way they were fifty years ago—with small cubicles and enclosed workspaces—which is to say, not much has improved. Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces.

Lead Ranking 153

Lead Ranking Lead Scoring Efficiency Design 153

Influitive

APRIL 6, 2017

This is the sixth post in a series about launching a customer advocacy program. In the first post in the series, we looked at building a team. The second post looked at data integrity. The third post focused on best practices for communicating with advocates. In the fourth post, we looked at best practices for.

Practices 100

Practices Ad Building Best Practices Planning 100

Ambal's Amusings

APRIL 6, 2017

I am sleep deprived, caffeine deprived and carbs deprived today… which, for me, means being in a hallucinatory state. Even with all that going on today evening, this Spring dandelion looks beautiful to me. Because, I know, this dandeloin… like people… like moments… like life… will be… here today… and gone tomorrow.

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100

Adobe Experience Cloud Blog

APRIL 6, 2017

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. But, just like Steph, sometimes you can miss the mark. So, it’s important for all of us to brush up on the latest best practices to help us continually improve our skills. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful.

Landing Pages 122

Landing Pages Demand Generation Agencies Word of Mouth Thought Leadership 122

SEMrush

APRIL 6, 2017

Content Marketing offers a tremendous opportunity for businesses to boost their results — it allows you to improve your online reputation, build a community and grow advocates of your brand. Check this guide to learn how to develop a great Content Marketing strategy for your company in 2019, step by step.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Content Marketing Content 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

APRIL 6, 2017

The origin story for Lenny Letter, the feminist newsletter launched by Girls co-creators Lena Dunham and Jenni Konner, starts back in 2014. Dunham was on a book tour to promote her essay collection Not That Kind of Girl , and at each event, she spoke with communities of women interested in their rights, bodies, and relationships to one another. “They weren’t just there to meet me,” Dunham explained on a panel during She Runs It’s “ 2017 What’s Hot in Media ” c

Media 90

Media Burn Rate Newsletter Advertising Agencies 90

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Vidyard

APRIL 6, 2017

Having been in sales and sales leadership for over 20 years it’s amazing how some things have changed and how some have seemingly stayed the same. Technology has helped with productivity and accessibility but it’s also created an environment where we have fewer personal connections. I don’t get that excited when I read the words in an email, and I’m not alone.

Video Marketing 53

Video Marketing Response Rate Click Rate Education 53

Hubspot

APRIL 6, 2017

According to the latest Top Agency Trends Report from Agency Spotter, marketers and brands search for different services depending on the time of the year. Knowing which services to offer and emphasize at different times of the year could help your agency stand above your competition. These search trends, based on seasonality, come down to a couple of different factors based on what companies are looking to accomplish at different times of the year.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Ad Agencies Service 68

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SnapApp

APRIL 6, 2017

The idea of creating and using buyer personas is not new – it’s become part of B2B marketing 101. Developing them is a natural step in creating a marketing strategy. Afterall, you can’t really effectively market to your audience if you’re not sure what drives them, what they’re interested in, and what makes them tick. Without personas, you’re really just guessing at what your audience cares about, and end up in situations where you’re an example of a bad #marketingfail.

Buyer Personas 48

Buyer Personas Top of Funnel Marketing Funnels Buying Cycle 48

KEO Marketing

APRIL 6, 2017

Developing a significant and sustainable customer base is a large part of a marketing manager’s job. Sometimes, though, the manager has a need to jump-start the process and bring in a lot of leads as quickly as possibly, or they are launching a new product and want to acquire in a lot of leads for that product. So, they consider hiring a company to do lead generation.

Lead Generation 48

Lead Generation Paid Search Agency Advertising Agencies Ad Agencies 48

Content Standard

APRIL 6, 2017

Opening Day is its own holiday for Major League Baseball fans. With most home openers taking place during the middle of the workday, stadiums fill up with fans cutting out on an afternoon in the office. Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. For as much fun as he has at that first game, he can’t help leaving the stadium later that afternoon and wondering what comes next.

Storytelling 51

Storytelling Broadcasting Enterprise Management Television marketing 51

Bound360

APRIL 6, 2017

A million visitors are going to hit your site – whether that’s over a year or over a day, you as a marketer want to figure out how to put your best story in front of them and drive engagement and conversion. Do you use A/B testing? Or is personalization the better approach? As a marketer, you have probably used, been pitched, or at least heard of both of these methods.

Personalization 45

Personalization Conversion Rate Segmentation Statistics 45

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Akoonu

APRIL 6, 2017

Maintaining consistent messaging across multiple teams and channels can seem like a herculean task….and the stakes are high. When different teams deliver messaging not quite aligned with standards, you risk decreased effectiveness. Your buyers are most likely to retain the consistent, repeated messages that are sustained throughout their Buyer’s Journey.

Inbound Marketing 40

Inbound Marketing Order Advertising Channels Process 40

The ROI Guy

APRIL 6, 2017

When you sold the original solution, you had to answer key buyer questions: “Why Change?”, “Why Now?”, “Why You?”. Now, that you have won the business, the big question you are getting with more frequency is likely: “Why Renew?” As more businesses move to providing Cloud solutions and change to a renewable services model, renewals are more important to solution providers just like you.

Churn Rate 40

Churn Rate Ad Frequency ROI Advertising Benchmark 40

The Freeman Company

APRIL 6, 2017

This panel invites key players in San Francisco’s design community to offer a rare insider’s look at how they work and create

Design 40

Design Communities 40

Hinge Marketing

APRIL 6, 2017

A professional services firm’s website is one of its most valuable and visible marketing assets. It is arguably the most important expression of a firm’s brand. If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. But how do you create such a site?

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Freeman Company

APRIL 6, 2017

Bringing industry leaders together to share need-to-know strategy best practices.

Practices 40

Practices Best Practices 40

KoMarketing Associates

APRIL 6, 2017

It’s started to become cliche– the amount of people at conferences and during webinars that ask what they can create their content marketing campaigns around. They ask this because their industry is too technical or boring to employ the creativity shown in the many different marketing examples by speakers and experts. But the more often the question gets asked, the greater a need for an answer must be.

B2B 169

B2B Paper Content Lead Ranking 169

chiefmartech

APRIL 6, 2017

This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It can be awful easy to look at technology as an end unto itself — an answer to all your problems as a marketer, rather than a way to arrive at answers on your own.

Marketing Automation Services 60

Marketing Automation Services Paid Search Agency Marketing Automation Demand Generation Agencies 60

Hubspot

APRIL 6, 2017

If you’ve logged into LinkedIn over the past few weeks, you may have noticed something different. Actually, everything is different, because LinkedIn completely overhauled its desktop site. After Microsoft acquired the job search and networking website in 2016, LinkedIn announced it would redesign its desktop website to more closely mirror its mobile apps.

Linkedin 78

Linkedin Features Mobile Advertising Network Marketing 78

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Market interest has remained fairly strong since then.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

SWZD

APRIL 6, 2017

Shakespeare didn’t have B2B content marketing in mind when he penned, “A rose by any other name would smell as sweet.” However, it definitely applies. Yes, content includes white papers, eBooks, infographics and the like. Content marketing is also tweets, Pulse posts, Facebook groups, CRM drip campaigns, Instagram accounts, bus shelter ads, podcasts, radio commercials, videos and blogs.

Paid Search Agency 48

Paid Search Agency B2B Marketing Advertising Agencies Planning 48

SnapApp

APRIL 6, 2017

Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web. Infographic creation also showed the biggest increase in B2B content in 2016. However, not all infographics are created equally. Miss the mark with bad design and over-complicate the layout, and you can quickly lose leads rather than keep them interested.

Content 48

Content Trigger Marketing Interactive Marketing Education 48