Thu.Jun 04, 2020

4 Absolutes in Email Marketing Outreach

PureB2B

We all know what it’s like to see little results with email outreach and how frustrating it can be to feel like you’re fighting an uphill battle. With over 25% of emails not even reaching the desired contact, and the preferred method of communication still being digital, it’s more crucial now to ensure we make the most of our email outreach. Between crowded inboxes and waves of “unsubscribes”, how can you stand out among the rest? Personalization at Scale.

How to create B2B and B2C Personas and Map Content to the Buyer Journey

RockContent

(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is an updated version). To succeed at Content Marketing (and marketing, in general), you must understand your audience. Content starts and sustains conversations with customers. But in order to have a meaningful dialogue, you need to know to whom you’re speaking.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. The need for an effective social media policy for employees, however, has become more pressing than ever.

Top 20 Remote Working Tools You Need in 2020

SendX

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. But now, it has become the norm. In fact, COVID-19 compliance laws have made remote working the standard for most industries. At a time when Business Continuity is threatened, remote working brings a whole new set of challenges, especially when it comes to delivering quality and managing productivity.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

KoMarketing Associates

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips. Dun and Bradstreet recently published its “7th Annual B2B Marketing Data Report,” and statistics showed that 100% of the B2B companies that increased their investment in data quality saw overall performance gains. About 94% reported that their sales and marketing performance has improved as well.

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Tips for an Effective Brainstorming Session

BenchmarkONE

The quality of the ideas that come out of a brainstorming session is largely dependent on the quality of the brainstorming session itself. And that takes some planning. A lot of people hate meetings. Heck, maybe most of us hate meetings. But they are necessary sometimes, and that includes when you need to put your best minds together to come up with new ideas. Here are six tips to make sure that your brainstorms are productive and worth your time. . Have An Agenda Ready to Go Beforehand.

SaaS Sales: 5 Steps to Fast-Track Growth [Guide]

Roketto

The world of sales is as cutthroat as it gets. Metrics to keep track of, goals to meet, managers breathing down your neck at all times, there’s so much going on all at once. Featured SaaS Marketing

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What is Personalized Content and Why is it Important?

DivvyHQ

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the experience to generate lasting connections. But how is it executed?

Producing Consistent Content with Limited Resources: An Interview with Liz Wassmann of Farmer’s Fridge

Brandpoint

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg!

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

New Feature! Deep Funnel Conversion Tracking with Google Analytics

Ontraport

Do you know which of your ads attract the best leads? Probably not. It takes an enormous investment of time and money to set up a system that can identify exactly which ads, keywords, and audiences attract the best leads. But you don’t have to do that. You’re getting advanced attribution tracking that even enterprises struggle to set up, right out of the box. Here’s how it works.

11 Ways to Make Your Content Memorable

ClearVoice

According to studies, when we are surprised, our brains cause us to physically freeze for 1/25 of a second. Following that initial freeze, the emotions we feel intensify as much as 400 percent. This means that if we are surprised with something positive, the sense of joy or elation we feel will be greatly magnified, according to Tania Luna, author of ‘Surprise: Embrace the Unpredictable and Engineer the Unexpected.’

4 Absolutes in Email Marketing Outreach

PureB2B

We all know what it’s like to see little results with email outreach and how frustrating it can be to feel like you’re fighting an uphill battle. With over 25% of emails not even reaching the desired contact, and the preferred method of communication still being digital, it’s more crucial now to ensure we make the most of our email outreach. Between crowded inboxes and waves of “unsubscribes”, how can you stand out among the rest? Personalization at Scale.

Finally, Instant Messaging for Media Professionals

Bionic

The best media plans are the result of great communication. Unfortunately, legacy communication tools don’t support modern media planning and buying workflows. Bionic aims to fix this with Messenger – a new instant messaging tool that streamlines communication between media planners, media buyers, and ad sales reps. Bionic Messenger is Unlike Your Other Communication Tools. Bionic Messenger includes the best features of other communication tools while eliminating the worst parts.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

ABM at Scale: Strategies for development and implementation with limited resources

PureB2B

Many organizations are finding huge success with ABM programs focused on their target account lists. The next step to ramp up that success is ABM at scale. If you’re putting off scaling your ABM (or launching your ABM with 1-to-many) for fear of the investment required, then this session will change all that. This practical, case-study led presentation will show you how the PureB2B marketing team successfully scaled their internal ABM program with super-lean resource demands. Anna Eliot, Sr.

What is Personalized Content and Why is it Important?

DivvyHQ

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the experience to generate lasting connections. But how is it executed?

ABM at Scale: Strategies for development and implementation with limited resources

PureB2B

Many organizations are finding huge success with ABM programs focused on their target account lists. The next step to ramp up that success is ABM at scale. If you’re putting off scaling your ABM (or launching your ABM with 1-to-many) for fear of the investment required, then this session will change all that. This practical, case-study led presentation will show you how the PureB2B marketing team successfully scaled their internal ABM program with super-lean resource demands. Anna Eliot, Sr.

How the SpaceX Launch Stole Online Traffic

Convert

Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes. The latest SpaceX Launch last Saturday. Convert experienced this quiet, but significant shift in focus online with a noticeable. Trending

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

CMO Minjae Ormes with the Scoop on Making a Visible Difference

Insider Interviews

My work is creating content that drives change. Mostly for businesses. But I have always shared my perspective through content: journalism, blogs, podcasts -- even just journaling. I had to balance the "best practices" of regularity in my podcast publishing schedule, with bigger things in mind. The crisis in America. I only had Tuesday available to record for this week, which was #BlackOutTuesday.

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New Logo, Now What? The Brand Refresh Process Explained

Circle Studio

Your firm is an established company with an excellent reputation, years of success and happy clients. You’ve partnered with an agency with a solid understanding of who you are, what you do, and your competitive landscape. Now, what’s next in the brand refresh process? Logo evaluation. A strong brand starts with a strong mark. Logos vary in terms of visual strength, modernity, associated brand equity, longevity, and client recall.

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

Hubspot

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more.

Own a Company? A Quick Guide to Recruit, Onboard and Pay Employees

Alejandro Rioja

As companies grow and bring in more employees, they have an increasingly challenging time onboarding employees and managing payroll. However, advancements in technology have caused the introduction and implementation of online payroll services. How do you recruit employees? You can try several ways such as posting on your careers portal, asking your current employers for… Own a Company? A Quick Guide to Recruit, Onboard and Pay Employees ????? Alejandro Rioja ?. Marketing

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What is Personalized Content and Why is it Important?

DivvyHQ

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the experience to generate lasting connections. But how is it executed?

How Social Media Content Can Impact Customer Buying Intention

GreenRope

How Social Media Content Can Impact Customer Buying Intention. Social media has become an important mode for marketers to engage with their customers. As of early 2020, 3.8 billion people around the globe were on social media. Through social media marketing, businesses can target their potential customers on social media and convert them. Not only can it help you reach out to these people but it can also shape their buying behavior and intention.

Values

Arketi

Arketi’s seven company values were created out of deep, direct discussions between colleagues, about what it means to be part of Arketi, and what role a firm like ours should play in the world. We believe in them wholeheartedly and try to live them every day. Two of these two values, in particular – “Be […]. The post Values appeared first on B2B Marketing News. Arketi Life Thought Leadership

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Black Lives Matter

AcuityAds

I wanted to address the events of the past week regarding the ongoing protests for George Floyd and the Black Lives Matter movement. As a company, Acuity believes in equality and supports diversity. We stand in solidarity with our employees and communities who are voicing their anguish, anger, and deep frustration with systems that oppress […]. The post Black Lives Matter appeared first on AcuityAds Inc. Company News

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.