Marketing Insider Group
AUGUST 1, 2018
It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? Do you feel like the brand resonates at each […]. The post CMO Insights: Putting People Before Data appeared first on Marketing Insider Group.
Zoominfo
AUGUST 1, 2018
In our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality.
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Customer Experience Matrix
AUGUST 1, 2018
News that Salesforce had purchased Datorama crossed the wire just as I was starting on two weeks of travel, so I haven’t been able to comment until now. This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. That the buyer was Salesforce was even more intriguing, given that they had purchased Mulesoft in March for $6.5 billion and that Marketing Cloud CEO Bob Stutz (who announced the Datorama deal) had called CDPs “a passing fad” and said Salesforce alread
Kaon
AUGUST 1, 2018
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 1, 2018
The global B2B industry is thriving, and it offers all kinds of excellent opportunities for many companies that feel limited within their own country. According to Statista’s report, B2B online sales are expected to reach $7.7 trillion in 2018 – more than twice that of the B2C ecommerce market. China’s market far exceeds the United […]. The post How to Jumpstart Your International B2B Ecommerce Strategy appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
AUGUST 1, 2018
After a brother and sister discover something mysterious about their parents, they start to investigate their own family. Eventually, they come to suspect that the clues they uncover may help find a missing woman from their neighborhood. This may sound like the plot of a new Netflix show, but believe it or not, it’s branded content. “Mom’s Secret,” one of the many stories available on the chat fiction app Yarn , is actually sponsored by Skype.
Biznology
AUGUST 1, 2018
In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests. The influencer marketing campaign is thrown for influencers, indeed, but then the power of the brand, the products, and the services, should be conferred to the influencer his or herself. The brand is the county, the influencer marketer is the Sheriff, and the online influencers get deputized and are deputy Sheriffs, representing not only the powe
Adobe Experience Cloud Blog
AUGUST 1, 2018
If you have ever been in a dilemma deciding where to go for dinner and you end up choosing the more popular restaurant of the options you have: congratulations, you are living, breathing, evidence of social proof. Social proof is the psychological concept that people will conform to the actions of a group under the assumption that those actions are “correct.
Leadspace
AUGUST 1, 2018
In an age of digital marketing, big data, Artificial Intelligence (AI) and all things technological, direct mail might seem like a thing of the past. It’s not just a question of what’s fashionable; direct mail marketing is a lot costlier and requires significantly more effort than running online ads or sending emails. When you’re under pressure to show results quickly, it’s tempting to go with those simpler, cheaper and faster options.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
AUGUST 1, 2018
After a brother and sister discover something mysterious about their parents, they start to investigate their own family. Eventually, they come to suspect that the clues they uncover may help find a missing woman from their neighborhood. This may sound like the plot of a new Netflix show, but believe it or not, it’s branded content. “Mom’s Secret,” one of the many stories available on the chat fiction app Yarn , is actually sponsored by Skype.
The Mx Group
AUGUST 1, 2018
The marketing industry is constantly evolving, which means there are many dynamic processes and trends you have to stay on top of in order to remain a savvy marketer. You need to be knowledgeable about a broad array of concepts and strategies, so it’s important to have a go-to library of resources and tools to help you stay on top of your game. Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are
JotForm
AUGUST 1, 2018
Teachers have always been great at data collection and analytics. This was true long before they had the tech tools to facilitate those activities. Instead, they relied on gradebooks, roll calls and well-honed intuition to get a feel for how their students were doing. Today, of course, the technol.
Fusion Marketing Partners
AUGUST 1, 2018
When it comes to driving revenue growth, just as tactics follow strategy, proper action follows the right mindset. And the […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ontraport
AUGUST 1, 2018
"For the people that are so confident in their present situations with no interest of stepping outside of that, I think that they should just stay where they are and make room for me.". The post Anwar Bey-Taylor: Mind Traveler Design appeared first on The ONTRAPORT Blog.
Televerde
AUGUST 1, 2018
Lights, camera, and so much action! The stage was set and the spotlight was on me. It was a once-in-a-lifetime opportunity for myself and others to share innovative insights of an uncelebrated and stigmatized population. This was TEDxPerryvilleCorrections , the first TEDx event ever to be held in an Arizona State Prison. Thought-provoking speakers and performers, both inmates and community members, were anxiously prepared to impart knowledge and experiences to the public about the misconceptions
Kapost
AUGUST 1, 2018
A year ago, I moved to Colorado from the Bay Area, which means I’ve spent the last 12 months experiencing seasons for the very first time. As my very first. The post [Webinar] How to Manage Organizational Change: People, Process, and Politics appeared first on Kapost Content Marketing Blog.
Launch Marketing
AUGUST 1, 2018
Building your brand and promoting it to your audience can prove challenging and is one of the least quantifiable things you will do as a business leader. Your brand goes beyond the logo and color scheme and tagline, and, while those things are important, understanding what motivates clients to work with you and aligning them with your company values is one of the keys to growing your brand.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Fusion Marketing Partners
AUGUST 1, 2018
Launching an app is one of the best things you could do for your business. An app presents a unique […].
Engagio
AUGUST 1, 2018
In late 2016, I was on a panel with Megan Lueders at the MarTech Conference. Once we hit the topic of “how to start ABM,” the entire room lit up with questions. I was blown away by Megan’s thoughtful and concise responses. It was abundantly clear that ABM was on everyone’s mind, yet many were struggling to get started. Here we are two years later, and many marketing leaders are still asking the same questions.
Liveintent
AUGUST 1, 2018
“People” isn’t a marketing term to be used lightly. It’s easy to get caught up in the quarterly dashboards, automation platforms, content calendars, and targeting tools, but you can’t forget that at the other end of all those assets are real people with real interests, struggles, and desires. That’s why, when the 2018 installment of the annual Mary Meeker’s Internet Trends Report came out, we went looking in search of one thing: “people.” Th
ClickDimensions
AUGUST 1, 2018
We have said it before and we will say it again: Marketing automation isn’t just for marketing anymore. A marketing automation solution is an essential tool for both ramping up on creating a memorable customer experience and maintaining that experience over time. These technology platforms include a wide variety of features that can be used to enhance the customer experience, including those outlined below.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Madison Logic
AUGUST 1, 2018
One of the most common questions we get at Madison Logic is what content is appropriate at each stage of the buyer journey. I’ve written about this before on the blog, but as more marketers begin to practice Journey Optimization™, it becomes increasingly important for B2B marketers to understand what content –and what messaging– works. The post What Content Is Best for Each Stage of the Buyer’s Journey?
Content Standard
AUGUST 1, 2018
“Our content needs to go viral! We need at least one million views for our video to be a hit!” You’ve no doubt heard these phrases at some point throughout your career. Perhaps it’s a topic of conversation in your marketing meetings or even a main objective of your current digital strategy. Volume, measured by the amount of views, is often still seen as the key metric of success for video marketing and the way that a brand compares its performance to its competitors.
Jackie Walts
AUGUST 1, 2018
If you read my last blog on developing content, you probably have a few things ready to go. But what’s next? Good generally educational content inspires interest and establishes your company’s value proposition. So, use content to bring in leads from search, third party programs, outbound emails and partner programs. And to follow up events like tradeshows and webinars.
Hubspot
AUGUST 1, 2018
“ Thank you for understanding ” automatically makes me think I’m being let down. Someone could hand me an ice cream cone and say, “ Thanks for understanding, ” and I’d likely stand there waiting for the boom to be lowered while my cone sadly melted. Often, this phrase isn’t a bad omen at all -- simply one that’s overused and misunderstood. And, if you’re in sales, it’s important to be a student of language to ensure your communication is never weighed down by a poor turn of phrase or easy platit
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convert
AUGUST 1, 2018
The Convert support team gets lots of questions about Shopify – all year round. But the month of July saw an upsurge in the volume of queries. Since we learn as we resolve, this month our support story is a comprehensive compilation of the most asked Qs that we found ourselves giving the As to!
Hubspot
AUGUST 1, 2018
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. What about ecommerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing? Ecommerce marketing and digital marketing are not mutually exclusive.
Heinz Marketing
AUGUST 1, 2018
Most B2B marketers manage channels not campaigns. They’re focused on the email going out next Tuesday, for example, or the trade show next month. These are managed as isolated events, and unfortunately are often measured as isolated events. Did the email generate enough response? How much pipeline did the lunch and learn generate? Research has shown definitively that a siloed approach to marketing has a direct correlation to a negative perception of marketing performance and impact.
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