Content Marketing Institute
JUNE 8, 2022
Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it.
KoMarketing Associates
JUNE 8, 2022
Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2% from last year. However, the median open rate came in at 24%, which is an increase of 3% from the prior year.
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SendX
JUNE 8, 2022
Crypto marketing solutions will grow from $4.9 billion to $67.4 billion by 2026. That means stiffer competition and a more volatile customer base.
Launch Marketing
JUNE 8, 2022
Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece. You might be asking questions such as “How long should a blog post be?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Vidyard
JUNE 8, 2022
You hear it within any sales organization structure: AE…SE…BDR…SDR. What are all these sales titles, and what do they even mean? If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand h
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
JUNE 8, 2022
Dr. Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from famous B2B marketing leaders? Catch all episodes here. Episode Summary. Being authentic has become the key to creating meaningful social media content and building a loyal audience.
Search Engine Journal
JUNE 8, 2022
Get more website visitors when you use schema to boost your local SEO. Learn how to use third-party tools and validation via Google Search Console. The post Local SEO Schema: A Complete Guide To Local Markup & Rich Results appeared first on Search Engine Journal.
Martech
JUNE 8, 2022
With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. It also announced a series of new partnerships, with the partners set to debut new apps on the Salesforce AppExchange. NFTs for Commerce.
Search Engine Journal
JUNE 8, 2022
A good SaaS homepage will drive conversions and improve your business as w whole. Read on and learn how to optimize yours. The post SaaS Homepage SEO: Keywords, Linking & More appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JUNE 8, 2022
The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to track users for targeting, personalization and attribution; and most recently, Google’s announcement that they are planning to follow Apple’s lead and pull the plug on targeting across Android devices.
Search Engine Journal
JUNE 8, 2022
Messages and texts have played a vital role in our lives for almost two decades. Sometimes, with serious consequences. Could Apple's latest features change that? The post Dark Side Of The Unsend: The Danger Of Apple iMessage’s New Features appeared first on Search Engine Journal.
Hinge Marketing
JUNE 8, 2022
At the Hinge Research Institute , we are intrigued with the “Great Resignation” trend—what is driving it, what is its impact, why does it continue, and what are organizations doing to minimize it? In earlier research, Navigating the Mid-Career Talent Crisis: A Report For The Professional Services , we uncovered that mid-career professionals (30- to 45-years old) were the largest employee segment leaving organizations every year.
Bannersnack
JUNE 8, 2022
9 minutes read Whatever you are selling, the fact is, you need to advertise it. Whether you are a small business, a prestigious brand, or a mainstream celebrity, people need to hear about what you have to offer. You can never rely on a good name or an aesthetically pleasing social media feed alone. Just take a few moments and try to think of any brand or celebrity that sold a ton of their products AND turned a profit WITHOUT advertising them in any way, shape, or form.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
JUNE 8, 2022
Field service safety can drive revenue, while preventing injuries during on-site visits. According to the Occupational Safety and Health Administration (OSHA) , companies that prioritize safety build trust with customers. This can lead to new business. As a field service leader, safety is No. 1 on your list of priorities. Your team knows what to do because you’ve set them up for success with the right enablement.
ClickDimensions
JUNE 8, 2022
In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com. Scott Hurley. Digital Marketing Execution Specialist, ClickDimensions. 1.
Salesforce Marketing Cloud
JUNE 8, 2022
I can still smell the barbecue and hear the sounds of relatives laughing and telling stories on the plot of land my family owned in Terrell, Texas. From the comedic church-inspired stories to our family historian telling us about our ancestors, when we came together on Juneteenth, it was a time of pride and unadulterated Black joy. Much of that pride and joy comes from recognizing and reclaiming our history, as a Black family and as an American family.
Search Engine Journal
JUNE 8, 2022
Optimizing a website according to best practices is a start, but then what? Here are 12 SEO data points to help you make ongoing improvements. The post 12 Essential SEO Data Points For Any Website appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ActiveDEMAND
JUNE 8, 2022
Senior Care Marketing: In-House vs Agency. One of the things a senior living provider needs to balance is whether to perform marketing “in-house” with an internal marketing team or go through a marketing agency. For those in the senior care industry, the issue can be complicated by factors such as: Marketing for multiple communities that each have their own unique branding.
Search Engine Journal
JUNE 8, 2022
LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. The post LinkedIn Expands Audio Events To All Users appeared first on Search Engine Journal.
Heinz Marketing
JUNE 8, 2022
By Tom Swanson , Engagement Manager at Heinz Marketing. Disco, as in discovery, is back! Or at least that is the catchy subject line. Disco never really went away. People and trends are always changing, and keeping up on your disco is crucial. There are lots of ways to do this, and there are plenty of tools that give you access to all kinds of data.
Search Engine Journal
JUNE 8, 2022
In this post, you'll learn how to use different tools to export Google search results to a spreadsheet, including relevant keyword data. The post Try These Tools & Methods For Exporting Google Search Results To Excel appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
BrandMaker Blog
JUNE 8, 2022
At the recent Forrester B2B Summit in Austin, we hosted a session with two of our customers, Splunk and Acronis. Marlene Chan, marketing business operations director at Splunk, and Hannes Migga-Vierke, VP of global marketing operations and demand center at Acronis, shared what it’s like to establish strategic alignment and support marketing operations at enterprise orgs in 2022.
Search Engine Journal
JUNE 8, 2022
Founder of Yoast, Joost de Valk, explains the surprising reason he changed his mind on adding IndexNow to the SEO plugin. The post Yoast On Why It’s Adopting IndexNow Protocol appeared first on Search Engine Journal.
DivvyHQ
JUNE 8, 2022
We talk a lot here about content development for marketing purposes (brand awareness, lead/demand generation, etc.). But for companies to really grow, your strategy needs to consider the whole of the customer funnel. There's a term for this broader focus: growth marketing. At the end of the day, you need to account for the entire customer experience so that they not only buy, but buy again and again, and turn into enthusiastic brand advocates.
Search Engine Journal
JUNE 8, 2022
WordPress proposal takes aim at improving security and performance of third party plugins. The post WordPress Proposal To Improve Security & Performance of Plugins appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
JUNE 8, 2022
It's summertime, and the living is easy — but the selling is hard. Even the most prolific salespeople aren't immune to the summer slump. Prospects are on vacation. Calls go unanswered. LinkedIn connection requests remain pending for days. It's a rough time for people whose job revolves around connecting. But if you're in the midst of a summer slump, the worst thing you can do is panic.
Search Engine Journal
JUNE 8, 2022
Don't fret when your Amazon listings are ignored by your target market. Discover the potential causes and how to remedy them. The post Why Aren’t My Products Selling On Amazon? appeared first on Search Engine Journal.
Martech
JUNE 8, 2022
B2B conversational marketing platform Drift has announced that Scott Ernst will become CEO while co-founder David Cancel will take on the role of executive chairman. Co-founder Elias Torres will continue in the CTO role. Cancel and Torres are a rare example of Latinx co-founders in the martech space. David Cancel. Ernst spent over five years at market research and digital marketing company Macromill, leading it through a successful IPO, and was most recently CEO at social video measurement compa
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