Marketing Insider Group
AUGUST 9, 2021
A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business.
Content Marketing Institute
AUGUST 9, 2021
A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute.
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SEMrush
AUGUST 9, 2021
Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound marketing with Semrush today!
Search Engine Journal
AUGUST 9, 2021
Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
AUGUST 9, 2021
Hiring top-performing employees is only half the battle—the other half is knowing how to retain them long term. Many companies struggle with. The post The Complete Guide to Employee Retention appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
AUGUST 9, 2021
Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? If so, what does it mean for B2C and B2B marketers? First, if you haven’t heard of DuckDuckGo, no shame. Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar.
Search Engine Journal
AUGUST 9, 2021
Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine Journal.
Martech
AUGUST 9, 2021
In today’s Marketoon, we put differentiation to the test. Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” Like many aisles in the grocery story, household cleaning was dominated by brands that looked and sounded alike — same stock bottle packaging, same messaging, same product benefits, same designs, same claims.
Search Engine Journal
AUGUST 9, 2021
Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago. The post Google Search Console Insights: 7 Questions Answered appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
AUGUST 9, 2021
If you are a small business that withholds both income and payroll taxes from your employees’ paychecks, that means that you are. The post The Complete Guide to Form 944 appeared first on The Daily Egg.
Martech
AUGUST 9, 2021
In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. However, there are plenty of different types of product roles out there, and they are certainly confusing at times. As with anything in life, there are variations from situation to situation.
SEMrush
AUGUST 9, 2021
With billions of users, Facebook is a prime platform for business marketing. Check out our guide to getting started with Facebook Business Manager.
Search Engine Journal
AUGUST 9, 2021
Link building using coupons can be tricky but worth it. Learn how to drive traffic, build links & improve your search ranking with them here. The post Coupon Link Building for Ecommerce: A Step-by-Step Guide appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
AUGUST 9, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and let’s continue stitching it all together. I mean the topics and themes we cover every week.
ClearVoice
AUGUST 9, 2021
As a freelancer or client manager, you have clear intentions for your social media presence. Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth.
Martech
AUGUST 9, 2021
Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. The new capabilities include needs identification, ideation and claims testing solutions. Toluna is the parent company of Harris Interactive Europe and KuRunData, and they’ve worked with such companies as Kraft and Dreyfus to conduct campaign testing and customer perception analysis, among other projects.
Search Engine Journal
AUGUST 9, 2021
Sometimes Google gets ad approvals/disapprovals wrong, so don't be afraid to make an appeal and get it right. Here's how to do it. The post How to Fix Disapproved Google Ads, Step by Step appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
seo.co
AUGUST 9, 2021
We turn to Google almost every day to find critical information in healthcare, employment, finance, nutrition, and so much more. If some of that information isn’t right, it can be a big problem. That’s the type of content that Google calls YMYL or Your Money Or Your Life content. What this means, according to the search giant, is content that could affect the searcher’s health, financial stability, safety, or happiness.
Search Engine Journal
AUGUST 9, 2021
Make sure your next site migration goes smoothly. Register for this webinar and learn how to avoid common pitfalls that can hurt your SEO efforts. The post Site Migration & SEO: Common Mistakes That Hurt Rankings [Webinar] appeared first on Search Engine Journal.
Really B2B
AUGUST 9, 2021
By now, any B2B marketer worth their salt understands the ins and outs of Account Based Marketing. But creating an outstanding ABM programme, one that exceeds every expectation and delivers exceptional results, is a challenge that many have yet to master. Outstanding ABM programmes go far beyond the typical frameworks of a marketing campaign, blending sales and marketing, rigorous research, and highly creative and targeted messaging to inspire, engage and wow each prospect.
Vision6
AUGUST 9, 2021
SMS is not a new marketing tool, but there are some marketers that remain hesitant to dip their toes in. This could be because there are some myths and misconceptions surrounding SMS marketing. Well, those myths — like that it’s obsolete or annoys customers — have well and truly been debunked. In fact, 61% of businesses in the U.S. were expected to increase their text marketing budgets in 2020, largely due to the pandemic.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SEMrush
AUGUST 9, 2021
If your ads aren’t performing, you could have a problem with your PPC (pay-per-click) management. Read about the 4 most common PPC mistakes & how to fix them.
Square 2 Marketing
AUGUST 9, 2021
Many agencies will tell you that marketing is an art, and it’s true that we pride ourselves on creating innovative messaging concepts and aesthetically pleasing, sales-ready websites. However, one powerful way that marketing imitates art is that both can be highly collaborative. In his classic sociological study “Art Worlds,” Howard S. Becker argues that works of art aren’t solely the product of individual artists but rather the result of cooperative efforts between numerous participants.
Brandfolder
AUGUST 9, 2021
Social media teams that manage all of their images, videos, and other graphics in Google Drive — and other basic cloud storage systems like Dropbox and Box — often have.
Outgrow
AUGUST 9, 2021
How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content! So without wasting any time, let’s tell you the best and simplest way to make highly engaging interactive content.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Go Beyond SEO
AUGUST 9, 2021
We all have moments when we get weird about money. It’s one of the biggest fears among professionals. There are literally thousands of brilliant people who work for or run a business and they are terrified of sales. “I’ll do any job, in any department, but please not sales. Anything but sales!”. But why? Why is the act of selling such a terrifying thing?
Liveintent
AUGUST 9, 2021
Earlier this year, we released our Native Ad Blueprints solution. Since its launch, it has helped publishers streamline their native operations in email newsletters while upholding reader experience through a premium, brand-aligned format. Now, publishers can easily build blueprints for their native ads with the release of our new Blueprint Builder.
Televerde
AUGUST 9, 2021
Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. It’s pretty all-encompassing; to calculate CAC, you include everything from salaries to ad spend to monthly rent to event swag. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities.
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