Biznology
MAY 16, 2018
I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut , writing about the challenges of adopting agile. I was on the first scrum team (Cloud Computing) in the IBM Digital Lab Charles ran. Sol was the product owner. It was an experiment in applying agile methods to digital marketing work.
KoMarketing Associates
MAY 16, 2018
Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content.
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Marketing Insider Group
MAY 16, 2018
This article is a deeper consideration of some of the questions and answers raised in my article, Marketing and Sales Content — Differences that Matter. A category of sales content I highlighted is Sales Knowledge and Performance Support. Outside of onboarding, periodic training, and informal sharing, this is an area that is largely left up to individuals. […].
The Point
MAY 16, 2018
It’s a perennial fixture in any marketer’s calendar that, every so often, the boss will decide that it’s time to drop the proverbial gloves and go after the competition. There are many, legitimate reasons for why it may make sense to mount a concerted, integrated campaign to target a competitor’s customer base: A competitor gets acquired. Their flagship product is being end-of-lifed.
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Influitive
MAY 16, 2018
In the 1994 film Angels in the Outfield, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than just launching a program. No team of ghostly heroes will materialize.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MAY 16, 2018
“Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality.
Act-On
MAY 16, 2018
Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.
KEO Marketing
MAY 16, 2018
KEO Marketing, Inc. announced today it won three 2018 Stevie Awards from the American Business Awards?. The leading Phoenix B2B marketing agency won marketing campaign of the year awards for.
Envy
MAY 16, 2018
As a successful digital agency that works with a number of cybersecurity clients we are often asked for the secrets of our marketing success. While we are not in the business of giving away our recipes (‘cos there aren’t any magic potions), one golden rule we do implement is following and engaging thought leaders on social channels. Why? Well firstly, cybersecurity is a fast-paced sector and marketing teams can’t afford not to keep up with every development.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kapost
MAY 16, 2018
Direct communication with customers and clients is more important than ever. Social media and the Internet have raised the stakes in offering great customer service. In a survey from ZenDesk, The post Benefits of Creating a Slack Community for Potential and Existing Customers appeared first on Kapost Content Marketing Blog.
Content Standard
MAY 16, 2018
Need a little pick-me-up? Remember the adorable moment when WALL-E first meets EVE? Sci-fi has explored the concept of robots with feelings extensively. Her , WALL-E , and Westworld are a few of my favorites. But the seemingly distant technological capability for machines with emotional dimensions may not be as distant as we think. In fact, many research labs and companies already run software that’s designed to understand and respond to what you’re feeling, not just what you’r
Hubspot
MAY 16, 2018
Welcome one, welcome all, to your unofficial midweek marker: HubSpot's Wednesday weekly tech news roundup. The industry has had a very, very busy week. But you're short on time. We're short on time. Everyone is short on time. And that's why we're bringing you Unriddled: a quick-and-dirty edition. This week, we're going to provide a very short rundown of each news item that grabbed our attention over the past few days.
Launch Marketing
MAY 16, 2018
Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. It does, however, require focused research, careful planning and content that’s valuable or interesting to the individuals in those industries you wish to reach. . Whether you want to strengthen outreach in an industry where you’re already seeing success or are looking to tap into a promising new area, vertical mar
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Hubspot
MAY 16, 2018
Update on Wednesday, May 16 at 2:07 PM EST: Bloomberg reports that Zuckerberg's initial appearance before EU lawmakers will take place behind closed doors. European Parliament will schedule a separate hearing with representatives from Facebook that may not necessarily include Zuckerberg himself. European Parliament President Antonio Tajani released a statement today confirming that Facebook CEO Mark Zuckerberg has accepted an invitation to appear before its Committee for Civil Liberties, Justice
Ontraport
MAY 16, 2018
“The things that don't scale are sometimes the most important.”. The post Chris Winfield: SuperConnector appeared first on The ONTRAPORT Blog.
JotForm
MAY 16, 2018
Creating a website that has not been optimized for lead generation is like erecting a billboard facing the woods: utterly useless for bringing in potential customers. As we discussed in previous chapters, an optimized site uses a call to action (CTA) to guide a visitor to a landing page, where they.
SnapApp
MAY 16, 2018
Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads to sales. While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The ROI Guy
MAY 16, 2018
Tall and confident, with a more than notable German precision. This was my impression of Tamara Schenk, the first time I saw her present at a Sales Enablement conference. That was over 7 years ago, when she was still a practitioner, discussing the best practices she and her team had implemented at T-Systems. As with many of you, I’ve had the opportunity to see her present many more times and get to know her over the years.
SnapApp
MAY 16, 2018
Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal funneling the best leads to sales. While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day.
Heinz Marketing
MAY 16, 2018
I’ve been fortunate to score an invite to Peter Isaacson’s twice-annual CMO Council meetings in San Francisco, featuring a group of 25-30 C-level and VP-level marketing executives at the forefront of what’s working in B2B marketing today. Among the attendees last month, and among the leading demand generation and marketing operations executives in the country right now, is Nick Ezzo from Sage Intacct.
Opt Intelligence
MAY 16, 2018
The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices. Now, nearly every cellphone transmits location data and provides the user with maps and hyper-local suggestions for food, entertainment, and more. Apps can use your device’s location in conjunction with a geofence to remind you that you’re due for a shopping trip, or that a new pizza shop just opened up.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Really B2B
MAY 16, 2018
In real life, we turn strangers into friends by following three conversational stages - small talk, discussing interests, and sharing feelings. In B2B content marketing, we use a similar communication style to turn prospects into customers.
Exo B2B
MAY 16, 2018
As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is? In this era of post-truths , marketing is not immune to multiple attempts at misinformation aimed at potential customers.
The Mx Group
MAY 16, 2018
The post Contact Database Performance and Scale — Your MAP’s Best Friends appeared first on The Mx Group.
Zoominfo
MAY 16, 2018
Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications. On top of that, Neil was named a Top 100 Entrepreneur under the age of 30 by President Obama and a Top 100 Entrepreneur under the age of 35 by the United Nations.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
MAY 16, 2018
Nowadays, reviews matter more than ever. In fact, over 85% of U.S. adults say they trust online reviews as much as personal recommendations. At HubSpot, we know reviews are important for driving leads to our product in the first place. But we’re starting to recognize the importance of reviews at the end of a buyer’s journey, as well. Review websites rank super well on Google for purchase-intent software terms we care about, like "crm software", "best crm software" and "crm systems".
Content Standard
MAY 16, 2018
Content marketing has come into its own over the past few years as a widely accepted practice within the marketing mix. Most brands today understand that they have to support some form of engaging material on their site, even if at the bare minimum to improve their SEO. But even as more brands become sophisticated in their use of content, I still continue to get the dreaded question: How do you prove content marketing ROI?
Varicent
MAY 16, 2018
“We’re always pushing to make things bigger because we have a huge vision for the future.” As most inspiring entrepreneurial stories go, this tale begins with a Legend of Zelda: Ocarina of Time fan website. That was the first project Marko Savic built as a kid, way back in 1998. Now, 13 Zelda game releases later, Savic is the CEO of FunnelCake , the rapidly-growing, Dreampitch-winning startup he founded in 2015 to solve the decidedly un-video-game-like problem of sales and marketing and sales lo
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