Tue.Dec 11, 2012

Sued for a Retweet: Being Snarky Might be Libelous

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist. Can an innocent re-tweet get you into legal trouble? Absolutely, as thousands of Twitter users recently discovered. Defamation laws in the U.K.

Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. Right?

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A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing. Contact Us 1-888-515-9161. The Unbounce Blog. Remember this: every page can be better.

Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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How to Launch a B2B Social Media Marketing Campaign

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who adopt social media marketing are able to reach current and prospective customers more efficiently, and track the effectiveness of their marketing dollars.

3 Ways You're Not Using Marketing Automation (But Should Be)

Hubspot

Everyone talks about the endless possibilities of marketing automation and what it can do for your business. But when it comes to reality, what can you really accomplish with marketing automation?

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3 Questions to Ask to Get to the Decision Maker

Sales Intelligence View

Trying to identify who makes the buying decisions in a business can be one of the hardest parts of a B2B sale. There are often several gatekeepers between you and the ultimate decision-makers, and it’s not always easy to know how to get by them.

ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award

Reachforce

International Cloud Computing program announces shortlist of honorees. Austin, TX – December 11, 2012.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

New InsideView Guide: For Whom the Phone Rings, A Sales Guide to Effective Outbound Selling

Sales Intelligence View

A Foreword from the author: Outbound prospectors are the hunters of the business landscape. Our art requires a particular finesse that takes years to hone. Our targets and our tools constantly shift.

Avoiding Last Minute Deal Breakers

Sales Intelligence View

The issues that arise during the closing phase of a sale are arguably the most frustrating part of B2B selling. After putting blood, sweat, and tears into a sale, a flurry of questions, objections, and problems can demoralize the most upbeat salesperson.

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