Tue.Dec 11, 2012

Social Business And The Next Generation

Marketing Insider Group

The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel.

Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. Right?

Buy 146

ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award

Reachforce

International Cloud Computing program announces shortlist of honorees. Austin, TX – December 11, 2012.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

The Contentious State of B2B Content Marketing [Infographic]

Modern B2B Marketing

by Jason Miller Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America.

Stats 59

3 Ways You're Not Using Marketing Automation (But Should Be)

Hubspot

Everyone talks about the endless possibilities of marketing automation and what it can do for your business. But when it comes to reality, what can you really accomplish with marketing automation?

Avoiding Last Minute Deal Breakers

Sales Intelligence View

The issues that arise during the closing phase of a sale are arguably the most frustrating part of B2B selling. After putting blood, sweat, and tears into a sale, a flurry of questions, objections, and problems can demoralize the most upbeat salesperson.

New InsideView Guide: For Whom the Phone Rings, A Sales Guide to Effective Outbound Selling

Sales Intelligence View

A Foreword from the author: Outbound prospectors are the hunters of the business landscape. Our art requires a particular finesse that takes years to hone. Our targets and our tools constantly shift.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

3 Questions to Ask to Get to the Decision Maker

Sales Intelligence View

Trying to identify who makes the buying decisions in a business can be one of the hardest parts of a B2B sale. There are often several gatekeepers between you and the ultimate decision-makers, and it’s not always easy to know how to get by them.