Tue.Dec 11, 2012

Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. Right?

Buy 76

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing. Contact Us 1-888-515-9161. The Unbounce Blog. Remember this: every page can be better.

Trending Sources

Social Business And The Next Generation

Marketing Insider Group

The social revolution has officially arrived at most corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel.

Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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3 Ways You're Not Using Marketing Automation (But Should Be)

Hubspot

Everyone talks about the endless possibilities of marketing automation and what it can do for your business. But when it comes to reality, what can you really accomplish with marketing automation?

MQL 30

3 Questions to Ask to Get to the Decision Maker

Sales Intelligence View

Trying to identify who makes the buying decisions in a business can be one of the hardest parts of a B2B sale. There are often several gatekeepers between you and the ultimate decision-makers, and it’s not always easy to know how to get by them.

ReachForce B2B Data Solution Finalist for 2012-13 Cloud Award

Reachforce

International Cloud Computing program announces shortlist of honorees. Austin, TX – December 11, 2012.

New InsideView Guide: For Whom the Phone Rings, A Sales Guide to Effective Outbound Selling

Sales Intelligence View

A Foreword from the author: Outbound prospectors are the hunters of the business landscape. Our art requires a particular finesse that takes years to hone. Our targets and our tools constantly shift.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Avoiding Last Minute Deal Breakers

Sales Intelligence View

The issues that arise during the closing phase of a sale are arguably the most frustrating part of B2B selling. After putting blood, sweat, and tears into a sale, a flurry of questions, objections, and problems can demoralize the most upbeat salesperson.