PureB2B
JANUARY 3, 2022
Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. From business development representatives to account executives, everyone does their part to ensure a high-performing, successful sales team. But among all sales roles, the one most essential to a company’s profitability is the lead generator.
Tony Zambito
JANUARY 3, 2022
In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses. The following two successive administrations each were and are plagued with the inability to get infrastructure planning right.
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Content Marketing Institute
JANUARY 3, 2022
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.
Search Engine Journal
JANUARY 3, 2022
Are you having indexing problems? From glitches in Google Search Console to significant website technical issues, this guide will help you determine why. The post 14 Top Reasons Why Google Isn’t Indexing Your Site appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
JANUARY 3, 2022
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
JANUARY 3, 2022
Check out these 5 top on-page optimizations that can help you get a quick win under your belt when time and/or budgets are tight. The post 5 On-Page SEO Factors To Check In Underperforming Content appeared first on Search Engine Journal.
Martech
JANUARY 3, 2022
Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include: Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible and useful to marketing colleagues and others, e.g. sales and customer service.
Search Engine Journal
JANUARY 3, 2022
Is keyword stemming a Google search ranking factor? Let's investigate those claims and get clarity around keyword stemming and its relationship with SEO. The post Keyword Stemming: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
ClearVoice
JANUARY 3, 2022
A new year has come, and along with it, new opportunities, new lessons, and new content marketing trends and examples. Listen, we know 2021 was rough (yeah, 2020 was, too); but it’s a new year, friends — and we’ve got tons of optimism to go around (forces smile). So, let’s get on with learning together about how to make our 2022 marketing efforts stellar.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SWZD
JANUARY 3, 2022
Customer data platforms (CDPs) will play a critical role in creating intelligence-driven marketing strategies in the future. Learn more in this blog.
Martech
JANUARY 3, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we at MarTech and Third Door Media wish you all a very successful, healthy and fulfilling 2022.
seo.co
JANUARY 3, 2022
The legal field is evolving into a more digital marketplace. More and more clients are looking for lawyers who can offer the best of both worlds- high-quality services with an innovative, tech-savvy approach. As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition.
Martech
JANUARY 3, 2022
Two major upcoming live events are trying to stay the course as experts predict the Omicron wave will peak in mid-January. CES, the major tech trade show originally scheduled for January 5 through 8 will, now close one day early die to COVID-19 concerns. “The step was taken as an additional safety measure to the current health protocols that have been put in place for CES,” said the Consumer Technology Association in a release.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Blue Flame Thinking
JANUARY 3, 2022
Blue Flame Thinking has gained national recognition as a top web and app development company in the USA by Techreviewer.co, the well-regarded IT market research and analysis company. Techreviewer’s research placed us in the list of top development companies out of over 500 competitors. The national rankings give entrepreneurs, start-up founders and managers a top-tier list of web and app development companies that excel at a mix of important criteria.
Search Engine Journal
JANUARY 3, 2022
SEO is never easy but having the right tools can streamline processes, save you time, and ensure better outcomes. Check these paid SEO tools out. The post 15 Awesome Paid SEO Tools That Are Worth the Money appeared first on Search Engine Journal.
Sharpspring
JANUARY 3, 2022
Do you ever get stuck in a call to action (CTA) rut when building emails? Or end up using the same call-to-actions over and over? It’s understandable. Especially when you find something that works, it’s hard not to lean into it. But today, we’re going to help you break out of the same old cycle. Check out these effective email marketing CTA examples to help freshen up your campaigns and boost engagement.
Buffer
JANUARY 3, 2022
Building a unique, authentic brand is essential for any business. A strong identity helps customers understand who you are, what you do, and why you do it. But many founders confuse their business brand with their personal brand. And while combining them may work for a select few, it’s not the right approach for most. In my experience as a creative, brand strategist, and coach for small businesses and startups, separating your personal brand from your business both strengthens your busine
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
DivvyHQ
JANUARY 3, 2022
As marketing and content teams grow, so does the need for centralized operations and storage of all kinds of information. Among all that data are some of the most important assets that a company has: content. Centralized storage of content assets is critical to managing a content marketing process. It ensures that the content stays secure, is accessible, searchable, and always backed up.
Marketing Interactions
JANUARY 3, 2022
The curiosity gap – the distance between what your buyers and customers know and want to know – is a moving target. It’s not a static place in time. With every interaction, people learn something that shifts their context and comprehension, whether forward or backward, positively, or negatively. Your B2B nurturing programs must account for the dynamism of the customer lifecycle to be effective.
MarketMuse
JANUARY 3, 2022
Conducting a regular technical SEO audit prevents small issues from becoming major problems. Here's what you need to know.
Navigate the Channel
JANUARY 3, 2022
Kansas City, MO. – ER Marketing announced the addition of two new faces to their growing agency—Dom Fells and Zoë Jones. Dom Fells joins the team as an Account Manager. Dom brings deep experience in sales and customer service to the ER Marketing team. Prior to joining the agency, Dom served as a Supplier Relationship Manager at C2FO, a Business Development Manager at Agforce and an Account Executive at Freightquote.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
PureB2B
JANUARY 3, 2022
Table of Contents Introduction Ad Delivery Done Right Four-Step Solution to Account-Level Engagement Target Account List Identification Precision Targeting Programmatic Ad Delivery Account-Level Reporting. Introduction. They say if you build it, they will come. But what if they don’t? Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery.
Navigate the Channel
JANUARY 3, 2022
After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. To say that this news is exciting would be an absolute understatement. Our ER Marketing team has missed seeing all of you — and we know you’ve missed being out on the road, too. But planning for an event after such a long time away and the underlying threat of a global pandemic means taking more precautions and adding in extra steps that you m
6sense
JANUARY 3, 2022
Account-based marketing is now the gold standard for outreach and engagement for many revenue teams. More organizations than ever have either already shifted their focus from leads to accounts, or are in the process of doing so. . Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year. 4 Common Challenges of Account-Based M
Navigate the Channel
JANUARY 3, 2022
Dom Fells and Zoë Jones Join ER Marketing. Kansas City, MO. – ER Marketing announced the addition of two new faces to their growing agency—Dom Fells and Zoë Jones. Dom Fells joins the team as an Account Manager. Dom brings deep experience in sales and customer service to the ER Marketing team. Prior to joining the agency, Dom served as a Supplier Relationship Manager at C2FO, a Business Development Manager at Agforce and an Account Executive at Freightquote.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
6sense
JANUARY 3, 2022
Personalized buyer journeys aren’t just for B2C shopping experiences anymore. These days, more than half of B2B buyers expect personalized engagement from sellers, up from 49% just two years ago. If your revenue team hasn’t yet embraced this trend, it should. Meeting customer expectations by personalizing your company’s messaging across ads, nurturing campaigns, websites, and other channels helps your buyers make important decisions.
Hubspot
JANUARY 3, 2022
Your CRM manages customer and lead relationships and provides context about their challenges, goals, stage of the buyer’s journey, past conversations, purchase history, and more. If you’re a HubSpot user , your CRM is also connected with your sales, service, marketing, and operations software. Meaning your CRM can power your entire business. But what about your online business and your need for conducting payments?
6sense
JANUARY 3, 2022
Think real estate bidding wars are crazy these days? You should see what it’s like to try hiring a marketing professional. There’s never been a better time to be a marketer looking for a job — or a harder time to be a leader trying to hire one. . Why the sudden boom? In part, it’s the realization that top-notch marketing is essential in this tumultuous economy.
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