Marketing Insider Group
JULY 18, 2018
Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can […]. The post Ways To Fuse Social Media With Print Media appeared first on Marketing Insider Group.
Zoominfo
JULY 18, 2018
There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Landing an in-person appointment with a key decision-maker provides salespeople with the opportunity to respond directly to a prospect’s needs and pain points. Yet, scheduling B2B sales appointments is no easy task. Let’s review why: Complex Buying Committees: Selling to businesses is much more complex than selling to individuals.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
JULY 18, 2018
As B2B marketers begin to invest more in video content, new research suggests that they are turning to data and analytics to measure their performance along the way. Vidyard recently conducted the “2018 Video in Business Benchmark Report” and found that 36 percent of businesses now use intermediate or advanced video analytics. This is compared to just 13 percent that claim they are not using any metrics.
Act-On
JULY 18, 2018
Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Onalytica B2B
JULY 18, 2018
Tony Baer – Principal Analyst at Ovum. Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Location: New York, USA. Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He has established two new research practices at Ovum.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JULY 18, 2018
Internal experts are some of a brand’s biggest assets. Referred to by marketers as subject matter experts (SMEs), these professionals are armed with a wealth of knowledge that your audience might find fascinating, if only SMEs knew how to package their knowledge in a relatable way. Luckily, it doesn’t have to be a paradox; that’s where your content writers come in.
PureB2B
JULY 18, 2018
Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads.
Contently
JULY 18, 2018
Internal experts are some of a brand’s biggest assets. Referred to by marketers as subject matter experts (SMEs), these professionals are armed with a wealth of knowledge that your audience might find fascinating, if only SMEs knew how to package their knowledge in a relatable way. Luckily, it doesn’t have to be a paradox; that’s where your content writers come in.
Engagio
JULY 18, 2018
In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing. More specifically, our research examined: How companies are utilizing ABM as a strategy. How organizations are structuring their teams to support ABM.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SnapApp
JULY 18, 2018
Businesses today know that the longer it takes to close the sale, the greater the chance is of losing prospects to the competition. In addition, a longer sales cycle requires more time and resources. To address this, B2B marketers have turned their attention toward content marketing—increasing demand generation, engagement, and overall leads through quality content that provides value to the prospective buyers.
Ontraport
JULY 18, 2018
Understanding how to motivate and engage and lead others when they're different from you, that's definitely been one of my biggest growth areas. The post Rachel Schnorr: Merkel SEM appeared first on The ONTRAPORT Blog.
JotForm
JULY 18, 2018
Think for just a second about the typical entrepreneur. Where are they working? Do they have a corner office on the 25th floor of a building downtown? Maybe a co-working space or an open-office plan? Do they own a storefront or restaurant? How about the living room? Yup. The majority of US-based e.
Liveintent
JULY 18, 2018
Ariana Grande and Pete Davidson aren’t the only couple making headlines this year. The news is abuzz – at least in the marketing world– with talk of another star-crossed pair: email newsletters and programmatic advertising. That’s right. Despite their different backgrounds, email and programmatic have proven that they belong together in a beautiful, mutually beneficial relationship.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Computer Market Research
JULY 18, 2018
Digital Co-op Advertising - Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many national brands have recognized the value of digital marketing by investing in digital for national exposure. However, on the local level, vendors and the sector of the market that relies on co-op marketing funds are still reluctant in adopting and integrating digital co-op advertising into their ma
Hubspot
JULY 18, 2018
Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people -- choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.
Launch Marketing
JULY 18, 2018
CEO & Executive Coach Rasheryl McCreary led a Citrix Webinar with loads of helpful tips to revitalize your virtual meetings via revamping your virtual presence. Many of her ideas translate to in-person meetings as well. McCreary defines virtual presence as the ability to create authenticity in a virtual environment through engaging, inspiring, and motivating others.
Kapost
JULY 18, 2018
For a while now, empathy marketing has been an important topic in the B2C space, and there are lots of examples to illustrate this strategy. For instance, check out this. The post How B2B Marketers Have Embraced Empathy Marketing appeared first on Kapost Content Marketing Blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Outreach
JULY 18, 2018
Outreach Helped Me Sell Like a Neighbor—From 1,000 Miles Away What’s your territory? At my last job—that is, before I became such an Outreach fan that I joined the company—mine spread from Texas to Florida. That’s a lot of miles (1,300 to be exact), and a lot of time on the road, far from a desk and a cubicle, with my phone and a generic hotel room as my most constant companions.
Spiralytics
JULY 18, 2018
The best marketing messages come not from ads alone, but from word of mouth. Before making a purchase, shoppers look to product and store reviews for reassurance. If there are no customer reviews, shoppers will conclude that no one buys from you—and why should they?
Strategic-IC
JULY 18, 2018
Ettie Greenwood took a one-year internship with us at Strategic IC, to learn as much as she could about digital marketing while on a placement as a part of her degree. So what did she learn? What did you learn during your Marketing Internship with Strategic IC? Having already completed two years at Bournemouth University studying Marketing Communications, I began the internship with a good foundational knowledge of marketing.
Hubspot
JULY 18, 2018
My parents, teachers, and coaches all instilled in me the importance of reading. Fiction or non-fiction, self-improvement or fantasy, reading supposedly makes us all smarter. right? Reading promotes creativity, gives us refuge from the “real” world, provides us with knowledge about any topic we want to know more about, makes us better writers, and inspires us.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Beckon
JULY 18, 2018
As the marketing landscape becomes increasingly complex, so too do the metrics marketers need to measure to manage those efforts. One metric that the industry has been buzzing about is ad viewability—but why? . Viewability can have a dramatic impact on marketing’s bottom line (after all, if an ad is never viewed, it can’t move a consumer towards a sale) but a multitude of factors impact the KPI.
Hubspot
JULY 18, 2018
Welcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. As we find ourselves halfway through July and grasping tightly to the weeks of summer that remain, we know you don't have a ton of time to devour news. So, in keeping with tradition -- we'll keep this week's "Unriddled" quick. It's our Wednesday tech news roundup, and we're breaking it down.
Ontraport
JULY 18, 2018
Understanding how to motivate and engage and lead others when they're different from you, that's definitely been one of my biggest growth areas.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Terminus
JULY 18, 2018
This post marks the start of #HumansofTerminus, a series we created to showcase the diverse spectrum of personalities, experiences, and beliefs we have at this company. It’s about showing how all of us are more than what we look like and what positions we hold. It’s meant to help us peel back the layers and get to the core of who we are — and what we find at that spot is often surprising.
Lead Liaison
JULY 18, 2018
To watch this webinar in its entirety, click here. Summary. Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Presenter. Chris Kipgen, Lead Liaison. Transcription. *Please note that this content was presented in first-person live and then transcribed.
Biznology
JULY 18, 2018
Personas are a good thing. They help us to visualize the audience that we are speaking to. So, you might think that the more personas, the better. But it’s not true. Developing personas has become kind of a cottage industry among marketing consultants. They’ve got techniques for facilitating persona workshops. And the goal is to come out with a bunch of personas that help you drive your marketing strategy around.
Expert insights. Personalized for you.
196 
Let's personalize your content