Marketing Insider Group

MAY 29, 2018

Your annual marketing plan is the all-important, over-arching benchmark for your marketing goals for the next 12 months. It reveals where you are now and where you want to be in a year. It’s your roadmap that identifies priorities, what initiatives from last year you should shed, and both short and long-term expectations, as well […]. The post You’re Only as Strong as Your Annual Marketing Plan appeared first on Marketing Insider Group.

Planning 243

Planning Marketing Plans Advertising Benchmark Marketing 243

Onalytica B2B

MAY 29, 2018

?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science. Location: Global with a predominantly US audience and client base. Bio: Lillian Pierson is a Data Strategist that specializes in training and advising. She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

KoMarketing Associates

MAY 29, 2018

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.

Transparency 185

Transparency Marketing Report B2B Marketing B2B 185

Biznology

MAY 29, 2018

While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once. Entertainment Weekly runs Drupal and The New Yorker runs WordPress. Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, cach

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MAY 29, 2018

Cutting through the noise to deliver valuable data content marketers can use now With the goal of empowering marketers, we compiled a new look at content consumption and demand using our vast and diverse data sets. Rendering a vision of what’s really taking place throughout the content universe, the 2018 State of B2B Content Consumption […]. The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group.

Marketing Report 163

Marketing Report Demand B2B Marketing B2B 163

Customer Experience Matrix

MAY 29, 2018

Over the past several months, I’ve been conspiring with MarTech Advisor ’s Chitra Iyer and Amit Varshneya and industry expert Anand Thaker to produce a podcast devoted to martech news of the week. I’m happy to announce that the first two episodes of Talking Stack were released yesterday, available here. Why this podcast? Well, there’s an awful lot of martech news every week.

Newsletter 120

Newsletter Lead Ranking Lead Scoring Leads 120

Adobe Experience Cloud Blog

MAY 29, 2018

Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business establish trust and familiarity by eliciting the right emotions. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding , even when they don’t involve any text on them.

Brand Identity 134

Brand Identity Branding Business Thought Leadership 134

Act-On

MAY 29, 2018

The most important words in any of your content are the ones in the headline. Learn how to create great headlines that will generate traffic!

Traffic 106

Traffic Generation Content Content Marketing 106

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

EveryoneSocial

MAY 29, 2018

The Importance of Relationship Selling. Learn everything about relationship selling, why it is still an important tactic to master and more. As the world of sales continues to change and evolve, so has the number of sales tactics and various technologies to help teams close new customers and retain current ones. Many of the old school sales tactics don’t always necessarily work and having too many new ones in place can also cause challenges.

Tactics 102

Tactics Word of Mouth Ideal Customer Profiles Peer-to-peer 102

Oktopost

MAY 29, 2018

There’s no doubt that Facebook is a force to be reckoned with. A meteoric growth, combined with a successful acquisition strategy, made it a social powerhouse, with 2.2 billion monthly active users. But lately, it hasn’t been smooth sailing for the social giant, which faced growing privacy and misuse concerns. The tactics Facebook has used […].

Facebook 96

Facebook B2B Marketing Privacy Acquisitions 96

ATAK Interactive

MAY 29, 2018

The world of business to business marketing is constantly expanding and best practices are changing rapidly. When was the last time you updated your company’s B2B marketing strategy? We want to make sure you’re staying up to date with the most effective strategies so you can maintain your competitive edge. Read on for some of our top B2B strategies to help your company get ahead. 1.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

Only B2B

MAY 29, 2018

Weighing Content Syndication and Plagiarism | Part 2 There is an abundance of information on content syndication and plagiarism on the internet today. For every Google search, we do. The post appeared first on ONLY B2B.

Google 82

Google B2B Content 82

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Social Media

Fusion Marketing Partners

MAY 29, 2018

An interesting conversation I had with a prospective CEO client occurred when I gently tried to tell him that his […].

Marketing Websites 86

Marketing Websites Generation Conversion 86

Spiralytics

MAY 29, 2018

"Take her to the moon for me, ok?" For those who’ve had the pleasure of watching Inside Out , this is one of the most memorable lines from the movie. I can assure you that the vast majority of movie-goers felt the raw emotions of Bing Bong (spoiler alert) when he was about to leave the consciousness of Riley. As a matter of fact, you’d have to be some sort of robot to not feel at least a little sympathetic.

Ads 69

Ads SEM Advertisements Advertising 69

Ignite

MAY 29, 2018

Every organization has a sales funnel. From startup to IPO, you have a way of selling to potential and current customers. Are you hitting all your goals? Is your budget generating the right number of leads? The process for converting a lead into a customer is a mystery to most organizations. As we mentioned before, we took years in developing our strategy to accurately reflect how people think.

Top of Funnel 67

Top of Funnel Cost Startups Lead Ranking 67

ATAK Interactive

MAY 29, 2018

The world of business to business marketing is constantly expanding and best practices are changing rapidly. When was the last time you updated your company’s B2B marketing strategy? We want to make sure you’re staying up to date with the most effective strategies so you can maintain your competitive edge. Read on for some of our top B2B strategies to help your company get ahead. 1.

B2B Marketing 60

B2B Marketing Marketing & Strategy Marketing Strategy B2B 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

MAY 29, 2018

In an interview, let’s say I asked you, “Tell me about a time you worked through a conflict with a coworker?”. You’d probably think about a past experience, consider the lessons you learned from it, and articulate what happened and how it felt. You’d likely mention any shortcomings you had, how you’ve grown, and how you’d deal with conflict with coworkers in the future.

Dwell 74

Dwell Best Practices Work Management Opinions 74

ATAK Interactive

MAY 29, 2018

The world of business to business marketing is constantly expanding and best practices are changing rapidly. When was the last time you updated your company’s B2B marketing strategy? We want to make sure you’re staying up to date with the most effective strategies so you can maintain your competitive edge. Read on for some of our top B2B strategies to help your company get ahead. 1.

B2B Marketing 60

B2B Marketing Marketing & Strategy Marketing Strategy B2B 60

JotForm

MAY 29, 2018

One of the significant components of lead generation that we have not mentioned in specific is building credibility. When you build a relationship between the consumer and the business, it is only successful when there is trust. The business is placing trust that the visitor who is giving their inf.

Email Marketing 64

Email Marketing Marketing Leads Leads Lead 64

ATAK Interactive

MAY 29, 2018

The world of business to business marketing is constantly expanding and best practices are changing rapidly. When was the last time you updated your company’s B2B marketing strategy? We want to make sure you’re staying up to date with the most effective strategies so you can maintain your competitive edge. Read on for some of our top B2B strategies to help your company get ahead. 1.

B2B Marketing 60

B2B Marketing Marketing & Strategy Marketing Strategy B2B 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

KEO Marketing

MAY 29, 2018

It’s hard to ignore the statistics. Three years ago, only 11 percent of internet users conducted voice searches. Now, that number is well above 40 percent and climbing. In January.

Search Marketing 59

Search Marketing B2B Marketing Statistics B2B 59

Fusion Marketing Partners

MAY 29, 2018

4-Part series on how to create a frictionless experience In Part One we defined customer friction as anything that causes your customer […].

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BOP Design

MAY 29, 2018

When evaluating an overall B2B marketing strategy , it’s critical to include activities and campaigns that will enable you to meet your goals and objectives. A common question we hear is: Inbound vs. Outbound campaigns – which work best for generating leads ? Although there are several exceptions, in our experience working with a variety of B2B companies, inbound marketing efforts work best for producing qualified leads that are near the conversion/closing stage.

Work Management 48

Work Management Marketing Management B2B Marketing Allocation 48

Only B2B

MAY 29, 2018

Weighing Content Syndication and Plagiarism | Part 2 There is an abundance of information on content syndication and plagiarism on the internet today. For every Google search, we do. The post appeared first on ONLY B2B.

Google 48

Google B2B Content 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Ignite

MAY 29, 2018

On Friday, May 25, 2018, a new law governing the collection and protection of personal data went into effect in the European Union. The General Data Protection Regulation (GDPR) created a uniform set of laws regulating the protection of personal data by companies doing business in the EU. It replaced the 1995 EU Data Protection Directive with enhanced requirements on those companies that collect personal data and stiffer penalties for those companies that fail to comply.

Personalization 48

Personalization Effectiveness Companies Business 48

Strategic-IC

MAY 29, 2018

A considered lead nurture strategy is important to support your sales and marketing activities and ensure prospects keep moving through the funnel. We explore 5 lead nurture tips to consider for an effective process. Why is Lead Nurturing Important? Wouldn’t it be great if every lead that visited your site was ready to buy? If only it were that easy!

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48

Ledger Bennett

MAY 29, 2018

As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ digital strategies; connecting email nurtures and media campaigns together. What this looks like today. For most, these two run independently and there’s almost always a funnel involved showing it: Media campaigns put a bunch of unknown prospects in the top, turn some of them into known contacts, and then marketing automation pla

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49