Marketing Insider Group
JUNE 1, 2017
When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […]. The post 33 Of The Greatest Marketing Quotes To Inspire Your Strategy appeared first on Marketing Insider Group.
KoMarketing Associates
JUNE 1, 2017
As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. “The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. Seventy percent of B2B firms say customers now have higher expectations for the experiences they have during the buying process than they did in the past.
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Marketing Insider Group
JUNE 1, 2017
Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. While generating a high volume of leads is a good thing, it. The post Why Quality Leads are Expensive appeared first on Marketing Insider Group.
KoMarketing Associates
JUNE 1, 2017
Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. In the future, the majority of marketers (51 percent) said they believe that new formats, such as 360-degree video, will encourage their companies to invest more in online video.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JUNE 1, 2017
Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. Try explaining that to the boss. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kapost
JUNE 1, 2017
For B2B organizations, the carefully crafted stages of a customer journey are a quest to balance customer information with sales numbers. Knowing what content will inspire a purchase can be. The post Killer Content Examples for Each Stage of the Customer Journey appeared first on Kapost Content Marketing Blog.
Vidyard
JUNE 1, 2017
Workers around the country are packing up, purloining potted desk succulents, and trading their work desks for the ones at home. Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. There are a number of reasons behind this shift. Sure, communication technology makes it possible, but workers are also demanding more flexibility while companies are finding less value in paying for high-priced real estate.
Brandfolder
JUNE 1, 2017
While your company’s latest rebrand might not receive global fanfare or a heavily publicized unveiling, it’s still a crucial part of maintaining a healthy, dynamic brand. And while your marketing.
Content Standard
JUNE 1, 2017
There are a number of disparate factors that influence the direction of your brand voice. Target audience, marketing objectives, existing brand guidelines—the list of contributing elements can be massive. It’s not enough, however, to simply identify these needs. In order to find your brand’s voice, you must bring everything together cohesively.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Leadspace
JUNE 1, 2017
This article was originally published on the Marketo Blog. No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either. Or steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applic
Lead Liaison
JUNE 1, 2017
I work for Lead Liaison as a solutions specialist. I travel with our sales team on occasion to conduct trainings and have deeper level discussions with clients. On one of my trips, something caught my eye. I’m not quite an HVAC expert, but I’m familiar with the big name brands that are out there after owning a few homes and having HVAC units in my own house.
Varicent
JUNE 1, 2017
Today's conversation is with Mark Roberge , Senior Lecturer at Harvard and Author of The Sales Acceleration Formula , about the role of CRO. Let's get started. You were the former CRO at HubSpot , can you talk to me a little bit about that role? It really evolved with the growth of the company. When I first started out, there were only three employees at HubSpot – I was the first salesperson.
Hinge Marketing
JUNE 1, 2017
This is the first, in a three-part video series on how professional services executives, specifically those selling technology services, can make their thought leadership more visible. This video explores the first strategy, Direct Contact. Video Transcription. Hi. I’m Liz Harr and you’re watching the first of a three-part video series on how professional services executives, specifically those selling technology services, can make their thought leadership more visible.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
JUNE 1, 2017
As a marketer, juggling the management of strategic goals with your day-to-day tactical projects can be overwhelming. Even with an able team, sometimes there just isn’t enough time in the day. That’s where marketing automation comes in.
KEO Marketing
JUNE 1, 2017
The next evolution in B2B marketing over the past couple of years is account based marketing. As opposed to a mass marketing approach, B2B marketers are utilizing this strategy to specifically target named companies and prospects with content and messages that specifically address their needs. Account based marketing is one of the most effective B2B marketing strategies employed by B2B marketers.
Akoonu
JUNE 1, 2017
If you’re selling your product or service as if it is your buyer’s top priority, then yes, your prospects are likely tuning out.
The Freeman Company
JUNE 1, 2017
Canada’s premier brainstorming experience offers innovation and inspiration
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
JUNE 1, 2017
Success in the Engagement Economy hinges on customer engagement. By creating experiences that feel personal and human, that are founded on trust, and delivered with care we will win the hearts and minds of our customers. To build and maintain that trust and care we, as marketers, need to be attuned to the how, when and why our customers want to be engaged and respect their preferences.
Hubspot
JUNE 1, 2017
The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky.
Content Standard
JUNE 1, 2017
Conferences and networking events provide the opportunity for professionals to gain powerful insights into how other brands are pursuing innovation. So when one CMO hears from no fewer than six of his peers at the conference about the new martech stacks they’re working on, the CMO is intrigued—and also alarmed. He’s been too preoccupied with everything else being thrown his way to really consider addressing their martech stack, and he doesn’t want to admit it.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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