Mon.Mar 01, 2021

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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Insiders

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Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. But how can you ensure that your webpage gets the traffic that it deserves?

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Internal Communications and Your Organization

Biznology

Episode Summary: When we think about messaging, we typically think of what we say about our work to the outside world. Although that’s important to be sure, some would argue that what we say internally is just as, if not more, important. In this episode of Messaging on a Mission we hear from Phil Finch, a former VP of communications at a large not-for-profit, Sharon McIntosh, a world-renowned expert in internal communications, and Sara Jackson, executive director of Internal Comms Pro.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Types of Video to Add to Your Social Media Marketing

Content Marketing Institute

How do you create the best videos for success on social? Let’s walk through five choices. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.

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List Of Best 5 Database Cleansing Tools To Know In 2021

Only B2B

Data is the driving force of any business, it drives every aspect of analytics, customer conversation, and communication. . Do you know, data gets stale faster at the average rate of 2% per month. Poor quality data expedites many complications. You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. .

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Clubhouse: What’s in it for B2B Brands?

Oktopost

There’s a new app taking social media circles by storm and if you’ve seen it mentioned in your feeds, you may be wondering, “ WTF is Clubhouse ?”. Well, consider today your lucky day because Spotler UK ‘s Senior Marketing Executive, Richard Wall, joined me on a social media workshop to explain everything you need to know so far about the Clubhouse app and what’s in it for B2B Brands in this quick on-demand conversation.

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What Are the Different Types of Featured Snippets?

SEMrush

In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.

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2021 State of IT Webinar Series

SWZD

SWZD’s annual State of the IT report provides business-level intent data and insight into how and where businesses plan to invest their technology budgets across a variety of established and emerging tech categories. See how IT vendors can better serve organizations’ unique needs; by identifying decision-makers using business level intent-data and engaging with the right people, at the right time, with the right message.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Are Featured Snippets (How Do You Get Them)?

SEMrush

In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.

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Kanban Project Management – The Beginner’s Guide

The Daily Egg

Project management has become the way to approach large overwhelming projects and break them down into bite size morsels of productivity. The biggest problem for many project managers is a lack of consistent improvement and a disorganized approach to project management. Kanban is a PM philosophy and approach with best practices and a favored layout—boards […].

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5 Ways to Improve Your Email Deliverability

Ontraport

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — and the inbox providers (Google, Yahoo, Microsoft, etc) too often throw out your “good” mail with the bad. Frustrating! So, what can you do? We get this question A LOT, so I wrote this article as a short-form response.

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82 New Instagram Statistics To Boost Your Social Media Business Strategy

SEMrush

In June 2018, Instagram celebrated a huge milestone: one billion monthly users. Smart marketers know that having a business Instagram account is crucial for a business’s social media marketing strategy.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Sales Pipeline Radio, Episode 236: Q & A with Justin Shriber @jshriber

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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82 New Instagram Statistics To Boost Your Social Media Business Strategy

SEMrush

In June 2018, Instagram celebrated a huge milestone: one billion monthly users. Smart marketers know that having a business Instagram account is crucial for a business’s social media marketing strategy.

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How to Have a Successful Blog (Expert Tips)

Stevens & Tate

You might be wondering, how can my company have a successful blog? Blogging has become a great way for companies to write about content that relates to their company. Content can include tips and advice on any topic that relates back to what the company knows. Topics for blogging can range from “What a Good Landing Page Looks Like” to “How to Start Your Own Business in 10 Easy Steps” How do you make sure that your company has a successful blog?

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Customer Reviews and Testimonials: Why They Matter and How to Manage Them

ClearVoice

Customer reviews. Uggghhh. Am I right? You both love them, and love to hate them. Getting a negative one is a gut punch, getting a positive one feels awesome, getting none at all is a stressor, and they take valuable time to manage — if you’re even doing that at all yet. According to BrightLocal , 87 percent of consumers read online reviews for local businesses in 2020.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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40 Advertisement Design Tips and Examples to Help You Stay Creative

Bannersnack

13 minutes read In the world of picture advertisement design, creativity is essential. A catchy design can make the difference between a successful campaign and one that’s forgotten the next minute. The best news is that, despite what most people think, creative skills can be learned. All you have to do is practice with an online advertisement maker and surround yourself with excellent sources of inspiration.

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Chart of the Week: What Buyers Want from Your Website

Hubspot

We all know our website is a key part of our marketing and lead generation strategy. But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider most important? To find out, RainToday surveyed more than 200 buyers of B2B services -- in companies of all sizes -- to rate the importance of various elements of a service provider's website.

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How to Choose the Right Clients for Your SEO Agency & Avoid Toxic Ones via @seomonitor

Search Engine Journal

Choosing the right clients for your SEO agency is crucial for long-term growth. SEOMonitor shares five ways to approach the lead qualification process. The post How to Choose the Right Clients for Your SEO Agency & Avoid Toxic Ones via @seomonitor appeared first on Search Engine Journal.

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The 7 Key Qualities That Define the Entrepreneur Mindset

Hubspot

Some salespeople are just built differently. They demonstrate exemplary tendencies and particularly productive tactics — reps that put another degree of effort and strategic thought into their day-to-day responsibilities. These model reps' approach to their work is shaped by something known as the entrepreneur mindset — a special frame of mind that separates certain salespeople from their peers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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12 of the Best Tools to Monitor Your Online Reputation via @brentcsutoras

Search Engine Journal

Keeping track of what people say about your brand online is key. These 12 tools can help with online reputation monitoring and management. The post 12 of the Best Tools to Monitor Your Online Reputation via @brentcsutoras appeared first on Search Engine Journal.

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The 2021 State of IT: EMEA Webinar

SWZD

Tune in to our EMEA State of IT webinar, delving into business-level intent data from our annual research report and find out why Europe is highly optimistic about tech budgets for 2021 and beyond.

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How to Delete or Merge Duplicate Google My Business Listings via @AdamHeitzman

Search Engine Journal

Google My Business is critical for local search visibility. Read on to learn how to delete or merge duplicate GMB listings. The post How to Delete or Merge Duplicate Google My Business Listings via @AdamHeitzman appeared first on Search Engine Journal.

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The 2021 State of IT: NA Webinar

SWZD

SWZD research team will dive into the data from our highly anticipated annual tech research report. We'll talk about how businesses intend to spend their IT budgets, what new trends are predicted for 2021, with a special focus on how COVID-19 has impacted these plans.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Changes to Broad Match Modifier

Matchcraft

Google has changed the rules again, but don’t worry, we’ve got your back! Read More.

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How to Increase Organic Traffic by 400% with Automation [Webinar] via @lorenbaker

Search Engine Journal

Join our webinar and learn a proven ecommerce strategy to generate more qualified organic traffic and convert more sales with simple plug-ins. The post How to Increase Organic Traffic by 400% with Automation [Webinar] via @lorenbaker appeared first on Search Engine Journal.

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Twilio Expands Data Protection Options for EU Customers in Light of Recent Ruling on Schrems II

SendGrid

In light of the Schrems II ruling regarding data protection in the EU, Twilio is taking action to further protect customer data. The post Twilio Expands Data Protection Options for EU Customers in Light of Recent Ruling on Schrems II appeared first on SendGrid.

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