Mon.Mar 01, 2021

Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role.

40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes.

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Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Around 92% of people don’t go past the first page of Google results upon making a query. Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business.

List 198

Internal Communications and Your Organization

Biznology

Episode Summary: When we think about messaging, we typically think of what we say about our work to the outside world. Although that’s important to be sure, some would argue that what we say internally is just as, if not more, important.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

5 Types of Video to Add to Your Social Media Marketing

Content Marketing Institute

How do you create the best videos for success on social? Let’s walk through five choices. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute. Company News

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Facts and Fixes for Mixed Content in SEO

seo.co

Ever since December of 2019, mixed content has been effectively blocked by Google Chrome. Did you notice a difference in your browsing experience? The truth is mixed content is often hard for users to detect – and many webmasters don’t even know what it is or how it works.

SEO 84

5 Applications for AI in B2B Marketing

TrueInfluence

AI in B2B marketing breaks new ground practically every day. How is Artificial Intelligence (AI) helping your B2B brand? Some marketers may not even realize the extent to which AI is already in play in their organizations.

Clubhouse: What’s in it for B2B Brands?

Oktopost

There’s a new app taking social media circles by storm and if you’ve seen it mentioned in your feeds, you may be wondering, “ WTF is Clubhouse ?”.

Brand 81

What Are the Different Types of Featured Snippets?

SEMrush

In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Chart of the Week: What Buyers Want from Your Website

Hubspot

We all know our website is a key part of our marketing and lead generation strategy. But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider most important?

What Are Featured Snippets (How Do You Get Them)?

SEMrush

In this guide, we’ll discuss the importance of featured snippets and offer ways to improve your chances of ranking at the top of Google.

7 Do’s and Don’ts of Online Community Moderation

Higher Logic

The post 7 Do’s and Don’ts of Online Community Moderation appeared first on Higher Logic. Moderating your online community is a big part of online community building – and with these best practices to guide your planning and preparation, you can master the skill.

82 New Instagram Statistics To Boost Your Social Media Business Strategy

SEMrush

In June 2018, Instagram celebrated a huge milestone: one billion monthly users. Smart marketers know that having a business Instagram account is crucial for a business’s social media marketing strategy.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

List Of Best 5 Database Cleansing Tools To Know In 2021

Only B2B

Data is the driving force of any business, it drives every aspect of analytics, customer conversation, and communication. . Do you know, data gets stale faster at the average rate of 2% per month. Poor quality data expedites many complications.

82 New Instagram Statistics To Boost Your Social Media Business Strategy

SEMrush

In June 2018, Instagram celebrated a huge milestone: one billion monthly users. Smart marketers know that having a business Instagram account is crucial for a business’s social media marketing strategy. Marketing

Changes to Broad Match Modifier

Matchcraft

Google has changed the rules again, but don’t worry, we’ve got your back! Read More. Industry Updates

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40 Advertisement Design Tips and Examples to Help You Stay Creative

Bannersnack

13 minutes read In the world of picture advertisement design, creativity is essential. A catchy design can make the difference between a successful campaign and one that’s forgotten the next minute. The best news is that, despite what most people think, creative skills can be learned.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The 2021 State of IT: EMEA Webinar

SWZD

Tune in to our EMEA State of IT webinar, delving into business-level intent data from our annual research report and find out why Europe is highly optimistic about tech budgets for 2021 and beyond. Resources Webinars Research State of IT

Account-based Marketing Trends 2021

Strategic-IC

2020 proved to be a major moment of inflection for Account-based Marketing as it firmly established itself as a key strategy in the B2B Marketing arsenal.

The 2021 State of IT: APAC Webinar

SWZD

This webinar has a special focus gauging how COVID-19 has impacted APAC IT decision makers and their budgets. Resources Webinars Research State of IT

Hack-Week: Embedding Our Values and Causes in Our Product

Buffer Social

Towards the end of 2020, the Buffer engineering team held a two-day hack event where the team explored ideas that aligned with both our personal and company values.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The 2021 State of IT: NA Webinar

SWZD

SWZD research team will dive into the data from our highly anticipated annual tech research report. We'll talk about how businesses intend to spend their IT budgets, what new trends are predicted for 2021, with a special focus on how COVID-19 has impacted these plans.

5 Ways to Improve Your Email Deliverability

Ontraport

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! —

The 7 Flourishing Technologies That Will Push Marketing Notch Above In 2021

Unbound B2B

Introduction. 2020 was a year of revolutionary adoption in the context of technology. From video conferencing platforms to chatbots, the COVID-19 pandemic forced marketers to experiment with technologies that they would never otherwise have considered.

How to Delete or Merge Duplicate Google My Business Listings via @AdamHeitzman

Search Engine Journal

Google My Business is critical for local search visibility. Read on to learn how to delete or merge duplicate GMB listings. The post How to Delete or Merge Duplicate Google My Business Listings via @AdamHeitzman appeared first on Search Engine Journal. Local Search

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.