Hinge Marketing

MARCH 1, 2023

Content is still king… but is that reign coming to an end? With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. For years now, professionals have been inundated with an overwhelming amount of unsolicited and unhelpful content.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Marketing Insider Group

MARCH 1, 2023

Artificial intelligence (AI) has changed how we create and consume content. While most people equate generative AI with ChatGPT, it can create everything from text to images, and even music. Exciting as that may be, there’s some anxiety that using generative AI without human intervention could lead to unintended consequences. To explore this concern, let’s look at how to make sure the output from generative AI is more human.

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Marketing AI Generation Content Classified Ads 296

ANNUITAS

MARCH 1, 2023

We have been making quite a bit of noise about how important it is for enterprises to name a Chief Growth Officer (CGO). As companies look to embody a Converged Growth mindset , a CGO is needed to lead the charge from both a strategic and “day to day” perspective. The financial benefits speak for themselves , but the benefits to process and internal alignment (and employee satisfaction) make naming a CGO a mandate for 2023.

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Search Engine Journal

MARCH 1, 2023

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

Ad Agencies 142

Ad Agencies Software SEO Tools 142

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales. But with so much information available to consumers, how can companies cut through the noise and capture the attention of their target audience?

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Martech

MARCH 1, 2023

Multichannel. Omnichannel. Omnipresent. Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Using the right combination of channels is essential in today’s dynamic landscape. Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences.

Touchpoints 123

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 123

Search Engine Journal

MARCH 1, 2023

YouTube's new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. The post YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools appeared first on Search Engine Journal.

Tools 107

Tools Youtube Features Leads 107

Ahrefs

MARCH 1, 2023

How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: In this guide, I’ll explain how to build links from resource pages in three simple steps.

Link Building 105

Link Building Resources Ad Building SEO 105

Search Engine Journal

MARCH 1, 2023

Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa. The post 5 Ways To Combine SEO & SEM For More Effective Marketing ROI appeared first on Search Engine Journal.

SEM 103

SEM ROI SEO Effectiveness 103

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

HG Data

MARCH 1, 2023

The recent launch of the Small Business Data Set on the HG Platform expands HG’s market-leading coverage and company tracking. The addition of 780K new companies, 7.4M new product installs, and 1.1B new intent signals offers an unprecedented view of small and midsize markets enabling decision-making with precision and confidence. This expansion of the HG … The post HG Delivers Unmatched View of Small and Midsize Markets appeared first on HG Insights.

Intent Signal 98

Intent Signal Paid Search Agency Small Business Marketing Intent 98

SmartBug Media

MARCH 1, 2023

Nov. 30, 2022, may be remembered in history as the beginning of a new technological era that revolutionized how people went about their everyday lives. Or it could go down as the first step in AI’s overthrow of its human overlords. Or it could turn out to be an insignificant blip on the tech radar the way Google Glass, MiniDisc music players, Quibi, and, increasingly, NFTs are.

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

ClearVoice

MARCH 1, 2023

Imagine this: An influencer posted some customer complaints about your company on social media. They’re extremely unhappy with your post-sale support. The overall sentiment on the post is pretty discouraging. Additionally, commenters say they’ve experienced the same and will stay away from anything your company is offering. This can be a huge challenge for any business.

Work Management 96

Work Management Marketing Management Customer Satisfaction Paid Search Agency 96

Optinmonster

MARCH 1, 2023

Do you need help finding where to put the signup form on your website for optimum conversions? Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. But just as important as the form’s design or message is, where to put the subscribe form on your website is equally important.

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Conversion Landing Pages Opt-in Template 96

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MARCH 1, 2023

Stay ahead of the competition and maintain a strong presence on social media with a social media planner. The post Social Media Planner: How To Plan Your Quarter (With Template) appeared first on Search Engine Journal.

Social Media 95

Social Media Template Media 95

HG Data

MARCH 1, 2023

My name is Manjot Singh and I’m a Learning & Development Specialist at HG Insights. HG is my first job in the tech industry. As part of their mission to hire people from diverse backgrounds, Bethany, Sr. Director of People, reached out to me with the opportunity. At the time, I had been teaching 8th-grade … The post A Day In The Life: Learning & Development Specialist appeared first on HG Insights.

Companies 93

Companies 93

Martech

MARCH 1, 2023

“Hey Siri, lead a protest.” Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. They believe this is one consequence of the increasing use of virtual assistants for legitimate customer support requests.

Paid Search Agency 104

Paid Search Agency Advertising Channels Gartner Amazon 104

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. Digital content creators are reshaping brand strategy for the better. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same ligh

Product 92

Product Focus Group Social Media Advertising Agencies 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

MARCH 1, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.

Webinar Metrics 106

Webinar Metrics Spending Research Ad Building 106

Search Engine Journal

MARCH 1, 2023

The World Wide Web Consortium (W3C) offers a sneak peek at their redesigned website and asks for feedback The post W3C Launches Beta Of New Website Redesign appeared first on Search Engine Journal.

Marketing Websites 86

Marketing Websites 86

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. “We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog.

Marketing AI 104

Marketing AI Paid Search Agency Companies Advertising Agencies 104

Content Marketing Institute

MARCH 1, 2023

Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.

Tools 92

Tools Content Content Marketing Paid Search Agency 92

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

MARCH 1, 2023

Learn how to use quality content promotion, link building, and authentic subject matter expertise to get higher SERP positions & a higher ROI. The post Boost Your Online Authority With Advanced Link Building Strategies [Webinar] appeared first on Search Engine Journal.

Link Building 80

Link Building Webinar Metrics Ad Building SERP 80

Benchmark Email

MARCH 1, 2023

Email marketing is the marketing holy grail for most businesses. Given that the ROI for email marketing is around $36 for every $1 spent, it’s no surprise. Email marketing builds customer loyalty, provides valuable information, nurtures leads, and increases awareness and direct sales. The most important part of running a successful email campaign is to… The post The Most Impactful Features Your Email Marketing Software Needs appeared first on Benchmark Email.

Email Marketing 84

Email Marketing Software Features Advertising Benchmark 84

Madison Logic

MARCH 1, 2023

2023 is poised to be a pivotal year for B2B marketing. Faced with increased competition and shrinking budgets, marketers must navigate larger buying committees and more complex buying cycles. How do you maximize your marketing investment to engage multiple members of the buying committee with relevant content and advertising when your audience researches solutions in so many different areas?

Linkedin 52

Linkedin Marketing Budget Account Based Marketing Multi-Channel 52

Square 2 Marketing

MARCH 1, 2023

This show was released on February 23, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we talked about why technology is a must-have for any revenue generation system. It’s impossible to build a successful system without technology, tools and a database to support you and your revenue team.

Generation 52

Generation Hubspot Demand Video Marketing 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Conversica

MARCH 1, 2023

The post What’s in a Name? How to Name Your Revenue Digital Assistant™ appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Conversion 52

Conversion Practices Best Practices Automation 52

Mereo

MARCH 1, 2023

Many B2B organizations already practice some form or another of value selling — because most organizations understand they need to be driving key outcomes for buyers to succeed for the long-haul. Yet the leading selling organizations approach value selling less as an abstract concept and more as a strategic approach to sustainable revenue performance.

Lead Ranking 41

Lead Ranking Lead Scoring Organic Leads Organization 41

Single Grain

MARCH 1, 2023

BuzzSumo is a content research tool that helps writers, marketers and SEO professionals create engaging content that drives traffic, social engagement and backlinks. The online platform has been praised for its user-friendliness, functionality and enormous index of over 8 billion pages and 300 million online influencers. Users include like Disney, Meta, and Expedia.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52