Kapost
MARCH 1, 2019
Knowing your target customer and influencer type is part of marketing 101. Understanding their likes, dislikes, shopping habits, and buying motivations are the next level data that all brands are. The post Is Persona-Based Marketing Already Outdated? appeared first on Kapost Blog.
Biznology
MARCH 1, 2019
In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s findings with respect to videos for marketing to millennials in IT. 97% watch tech-related videos.
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Content Marketing Institute
MARCH 1, 2019
Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue reading → The post 9 Steps to Optimize Images for SEO appeared first on Content Marketing Institute.
Outreach
MARCH 1, 2019
Herman Melville, author of Moby Dick , once said, “To produce a mighty book, you must choose a mighty theme.” We couldn’t agree more. *deep breath*. Today, we are proud to announce our labor of love, Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale , is officially available for pre-order !
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClearVoice
MARCH 1, 2019
Though romantic comedies may paint a different picture, there is a major gender divide within media. In honor of Women’s History Month , we’ll be celebrating the past, present and future of female wordsmiths. According to the Women’s Media Center , the statistics definitely aren’t sugar-and-spice-and-everything-nice: It took The New York Times 160 years to hire a female editor-in-chief.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
MARCH 1, 2019
We’ve all come across a bad employee at some point in our career. What’s shocking, though, is that many of these people actually had the right degree and qualifications for the job—but those weren’t enough. In fact, a recent study proved that having strong emotional intelligence (EQ) increases your chances of success more than having a high IQ. In other words, your EQ is actually what determines if you will have a successful career … or not.
Emplifi
MARCH 1, 2019
In today’s competitive social media marketing market, brands are seeking more ways to get closer to their audience. Businesses want to understand their communities' interests, habits, and behaviors to deliver tailored experiences that convert followers into customers. To be able to achieve it, companies often turn to big data social media marketing.
Brightedge
MARCH 1, 2019
SEO reporting plays a critical role in developing a strong digital marketing strategy. Collecting the right data and knowing how to sort and understand the information can let marketers know what efforts bring customers and what areas need improvements to provide a quality ROI for the company. Despite the obvious need for SEO reporting, 74 […].
Emplifi
MARCH 1, 2019
In today’s competitive social media marketing market, brands are seeking more ways to get closer to their audience. Businesses want to understand their communities' interests, habits, and behaviors to deliver tailored experiences that convert followers into customers. To be able to achieve it, companies often turn to big data social media marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Televerde
MARCH 1, 2019
We knew we wanted to go big for Women’s History Month. After all, we hired our first female CEO this year, and we’re a tech company that’s 87% female—70% of whom is incarcerated at the Department of Corrections in Arizona and Indiana. It’s counterintuitive to so many that you can successfully tap into quality professionals in a women’s prison, but it’s absolutely the case.
BenchmarkONE
MARCH 1, 2019
B2B marketing is about engagement. From channel partnerships to word of mouth, you need to engage your audience to positively impact your sales. To earn engagement online, your B2B company needs to invest in SEO. Search engines are invaluable to B2B marketing – B2B buyers depend on search as their primary resource for finding products and services. Some research indicates that as many as 81% of B2B buyers refer to search during their buying process.
DemandBase
MARCH 1, 2019
Account-Based Marketing, otherwise known as ABM, is the hottest marketing trend of the last couple of years—and for good reason. It’s smart, effective, and weeds out unqualified potential prospects before they even enter the sales funnel. But sales teams tend to be hesitant to change, and ABM efforts require an organizational clarity and structure to be effective, which can hinder a marketer’s ability to implement an ABM strategy beyond the conceptual stages.
Hubspot
MARCH 1, 2019
Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data -- all types of information. One of the most insightful types of information is qualitative data or unstructured data.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
MARCH 1, 2019
Companies with account-based marketing (ABM) strategies often spend a lot of time thinking about how to tailor their marketing activities to high-value target accounts. They also often employ strategies to treat existing customers in a special way.
Hubspot
MARCH 1, 2019
One of the biggest challenges for companies and entrepreneurs is to determine how to price their product or service. There are many methods to choose from, depending on the industry, business size, and what they're selling. Picture this. Two parents planned to go out for dinner on a Friday night, but they needed someone to take care of their toddler.
Versium
MARCH 1, 2019
Be data-driven. Your clients have heard it time and time again. But guess what? The road to driving with their data is strewn with potholes that can take them into the weeds. How can you help them be data-driven, safely and efficiently? You’ll want to avoid these common mistakes that can ruin the trip and have your clients wasting time and money chasing down a side road to an unknown destination.
Hubspot
MARCH 1, 2019
Negotiating salary with candidates can sometimes be tricky -- particularly if you're extremely excited about a potential candidate, but she's asking for salary well-above the set salary range for the role. When this is the case, there are a number of elements of an offer outside of salary that a candidate may place significant value on, and could carry more weight when deciding to join your team.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EMagine B2B Blog
MARCH 1, 2019
The Emerging Role of Voice Search in Healthcare. Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the answers to more than one billion searches conducted per month. Voice search has grown 35x since 2008 and it is predicted that by 2020, 50% of all searches will be voice searches. Voice search is here and it is growing each day.
SendGrid
MARCH 1, 2019
Learn about how to use the Twilio SMS API to build simple applications–even if you're not an engineer! The post Full Send SMS: Using Twilio, Python, and the WordPress API to Send Blog Updates appeared first on SendGrid.
Lake One
MARCH 1, 2019
“The leads from marketing are junk,” says sales. “Sales can’t close to save their life,” says marketing. On and on it goes as the two teams responsible for driving growth bicker. If only sales and marketing were in alignment. But wait! It’s possible. More and more organizations are putting in the time to align their revenue teams – and it’s worthwhile.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Predictive Response
MARCH 1, 2019
Growing a successful business overnight is rare and is often not possible for new entrepreneurs and company owners. Building an online presence and professional reputation is essential whether you are launching a local business or an international brand. Utilizing multiple marketing tools and resources available online is one of the quickest ways to learn how to effectively reach and connect with your target audience. . 1.
Valasys
MARCH 1, 2019
The B2B demand orchestration leader, Integrate, announced on February 28 th 2019 that it has expanded its capabilities to include a solution for B2B marketers that orchestrate leads from their social demand generation programs. Following their partnership with LinkedIn, Integrate has now launched a new native connector with Facebook which will allow customers to implicitly increase the efficiency of their lead generation campaigns on Facebook and get a better measurement of their ROI.
Televerde
MARCH 1, 2019
The Phoenix Business Journal interviewed Televerde CEO, Morag Lucey, and uncovered how she went from wannabe fashion designer to technology executive. Read the full article here >> For non-subscribers, view the PDF version here >> The post Phoenix Business Journal: Morag Lucey brings tech, marketing experience to Televerde appeared first on Televerde.
Stevens & Tate
MARCH 1, 2019
Steven & Tate President, Dan Gartlan and Internet Director, Nicole Wagner are set to speak at this year’s Leading Age 2019 Annual Meeting & Expo. Nicole will lead two sessions: “Congratulations! You’ve Launched a Website-Now What?” (Wednesday, April 3rd; 2:45-3:00PM) and “Combining Social Media and Content Marketing to Drive Engagement Online” (Thursday, April 4th, 8:00-9:30AM).
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Aberdeen
MARCH 1, 2019
This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Industry News. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.
Convert
MARCH 1, 2019
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. Shopify Optimization is an art form. Testers and optimizers around the world have invested years perfecting techniques that help Ecommerce brands cajole people to click “buy” and invest.
Televerde
MARCH 1, 2019
Today marks the 32nd annual Women’s History Month and this year’s theme celebrates visionary women. The textbook definition of visionary is someone who thinks or plans for the future with imagination or wisdom. Given this, it should come as no surprise that in my role as CEO of Televerde, it’s a theme that strikes an emotional cord. I lead a technology company that’s 87% female–70% of whom are incarcerated in state prisons in Arizona and Indiana.
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