Fri.Mar 01, 2019

Is Persona-Based Marketing Already Outdated?


Knowing your target customer and influencer type is part of marketing 101. Understanding their likes, dislikes, shopping habits, and buying motivations are the next level data that all brands are. The post Is Persona-Based Marketing Already Outdated? appeared first on Kapost Blog. Marketing Strateg

Let Me Explain: Multi-Channel vs. Cross-Channel vs. Omni-Channel Marketing

Modern Marketing

The world of marketing has changed so much in the last decade. We have come a long way from sending “junk mail” via the postal service to try and entice prospects and customers into doing business with us.

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The Power of Video for Marketing to Millennial Decision-makers


In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs).

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Rethink Marketing Podcast: Promoting Your Content On Social


Baird Hall, founder of content creator tools Zubtitle and Wavve, discusses how to better promote your content on LinkedIn and other social platforms. Content Social

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

9 Steps to Optimize Images for SEO

Content Marketing Institute

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization.

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The Book on Sales Engagement is Now Available for Pre-Order!


Herman Melville, author of Moby Dick , once said, “To produce a mighty book, you must choose a mighty theme.” We couldn’t agree more. deep breath*.

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Diversifying Your Skillset with Andrea Fryrear from Agile Sherpas [#AtomicFeature:005]

Atomic Reach

As a company who relies heavily on content marketing, we always look to the best for tips, tricks, insights and more. We're connecting with more and more of the top content marketing influencers as 2019 goes on, and will continue to share their insights with you.

 The History of Female Writers


Though romantic comedies may paint a different picture, there is a major gender divide within media. In honor of Women’s History Month , we’ll be celebrating the past, present and future of female wordsmiths.

How SEO Drives B2B Marketing


B2B marketing is about engagement. From channel partnerships to word of mouth, you need to engage your audience to positively impact your sales. To earn engagement online, your B2B company needs to invest in SEO.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

#SeeMe Celebrates Cristy Chacon This Women’s History Month


We knew we wanted to go big for Women’s History Month. After all, we hired our first female CEO this year, and we’re a tech company that’s 87% female—70% of whom is incarcerated at the Department of Corrections in Arizona and Indiana.

Innovate Your ABM Program By Treating Active Prospects Like You Know Them


Companies with account-based marketing (ABM) strategies often spend a lot of time thinking about how to tailor their marketing activities to high-value target accounts. They also often employ strategies to treat existing customers in a special way.

Driving Safely with your Data


Be data-driven. Your clients have heard it time and time again. But guess what? The road to driving with their data is strewn with potholes that can take them into the weeds. How can you help them be data-driven, safely and efficiently?

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Understand, Predict, and React: How Big Data Social Media Marketing Transforms Your Campaigns


In today’s competitive social media marketing market, brands are seeking more ways to get closer to their audience. Businesses want to understand their communities' interests, habits, and behaviors to deliver tailored experiences that convert followers into customers.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Unstructured Data Vs. Structured Data: A 3-Minute Rundown


Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data -- all types of information.

Top 10 Marketing Tips for 2019


Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1.

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Voice Search in Healthcare: What it Means for SEO

EMagine B2B Blog

The Emerging Role of Voice Search in Healthcare. Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the answers to more than one billion searches conducted per month.

Configure Price Quote For Manufacturing Needs To Be Flexible, Automated and Agile



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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs demand marketing

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How Account-Based Marketing Can Boost Sales Enablement in Your Company


Account-Based Marketing, otherwise known as ABM, is the hottest marketing trend of the last couple of years—and for good reason. It’s smart, effective, and weeds out unqualified potential prospects before they even enter the sales funnel. But sales teams tend to be hesitant to change, and ABM efforts require an organizational clarity and structure to be effective, which can hinder a marketer’s ability to implement an ABM strategy beyond the conceptual stages.

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

Dallas, TX – GoExhibit!™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. This was the first time the company showcased it live.

How to Use Emotional Intelligence to Become a Better Content Marketer

SmartBug Media

We’ve all come across a bad employee at some point in our career. What’s shocking, though, is that many of these people actually had the right degree and qualifications for the job—but those weren’t enough. In fact, a recent study proved that having strong emotional intelligence (EQ) increases your chances of success more than having a high IQ. In other words, your EQ is actually what determines if you will have a successful career … or not.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

10 Quota Crushing Sales and Marketing Alignment Statistics

Lake One

“The leads from marketing are junk,” says sales. Sales can’t close to save their life,” says marketing. On and on it goes as the two teams responsible for driving growth bicker. If only sales and marketing were in alignment. But wait! It’s possible.

inPowered Brings GDPR-Compliant Content Amplification Platform to All International Markets


inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, has announced its plans to enter the global paid media marketplace to serve client demand for AI-powered content amplification. In doing so, Jon Mayo has been promoted to Chief International and Growth Officer to oversee the global expansion.

Integrate Helps B2B Marketers Scale Pipeline With Expanded Social Integrations


The B2B demand orchestration leader, Integrate, announced on February 28 th 2019 that it has expanded its capabilities to include a solution for B2B marketers that orchestrate leads from their social demand generation programs.

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Full Send SMS: Using Twilio, Python, and the WordPress API to Send Blog Updates


Learn about how to use the Twilio SMS API to build simple applications–even if you're not an engineer! The post Full Send SMS: Using Twilio, Python, and the WordPress API to Send Blog Updates appeared first on SendGrid. Company Technical

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!