Fri.Mar 01, 2019

Is Persona-Based Marketing Already Outdated?


Knowing your target customer and influencer type is part of marketing 101. Understanding their likes, dislikes, shopping habits, and buying motivations are the next level data that all brands are. The post Is Persona-Based Marketing Already Outdated? appeared first on Kapost Blog. Marketing Strateg

Let Me Explain: Multi-Channel vs. Cross-Channel vs. Omni-Channel Marketing

Modern Marketing

The world of marketing has changed so much in the last decade. We have come a long way from sending “junk mail” via the postal service to try and entice prospects and customers into doing business with us.

Rethink Marketing Podcast: Promoting Your Content On Social


Baird Hall, founder of content creator tools Zubtitle and Wavve, discusses how to better promote your content on LinkedIn and other social platforms. Content Social

The Power of Video for Marketing to Millennial Decision-makers


In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials , on communication preferences of 20–30-somethings as IT decision-makers (ITDMs).

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Top 10 Marketing Tips for 2019


Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1.

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More Trending

The Book on Sales Engagement is Now Available for Pre-Order!


Herman Melville, author of Moby Dick , once said, “To produce a mighty book, you must choose a mighty theme.” We couldn’t agree more. deep breath*.

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Demand Generation and Thought Leadership: Why You Need Both

Modern B2B Marketing

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. But do you actually know what they mean and how they work, or are you using them in a “fake it till you make it” way? We’ve all been there, including me.

Diversifying Your Skillset with Andrea Fryrear from Agile Sherpas [#AtomicFeature:005]

Atomic Reach

As a company who relies heavily on content marketing, we always look to the best for tips, tricks, insights and more. We're connecting with more and more of the top content marketing influencers as 2019 goes on, and will continue to share their insights with you.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Demand Generation Lead Generation

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

 The History of Female Writers


Though romantic comedies may paint a different picture, there is a major gender divide within media. In honor of Women’s History Month , we’ll be celebrating the past, present and future of female wordsmiths.

How SEO Drives B2B Marketing


B2B marketing is about engagement. From channel partnerships to word of mouth, you need to engage your audience to positively impact your sales. To earn engagement online, your B2B company needs to invest in SEO.

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Break Free of Boring B2B With Interactive Influencer Content


B2B marketers face so many challenges. You don’t need to add to yours by creating content that puts your buyers to sleep, if they even decide to look at it. As Lee Odden, co-founder and CEO of TopRank Marketing , said it, “B2B doesn’t need to mean boring-to-boring.”

Diving Into The Value of Your SEO Reporting


SEO reporting plays a critical role in developing a strong digital marketing strategy. Collecting the right data and knowing how to sort and understand the information can let marketers know what efforts bring customers and what areas need improvements to provide a quality ROI for the company.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

#SeeMe Celebrates Cristy Chacon This Women’s History Month


We knew we wanted to go big for Women’s History Month. After all, we hired our first female CEO this year, and we’re a tech company that’s 87% female—70% of whom is incarcerated at the Department of Corrections in Arizona and Indiana.

Innovate Your ABM Program By Treating Active Prospects Like You Know Them


Companies with account-based marketing (ABM) strategies often spend a lot of time thinking about how to tailor their marketing activities to high-value target accounts. They also often employ strategies to treat existing customers in a special way.

Unstructured Data Vs. Structured Data: A 3-Minute Rundown


Most marketers think being data-driven means using web metrics to inform every decision they make. But that’s not actually being data-driven. That’s being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data -- all types of information.

Understand, Predict, and React: How Big Data Social Media Marketing Transforms Your Campaigns


In today’s competitive social media marketing market, brands are seeking more ways to get closer to their audience. Businesses want to understand their communities' interests, habits, and behaviors to deliver tailored experiences that convert followers into customers.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Driving Safely with your Data


Be data-driven. Your clients have heard it time and time again. But guess what? The road to driving with their data is strewn with potholes that can take them into the weeds. How can you help them be data-driven, safely and efficiently?

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B2B Marketing & Sales: From Content to Conversation


The post B2B Marketing & Sales: From Content to Conversation appeared first on MarketMuse. Resource Center Webinar

Voice Search in Healthcare: What it Means for SEO

EMagine B2B Blog

The Emerging Role of Voice Search in Healthcare. Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the answers to more than one billion searches conducted per month.

Configure Price Quote For Manufacturing Needs To Be Flexible, Automated and Agile


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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Use Emotional Intelligence to Become a Better Content Marketer

SmartBug Media

We’ve all come across a bad employee at some point in our career. What’s shocking, though, is that many of these people actually had the right degree and qualifications for the job—but those weren’t enough. In fact, a recent study proved that having strong emotional intelligence (EQ) increases your chances of success more than having a high IQ. In other words, your EQ is actually what determines if you will have a successful career … or not.

How Account-Based Marketing Can Boost Sales Enablement in Your Company


Account-Based Marketing, otherwise known as ABM, is the hottest marketing trend of the last couple of years—and for good reason. It’s smart, effective, and weeds out unqualified potential prospects before they even enter the sales funnel. But sales teams tend to be hesitant to change, and ABM efforts require an organizational clarity and structure to be effective, which can hinder a marketer’s ability to implement an ABM strategy beyond the conceptual stages.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs demand marketing

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Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

Dallas, TX – GoExhibit!™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. This was the first time the company showcased it live.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.