BOP Design
OCTOBER 24, 2019
The practice of branding began as early as 2,700 BCE to differentiate one person’s cattle from another by burning a distinctive symbol into the animal’s skin. Branding today is still a concept used to differentiate companies from their competition – but includes much more than just a unique symbol. There are three core parts to a B2B brand – Visual, Message, Experience.
SnapApp
OCTOBER 24, 2019
Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. However, just because you capture an email address on your landing page doesn’t mean it was effective. . Many marketers agonize over optimizing strategies to drive traffic, but fail to optimize pages for conversion or collect more than basic contact information—that’s like letting hard earned visitors walk right out the door. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
QuanticMind
OCTOBER 24, 2019
Our COO Brian Bird examines how shifting trends in the marketing industry are impacting the role of a CMO at consumer brands today.
KoMarketing Associates
OCTOBER 24, 2019
Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. Merkle recently published the “Customer Engagement Report,” and most marketers (78%) said that they deliver a personalized customer experience via email utilizing customer data.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
OCTOBER 24, 2019
Creating digital marketing success means addressing what your prospects do care about: what you can do for them. . Your prospects don’t care about you. They don’t even care about what you do. . If your digital marketing talks about you and what you do, not only will you have a great deal of trouble attracting your target audience, you’ll struggle to hold their attention. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Unbounce
OCTOBER 24, 2019
It’s the worst fear of every ecommerce marketer. Or, at least, it oughta be. You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. Early research says you’ve got a winner. (Sure, you’re mom’s opinion counts.) If your competitors over at Jack Russell Trousers knew what was coming, they’d shutter their online storefront and hop a train to the Bitcoin mines.
ATAK Interactive
OCTOBER 24, 2019
If you follow the world of eCommerce to any degree, you’ll have heard the name Magento 2. Magento is a powerful and open-source eCommerce solution that can be custom-tailored to fit the needs of each individual business that uses it. This is because Magento is not just a software package, but a framework that developers can use to create eCommerce sites.
Contently
OCTOBER 24, 2019
A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. It’s the most direct connection you can have with your audience, short of showing up at work and slapping a PDF onto their sad desk lunch.
Emplifi
OCTOBER 24, 2019
Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
OCTOBER 24, 2019
Here are some key components of a successful international content marketing strategy. The post International Content Marketing: How to Create a Global Strategy via @ashleymadhatter appeared first on Search Engine Journal.
Emplifi
OCTOBER 24, 2019
Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand.
Heinz Marketing
OCTOBER 24, 2019
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every Thursday we feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
Content Marketing Institute
OCTOBER 24, 2019
Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading → The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ATAK Interactive
OCTOBER 24, 2019
Table of Contents. Introduction to Magento. Understanding eCommerce Platforms. Magento eCommerce Platform Overview. 7 Questions to Use as a Guide When Building a Magento B2B eCommerce Store. How to Pick a Magento Development Agency. One Last Thing. Introduction to Magento. With the right eCommerce software in place, delivering an omnichannel B2B eCommerce experience is quite straightforward.
EveryoneSocial
OCTOBER 24, 2019
Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront. This is why the EveryoneSocial Bitecast exists.
ATAK Interactive
OCTOBER 24, 2019
If you follow the world of eCommerce to any degree, you’ll have heard the name Magento 2. Magento is a powerful and open-source eCommerce solution that can be custom-tailored to fit the needs of each individual business that uses it. This is because Magento is not just a software package, but a framework that developers can use to create eCommerce sites.
Matchcraft
OCTOBER 24, 2019
At Matchcraft we believe that Customer Retention is key to a successful and sustainable business. It is a well-known fact that the cost of acquisition is high, but that is not the only determining factor. An article published by The Daily Egg , says that existing customers are 50% more likely to give your new product releases a go, and will spend 31% more than new leads.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ATAK Interactive
OCTOBER 24, 2019
Table of Contents. Introduction to Magento. Understanding eCommerce Platforms. Magento eCommerce Platform Overview. 7 Questions to Use as a Guide When Building a Magento B2B eCommerce Store. How to Pick a Magento Development Agency. One Last Thing. Introduction to Magento. With the right eCommerce software in place, delivering an omnichannel B2B eCommerce experience is quite straightforward.
ClickZ
OCTOBER 24, 2019
A new report published by the Digital Marketing Institute and The Economist Group reinforces the idea that nurturing talent and closing the tech skills gap will be fundamental to overcoming tomorrow’s marketing challenges. Perpetual Evolution: The interplay of talent and technology in the future of marketing offers a comprehensive analysis of the current challenges faced by marketers, as well as future predictions of what issues they may face down the line.
ATAK Interactive
OCTOBER 24, 2019
If you follow the world of eCommerce to any degree, you’ll have heard the name Magento 2. Magento is a powerful and open-source eCommerce solution that can be custom-tailored to fit the needs of each individual business that uses it. This is because Magento is not just a software package, but a framework that developers can use to create eCommerce sites.
SmarkLabs
OCTOBER 24, 2019
When you read the term “demand generation,” it sounds like it just means that you’re “generating demand” for your product. While in some ways, that is accurate, there’s a lot more to demand generation than that. Plenty of things you do as a marketer each day fall under the “demand generation” umbrella. What is demand generation? Think of it as any activity that brings attention to your B2B company to bring people into your sales funnel.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Allocadia
OCTOBER 24, 2019
According to McKinsey, 83% of CEOs believe marketing can be a major driver of growth in the coming year – yet only 23% think that marketing is delivering on that agenda. If you’re in planning season chaos – aka misaligned on goals, managing bloated spreadsheets, experiencing a lack of process and have no visibility into what your next best marketing action should be – how do you think you’ll deliver on the growth mandate?
Martech Advisor
OCTOBER 24, 2019
Podcast marketing is fast becoming integral to the diverse marketing portfolio. Here’s how podcasts are becoming the voice of brands like Bank of America to deliver entertainment, drive engagement, and improve brand recall. Many brands like Pretty Little Thing and the Bank of America are experimenting with podcast marketing to diversify their marketing mix.
Porch Group Media
OCTOBER 24, 2019
Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. More consumers head to digital channels to research, shop and find product recommendations. Just as importantly, they have very specific attitudes towards how brands decide to engage them while they are online. .
Litmus
OCTOBER 24, 2019
Everyone likes to feel special: your customers included. Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors. Imagine you have a conversation with two different new acquaintances, and one remembers a detail you mentioned in your first chat.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sprout Social
OCTOBER 24, 2019
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better th
The Lead Agency
OCTOBER 24, 2019
The insurance sector is incredibly competitive, and if you fail to build on your consumer base, you’ll likely struggle to maintain a viable business. Digital capabilities are a driving force for change in the sector, with insurers now being put up against an extensive selection of providers online. In many cases, consumers are looking beyond their local options, searching the Internet for the policy that will be best suited to their needs.
Bannersnack
OCTOBER 24, 2019
It’s finally happening! We are launching our second podcast. Our first attempt was a one-man show in which we discussed the life of influential people working in design and advertising. The idea, however, came back to life after three years. Maybe now is the right time to launch a new podcast—a different one, a better […].
Expert insights. Personalized for you.
48 
Let's personalize your content