Mon.May 06, 2019

How to Write a Content Marketing Plan that Quadruples Your Leads

Marketing Insider Group

Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better.

You Say You Want a Digital Transformation?

Content Marketing Institute

Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took.

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3 Ways Content Can Convert Social Media Fans Into Customers

Biznology

Here’s the thing. Social media is a fantastic platform for promotion. You can reach a massive number of people in a matter of minutes. Ten years ago, marketers could only dream of such reach. What’s more, social networks are an ideal place to find the perfect customer.

How to Scale Your Content Marketing For Measurable Business Growth

Marketing Insider Group

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the time.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The New Rules of Engagement with Social Media Influencers

Modern Marketing

If your company or brand is trying to build relationships online with social media influencers , there are several things to keep in mind. Here are the new rules of engagement with social media influencers. #1: 1: Understand the Needs and Interests of These Influencers.

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More Trending

6 Effective Call-to-Action (CTA) Ideas to Improve Your Conversion Rate

Spiralytics

It doesn’t take a genius to know that buttons are better than hyperlinks. Conversion Call-to-action

How to Get Started With an Email Newsletter for Your Business

Ontraport

Staying top-of-mind in your leads and customers’ busy lives doesn’t have to be complicated. Here’s how to dial in on your customer relationships with a newsletter campaign: The post How to Get Started With an Email Newsletter for Your Business appeared first on The Ontraport Blog. Email Marketing

How To Create a Successful Crowdfunding Campaign for Your Startup

readwrite

Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. However, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful.

How to Use Surveys at Every Stage of the Funnel to Drive a Better Customer Experience

Marketo

You know that pleasant feeling when you walk into your local cafe and the waiter greets you as if he’d just seen a dear friend, leads you to your favorite table, and asks you if you’d like “the usual”?

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to get your marketing unstuck and connect with customers

B2B Lead Blog

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap.

How to Build a Kickin’ Google Analytics Dashboard in Less Than 30 Minutes

ClearVoice

A good marketer knows that content marketing is imperative to the success of their overall marketing efforts, but convincing a company’s leadership of that importance can be difficult.

Top 10 Facts of Artificial Intelligence and Social Media Marketing

Unbound B2B

Introduction. AI is continually gaining traction in the marketing field. Though there are fears that AI may remove the personal touch from everything, proponents of AI hold the opposing view: that AI will introduce a more personal touch, especially in marketing.

Social Media News Roundup for Financial Advisors

FMG Suite

Every month, we round up some of the most important social media updates that might impact how you market your firm. From Facebook algorithm updates to new ways to network on LinkedIn, things are always changing in the social media world.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Beginner’s Guide to Facebook Messenger Ads

Hubspot

With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue.

How to Get (Real!) Followers on Social Media in 2019

Buffer

One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers , no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.

The Best 14 Landing Page Builders for Any Business

Hubspot

Lead generation is essential for driving sales and growing an online business. There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page.

25 Useful Content Marketing Stats That Are Actually Credible

Contently

As an avid crime fiction reader, I can assure you that marketers and detectives have little in common. We’re more like cops on desk duty, sitting in front of a computer and enjoying the occasional donut in the kitchen. But if there’s one part of our jobs that calls for investigative skills, it’s when we’re looking for content marketing stats. Many marketers claim to be data-driven, but they’re not.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Next Phase of ABM: Introducing the Demandbase ABM Ecosystem

DemandBase

Partnering has been a core part of Demandbase’s ethos since our founding over ten years ago. In the early days, partnerships meant integrating our products into the top CMS technologies, marketing automation forms, and some basic chat solutions. Over the years, as the marketing technology landscape has matured and Account-Based Marketing (ABM) has emerged as a bonafide technology category , our partnerships have grown, evolved and taken on new meaning.

4 Ways to Recruit Like a Marketer

Zoominfo

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position.

Playbook – Distribute Leads To Reseller Network and Track Progress on Slack

MakesBridge

Automatically Distribute Leads to Your Reseller Network. Connect Makesbridge and Slack to automatically send leads into Reseller Channels. To successfully convert leads into opportunities you need to beat competition on follow up and discovery.

Ban the Box: Incarcerated Today, Christin Swansinger Has a Bold Challenge for Business

Televerde

Televerde recently joined Conscious Capitalism for its 2019 annual conference. We had the honor of being a host company and leading this year’s Sum & Substance, a national event series that brings together five business professionals to share their stories of purpose at work.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

See How to Share Media Plans, Flowcharts, KPI Performance Reports with Your Clients

Bionic

Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. This is a recording of a webinar originally aired April 4, 2019. Want to learn more?

What is the most effective way to structure your sales funnel?

Net-Results

The answer depends greatly on your particular sales process. What works great for one business, might not work at all for another. The only way to find the best way to move a prospect down your sales funnel is to experiment. If you’ve already got customer data, it serves to look at where those customers came from. What’s their lead source? What happened? Did they download something? Were they contacted by you? And then what happened?

100 Email Subject Lines that Demand to be Opened

Delivra

Your open rate is arguably the most important email marketing metric to monitor, after delivery rates of course. Yes, you want your subscribers to convert into buyers. However, they actually need to open your emails. That’s why it’s crucial to write the best email subject lines.

LiveIntent Chooses Narrative To Accelerate New Onboarding Service

Liveintent

You may have seen a story in the news recently covering our exciting partnership with Narrative. Below, you can read the press release announcing that partnership. Please reach out with any questions!

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!