Marketing Insider Group

MAY 6, 2019

Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better. There are many different ways you can generate leads for your business online, but content marketing should certainly form a major part […]. The post How to Write a Content Marketing Plan that Quadruples Your Leads appeared first on Marketing Insider Group.

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Planning Marketing Plans Content Marketing Leads 273

Content Marketing Institute

MAY 6, 2019

Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took. Continue reading → The post You Say You Want a Digital Transformation? appeared first on Content Marketing Institute.

Digital Transformation 93

Digital Transformation Content Marketing Content Paid Search Agency 93

Biznology

MAY 6, 2019

Here’s the thing. Social media is a fantastic platform for promotion. You can reach a massive number of people in a matter of minutes. Ten years ago, marketers could only dream of such reach. What’s more, social networks are an ideal place to find the perfect customer. And, where there’s one, there’s many more to come! You can engage with people on social media.

Social Media 99

Social Media Media Content High Quality Lead 99

Marketing Insider Group

MAY 6, 2019

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn’t be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the time. It’s vital that as your business grows, you also scale your […].

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Planning Content Marketing Business Content 202

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

MAY 6, 2019

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Pursuing passive candidates may seem counter-intuitive at first, but recruitment marketing works.

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Zoominfo Comparison Mobile Marketing Work Management 169

The Daily Egg

MAY 6, 2019

It goes without saying that social media is a very powerful tool that every business and entrepreneur should use to their advantage. According to MarketingCharts, 2 out of 3 US adults use social media on a weekly basis. While there are many social media platforms, 68% of US adults use Facebook. And roughly three-quarters of […] The post 6 Effective Ways To Drive Sales With Social Media In 2019 appeared first on The Daily Egg.

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Social Media Effectiveness Media Facebook 111

readwrite

MAY 6, 2019

Crowdfunding is an excellent way for startups to raise capital and test the market for innovative ideas. However, crowdfunding is not easy, and there’s a lot that goes into making a crowdfunding campaign successful. From this article, you will find out: What crowdfunding is, what it isn’t, and how to launch a crowdfunding campaign that’s […]. The post How To Create a Successful Crowdfunding Campaign for Your Startup appeared first on ReadWrite.

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Startups Campaigns Marketing 108

Markempa

MAY 6, 2019

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been more significant. For example, this recent Gallup Poll showed that public confidence in the honesty and ethics of marketers and sellers is at the bottom of the list.

Ethics 96

Ethics Trust Marketing Paid Search Agency B2B Sales 96

DealSignal

MAY 6, 2019

At the beginning of the twentieth century, retailer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ontraport

MAY 6, 2019

Staying top-of-mind in your leads and customers’ busy lives doesn’t have to be complicated. Here’s how to dial in on your customer relationships with a newsletter campaign: The post How to Get Started With an Email Newsletter for Your Business appeared first on The Ontraport Blog.

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Newsletter Business Campaigns Leads 92

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers , no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Madison Logic

MAY 6, 2019

Marketers love data. Since the early days of Google Analytics, marketers have used data to make their efforts perform better. To continuously improve their campaigns, however, marketers have access to enough data that they’re drowning in it. The need for metrics and the rise of available AI applications in the MarTech landscape have increased a marketer’s demand for data that.

Marketing Analytics Tools 80

Marketing Analytics Tools Demand Analytics Google 80

Net-Results

MAY 6, 2019

The answer depends greatly on your particular sales process. What works great for one business, might not work at all for another. The only way to find the best way to move a prospect down your sales funnel is to experiment. If you’ve already got customer data, it serves to look at where those customers came from. What’s their lead source? What happened?

Top of Funnel 75

Top of Funnel Effectiveness Marketing Funnels Trigger Marketing 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

FMG Suite

MAY 6, 2019

Every month, we round up some of the most important social media updates that might impact how you market your firm. From Facebook algorithm updates to new ways to network on LinkedIn, things are always changing in the social media world. APRIL 2019: Let’s look at some of the most pressing social media updates from April 2019 and how they might impact your marketing plan: Facebook is Testing New Reactions.

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Social Media Media Broadcasting Linkedin 75

ClearVoice

MAY 6, 2019

A good marketer knows that content marketing is imperative to the success of their overall marketing efforts, but convincing a company’s leadership of that importance can be difficult. Company leaders may fret over the lack of insight into how content marketing is really helping drive the bottom line (revenue) for their company. That’s why the use of data is more crucial than ever for marketers to prove the value of their content marketing efforts’ true effectiveness and impact

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75

FMG Suite

MAY 6, 2019

New York Time columnist sheds light on practical tactics to connect with clients and ease their anxieties. ? ?. Certified Financial Planner and creator of The Behavior Gap , Carl Richards, has discovered that the most powerful tactic to help a client that’s thinking irrationally isn’t to explain the details and numbers behind their scenario but to understand the emotional reasons for their perspective, and break down their goals and issues through storytelling.

Storytelling 70

Storytelling Tactics Planning ROI 70

SendGrid

MAY 6, 2019

There isn't enough time in the day to achieve every task on your list, so here are 9 time saving tips to help you get a few steps closer to accomplishing those big priorities. The post 9 Time Saving Tips for Marketers appeared first on SendGrid.

Tips 66

Tips Marketing Practices Best Practices 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

MakesBridge

MAY 6, 2019

Automatically Distribute Leads to Your Reseller Network. Connect Makesbridge and Slack to automatically send leads into Reseller Channels. To successfully convert leads into opportunities you need to beat competition on follow up and discovery. And tight collaboration between your resellers and sales support team during the sales process is equally important to convert the opportunity into a sale.

Distribution 61

Distribution Lead Scoring Lead Ranking Sales Qualified Leads 61

Spiralytics

MAY 6, 2019

It doesn’t take a genius to know that buttons are better than hyperlinks.

Conversion Rate 90

Conversion Rate Conversion Effectiveness 90

Televerde

MAY 6, 2019

Televerde recently joined Conscious Capitalism for its 2019 annual conference. We had the honor of being a host company and leading this year’s Sum & Substance, a national event series that brings together five business professionals to share their stories of purpose at work. Each presenter ends their speech with a challenge to the audience that aims to spark new ideas, ways of thinking and partnerships.

Business 56

Business Sales Qualified Leads Conference High Quality Lead 56

Heinz Marketing

MAY 6, 2019

By Matt Heinz, President of Heinz Marketing. Yet another great episode this time of Sales Pipeline Radio , live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Check out the great guests we’ve had so far! We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 53

Sales Management Top of Funnel Work Management Marketing Automation Services 53

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Liveintent

MAY 6, 2019

You may have seen a story in the news recently covering our exciting partnership with Narrative. Below, you can read the press release announcing that partnership. Please reach out with any questions! LiveIntent Taps Software Provider Narrative to Accelerate Next Generation of Onboarding Service Built for Brands, Platforms and Publishers Demanding Open Ecosystem.

Work Management 48

Work Management Marketing Management Service Advertising Agencies 48

Convert

MAY 6, 2019

Conversion rate optimization conferences bring together the best optimizers who share their learning and help you get started with (or improve) your CRO processes. And while there aren’t many optimization or growth conferences out there, the ones that are offer a LOT of value. The best part is that these CRO events don’t just help.

Conversion Rate 49

Conversion Rate Conference Optimization Conversion 49

TowerData

MAY 6, 2019

Email marketing has grown to be the king of all digital media channels. Even with all of the emerging mobile and digital channels, email remains a very worthwhile marketing strategy. With a 4400% ROI and 281 billion emails sent and received in 2018, email is an essential tool for retaining and acquiring new customers. However, after 47 years email marketing still holds misconceptions.

Email Marketing 49

Email Marketing Marketing & Strategy Mobile Marketing ROI 49

Outbound Engine

MAY 6, 2019

The spark that ignites the entrepreneurial spirit to start a business, to be economically independent and truly own something, remains the cornerstone of the American dream that helped lay the foundation of America itself. America’s economy was built by small businesses. The farms and shops of early America grew an economy that’s now the largest in the world.

Small Business Marketing 43

Small Business Marketing Business SMB Fulfillment 43

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bionic

MAY 6, 2019

Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. This is a recording of a webinar originally aired April 4, 2019. Want to learn more? Check out Bionic for Advertisers and Bionic for Agencies.

Webinar Metrics 41

Webinar Metrics Media Plans Advertising Agencies Media 41

Walker Sands

MAY 6, 2019

Our motto for success is “Happy Employees, Happy Clients, Happy Business” – in that order. Throughout our tremendous growth over the last year ( 56% revenue, 46% employee growth ), we have always prioritized an employee-first culture. At the end of the day, it’s our employees and the great work they produce that has driven our success and continues to push the envelope for our clients and industry alike.

Paid Search Agency 40

Paid Search Agency Companies Advertising Agencies Ad Agencies 40

DealSignal

MAY 6, 2019

At the beginning of the twentieth century, retailer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” At the time, advertising was print-based with little ability to target spend. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40