Adobe Experience Cloud Blog
AUGUST 15, 2018
As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.
Biznology
AUGUST 15, 2018
Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a quandary for many companies. Why stick your neck out by initiating a point of view if no one has protested yet or your brand has not appeared in the news? Yes, every brand situation is different and there is never a clear path to take, but here are some pros/cons on relevant options to consider: Biggest “hot button” issues today –
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Act-On
AUGUST 15, 2018
Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B marketers can do to find their next great content idea and start building their content calendar.
Marketing Insider Group
AUGUST 15, 2018
Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
AUGUST 15, 2018
As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. On a scale of 1 to 5 (5 being the best), the researchers ranked the data-driven creativity scores of respondents.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kaon
AUGUST 15, 2018
Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution. This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. Immersive experiences fuse real and digital worlds, allowing people to visualize and interact seamlessly with real and virtual objects and environments.
Marketing Insider Group
AUGUST 15, 2018
Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling. According to Edelman’s Trust Barometer report, trust in businesses has declined and customers are more skeptical than ever of advertising and messages that come straight from a company. However, in this time […].
Lattice
AUGUST 15, 2018
Learn the four 'Ds' to have a successful personalization program, based on McKinsey's recommendation.
Hubspot
AUGUST 15, 2018
In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”. After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
JotForm
AUGUST 15, 2018
It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. They are locked in a constant battle with themselves and their students as to how to maximize their teaching time.
SEMrush
AUGUST 15, 2018
Did your traffic take a nosedive after Google tweaked their algorithm? Learn how to find the keywords you lost or won in this guide using excel, Google Analytics, Search Console, and Semrush.
Kapost
AUGUST 15, 2018
What product do you build? No, I’m not asking about the software your engineers code or the services your company offers—I’m asking what product your team, the marketing department, serves. The post Overhead or Overdue? Creating a Marketing System to Empower Creators appeared first on Kapost Content Marketing Blog.
Hubspot
AUGUST 15, 2018
When it comes to product and feature diversification, Amazon isn't exactly a novice. But at the core of its business, one might argue, is ecommerce: The business of buying and selling goods and services online. So when The Information learned that one of Amazon's newer, but core offerings -- its digital personal assistant Alexa -- was barely being used to make purchases, it gave pause.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ontraport
AUGUST 15, 2018
Michelle Kim is the co-founder and CEO of Awaken, a leading provider of modern and interactive diversity, inclusion, and leadership workshops. Prior to Awaken, Michelle had a successful career in both tech and management consulting, working with C- and VP-level executives to build high-performing organizations around the world. She’s also been a lifelong social justice […].
Hubspot
AUGUST 15, 2018
Let's say your friend recently told you about a new Netflix show. After you heard about the show from her, you began seeing and hearing about it everywhere -- on Facebook, at dinner with your parents, on your favorite radio station. Kind of creepy, right? It might feel a bit like a conspiracy theory, like the whole world's suddenly playing a prank on you -- but it's not.
Content Standard
AUGUST 15, 2018
One of my favorite aspects of working on a marketing team is the “Christmas in July” feeling of getting new toys to play with. It happens all year round: new tech, new apps, a web tool here, a fresh new plugin there. However, that initial excitement of exploring all these new software and management tools often ends in frustration. I might have 30 tools for 30 occasions, but I only really understand how to use a handful to their fullest potential.
Heinz Marketing
AUGUST 15, 2018
By Josh Baez , Marketing Consultant for Heinz Marketing . What separates today’s most successful account-based marketing programs from those that are inconsistent and unpredictable? And more importantly, how are those organizations training and arming their sales and marketing teams to drive meaningful, scalable results with their most important accounts?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Magisto
AUGUST 15, 2018
Hello and welcome to #TuesdayTips! A weekly video + blog series showcasing the best digital marketing tips + tricks to growing your business with video. This week’s topic: Why Your Brain Loves Storytelling . When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains.
Directive Agency
AUGUST 15, 2018
Quora Asks: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?” We get this question all the time. A lot of people understand the value of PPC when it comes to money because you can put in $10 and, if everything goes right, you can make $100 or more back. With SEO, sometimes it’s a little bit tougher to understand exactly what your money is going to go towards.
Conversica
AUGUST 15, 2018
FOSTER CITY, CA - (15 August, 2018) Conversational AI Company’s Accelerating Growth Results in Third Appearance on the List, Up 639 Positions From Last Year, Now Ranked in the Top 2,000. FOSTER CITY, CA — August 15, 2018 — Conversica , the leader in conversational AI for business, has ranked 1,928 on Inc. magazine’s 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.
Televerde
AUGUST 15, 2018
Mich Stutz, Televerde’s Head of APAC Operations, was invited to write a guest blog for CXFocus, an Australian magazine aimed towards providing insights on customer experience and digital disruption. In his piece, Mich helps to define account-based marketing (ABM) and account-based selling (ABS) and focuses on the importance of alignment and collaboration between each of the organization’s departments for account-based strategies to be successful.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
AUGUST 15, 2018
"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. 1. Samsung's Big Moves. Samsung, which is largely known by some for its mobile devices, has been appearing in its fair share of headlines lately.
Outbrain
AUGUST 15, 2018
As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. Indeed, native advertising is projected to make up almost 60% of display spending this year. Perhaps it’s no surprise — as paid content resembling the media format in which they appear, native advertising campaigns work more cohesively with their platform’s original editorial content than traditional advertising formats.
Terminus
AUGUST 15, 2018
I love a good party, especially when that party’s purpose is to honor the best of the best in account-based marketing today. The ABMies, which took place in Boston on August 7, definitely did not disappoint. It was an honor to share some bubbly and rub elbows with these amazing marketers and teams who are taking ABM to a new level in their respective organizations. .
Walker Sands
AUGUST 15, 2018
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Conversica
AUGUST 15, 2018
Unbounce
AUGUST 15, 2018
You know how word of mouth is like the Holy Grail of marketing? There’s nothing quite as powerful as someone whose opinion you trust simply saying, “hey, check this out.”. Well, the other day my colleagues and I were talking about talks: conference talks, TED Talks, university lectures, a few candid post-dinner nuggets of wisdom from a tipsy aunt. We were recommending ones we’ve found helpful or inspiring as marketers (whether the topics focused on marketing directly, or were more broadly about
Content Marketing Institute
AUGUST 15, 2018
What are you trying to measure? What does success look like? Too often the answers to those questions have no relation to each other. One of my favorite books about data and measurement is The Haystack Syndrome by Eli Goldratt. It’s almost 30 years old, but it’s more relevant than ever. He proposes a method to architect a system to appreciate the difference between data and information (hint: one has context and thus impacts action) and get to true business measurement.
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