Wed.Aug 15, 2018

How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

Modern B2B Marketing

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years?

Should a brand take a stand on social issues?

Biznology

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a quandary for many companies.

5 Ways to Help B2B Marketers Come Up With New Content Ideas

Act-On

Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B marketers can do to find their next great content idea and start building their content calendar.

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10 Ways to Differentiate Your Brand Through a Better Customer Experience

Marketing Insider Group

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.

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More Trending

How Marketing Data Helps with B2B Customer Support

Reachforce

Most people don’t associate marketing with customer support. Marketing is traditionally all about drawing new customers into your business. Customer service focuses on keeping them there. B2B tips

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Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

Kaon

Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution.

Your Customers Can’t Wait Any Longer: They Need You to be Data Literate, Too

Modern Marketing

We in the vendor world like to talk about ourselves. A lot. We like to talk about how our products are so smart, so user-friendly, so useful, so valuable, and so mission-critical. So many pats on our own backs.

The Top Four Reasons We Can’t Wait to Attend Content Marketing World 2018

ScribbleLive

A stroll through the West Side Market, a picnic in one of the Metroparks, a morning coffee on Lake Erie. It’s nearly fall in Cleveland—a time for Indians games, weekend trips to the zoo, and… content? That’s right—content. Our friends at Content Marketing Institute have hosted Content Marketing World in Cleveland for eight years running, bringing together some of the best and brightest in the content marketing scene to share ideas and industry expertise.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Get in your prospect’s comfort zone: The right offer at the right time

Sales Lead Insights

“Will you marry me?” ” This offer will get you a chilly reception from someone you’ve just met. You’d sound half-crazy popping the question unless you nurture the relationship at the right pace and offer what the other person is looking for. Same thing goes for B2B marketing. Sure, a salesperson can get lucky with an […]. The post Get in your prospect’s comfort zone: The right offer at the right time appeared first on Sales Lead Insights.

Want to Prove Content’s Success? Stop Measuring It

Content Marketing Institute

What are you trying to measure? What does success look like? Too often the answers to those questions have no relation to each other. One of my favorite books about data and measurement is The Haystack Syndrome by Eli Goldratt. It’s almost 30 years old, but it’s more relevant than ever.

Listen Up! How Improv Can Help You Hear Your Prospects Better and Close More Deals

Outreach

This is the second post in our series on how learning improv can improve your sales skills. The first post can be found here. When you’re in sales, it can be easy to think the most important quality is being a good talker.

The Four Ds of Personalization at Scale

Lattice

Learn the four 'Ds' to have a successful personalization program, based on McKinsey's recommendation

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Overhead or Overdue? Creating a Marketing System to Empower Creators

Kapost

What product do you build? No, I’m not asking about the software your engineers code or the services your company offers—I’m asking what product your team, the marketing department, serves. The post Overhead or Overdue?

The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more.

What Teachers Need to Consider When Designing a Paperless Classroom

JotForm

It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. Backstage

Too Many Marketing Tools? A Formula for Simplifying Your Martech Stack

Content Standard

One of my favorite aspects of working on a marketing team is the “Christmas in July” feeling of getting new toys to play with. It happens all year round: new tech, new apps, a web tool here, a fresh new plugin there.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

When Is the Best Time to Post on Instagram in 2018? [Cheat Sheet]

Hubspot

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”.

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Michelle Kim: Awaken

Ontraport

Michelle Kim is the co-founder and CEO of Awaken, a leading provider of modern and interactive diversity, inclusion, and leadership workshops.

Why Voice Shopping Is Just Getting Started [New Data]

Hubspot

When it comes to product and feature diversification, Amazon isn't exactly a novice. But at the core of its business, one might argue, is ecommerce: The business of buying and selling goods and services online.

6 Inspiring Talks to Binge Watch, as Recommended by Expert Marketers

Unbounce

You know how word of mouth is like the Holy Grail of marketing? There’s nothing quite as powerful as someone whose opinion you trust simply saying, “hey, check this out.”.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Major Milestones for Walker Sands – Reaching 100 Employees and Ranking on the Inc. 5000 for 6th Consecutive Year

Walker Sands

Walker Sands

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[Webinar Recap] Performance Marketing 101: Your Data Tells a Story

QuanticMind

Insights-driven companies will grow 8-10 times faster than the GDP and have a forecasted revenue of 1.8 trillion by 2021. Tina Moffett. There is power in your data. having a unified framework to drive optimization, is the holy grail of performance marketing. Charles Studt.

Why Your Brain Loves Storytelling

Magisto

Hello and welcome to #TuesdayTips! A weekly video + blog series showcasing the best digital marketing tips + tricks to growing your business with video. This week’s topic: Why Your Brain Loves Storytelling .

Directive Answers Quora: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?”

Directive Agency

Quora Asks: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?” ” We get this question all the time.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Facts Every Advertiser Should Know About PPC Advertising

Advertise.com

Pay-per-click (PPC) is a form of digital advertising that focuses on driving traffic to web pages through advertisement. PPC advertisers are charged a fee that is calculated based on the number of clicks on their ads.

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3 Signs You’re Ready to Apply for an EIN

Altitude Branding

An employer identification number, or EIN, is a number consisting of nine digits that are used by the Internal Revenue Service as a form of identification for businesses and other tax-related entities or actions.

New Resesarch: Bridge the Gaps Between Relationships and Revenue

Heinz Marketing

By Josh Baez , Marketing Consultant for Heinz Marketing . What separates today’s most successful account-based marketing programs from those that are inconsistent and unpredictable? And more importantly, how are those organizations training and arming their sales and marketing teams to drive meaningful, scalable results with their most important accounts? The answer lies in their ability to build, nurture, and leverage their business relationships.