Wed.Aug 15, 2018

How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

Modern B2B Marketing

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years?

Should a brand take a stand on social issues?

Biznology

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a quandary for many companies.

5 Ways to Help B2B Marketers Come Up With New Content Ideas

Act-On

Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B marketers can do to find their next great content idea and start building their content calendar.

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Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

10 Ways to Differentiate Your Brand Through a Better Customer Experience

Marketing Insider Group

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users.

More Trending

3 Tips to Build Brand Trust with UGC-Focused Content Marketing

Marketing Insider Group

Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling.

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Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

Kaon

Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution.

Your Customers Can’t Wait Any Longer: They Need You to be Data Literate, Too

Modern Marketing

We in the vendor world like to talk about ourselves. A lot. We like to talk about how our products are so smart, so user-friendly, so useful, so valuable, and so mission-critical. So many pats on our own backs.

The Top Four Reasons We Can’t Wait to Attend Content Marketing World 2018

ScribbleLive

A stroll through the West Side Market, a picnic in one of the Metroparks, a morning coffee on Lake Erie. It’s nearly fall in Cleveland—a time for Indians games, weekend trips to the zoo, and… content? That’s right—content. Our friends at Content Marketing Institute have hosted Content Marketing World in Cleveland for eight years running, bringing together some of the best and brightest in the content marketing scene to share ideas and industry expertise.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Get in your prospect’s comfort zone: The right offer at the right time

Sales Lead Insights

“Will you marry me?” ” This offer will get you a chilly reception from someone you’ve just met. You’d sound half-crazy popping the question unless you nurture the relationship at the right pace and offer what the other person is looking for. Same thing goes for B2B marketing. Sure, a salesperson can get lucky with an […]. The post Get in your prospect’s comfort zone: The right offer at the right time appeared first on Sales Lead Insights.

Want to Prove Content’s Success? Stop Measuring It

Content Marketing Institute

What are you trying to measure? What does success look like? Too often the answers to those questions have no relation to each other. One of my favorite books about data and measurement is The Haystack Syndrome by Eli Goldratt. It’s almost 30 years old, but it’s more relevant than ever.

The Four Ds of Personalization at Scale

Lattice

Learn the four 'Ds' to have a successful personalization program, based on McKinsey's recommendation

The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Michelle Kim: Awaken

Ontraport

Michelle Kim is the co-founder and CEO of Awaken, a leading provider of modern and interactive diversity, inclusion, and leadership workshops.

Too Many Marketing Tools? A Formula for Simplifying Your Martech Stack

Content Standard

One of my favorite aspects of working on a marketing team is the “Christmas in July” feeling of getting new toys to play with. It happens all year round: new tech, new apps, a web tool here, a fresh new plugin there.

When Is the Best Time to Post on Instagram in 2018? [Cheat Sheet]

Hubspot

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”.

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Listen Up! How Improv Can Help You Hear Your Prospects Better and Close More Deals

Outreach

This is the second post in our series on how learning improv can improve your sales skills. The first post can be found here. When you’re in sales, it can be easy to think the most important quality is being a good talker.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Voice Shopping Is Just Getting Started [New Data]

Hubspot

When it comes to product and feature diversification, Amazon isn't exactly a novice. But at the core of its business, one might argue, is ecommerce: The business of buying and selling goods and services online.

What Makes ABM so Compelling?

Televerde

Mich Stutz, Televerde’s Head of APAC Operations, was invited to write a guest blog for CXFocus, an Australian magazine aimed towards providing insights on customer experience and digital disruption.

3 Signs You’re Ready to Apply for an EIN

Altitude Branding

An employer identification number, or EIN, is a number consisting of nine digits that are used by the Internal Revenue Service as a form of identification for businesses and other tax-related entities or actions.

New Resesarch: Bridge the Gaps Between Relationships and Revenue

Heinz Marketing

By Josh Baez , Marketing Consultant for Heinz Marketing . What separates today’s most successful account-based marketing programs from those that are inconsistent and unpredictable? And more importantly, how are those organizations training and arming their sales and marketing teams to drive meaningful, scalable results with their most important accounts? The answer lies in their ability to build, nurture, and leverage their business relationships.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Overhead or Overdue? Creating a Marketing System to Empower Creators

Kapost

What product do you build? No, I’m not asking about the software your engineers code or the services your company offers—I’m asking what product your team, the marketing department, serves. The post Overhead or Overdue?

Unriddled: Samsung's Big Moves, the Latest Bets on Video, and More Tech News You Need

Hubspot

"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. Samsung's Big Moves.

Copywriting Do’s and Don’ts for Native Advertising Campaigns

Outbrain

As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. Indeed, native advertising is projected to make up almost 60% of display spending this year.

How the Baader-Meinhof Phenomenon Secretly Influences Your Decisions

Hubspot

Let's say your friend recently told you about a new Netflix show. After you heard about the show from her, you began seeing and hearing about it everywhere -- on Facebook, at dinner with your parents, on your favorite radio station. Kind of creepy, right?

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

ABMies 2018: Award Winners and ABM Success Stories 

Terminus

I love a good party, especially when that party’s purpose is to honor the best of the best in account-based marketing today. The ABMies, which took place in Boston on August 7, definitely did not disappoint.