Wed.Aug 15, 2018

How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

Marketo

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years?

Should a brand take a stand on social issues?

Biznology

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a quandary for many companies.

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5 Ways to Help B2B Marketers Come Up With New Content Ideas

Act-On

Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B marketers can do to find their next great content idea and start building their content calendar.

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10 Ways to Differentiate Your Brand Through a Better Customer Experience

Marketing Insider Group

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.

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Your Customers Can’t Wait Any Longer: They Need You to be Data Literate, Too

Modern Marketing

We in the vendor world like to talk about ourselves. A lot. We like to talk about how our products are so smart, so user-friendly, so useful, so valuable, and so mission-critical. So many pats on our own backs.

Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

Kaon

Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution.

The Top Four Reasons We Can’t Wait to Attend Content Marketing World 2018

RockContent

A stroll through the West Side Market, a picnic in one of the Metroparks, a morning coffee on Lake Erie. It’s nearly fall in Cleveland—a time for Indians games, weekend trips to the zoo, and… content? That’s right—content. Our friends at Content Marketing Institute have hosted Content Marketing World in Cleveland for eight years running, bringing together some of the best and brightest in the content marketing scene to share ideas and industry expertise.

Get in your prospect’s comfort zone: The right offer at the right time

Sales Lead Insights

“Will you marry me?” ” This offer will get you a chilly reception from someone you’ve just met. You’d sound half-crazy popping the question unless you nurture the relationship at the right pace and offer what the other person is looking for. Same thing goes for B2B marketing. Sure, a salesperson can get lucky with an […]. The post Get in your prospect’s comfort zone: The right offer at the right time appeared first on Sales Lead Insights.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Four Ds of Personalization at Scale

Lattice

Learn the four 'Ds' to have a successful personalization program, based on McKinsey's recommendation

When Is the Best Time to Post on Instagram in 2018? [Cheat Sheet]

Hubspot

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”.

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Listen Up! How Improv Can Help You Hear Your Prospects Better and Close More Deals

Outreach

This is the second post in our series on how learning improv can improve your sales skills. The first post can be found here. When you’re in sales, it can be easy to think the most important quality is being a good talker.

What Teachers Need to Consider When Designing a Paperless Classroom

JotForm

It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. Backstage

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more.

Overhead or Overdue? Creating a Marketing System to Empower Creators

Kapost

What product do you build? No, I’m not asking about the software your engineers code or the services your company offers—I’m asking what product your team, the marketing department, serves. The post Overhead or Overdue?

Michelle Kim: Awaken

Ontraport

Michelle Kim is the co-founder and CEO of Awaken, a leading provider of modern and interactive diversity, inclusion, and leadership workshops.

Why Voice Shopping Is Just Getting Started [New Data]

Hubspot

When it comes to product and feature diversification, Amazon isn't exactly a novice. But at the core of its business, one might argue, is ecommerce: The business of buying and selling goods and services online.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

6 Inspiring Talks to Binge Watch, as Recommended by Expert Marketers

Unbounce

You know how word of mouth is like the Holy Grail of marketing? There’s nothing quite as powerful as someone whose opinion you trust simply saying, “hey, check this out.”.

Major Milestones for Walker Sands – Reaching 100 Employees and Ranking on the Inc. 5000 for 6th Consecutive Year

Walker Sands

Walker Sands

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[Webinar Recap] Performance Marketing 101: Your Data Tells a Story

QuanticMind

Insights-driven companies will grow 8-10 times faster than the GDP and have a forecasted revenue of 1.8 trillion by 2021. Tina Moffett. There is power in your data. having a unified framework to drive optimization, is the holy grail of performance marketing. Charles Studt.

Why Your Brain Loves Storytelling

Magisto

Hello and welcome to #TuesdayTips! A weekly video + blog series showcasing the best digital marketing tips + tricks to growing your business with video. This week’s topic: Why Your Brain Loves Storytelling .

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Directive Answers Quora: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?”

Directive Agency

Quora Asks: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?” ” We get this question all the time.

Sprocket Talk episode highlights Conversica, which is integrated with HubSpot CRM.

Conversica

News

Facts Every Advertiser Should Know About PPC Advertising

Advertise.com

Pay-per-click (PPC) is a form of digital advertising that focuses on driving traffic to web pages through advertisement. PPC advertisers are charged a fee that is calculated based on the number of clicks on their ads.

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What Makes ABM so Compelling?

Televerde

Mich Stutz, Televerde’s Head of APAC Operations, was invited to write a guest blog for CXFocus, an Australian magazine aimed towards providing insights on customer experience and digital disruption.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!