Mon.Apr 02, 2012

9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.

Google 121

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily.

Trending Sources

The Inbound Marketing Multiplier [Infographic]

Modern B2B Marketing

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies.

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher.

API 31

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. He is also the co-author of the new book, Fire Your Sales Team Today!

Marketri LLC Announces Surge in Engineering Clients

Marketri

DOYLESTOWN, Pennsylvania (April 2, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that in the first quarter of 2012 it has already added three new firms to its roster of clients in the engineering sector. This year’s new clients include: REACT Environmental Services Group, Inc., a Philadelphia, PA environmental engineering firm; Genesis Engineers, Inc.,

Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]

Hubspot

Today, HubSpot released its first ever State of the Online Marketing Services Industry report.

Is There a Way to Test an App's Functionality Without Paying to Publish It? [SnapApp FAQs]

SnapApp

Having to purchase something without actually trying it is oftentimes very inconvenient. This is because we want to be able to test out a product before spending money on it, right?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.