Thu.Mar 26, 2020

How to Drive Brand Awareness with Loyalty

Modern Marketing

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. In fact, customers are 60% more likely to purchase from a brand they’ve heard of than from one they’re unfamiliar with.

Don’t Duct Tape Your Demand Generation Right Now: Adopt a Strategic Approach to Demand Marketing


The crisis that’s emerged from the coronavirus pandemic has forced B2B marketing teams to look at their demand programs in a new light, and an ugly truth has emerged. Most B2B companies have inefficient sales and marketing motions.

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Where Is Content Marketing Going in 2020?

Altitude Branding

In the field of internet, promoting your content is a race, and ‘content marketing’ is leading this race. . Yes, SEO has made gains in this race over the years, but content marketing is still at the forefront. In fact, other areas of marketing exist only because of content.

Digital Marketing Best Practices for Insurance Companies


Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Digital Marketing ROI: what is and how to calculate it


One of the biggest difficulties that marketing professionals always faced is questioning about the results that the sector can generate for the company as a whole. That is, what is obtained as a return after certain investments? .

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More Trending

How to quickly adapt your marketing in a Coronavirus world (and overcome this crisis)


Rock Content, in its entirety, has begun a mandatory home office policy since March 16th. We are more than 550 professionals — so you can imagine the complexity of that. Our sales team sends us frequent emails about how we can avoid a possible decrease in new businesses.

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Every Crisis is an Opportunity…to Learn


This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

40 Famous Brands Using Popups And Why You Should Too


Are you thinking about adding popups to your site, but not sure whether it will really work? Some of the world’s top brands using popups get more leads and sales. And if popups work for them, they can certainly work for you too.

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What Is Content Amplification? Actionable Tips for Content Marketers


There’s a lot of competition out there trying to attract interested buyers with content. To ensure you don’t get lost in the noise, you need a strategic and well-orchestrated content amplification plan. But what is content amplification, and how is it done? Let's dig in.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

16 Apps and Tools to Keep You Productive and Sane

Content Marketing Institute

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading → The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute.

10 Outstanding B2B Companies Show Us How Content Marketing is Done


A great way to discover corporate blogging best practices is to take a good look around at the companies who have done it ‘right’.

Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences


Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. But it’s still important to understand what makes them tick. Where do they hang out? Maybe most important: what do they value?

4 Things You Need to Know About B2B Email Marketing in 2020

Heinz Marketing

By Lauren Dichter , Marketing Consultant at Heinz Marketing. A few weeks ago, it was trendy to say the Coronavirus hysteria bubbling up here in the states was unfounded or an overreaction. As it turns out, it wasn’t.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Psychology of Design: The Grid

SmartBug Media

When you get a new design assignment, you immediately start to think about the layout structure. After all, you want to ensure that you can deliver an organized and consistent design that is appealing. One of the best tools that you have at your disposal is the grid.

9 Tips for Running a Great Virtual Business Meeting

Circle Studio

Virtual meetings have become a staple in the professional workplace, allowing for a simulated face-to-face experience that serves as a viable substitute for the real thing.

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Battling burnout as a social media manager

Sprout Social

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever.

Never waste a crisis


How to grow with compassion and empathy Never waste a crisis – Growth with compassion and empathy from MarkoSavic34 I wanted to share some lessons learned from the past couple of weeks on how we’re adapting to this COVID-19 crisis. Take care of yourself so you can take care of others.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

9 Ways to Prepare for Hosting a Webinar


Oh, webinars. We’ve talked about them frequently on our blog. How to put together the perfect webinar. How to convert webinar leads to customers. How to grow your email list with webinars. I could go on, but I’ll spare you.

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Onboarding Remote Employees: How to Build Culture, Rapport and Support

Lake One

Running a remote marketing firm provides a lot of benefits for our team and our clients. But having a team working from home most or all of the time isn’t without its challenges. One area that I get asked about a lot is how to successfully onboard a new work from home employee?

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Don’t quarantine your B2B Sales and Marketing


As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. .

Why Publishers Are Betting on Email to Drive Subscriptions


As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

4 Ways that Content Marketing Can Help you Gain Coverage in an Election Year


It’s the radio spot you hear on the drive to work. It’s the TV commercial during the news break. It’s the ad that comes across your social media feed. It’s all over online and print news headlines. Because 2020 is a presidential election year, you can expect to be bombarded with political messages.

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What is Content Operations and How Does it Work? Unpacking the Model


Like any fad, the early days of modern B2B content marketing seemed too good to be true. And in many ways, they were. Winning customers with a great blog or. The post What is Content Operations and How Does it Work? Unpacking the Model appeared first on Kapost Blog.

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Content curation for communication teams: your guide for external audiences

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy.

Local Lead Generation: The Tips, Tricks, and Tools to Do It Right


Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company's growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!