ANNUITAS

MARCH 26, 2020

The crisis that’s emerged from the coronavirus pandemic has forced B2B marketing teams to look at their demand programs in a new light, and an ugly truth has emerged. Most B2B companies have inefficient sales and marketing motions. In fact, nearly three-quarters of businesses in this segment succeed because they have a strong product or service. They succeed ‘in spite of’ their sales and marketing investments, not because of them – spending much of their time and resources on ‘random acts of mar

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Demand Generation 162

InsightSquared

MARCH 26, 2020

If there was ever a time to focus on coaching your reps, it is now. The sales processes of yesterday may now be obsolete. As reps adjust to this evolving sales environment, managers must do the same and explore more dynamic and structured coaching methods. In our latest webinar, “10X Your Sales Pipeline with Data-Driven Coaching Insights,” sales leaders Todd Abbott and Grace Tyson discussed how to adjust your coaching cadence and build a data-driven coaching culture to combat future uncertainty.

Top of Funnel 156

Top of Funnel Webinar Metrics Practices Training 156

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. But it’s still important to understand what makes them tick. Where do they hang out? Maybe most important: what do they value? Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Circle Studio

MARCH 26, 2020

Virtual meetings have become a staple in the professional workplace, allowing for a simulated face-to-face experience that serves as a viable substitute for the real thing. With recent events surrounding COVID-19, many businesses find themselves utterly dependent on virtual meetings to conduct business, keep projects moving forward and communicate with remote staff and clients.

Tips 154

Tips Business Skype Rules 154

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. .

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Content Marketing Institute

MARCH 26, 2020

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading → The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute.

Tools 140

Tools Product Content Marketing Content 140

Biznology

MARCH 26, 2020

This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collab

Work Management 104

Work Management Paid Search Agency Lead Ranking Marketing Management 104

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. .

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Spiralytics

MARCH 26, 2020

A great way to discover corporate blogging best practices is to take a good look around at the companies who have done it ‘right’. Not that you should go ahead and copy their practices directly, but certainly think about why their content is working well and why it appeals to their audiences effectively.

Paid Search Agency 105

Paid Search Agency Companies B2B Marketing Content Marketing 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

DivvyHQ

MARCH 26, 2020

There’s a lot of competition out there trying to attract interested buyers with content. To ensure you don’t get lost in the noise, you need a strategic and well-orchestrated content amplification plan. But what is content amplification, and how is it done? Let's dig in.

Planning 107

Planning Content Content Marketing Tips 107

SmartBug Media

MARCH 26, 2020

When you get a new design assignment, you immediately start to think about the layout structure. After all, you want to ensure that you can deliver an organized and consistent design that is appealing. One of the best tools that you have at your disposal is the grid. A grid system can help you put together different elements and show how they are connected.

Design 103

Design High Quality Lead Marketing Websites Organization 103

seo.co

MARCH 26, 2020

Expensive SEO – Table of Contents. + Cheap SEO vs. Expensive SEO. + Time and Effort. + Built-in Losses. + The Changing Landscape. + ROI and Short-Term Bias. + Additional Factors to Consider. + Is It Worth It? + A Note on Egregious Examples. If you’re in the market for search engine optimization (SEO) services, you might be surprised at the quotes you get.

SEO 98

SEO Advertising Agencies Paid Search Agency Ad Agencies 98

Sprout Social

MARCH 26, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Though we’re all adjusting to the new reality of working from home and managing new best practices for our businesses, few in marketing are on the very visible front l

Brand Identity 96

Brand Identity Branding Class Transparency 96

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Liveintent

MARCH 26, 2020

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. The New York Times reached $709 million in digital revenue this year, thanks in large part to its subscriptions, and announced its goal to reach 10 million subscriptions by 2025. The Wall Street Journal is using predictive modeling to drive subscriptions.

Forrester 90

Forrester Custom Publishing Advertising Mediums Email Marketing 90

Optinmonster

MARCH 26, 2020

Are you thinking about adding popups to your site, but not sure whether it will really work? Some of the world’s top brands using popups get more leads and sales. And if popups work for them, they can certainly work for you too. In this post, we’ll share 40 top brands that are using popups to increase their conversions. Hopefully, these big brands will show you how adding popups to your site can actually have some drastic benefits for your subscription rates.

Brand Identity 96

Brand Identity Branding Amazon Ad Exchange 96

Varicent

MARCH 26, 2020

How to grow with compassion and empathy Never waste a crisis – Growth with compassion and empathy from MarkoSavic34 I wanted to share some lessons learned from the past couple of weeks on how we’re adapting to this COVID-19 crisis. Take care of yourself so you can take care of others. We all need to: Stop Take a breath Feel the moment It’s okay for you and your team to be distracted by a global pandemic – it’s impossible not to be.

P2P 88

P2P Blast Campaigns Rules Top of Funnel 88

Hubspot

MARCH 26, 2020

Let's imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company's growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you. You realize you need new business and decide a base of interested contacts would be a great place to start.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClickDimensions

MARCH 26, 2020

As a pandemic sweeps through countries around the globe, the topic of communicating business continuity plans is a hot one among businesses of all kinds. Looking through your inboxes – both professional and personal – you are certain to find countless emails from businesses telling you what actions they are taking in the face of COVID-19. Your social feeds likely look similarly filled with business continuity messaging.

Business 84

Business Transparency Banners Planning 84

Hubspot

MARCH 26, 2020

To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. If you don't, your prospects will suffer. For instance, imagine this: your prospect has been researching a new video conferencing tool for weeks. She's finally found one company she's extremely interested in — yours. Before calling a sales rep, your prospect decides to read numerous blog posts on your website.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

xiQ

MARCH 26, 2020

As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. . Let’s evaluate what this means for B2B Sales and Marketing.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

BenchmarkONE

MARCH 26, 2020

Oh, webinars. We’ve talked about them frequently on our blog. How to put together the perfect webinar. How to convert webinar leads to customers. How to grow your email list with webinars. I could go on, but I’ll spare you. As I’m sure you already know, webinars are an effective way to showcase your knowledge of a subject, gain new followers and leads, and cement your reputation as a thought leader in your industry.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Kapost

MARCH 26, 2020

Like any fad, the early days of modern B2B content marketing seemed too good to be true. And in many ways, they were. Winning customers with a great blog or. The post What is Content Operations and How Does it Work? Unpacking the Model appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 71

Content B2B Marketing B2B Content Marketing 71

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation. If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation.

Curation 74

Curation Press Paid Search Agency Content 74

Hubspot

MARCH 26, 2020

Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you? The discussion of web strategy can take many directions, from copywriting to conversion paths. When we consider website optimization and overall web strategy, accessibility should be one of your main objectives in 2020 and onward.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

AgencyEA

MARCH 26, 2020

Events are ever-evolving and event technology is too. Does your tech keep up? How do you excite and engage attendees online before they arrive on site? What’s a good strategy for speeding up check-in? And what’s the best way to measure event ROI? We’re answering all these questions and more — letting you know the […].

Marketing Websites 72

Marketing Websites ROI Best Practices Thought Leadership 72

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

MARCH 26, 2020

As marketers in 2020, there's one major thing that we have in common: We're driven by data. Regardless of whether we're copywriters, social media managers, videographers, or web designers, data is key to helping us determine which projects are successful, which strategies might require more of a budget, and which tactics we need to leave behind. But those who thrive on data also know its one major downfall: it can take hours to collect and organize.

Marketing AI 79

Marketing AI Budget Programs Work Management Tools 79

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. This is achieved by a team of strategists, project managers and creatives taking a calculated approach to identifying the needs of the brand’s audience, creating content that resonates, and evaluating resulting online performance through rigorous reporting and analysis of assets and trends within the brand’s nich

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

xiQ

MARCH 26, 2020

As the Coronavirus pandemonium continues across the world, we are all experiencing a calamity-induced global lockdown. Governments have declared a state of emergency by shutting down public spaces and offices have decreed a ban on gatherings, slowing down business activities by huge margins. . Let’s evaluate what this means for B2B Sales and Marketing.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62