Wed.Sep 13, 2017

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation Blog

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers are your most powerful hidden sales force.

Engagement Insights Easily Delivers Marketing Metrics You Care About

Act-On

Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics. Reports & Analytics b2b marketing metrics data analysis data insights data reporting insights marketing analytics marketing insights marketing metrics metrics reporting

Trending Sources

Considering a Change of Brand Story? Here’s What Geek Culture Can Teach You

Content Standard

Have you heard about this change of brand story? There’s a man who travels through time and space in a box—except when he’s not traveling through time or space, and except when he’s not a man. But he’s been doing it for 54 years—except when he wasn’t on air.

10 of LinkedIn’s welcome new features

Biznology

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

How to Avoid Social Selling Boredom

Televerde

Strategic social metrics help develop scalable value for a seller’s social footprint.

Brand 19

Where Sales and Marketing Connect (or disconnect): My First Trip to Content Marketing World

SnapApp

Hi there. My name is Zach , and I work in sales. . This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two. .

FAQ 27

Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and -- at least for us -- more excitement.

Cable 16

From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. At the same time, we’re expected to drive real results that impact a business’s bottom line: marketing-influenced revenue, pipeline created, etc. .

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

5 Myths of Outsourced Marketing

Hinge Marketing

Chief Executive Officers and Chief Operating Officers often wrestle with whether to hire in-house marketing staff or to outsource their marketing needs? We address this question directly in another post, that I encourage you to read if you are currently weighing the pros and cons associated with this decision. Today, I want to tackle five common myths about outsourcing. I hear these objections often, and I want to lay them to rest, one by one. Outsourcing is more expensive.

Overcome B2B Sales Friction with this Simple, 3-Part Enterprise Content Strategy

Kapost

Being a sales rep for a B2B organization is far from an easy job. This is a role that requires constant switching between mental modes: from planning prospective strategies to writing.

Content Creation: Modular vs. Structured & Traditional

Marketing Insider Group

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences. Yet marketers currently struggle […].

3 Risks That Will Make Your B2B Marketing Plan Powerful

Marketri

When we create a B2B marketing plan, we always do a deep-dive into a client’s competition. And often, we find companies are playing their marketing too safe—and in turn, they’re blending into the competitive landscape.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness.

3 Ways to Effectively Showcase Your B2B Tech Solution on Your Website

Golden Spiral

B2B decision-makers don’t wait (or even want) to hear from a salesperson any more. Instead, they are researching purchase decisions — and vetting your specific company — online. When a prospect lands on your website, what do they see

Content Pros: How SalesLoft Is Leveraging Content to Drive Results

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

Candid Feedback and the Future of the Freelance Marketplace

Contently

The last time I stayed in an Airbnb, the host made me pick up the apartment keys from a cashier at a convenience store several blocks away. Naturally, when it came time to rate my stay on the site, I docked a few points for the check-in process since the host should know it was pretty inconvenient.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Survey: 40 Percent of Customers Prefer Informational Marketing Emails

KoMarketing Associates

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email. However, 40 percent said they prefer marketing emails to be less promotional and more informational.

Powering up your value proposition

Integrated B2B

Is it time to get clearer on exactly why customers should prefer your company?There

How to Start Lead Nurturing Today at Your Organization

Overground

Tips for how to start a lead nurturing campaign at your organization today

Entrepreneur.com (Front Page Article) Asks Kaon’s CEO ‘Why AR & VR Will Be Important for Your Business’

Kaon

If you clicked over to Entrepreneur.com yesterday, you may have noticed a featured article on “ Why Augmented Reality and Virtual Reality Will be Important for Your Business “, penned by Kaon Interactive President and CEO Gavin Finn.

B2C 0

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.