Wed.Sep 13, 2017

Engagement Insights Easily Delivers Marketing Metrics You Care About


Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics. Reports & Analytics b2b marketing metrics data analysis data insights data reporting insights marketing analytics marketing insights marketing metrics metrics reporting

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation Blog

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers are your most powerful hidden sales force.

Trending Sources

Do You Want Sales or an Audience – or Both?

What Works - What Doesn't

Give clients “real business metrics,” says, Joe Lazauskas of Contently. Walking the halls of my first Content Marketing World I wasn’t surprised to hear lots of agreement that high quality content is essential to effective marketing and sales.

10 of LinkedIn’s welcome new features


In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon.

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

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The Real World: Marketing & Sales Alignment

Modern B2B Marketing

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment.

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How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model


Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years.

How to Avoid Social Selling Boredom


Strategic social metrics help develop scalable value for a seller’s social footprint.

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From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing


It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. At the same time, we’re expected to drive real results that impact a business’s bottom line: marketing-influenced revenue, pipeline created, etc. .

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Metrics That Matter Still Matter in ABM, Because – Why Wouldn’t They?

Forrester B2B

For my most recently published research, I set out to find or define the metrics that capture account-based marketing (ABM) success. It’s a question I hear from clients very often, and one we often discuss on the internal team. How will I know my ABM program is working?” I was after the end-all be-all answer, […]. account-based marketing (ABM) B2B marketing marketing & strategy marketing measurement marketing metrics metrics sales

Yesterday's Apple Event Was as Bananas as We Expected


When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and -- at least for us -- more excitement.

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5 Myths of Outsourced Marketing

Hinge Marketing

Chief Executive Officers and Chief Operating Officers often wrestle with whether to hire in-house marketing staff or to outsource their marketing needs? We address this question directly in another post, that I encourage you to read if you are currently weighing the pros and cons associated with this decision. Today, I want to tackle five common myths about outsourcing. I hear these objections often, and I want to lay them to rest, one by one. Outsourcing is more expensive.

Overcome B2B Sales Friction with this Simple, 3-Part Enterprise Content Strategy


Being a sales rep for a B2B organization is far from an easy job. This is a role that requires constant switching between mental modes: from planning prospective strategies to writing.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Content Creation: Modular vs. Structured & Traditional

Marketing Insider Group

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences. Yet marketers currently struggle […].

The Impact Of GDPR on B2B Marketing

Marketing Envy

The GDPR is upon us and marketers should take notice if they haven’t already. If you store the personal data of EU citizens, regardless of where your company and its databases are located, you must adhere to the new guidelines. The General Data Protection Regulation will come into force in May 2018, applies to practically everyone, but digital marketers whose bread and butter is collecting and storing digital data should really pay attention. What is GDPR and how will marketers be affected?


Content Pros: How SalesLoft Is Leveraging Content to Drive Results


Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

3 Risks That Will Make Your B2B Marketing Plan Powerful


When we create a B2B marketing plan, we always do a deep-dive into a client’s competition. And often, we find companies are playing their marketing too safe—and in turn, they’re blending into the competitive landscape.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness.

3 Ways to Effectively Showcase Your B2B Tech Solution on Your Website

Golden Spiral

B2B decision-makers don’t wait (or even want) to hear from a salesperson any more. Instead, they are researching purchase decisions — and vetting your specific company — online. When a prospect lands on your website, what do they see

Candid Feedback and the Future of the Freelance Marketplace


The last time I stayed in an Airbnb, the host made me pick up the apartment keys from a cashier at a convenience store several blocks away. Naturally, when it came time to rate my stay on the site, I docked a few points for the check-in process since the host should know it was pretty inconvenient.

Survey: 40 Percent of Customers Prefer Informational Marketing Emails

KoMarketing Associates

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email. However, 40 percent said they prefer marketing emails to be less promotional and more informational.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

5 Key Points to Consider when Choosing a Demand Generation Solution

Sales Engine

Savvy B2B marketers are recognizing the limits of today’s email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads.

Powering up your value proposition

Integrated B2B

Is it time to get clearer on exactly why customers should prefer your company?There

How to Start Lead Nurturing Today at Your Organization


Tips for how to start a lead nurturing campaign at your organization today (Front Page Article) Asks Kaon’s CEO ‘Why AR & VR Will Be Important for Your Business’


If you clicked over to yesterday, you may have noticed a featured article on “ Why Augmented Reality and Virtual Reality Will be Important for Your Business “, penned by Kaon Interactive President and CEO Gavin Finn.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.