Wed.Sep 13, 2017

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation

Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers are your most powerful hidden sales force.

10 Customer Retention Influencers You Should Be Taking Notes On

Marketing Insider Group

Here’s your virtual pat on the back for focusing on customer retention. You’re in the minority, my marketing friend. Most brands are still focusing more on acquisitions despite the fact that it costs 7 times more to acquire a new customer than it does to keep an old one. Have you yet determined, what are the most […]. The post 10 Customer Retention Influencers You Should Be Taking Notes On appeared first on Marketing Insider Group. Content Marketing

Engagement Insights Easily Delivers Marketing Metrics You Care About

Act-On

Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics. Reports & Analytics b2b marketing metrics data analysis data insights data reporting insights marketing analytics marketing insights marketing metrics metrics reporting

Content Creation: Modular vs. Structured & Traditional

Marketing Insider Group

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences. Yet marketers currently struggle […].

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Candid Feedback and the Future of the Freelance Marketplace

Contently

The last time I stayed in an Airbnb, the host made me pick up the apartment keys from a cashier at a convenience store several blocks away. Naturally, when it came time to rate my stay on the site, I docked a few points for the check-in process since the host should know it was pretty inconvenient.

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Survey: 40 Percent of Customers Prefer Informational Marketing Emails

KoMarketing Associates

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email. However, 40 percent said they prefer marketing emails to be less promotional and more informational.

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5 Key Points to Consider when Choosing a Demand Generation Solution

Sales Engine

Savvy B2B marketers are recognizing the limits of today’s email marketing and web analytics applications for generating qualified sales leads and are switching to a demand generation solution to ensure a continuous stream of qualified leads.

The Real World: Marketing & Sales Alignment

Modern B2B Marketing

This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment.

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Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Content Pros: How SalesLoft Is Leveraging Content to Drive Results

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

5 Myths of Outsourced Marketing

Hinge Marketing

Chief Executive Officers and Chief Operating Officers often wrestle with whether to hire in-house marketing staff or to outsource their marketing needs? We address this question directly in another post, that I encourage you to read if you are currently weighing the pros and cons associated with this decision. Today, I want to tackle five common myths about outsourcing. I hear these objections often, and I want to lay them to rest, one by one. Outsourcing is more expensive.

3 Ways to Effectively Showcase Your B2B Tech Solution on Your Website

Golden Spiral

B2B decision-makers don’t wait (or even want) to hear from a salesperson any more. Instead, they are researching purchase decisions — and vetting your specific company — online. When a prospect lands on your website, what do they see

The Impact Of GDPR on B2B Marketing

Marketing Envy

The GDPR is upon us and marketers should take notice if they haven’t already. If you store the personal data of EU citizens, regardless of where your company and its databases are located, you must adhere to the new guidelines. The General Data Protection Regulation will come into force in May 2018, applies to practically everyone, but digital marketers whose bread and butter is collecting and storing digital data should really pay attention. What is GDPR and how will marketers be affected?

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model

Hubspot

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years.

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Metrics That Matter Still Matter in ABM, Because – Why Wouldn’t They?

Forrester B2B

For my most recently published research, I set out to find or define the metrics that capture account-based marketing (ABM) success. It’s a question I hear from clients very often, and one we often discuss on the internal team. How will I know my ABM program is working?” I was after the end-all be-all answer, […]. account-based marketing (ABM) B2B marketing marketing & strategy marketing measurement marketing metrics metrics sales

Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and -- at least for us -- more excitement.

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Overcome B2B Sales Friction with this Simple, 3-Part Enterprise Content Strategy

Kapost

Being a sales rep for a B2B organization is far from an easy job. This is a role that requires constant switching between mental modes: from planning prospective strategies to writing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Risks That Will Make Your B2B Marketing Plan Powerful

Marketri

When we create a B2B marketing plan, we always do a deep-dive into a client’s competition. And often, we find companies are playing their marketing too safe—and in turn, they’re blending into the competitive landscape.

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Considering a Change of Brand Story? Here’s What Geek Culture Can Teach You

Content Standard

Have you heard about this change of brand story? There’s a man who travels through time and space in a box—except when he’s not traveling through time or space, and except when he’s not a man. But he’s been doing it for 54 years—except when he wasn’t on air.

How to Avoid Social Selling Boredom

Televerde

Strategic social metrics help develop scalable value for a seller’s social footprint.

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From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. At the same time, we’re expected to drive real results that impact a business’s bottom line: marketing-influenced revenue, pipeline created, etc. .

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How to Start Lead Nurturing Today at Your Organization

Overground

Tips for how to start a lead nurturing campaign at your organization today

Where Sales and Marketing Connect (or disconnect): My First Trip to Content Marketing World

SnapApp

Hi there. My name is Zach , and I work in sales. . This was my first trip to Content Marketing World, and as someone who works in sales attending a content marketing event, I was immediately interested in the relationship between the two. .

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Powering up your value proposition

Integrated B2B

Is it time to get clearer on exactly why customers should prefer your company?There

Do You Want Sales or an Audience – or Both?

What Works - What Doesn't

Give clients “real business metrics,” says, Joe Lazauskas of Contently. Walking the halls of my first Content Marketing World I wasn’t surprised to hear lots of agreement that high quality content is essential to effective marketing and sales.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Powering up your value proposition

Integrated B2B

Is it time to get clearer on exactly why customers should prefer your company?There There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific situation, trusted, great customer service and more – the list of possibilities is endless. . If you attempt to make too many claims at the same time, your messages will probably lose their impact and be forgotten.

Entrepreneur.com (Front Page Article) Asks Kaon’s CEO ‘Why AR & VR Will Be Important for Your Business’

Kaon

If you clicked over to Entrepreneur.com yesterday, you may have noticed a featured article on “ Why Augmented Reality and Virtual Reality Will be Important for Your Business “, penned by Kaon Interactive President and CEO Gavin Finn.