Thu.Jan 16, 2020

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies!

How to Master YouTube SEO, in 10 Easy Steps


Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube.

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Why B2B Marketers Should Stop A/B Testing


B2B marketers currently face three main challenges with website experimentation as it is currently practiced: It does not optimize the KPIs that matter well.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get!

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Must-Haves When Hiring a B2B SEO Agency

KoMarketing Associates

In my last post , I looked at what businesses need to do to build a strong partnership with their agency. After all, a program is only as successful as the relationship between the two. But what if you don’t yet have an agency?

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More Trending

Marketing Automation for Insurance Policyholder Retention


Read this blog to learn how marketing automation can equip you with everything you need to boost policyholder retention. Corporate

17 LinkedIn Marketing Best Practices

SmartBug Media

Every second, two new professionals sign up for LinkedIn. That—and all the other LinkedIn statistics —are very impressive, but it's important to note that t he efficacy and frequency of using LinkedIn can vary drastically from person to person and company to company.

What Is the CCPA (and are you prepared)?


Read this blog to learn how to maintain compliance with the California Consumer Privacy Act in all of your inbound and outbound digital marketing campaigns. Corporate Marketing Strategy

Bad CRM Data: The Silent Killer of Your Business


When it comes to your customer relationship management (CRM) data, having bad data might be just as problematic, or more, as having no data at all. Your CRM is integral to managing your clients effectively and for your marketing team to do their job effectively.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

YouTube for Business: How to Start and Optimize Your Channel


Do you want to start a YouTube channel for your business? Setting up a YouTube channel for your business is pretty quick and easy. Plus, it’s free! But if you want to engage your current customers and attract new leads to your business with your YouTube channel, you need to do it right.

Top 20 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. Jeff Barr. As if he needs an intro, Jeff is a coremember of the team that developed AWS, and is now the VP and chief evangelist at AWS.

eCommerce Store Strategy | To Buy or Not to Buy, That Is the Question


There is no doubt that there is money to be made in eCommerce. The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months.

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Top 21 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. Jeff Barr. As if he needs an intro, Jeff is a coremember of the team that developed AWS, and is now the VP and chief evangelist at AWS.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Be Selfish and Eavesdrop: Unexpected Ways to Have an Awesome Internship


What do internships have to do with good management and company culture? How can you give your interns a good experience, but still make sure that they work hard? And if you’re an intern, how do you convince your company to hire you? I don’t have all the answers to these questions, but I have a few.

Our Secrets to Outstanding Customer Support


What’s the first thing you think about when you hear the words “customer support”? Too often, thinking about customer support brings up negative memories of long wait times, call centers, robotic responses, and never getting the answer you need.

How Sales Reps Use HubSpot And Content Marketing To Close New Customers

Square 2 Marketing

Sales And Marketing Alignment Influences Content Creation, Too. Carpenters, doctors, architects and almost all other professionals need the right tools to do a good job. People in marketing and sales are no different. In 2019, you purchased HubSpot and started your own content marketing effort.

What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Snapchat vs. TikTok: What Marketers Need to Know


Remember Vine? Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. Since then, we've seen apps like Snapchat and TikTok fill Vine's void.

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Avoid These Online Reputation Management Myths to Grow Your Business 

Altitude Branding

These days too much information floats to confuse businesses. To be candid, with information overload, it becomes difficult to ascertain which aspect is true and which isn’t. It becomes hard to separate fact from fiction.

Audience Targeting: What It Is and Why You Need It


Do you ever feel like your favorite companies just get you sometimes? For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences).

Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)


How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of five posts. For part two, we’re covering why you need to reevaluate your target audience — and your product.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

7 Factors That Affect Social Media for a Business’ Longevity


Reading Time: 4 minutes Leveraging social media business is a must. Everyone knows that. The vast number of social media users, which keeps growing with every passing minute, make it quite evident that every business should harness the power of social networks.

How to Repurpose Content Into a Podcast, According to HubSpot's Podcast Expert


2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast.

Ad Sales Benchmarking Tool


Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs.

How to Gain Visibility When You Work Remotely, According to HubSpot Employees


When you land your first full-time remote job , you might be excited about the role's flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren't close to its headquarters. However, remote work comes with its own challenges.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

5 ways to build a better reputation online with reviews

Sprout Social

Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences, building a strong brand and a positive reputation online is more important than ever.

Top Marketing Ideas for Health and Wellness Businesses

Outbound Engine

The new year is an exciting time for many of us, but it’s an especially good time for health and wellness professionals. Those who work in the health and wellness industry are used to the surge of clients looking to start the year off with healthier habits.

ConvertKit’s December 2019 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”.