Tue.Jan 22, 2019

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How to Set Your Social Media Strategy for 2019 and Beyond

KoMarketing Associates

Setting your social media strategy in the new year can seem like a daunting task. Below we outline a few resources and places to start when researching and formulating a winning strategy for yourself, your company, or your clients. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy.

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SEO Ranking Factors for 2019

Marketing Insider Group

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. Just as […]. The post SEO Ranking Factors for 2019 appeared first on Marketing Insider Group.

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The Definitive Guide to Addressing Negative Business Reviews

Zoominfo

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free reign to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why.

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The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes

Marketing Insider Group

Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, […]. The post The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know. I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

More Trending

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Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? To determine how factors, such as the sales and marketing relationship, play a role in the overall success of a business, LinkedIn recently published its “State of Sales” ebook. Overall, statistics showed that sales and marketing are starting to work more closely together, which is benefiting sales and decision-makers alike.

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Where is B2B marketing headed now? 7 predictions for 2019

Biznology

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions , which are likely unrealized and full of errors. Instead I shall boldly go forth, with my sense of what we are likely to see this year, and damn the torpedoes. My predictions—7 in all—range from marcomm to data.

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Does it matter which customer experience metric you choose?

Fusion Marketing Partners

Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with […].

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Learn From the Best: 8 Inspiring Content Marketing Examples

Content Marketing Institute

? ?. People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Of course, discovering the essence of what makes some campaigns rise above so many others is no small feat.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Saying Goodbye to Google+

Oktopost

Following the shutdown of Google+, we will be removing the option to connect new Google+ pages and publish content to Google+. Previously scheduled content will be published on Google+ as planned until March 9, 2019.

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Top 5 Instagram Marketing Trends Marketers Must Know for 2019

Emplifi

Whether you're a small business or a global brand, there's one thing you absolutely need to leverage to grow your digital presence: Instagram marketing.But to be able to tap into Instagram's potential, you need to monitor and follow the latest marketing trends.

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The Trick to Increased Revenue: Better Sales Lead Qualification Criteria

SnapApp

More is not always better. That’s a new idea for marketers. We tend to get caught up focusing on more: More sales, more traffic, more leads. But more is not actually better. Better is better. Here’s why: Doing more and more marketing work is not better. It can get pretty exhausting. But doing more effective (and thus better) marketing tasks? That is better.

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Personalized Marketing: It's All About Context

Spiralytics

Mass marketing is a thing of the past. Personalization as a marketing strategy has been available to marketers for many decades. So, why is there such a buzz about it now? Perhaps it’s because we now have the tools to reach millions of people instead of a hundred.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top 3 Video Marketing Platforms: Which Did We Choose?

Envy

Video marketing is, hands down, one of the most important strategies in content marketing today. The evidence is overwhelming ; one-third of online activity is spent watching videos. Over 500 million people are watching videos on Facebook daily. More than 500 million hours of video are watched on YouTube every day. Need I say more? As a marketing agency, we have a growing need to create videos for our cyber security and tech clients as well as ourselves, and we needed to find the right platform

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Guide to Following Up with B2B SaaS Leads

Albacross

The average success rate for lead generation by software companies linger between 5-10%. Why are these rates so low? Simple. What worked last time won’t necessarily work the same way again. Every lead is different. Period. So, with such meager success rates, sales and marketing teams need to make the most out of their B2B SaaS leads—they need to capitalize every time they step up to the plate.

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The Best Programming Languages to Learn, According to HubSpot Software Engineers

Hubspot

When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. But unlike most kids his age, he also created them. As a 10 year-old, Liam would spend hours hunkered over an old computer in his basement, coding simple games in QBASIC or Quick Beginner's All Purpose Symbolic Instruction Code. Liam quickly mastered QBASIC and created the most advanced games he could in the rudimentary language.

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Weekly Wisdom with Joel Bondorowsky: Day Parting Report

SEMrush

This video is part of our Weekly Wisdom series which will feature experts on a variety of topics. This week we have Joel Bondorowsky discussing Day Parting Reports for Google Ads. Joel will show you how to create a report so that you can understand how much conversion rate variations, by hour of the day and day of the week, are hurting you so that you can make the proper adjustments.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 ways non-traditional publishers connect with audiences

Parse.ly

The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense of clarity and focus. And we have to hope that it’s finally registered that building a media company on Facebook traffic alone won’t sustain another year. An actual connection with the audience will make or break media companies going forward.

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5 Critical Management Skills for Running a Killer Team

BenchmarkONE

As a leader, it’s your job to help those who report to you succeed and achieve their goals. But being a great leader isn’t something that is necessarily ingrained in everyone. In fact, for most of us, leadership is just like any other skill – it has to be learned and developed over time. If you’re not among the lucky few who are natural-born leaders, here are five critical skills you’ll want to add to your toolbox in order to help guide your team in the right direction.

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What are some best practice SaaS onboarding processes for enterprise customers?

Net-Results

When you’re dealing with enterprise customers, any major SaaS purchase is going to have a ripple effect through the organization. Especially where we’re at (marketing automation) the implementation of software often goes along with some measure of digital transformation. These are not overnight processes. They are extended, involved projects that often span multiple departments.

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Content Operations Isn’t Marketing Project Management (Plus, What it Is)

Kapost

Content operations is increasingly becoming a core function across organizations with a strong focus on customer experience. However, it’s still an evolving and maturing area of expertise. As such, it’s. The post Content Operations Isn’t Marketing Project Management (Plus, What it Is) appeared first on Kapost Blog.

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Why Hope Needs to Guide Your Business Strategy

Televerde

I grew up in a home where faith and hope were commonly used and discussed. This being central to my family culture, hopeful thinking carried into my adulthood, creating the eternal optimist that I still am. For years as a business consultant, I had the opportunity to sit in boardrooms listening to executives discuss various business strategies where I repeatedly heard the phrase, “Hope is not a strategy.

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The Ultimate 2019 Social Media Holiday Calendar [Downloadable Calendar]

Content Standard

Nothing brings people together more than a reason to celebrate, and holiday-related content is always a major win for brands when it comes to generating awareness and taking part in the global conversations that get their audiences excited. Why wait for an invitation to start your holiday marketing strategy when you can prepare your holiday marketing content all year-round?

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3 Essential B2B Web Design Elements for Usability & Profitability

BOP Design

You only have a matter of seconds to engage website visitors and gain their trust in your brand. It takes less than 1 second for humans to form a first impression about a person and B2B websites are no different. When B2B websites aren’t designed with purpose and ease of use in mind, visitors often get frustrated and leave. Below are 3 crucial design elements that will help you leave a lasting impression, establish credibility, and increase revenue.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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B2B Marketing Plan; A Compelling Case for B2B Content Marketing

Inbox Insight

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your wider business goals. In this instance, we’re focusing on B2B content marketing as a key strategy many CMOs and demand generation specialists are leveraging to accomplish overarching

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The Right Healthcare Branding Will Help You Stand Out From the Crowd

EMagine B2B Blog

You’ve viewed many healthcare and pharmaceutical websites, and you may have noticed that they all look the same. Have you ever wondered why healthcare branding and overall website design is so bland? Today we’re going to explore my theories about why many healthcare websites look boring, serious, scientific, and redundant. I’m also going to discuss why it’s important to differentiate your company’s brand from the rest.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online.