The Point
FEBRUARY 18, 2020
Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place.
Valasys
FEBRUARY 18, 2020
It’s comforting to know you have a sales funnel in place: a series of steps to take a prospective customer from a position of unfamiliarity with your brand to the point of being ready to pay your asking price for your services and/or products. It adds a great deal of clarity to a sales process that can easily feel vague and overwhelming and allows you to get granular with analytics.
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Heinz Marketing
FEBRUARY 18, 2020
By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Spam. We all get it. We all hate it. While some emails might feel like spam, they aren’t usually classified that way, technically. . In order to be considered “email spam”, the message has to be unsolicited. Most of us willingly sign up for promotional emails when we subscribe to a mailing list in exchange for a coupon, or check that box in the online shopping cart during checkout.
Marketing Insider Group
FEBRUARY 18, 2020
Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. But, how do you narrow down your event content ideas to find the most effective topics?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
KoMarketing Associates
FEBRUARY 18, 2020
SaaS companies face unique challenges when it comes to content marketing strategy. Though customer retention is critical across industries, SaaS depends on the recurring revenue of active users. For that reason, the buyer’s journey looks a little different than others, and there’s a greater focus placed on turning your active users into loyal advocates for the brand.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
FEBRUARY 18, 2020
Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. The Drum and Wistia recently published a global report titled, “Brand Advertising is Broken: It’s Time to Find a Better Way,” and statistics showed 30% of marketers do not measure brand perception at all after they execute initiatives to build their image via outlets, such as social media.
Adobe Experience Cloud Blog
FEBRUARY 18, 2020
Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users. That means no two distinct users will have the exact same playlists appearing in the Spotify dashboard. The company made the announcement after extensively testing the popularity of playlists curated by its editorial team and collecting data on user listenin
Sprout Social
FEBRUARY 18, 2020
It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to switch between so many separate apps to make sure you’re on top of it all.
Biznology
FEBRUARY 18, 2020
In today’s episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities, is that really anonymous? Our answer: not really, but that isn’t what anonymous data is. . So what truly is anonymous data, and when is it appropriate to bring that data into the forefront in your discussions with customers?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
EveryoneSocial
FEBRUARY 18, 2020
Not too long ago, the idea of sales enablement content or general sales enablement was not on the radar of most organizations. Nor were executives or salespeople that concerned with enablement content either. The focus was on pitching the product or service, email prospects, and constant follow-ups until sales would negotiate or close a deal. Then something happened in the workplace: social media became unavoidable.
Content Marketing Institute
FEBRUARY 18, 2020
Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities. Continue reading → The post Want More Business? Narrow Content Focus to Targeted Accounts appeared first on Content Marketing Institute.
Bannersnack
FEBRUARY 18, 2020
I think we can all agree that the font you choose can make or break a project. In previous articles, we’ve talked about cool banner fonts, hand lettering fonts, and modern fonts. Today, I want to dig into another font related topic—script fonts. These types of fonts have an exponential impact on the harmony and […].
ClickZ
FEBRUARY 18, 2020
30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. A good marketer will look at the customer through the entire customer journey – from the awareness stage, right through to the retention stage, and beyond.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
FEBRUARY 18, 2020
As you’ve probably seen, e-books are everywhere—and for good reason. Writing an e-book for your inbound marketing efforts is a great way to establish yourself as an industry expert and bring in more leads. If you've never been through the process of putting one together, it can seem a little daunting, but don't let that prevent you from writing one—we have all the tips you need to get started.
Hubspot
FEBRUARY 18, 2020
Marketers, welcome to 2020. This year begins the next decade of our profession. We can't predict everything that will change in the next ten years, but we can take a look at what's happening today and use it to better understand the change that is ahead of us. Since 2010, the marketing world has changed. a lot. In the early 2010s, social networks were only starting to gain traction.
Martech Advisor
FEBRUARY 18, 2020
72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. "Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Let's look at the survey findings and insights. More than 50 CMOs with Fortune 500 brand experience, who've collectively led over 900 companies were polled about multiple difficulties with emerging technologies, focus are
Hubspot
FEBRUARY 18, 2020
Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Sean confidently expresses how he envisions the company's thrilling growth, impressing two out of the three start-up enthusiasts. And then, right before his sudden departure, Sean offers a piece of advice to the crew, a recommendation that Eduardo passive-aggressively states was Sean's biggest contrib
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech Advisor
FEBRUARY 18, 2020
In this article, Adam Honig, CEO of Spiro, discusses why building an ecosystem of app providers and consultants for an already expensive CRM is bad for users. Drawing upon his 20+ years in the CRM industry, including founding one of the world’s largest CRM consultancies, he shares inside details on how the system is designed to trap you as a customer.
Albert
FEBRUARY 18, 2020
Creativity has always been the crux of advertising. So while artificial intelligence (AI) has been routinely used across digital media. The post Meet AI, Your New Creative Teammate appeared first on Albert.
BenchmarkONE
FEBRUARY 18, 2020
Rejection comes in many forms. . Being stood up on a date; When your boss hard passes on one of your ideas; Or, when leads stop responding to your emails, just to name a few. Rejection is no fun. It can make you feel like you don’t matter, or that all the effort you put in getting ready for that date or impressing your boss was pointless. But, how you choose to handle that rejection can make all the difference.
Inbox Insight
FEBRUARY 18, 2020
Content is the beating heart of every ABM strategy. Without it, your target account list (TAL) becomes a pointless exercise. And when it comes to getting your content right, personalization is key. Nearly half (49%) of marketers use personalization technologies to support ABM, while 80% of marketers personalize their content to some extent. Fully personalizing your content means focusing time and energy into tailored marketing and making content pieces specifically for each account on your list.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Albert
FEBRUARY 18, 2020
Misconceptions about machine learning (ML) are running rampant among business leaders, and hindering organizations from effectively using and seeing results. The post What is Machine Learning? appeared first on Albert.
Seismic
FEBRUARY 18, 2020
Shaalin Parekh hosted a webinar in conjunction with Bobby Martin from Vertical IQ and Jim Marous from The Financial Brand. You can see the full webinar here. Over the past few years, banks have been increasingly focused on using big data, artificial intelligence, and advanced analytics to create more personalized experiences for their clients. In fact, according to a recent survey from The Financial Brand, it’s the most important trend that B2B and retail banks see shaping the industry in 2020 a
MarketMuse
FEBRUARY 18, 2020
A comparison of MarketMuse Pro, the content intelligence platform, versus Clearscope, a content optimization tool. The post MarketMuse Pro vs. Clearscope appeared first on MarketMuse.
DivvyHQ
FEBRUARY 18, 2020
Every brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors.
Advertiser: ZoomInfo
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
Conductor
FEBRUARY 18, 2020
Hi guys! Welcome to 2020. It’s been one-twelfth of an already exciting year with a bunch of exciting updates to share with you. If you haven’t seen it already, check out our latest 30/30: 30 Mins on the Last 30 Days in Search, Social and Content webinar posted on January 30th, 2020. A lot of stuff has already gone down in 2020. The two most notable events were Google’s Core update that dropped on January 13th and the Featured Snippet (FS) update on January 22nd.
OnMessage
FEBRUARY 18, 2020
In the B2B world, customer testimonials are growing in power and influence. Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. That said, customer review sites alone will not drive growth. B2B sales and marketing professionals must get much more proactive and disciplined in defining their customer [.].
The Lead Agency
FEBRUARY 18, 2020
You’ve invested time, money and resources into developing an incredible B2B email marketing campaign. With this in mind, you want to get the most out of your efforts. However, when 20% of all commercial emails end up in the spam folder, it can be incredibly difficult to do so. In addition to this, the click-through-rate for emails is only 32% on average and, in certain industries; this figure can drop even lower.
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