Tue.Feb 18, 2020

Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation.

How To Fix A B2B Sales Funnel That Is Broken

Valasys

It’s comforting to know you have a sales funnel in place: a series of steps to take a prospective customer from a position of unfamiliarity with your brand to the point of being ready to pay your asking price for your services and/or products.

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Email Marketing is Far From Dead…Here’s Why

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. We all get it. We all hate it. While some emails might feel like spam, they aren’t usually classified that way, technically. . In order to be considered “email spam”, the message has to be unsolicited.

Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

30% of Marketers Still Not Measuring Brand Perception After Launching Social Media Initiatives

KoMarketing Associates

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts.

More Trending

This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.

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SearchChat Podcast: Is Anonymous Information Really Anonymous?

Biznology

In today’s episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities, is that really anonymous?

B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

Modern Marketing

In Part 1 of this series on personalization , we discussed the importance of responsiveness and reacting to customer behaviors. These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a highly personalized customer experience.

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B2B Content Marketing for SaaS Companies: 4 Keys to Success

KoMarketing Associates

SaaS companies face unique challenges when it comes to content marketing strategy. Though customer retention is critical across industries, SaaS depends on the recurring revenue of active users.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

10 Reasons You’re Losing Followers on Social Media

Outbound Engine

When you started building your business’s social network, you likely had a number of goals in mind. Maybe you wanted to increase brand awareness, earn referrals or convert sales. But one thing you definitely didn’t hope for was losing followers on social media.

Want More Business? Narrow Content Focus to Targeted Accounts

Content Marketing Institute

Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities. Continue reading → The post Want More Business?

The Power of Personalization and Advice in B2B Banking

Seismic

Shaalin Parekh hosted a webinar in conjunction with Bobby Martin from Vertical IQ and Jim Marous from The Financial Brand. You can see the full webinar here.

20+ of the Best Script Fonts to Make Your Creative Projects Stand Out

Bannersnack

I think we can all agree that the font you choose can make or break a project. In previous articles, we’ve talked about cool banner fonts, hand lettering fonts, and modern fonts. Today, I want to dig into another font related topic—script fonts.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Welcome to The New Decade of Marketing

Hubspot

Marketers, welcome to 2020. This year begins the next decade of our profession. We can't predict everything that will change in the next ten years, but we can take a look at what's happening today and use it to better understand the change that is ahead of us.

Demand Gen: Quality Over Quantity

Content4Demand

Is your business increasingly demanding to see tangible, bottom-line results from your marketing efforts? If so, you’re not alone. Let’s dive into 2020 Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage for Demand Marketers and review its highlights.

How to Get More Leads on Social Media: 7 Effective Tactics

Hootsuite

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Every brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors.

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How to Improve the Deliverability of Your B2B Email Marketing Campaigns

The Lead Agency

You’ve invested time, money and resources into developing an incredible B2B email marketing campaign. With this in mind, you want to get the most out of your efforts. However, when 20% of all commercial emails end up in the spam folder, it can be incredibly difficult to do so.

Tackling ABM FAQs With Triblio’s Andrew Mahr

Triblio

Recently, Andrew Mahr, Triblio’s Chief Customer Officer, appeared on DGR’s podcast “Demand Gen Dialogue.”

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Agile Workflow | How It Helps Marketers Deliver Personalized Experiences

Marketo

Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant announced that some of its previously human-curated public playlists will be tailored to the tastes of individual users.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Q&A with Anthony Botibol, VP of Marketing at BlueVenn

ClickZ

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues.

Getting Emotional?Building Customer Trust Is Key to Your Brand’s Future

Marketo

Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model has been challenged by a more intuitive consumer model.

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3 Ways to Create Customer Loyalty and Increase Revenue

Nuvi

One of the biggest slaps in the face is when a long-time customer changes sides and chooses a competitor. Loyalty, especially brand loyalty, seems to be a trait that is not only hard to encourage within your audience, but one they seem to be actively avoiding.

Which Brand Are You Promoting with Your Direct Mail?

PFL

Tactile marketing is not about the act of sending. When you send direct mail without branding and a strong content message, you'll miss the mark every time. The post Which Brand Are You Promoting with Your Direct Mail? appeared first on PFL. B2B Marketing Direct Mail Marketing

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.