Navigate the Channel
MAY 3, 2018
The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask. Many forward-thinking companies have already implemented AI into their marketing infrastructures. Others say that it is an innovation that still leaves much to be desired.
Marketing Insider Group
MAY 3, 2018
As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […]. The post How to Make Your Emails More Relevant and Effective appeared first on Marketing Insider Group.
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KoMarketing Associates
MAY 3, 2018
Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs.
Onalytica B2B
MAY 3, 2018
A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it’s a good thing to be thinking about. On one side of the argument, it’s a numbers game in which you want to be tracking and engaging with enough influencers so that you get results, but in the same breath, it’s a matter of quality over quantity as engaging with too many influencers can leav
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
MAY 3, 2018
Guest post by Imran Khan. SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. Just like the various kinds of diet advice freely available on the internet, there are numerous articles that purport to provide SEO guidance.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
MAY 3, 2018
When I was in college, my favorite writing professor told us romance novelists have exceptionally difficult jobs. The students around me rolled their eyes. Most were hoping to write a moody, allegorical novel at the Iowa Writers’ Workshop, and the comparison felt like an insult. What do romance paperbacks have to do with great writing? Some woman is betrothed to a man she doesn’t like, and she spots a brooding, muscular guy who works on a farm—that’s it, right?
Adobe Experience Cloud Blog
MAY 3, 2018
Nelson Mandela said, “None of us, acting alone, can achieve success.”. With Marketing Nation Summit this week, I have been thinking a lot about fearlessness , partnership, and success. In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs.
Zoominfo
MAY 3, 2018
There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Today we break down some key terms and concepts with our database glossary. What Is B2B Data?
Content Standard
MAY 3, 2018
Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users. Seen in the fluctuation of social media algorithms in the past, the biggest consideration—or debate—is balancing personal relevance with post timeliness. These algorithms are managed by dedicated teams of software engineers, data scientists, content strategists, and more, so nothing you see is an accident.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Zoominfo
MAY 3, 2018
There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data.
Content Marketing Institute
MAY 3, 2018
“Ever want to throw your computer across the room?”. When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. And there’s a good reason. “We’re expected to be content superstars ,” Cathy explains. “We’re caught between automation and the human touch. How do we use AI? Where do we draw the line in automation?
JotForm
MAY 3, 2018
You’ve heard it a thousand times. Goals should be SMART:Specific, measurable, achievable, relevant, and time bound.But no matter how smart your goals are?—?ranking your success by your ability to achieve results in a certain time frame is a slippery slope.Which sounds like a healthier option: Skippi.
Hubspot
MAY 3, 2018
Excel is one of the world’s most popular spreadsheet programs, with an estimated 750 million people using it for data summary and organization, analysis, and reporting. While it’s a commendable data system for teams within a business, it’s not free -- a standalone copy of Excel 2016 is $129.99, and the Office personal subscription is $69.99 per year for one user.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Convert
MAY 3, 2018
Did you know that in 2017, the use of influencer marketing grew by 198%? Clearly, brands are taking it pretty seriously, regardless of their size. And in particular, one category of influencers are making most of the headlines these days – the micro-influencers. Mostly because they’re the most cost-effective to work with. Micro-influencers generally have.
Roketto
MAY 3, 2018
There are many opinions on channels, tactics and strategies on what successful industrial marketing management looks like. What you should be doing, all the places you should be doing it, and so on. Often times this makes marketers anxious to get started and jump into their roles with a focus on all of the things they think they need to do, instead of considering the full picture.
Hubspot
MAY 3, 2018
There’s a frustrating truth every business deals with early into its growth. To reveal that truth, I’ll start with a song title by hip-hop legend, The Notorious B.I.G.: “Mo money, mo problems.”. The Notorious B.I.G. is literally saying “more money, more problems.” And although this hit song doesn’t dive into the intricacies of accounting, it does support a frustrating truth about business: the more revenue you generate from sales, the more you’ll have to spend to keep selling.
Fusion Marketing Partners
MAY 3, 2018
Explore this 4-Part series on how to create a frictionless experience Friction is anything that causes your customer to hesitate […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
MAY 3, 2018
There’s a frustrating truth every business deals with early into its growth. To reveal that truth, I’ll start with a song title by hip-hop legend, The Notorious B.I.G.: “Mo money, mo problems.”. The Notorious B.I.G. is literally saying “more money, more problems.” And although this hit song doesn’t dive into the intricacies of accounting, it does support a frustrating truth about business: the more revenue you generate from sales, the more you’ll have to spend to keep selling.
Semcasting
MAY 3, 2018
In B2B marketing, the favored tactic is “Account-Based Marketing (ABM).” ABM systematically provides structure to the management and qualification of business leads. In consumer-facing marketing — retail, storefront, financial services, and even politics — the traffic that comes to your website is one of the clearest indicators of interest there is.
xiQ
MAY 3, 2018
Download the G Market Watch App. The feature you are looking for is available on the Genpact Market Watch App. Please download: iOS | Android. The post Download App appeared first on xiQ inc.
33Across
MAY 3, 2018
Summer’s unofficial start is upon us. Before you fire up the grill or hit the beach, make sure you have the right approach to add some extra sizzle to your holiday campaigns. The post 3 Tips to Drive Memorial Day Campaign ROI appeared first on 33Across.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hinge Marketing
MAY 3, 2018
The number one criteria prospective clients use when they’re selecting a firm is expertise. In this video, Liz Harr shares the top 3 ways to demonstrate your expertise for greater visibility and marketplace reputation. Transcription. You’re a professional services firm. Are you aware of the number one criteria your prospective clients use when they’re selecting a firm like you?
Marsden Marketing
MAY 3, 2018
The days are getting longer and the weather is getting warmer. What better way to enjoy your days than attending some of the top marketing and public relations events Atlanta has to offer? In keeping up with our monthly event series, we have scoured the internet to find the top five events you should attend this May, all under $50! We are ready to leave winter behind, are you?
Heinz Marketing
MAY 3, 2018
By Matt Heinz , President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine and Lifehacker’s This Is How I Work Series. We started our own a couple years ago and have hundreds of top business leaders featured. We feature B2B sales, marketing or business leader here answering 20 questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
QuanticMind
MAY 3, 2018
The customer journey is changing quickly, and it’s not all because of technology. Big data and the necessary legal regulations that follow have a huge impact as well. The General Data Protection Regulation (GDPR) is a new regulation that’s changing the way marketers can advertise to EU citizens. It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Directive Agency
MAY 3, 2018
Hello, everyone! Today, we’re going to answer the question, “Should your B2B marketing be interactive? Should B2B interactive marketing even exist?” Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ]. The answer is yes! A thousand yeses!
DealSignal
MAY 3, 2018
Facebook. Twitter. Mail. LinkedIn. A Q&A on the Future of Data-Driven Marketing. Driving Better Business Decisions with Data. Data drives better business decisions. It’s impacting how marketing and sales activities are planned and executed. But what are some of the most common mistakes being made when collecting and assessing all this data? Rob Weedn digs deeper: How is data-driven marketing impacting the way B2B marketers are approaching their sales and marketing efforts?
AccuData
MAY 3, 2018
A glance at Amazon reveals a list of buying suggestions selected just for you; an email you receive shows blog content that interests you; a video ad plays between shows you’re streaming on Hulu and it matches your interests – and data is behind it all. Whether consumers realize it or not, we benefit in ways both large and small from the data that businesses collect and link to us.
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