Mon.Sep 14, 2020

What is visual identity and how important it is to your business strategy

RockContent

Everyone has a set of characteristics — from their name to aspects of their personality and appearance — that make them memorable and recognizable to others. Having a well-defined identity is important not only for human beings in society but also for brands and enterprises.

How To Build Deeper Customer Relationships With Automated Email Nurture

Marketing Insider Group

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. By delivering the right message to the right person at the right time — all without manual input.

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Check out 8 pagespeed tools to analyze your site’s performance

RockContent

If you’re searching for pagespeed tools for your page, you found it. Did you know that having a great digital experience for your website’s visitors is the best way to ensure more views, retain more of the traffic, and be more relevant in search engines?

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals.

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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it.

Shopping experience: what is and 8 tactics to delight your customers

RockContent

The shopping experience is the complete set of perceptions that customers receive while purchasing a product or service, and even what they feel after the deal is closed. The shopping experience is about feelings, emotions, and sensations.

This Week in Commerce: How a content creator made over $2,000 on their first digital product

ConvertKit

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.

Reinventing With Content: 3 Brands Find New Paths

Content Marketing Institute

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The most effective marketers use immersive content

ClickZ

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs.

5 Inbound Marketing Strategies for SaaS Companies

Roketto

Believe it or not, people are wising up. Interruptive pop-ups with abrasive colours and messages in all-caps don’t work anymore - especially for first-time customers. Neither do those sneaky ads that worm their way into your Instagram feed or Messenger apps - we know you’re listening, Facebook.

Complete Guide to UTM Parameters: Get Better Conversions in 2020

Convert

You are running a campaign on social media. You’ve solicited 20 of your close friends to promote your new Wiggie Doodle-1000. You don’t have to do much convincing to get them on board. They believe in your vision and want to see you succeed. You make it super easy for them to promote your campaign.

21 Facebook Ad Tools that Will Make Your Job Easier

Hootsuite

Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Coach Marketing Teams to Measure Success

Oktopost

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. But can numbers alone predict success?

Audience over ego

ConvertKit

It was April 2009, and Srini Rao graduated with an MBA – and no job offers. The economy had just crashed. So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar?

Understanding the New HubSpot Workflow Features

SmartBug Media

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Simple Internal Notifications in Contact Workflows.

How to Add a Custom CM Commerce Popup to Your Site

Optinmonster

Are you using CM Commerce for email marketing, but struggling to grow your list? Sending highly targeted email campaigns can be an excellent way to communicate with customers.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Litmus Live Week 2020: Day 1 Highlights

Litmus

We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn’t make it or haven’t signed up yet, here’s a re-cap of what you missed from our live sessions today—all lovingly compiled by yours truly, Jaina Mistry, and Jason Rodriguez.

Acing The Technology Lead Generation – How To Do It Right?

Unbound B2B

Introduction. Technology is fast advancing. As it continues to do so, it creates a lot of new and exciting opportunities. If you own a tech company, or if you are a marketer in one, this is good news for you. The downside of this accelerated technology growth, however, is that it leads to saturation.

Five stats to improve your 2021 marketing strategy

Sprout Social

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests.

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Do You Have a Facebook Content Strategy? It Could Be Pivotal to Your Content Marketing Efforts

DivvyHQ

Facebook is so much more than a place for keeping up with friends and family. It's also become a hub for brands to engage with their audiences and promote their content, products and services. So does your company have a Facebook content strategy?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Budget Reductions? How Can Marketing Still Thrive?

PureB2B

Did you ever think you’d be in the position, due to marketing budget, where you would have to choose to stop doing something that is successful? Well, for you, and many other marketers, this might be the case.

Audience Insights: The 2020 Marketing Guide

SocialBakers

Everything you need to know to exceed audience expectations in the omni-channel world. Studies

By Marketers, For Marketers ep 4: Perpetual Demand and ABM History

Metadata

In this episode of By Marketers For Marketers, Jason and Lauren Goldstein, CRO and Principal at Annuitas, talk through the history of ABM. When did marketers “discover” ABM?

Make Email Collaboration Easier and Faster with Folder Sharing in Litmus

Litmus

We know that it’s difficult to share and collaborate on a single email.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.