Mon.Sep 14, 2020

What is visual identity and how important it is to your business strategy

RockContent

Everyone has a set of characteristics — from their name to aspects of their personality and appearance — that make them memorable and recognizable to others. Having a well-defined identity is important not only for human beings in society but also for brands and enterprises.

How To Build Deeper Customer Relationships With Automated Email Nurture

Marketing Insider Group

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. By delivering the right message to the right person at the right time — all without manual input.

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6 Steps To Optimizing Your Sales Process

Zoominfo

You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently.

Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Did Blackout Tuesday impact corporate America? Data says yes.

Zoominfo

On June 2nd, the online world — specifically that of Instagram — woke up to a flood of black squares on their feeds. Over 28 million by 11:14 am , to be exact.)

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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it.

Check out 8 pagespeed tools to analyze your site’s performance

RockContent

If you’re searching for pagespeed tools for your page, you found it. Did you know that having a great digital experience for your website’s visitors is the best way to ensure more views, retain more of the traffic, and be more relevant in search engines?

Sites 181

Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals.

Shopping experience: what is and 8 tactics to delight your customers

RockContent

The shopping experience is the complete set of perceptions that customers receive while purchasing a product or service, and even what they feel after the deal is closed. The shopping experience is about feelings, emotions, and sensations.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Reinventing With Content: 3 Brands Find New Paths

Content Marketing Institute

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.

Viral 95

21 Facebook Ad Tools that Will Make Your Job Easier

Hootsuite

Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away.

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How to Coach Marketing Teams to Measure Success

Oktopost

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. But can numbers alone predict success?

The most effective marketers use immersive content

ClickZ

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Inbound Marketing Strategies for SaaS Companies

Roketto

Believe it or not, people are wising up. Interruptive pop-ups with abrasive colours and messages in all-caps don’t work anymore - especially for first-time customers. Neither do those sneaky ads that worm their way into your Instagram feed or Messenger apps - we know you’re listening, Facebook.

This Week in Commerce: How a content creator made over $2,000 on their first digital product

ConvertKit

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.

Complete Guide to UTM Parameters: Get Better Conversions in 2020

Convert

You are running a campaign on social media. You’ve solicited 20 of your close friends to promote your new Wiggie Doodle-1000. You don’t have to do much convincing to get them on board. They believe in your vision and want to see you succeed. You make it super easy for them to promote your campaign.

Understanding the New HubSpot Workflow Features

SmartBug Media

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Simple Internal Notifications in Contact Workflows.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Five stats to improve your 2021 marketing strategy

Sprout Social

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests.

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How to Add a Custom CM Commerce Popup to Your Site

Optinmonster

Are you using CM Commerce for email marketing, but struggling to grow your list? Sending highly targeted email campaigns can be an excellent way to communicate with customers.

Sites 71

Litmus Live Week 2020: Day 1 Highlights

Litmus

We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn’t make it or haven’t signed up yet, here’s a re-cap of what you missed from our live sessions today—all lovingly compiled by yours truly, Jaina Mistry, and Jason Rodriguez.

As Third-Party Cookies Crumble, What Will Take Their Place?

QuickPivot

In January 2020, Google announced it was following in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Audience over ego

ConvertKit

It was April 2009, and Srini Rao graduated with an MBA – and no job offers. The economy had just crashed. So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar?

Make Email Collaboration Easier and Faster with Folder Sharing in Litmus

Litmus

We know that it’s difficult to share and collaborate on a single email.

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Do You Have a Facebook Content Strategy? It Could Be Pivotal to Your Content Marketing Efforts

DivvyHQ

Facebook is so much more than a place for keeping up with friends and family. It's also become a hub for brands to engage with their audiences and promote their content, products and services. So does your company have a Facebook content strategy?

Templates for Email Marketing Campaigns

Spiralytics

Drive your business forward with email marketing. Learn the different kinds of emails you should be sending, and have some free templates, too. The post Templates for Email Marketing Campaigns appeared first on Spiralytics Inc.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.