Expert insights. Personalized for you.
Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. But can numbers alone predict success? MORE
Believe it or not, people are wising up. Interruptive pop-ups with abrasive colours and messages in all-caps don’t work anymore - especially for first-time customers. Neither do those sneaky ads that worm their way into your Instagram feed or Messenger apps - we know you’re listening, Facebook. MORE
Facebook is so much more than a place for keeping up with friends and family. It's also become a hub for brands to engage with their audiences and promote their content, products and services. So does your company have a Facebook content strategy? MORE
As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next. MORE
Introduction. Technology is fast advancing. As it continues to do so, it creates a lot of new and exciting opportunities. If you own a tech company, or if you are a marketer in one, this is good news for you. The downside of this accelerated technology growth, however, is that it leads to saturation. MORE
Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away. MORE
Everyone has a set of characteristics — from their name to aspects of their personality and appearance — that make them memorable and recognizable to others. Having a well-defined identity is important not only for human beings in society but also for brands and enterprises. MORE
We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn’t make it or haven’t signed up yet, here’s a re-cap of what you missed from our live sessions today—all lovingly compiled by yours truly, Jaina Mistry, and Jason Rodriguez. MORE
It was April 2009, and Srini Rao graduated with an MBA – and no job offers. The economy had just crashed. So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? MORE
I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. MORE
Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Simple Internal Notifications in Contact Workflows. MORE
Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. By delivering the right message to the right person at the right time — all without manual input. MORE
30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. MORE
Are you using CM Commerce for email marketing, but struggling to grow your list? Sending highly targeted email campaigns can be an excellent way to communicate with customers. MORE
The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. MORE
Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. MORE
The shopping experience is the complete set of perceptions that customers receive while purchasing a product or service, and even what they feel after the deal is closed. The shopping experience is about feelings, emotions, and sensations. MORE
If you’re searching for pagespeed tools for your page, you found it. Did you know that having a great digital experience for your website’s visitors is the best way to ensure more views, retain more of the traffic, and be more relevant in search engines? MORE
Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals. MORE
Did you ever think you’d be in the position, due to marketing budget, where you would have to choose to stop doing something that is successful? Well, for you, and many other marketers, this might be the case. MORE
Everything you need to know to exceed audience expectations in the omni-channel world. Studies MORE
What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix. MORE
We know that it’s difficult to share and collaborate on a single email. MORE
Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. MORE
In this episode of By Marketers For Marketers, Jason and Lauren Goldstein, CRO and Principal at Annuitas, talk through the history of ABM. When did marketers “discover” ABM? MORE
You are running a campaign on social media. You’ve solicited 20 of your close friends to promote your new Wiggie Doodle-1000. You don’t have to do much convincing to get them on board. They believe in your vision and want to see you succeed. You make it super easy for them to promote your campaign. MORE
RockContent
SEPTEMBER 14, 2020
Everyone has a set of characteristics — from their name to aspects of their personality and appearance — that make them memorable and recognizable to others. Having a well-defined identity is important not only for human beings in society but also for brands and enterprises.
Marketing Insider Group
SEPTEMBER 14, 2020
Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. By delivering the right message to the right person at the right time — all without manual input.
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RockContent
SEPTEMBER 14, 2020
If you’re searching for pagespeed tools for your page, you found it. Did you know that having a great digital experience for your website’s visitors is the best way to ensure more views, retain more of the traffic, and be more relevant in search engines?
Marketing Insider Group
SEPTEMBER 14, 2020
I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Biznology
SEPTEMBER 14, 2020
Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Hootsuite
SEPTEMBER 14, 2020
Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it.
RockContent
SEPTEMBER 14, 2020
The shopping experience is the complete set of perceptions that customers receive while purchasing a product or service, and even what they feel after the deal is closed. The shopping experience is about feelings, emotions, and sensations.
ConvertKit
SEPTEMBER 14, 2020
As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.
Content Marketing Institute
SEPTEMBER 14, 2020
What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
ClickZ
SEPTEMBER 14, 2020
30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs.
Roketto
SEPTEMBER 14, 2020
Believe it or not, people are wising up. Interruptive pop-ups with abrasive colours and messages in all-caps don’t work anymore - especially for first-time customers. Neither do those sneaky ads that worm their way into your Instagram feed or Messenger apps - we know you’re listening, Facebook.
Convert
SEPTEMBER 14, 2020
You are running a campaign on social media. You’ve solicited 20 of your close friends to promote your new Wiggie Doodle-1000. You don’t have to do much convincing to get them on board. They believe in your vision and want to see you succeed. You make it super easy for them to promote your campaign.
Hootsuite
SEPTEMBER 14, 2020
Looking for a list of the best Facebook Ad tools for your next campaign? It’s here. Whether you just started a Facebook Ads campaign or you’ve been running it for years, there are tools on this list you’ll want to have ASAP—even if you won’t use them right away.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Oktopost
SEPTEMBER 14, 2020
Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. But can numbers alone predict success?
ConvertKit
SEPTEMBER 14, 2020
It was April 2009, and Srini Rao graduated with an MBA – and no job offers. The economy had just crashed. So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar?
SmartBug Media
SEPTEMBER 14, 2020
Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Simple Internal Notifications in Contact Workflows.
Optinmonster
SEPTEMBER 14, 2020
Are you using CM Commerce for email marketing, but struggling to grow your list? Sending highly targeted email campaigns can be an excellent way to communicate with customers.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
Litmus
SEPTEMBER 14, 2020
We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn’t make it or haven’t signed up yet, here’s a re-cap of what you missed from our live sessions today—all lovingly compiled by yours truly, Jaina Mistry, and Jason Rodriguez.
Unbound B2B
SEPTEMBER 14, 2020
Introduction. Technology is fast advancing. As it continues to do so, it creates a lot of new and exciting opportunities. If you own a tech company, or if you are a marketer in one, this is good news for you. The downside of this accelerated technology growth, however, is that it leads to saturation.
Sprout Social
SEPTEMBER 14, 2020
Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests.
DivvyHQ
SEPTEMBER 14, 2020
Facebook is so much more than a place for keeping up with friends and family. It's also become a hub for brands to engage with their audiences and promote their content, products and services. So does your company have a Facebook content strategy?
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
PureB2B
SEPTEMBER 14, 2020
Did you ever think you’d be in the position, due to marketing budget, where you would have to choose to stop doing something that is successful? Well, for you, and many other marketers, this might be the case.
SocialBakers
SEPTEMBER 14, 2020
Everything you need to know to exceed audience expectations in the omni-channel world. Studies
Metadata
SEPTEMBER 14, 2020
In this episode of By Marketers For Marketers, Jason and Lauren Goldstein, CRO and Principal at Annuitas, talk through the history of ABM. When did marketers “discover” ABM?
Litmus
SEPTEMBER 14, 2020
We know that it’s difficult to share and collaborate on a single email.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
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