Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. But what if you don’t have any news to share at all? Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program.

PR 69

PR Paid Search Agency Companies Public Relations 69

Biznology

JULY 20, 2018

Most of you know that I work with large companies on improving their site search. [Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] But one of the ways to improve site search that you might not have though of is with search suggestions, the clever technique that guesses what searchers will type based on what has been searched for in the past.

Keywords 91

Keywords Click Rate Analytics Google 91

Marketing Insider Group

JULY 20, 2018

For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend.: Understanding the Hidden Networks That Can Transform Your Life and Your Career. What if the best way to grow your network isn’t by introducing yourself to strangers at cocktail parties, handing out business cards, […]. The post Weekend Reading: “Friend of a Friend” by David Burkus appeared first on Marketing Insider Group.

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Network Marketing Best Practices Business Social Media 121

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. My response: In short: no. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. The good news is that you should still be able to leverage much of the copy, content and creative assets you use for, let’s say: an email landing page, and then adapt that page for online advertising

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Landing Pages Paid Search Agency Ads Cost Per Click 113

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Markempa

JULY 20, 2018

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress. The post 4 Steps to do lead nurturing that helps more customers buy appeared first on B2B Lead Blog.

Lead Nurturing 101

Lead Nurturing Buy Leads Lead 101

Albert

JULY 20, 2018

July. 20. 2018. by Noa Segall. Head of Search & Display Data Research. UK Government Releases Framework for Development of Ethical AI. A recent report issued by the House of Lords lays the groundwork for a regulatory regime governing artificial intelligence in the UK. On April 16, the House of Lords Select Committee on Artificial Intelligence released a comprehensive report outlining the future of AI in the UK.

Marketing AI 66

Marketing AI Ethics Transparency Marketing Proposals 66

JotForm

JULY 20, 2018

Monday morning, 11 a.m. “The IT’S-IT ice cream sandwiches have arrived!” I sang walking into the office with a big bag of vanilla, cappuccino, and mint flavored treats for the team to share. Excitement rang throughout the office as we congregated in the kitchen—cheersing our ice creams and cha.

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Golden Spiral

JULY 20, 2018

Marketing Automation is a serious force. Harness it and discover new horsepower in your marketing efforts and your next product launch. According to Act-On , automation helps companies fill their pipelines with 31% more leads than those who don’t use it. Automation makes marketers 20% more productive. If those two statistics don’t thrill you, think about this one: a report showed that for every dollar companies currently spend on automation, they are receiving a return of more than six dollars.

Marketing Automation 54

Marketing Automation Automation Product B2B Marketing 54

Online Marketing Institute

JULY 20, 2018

Learn Topics Certifications Series Webinars Newest Classes Topics Certifications Series Webinars Newest Classes Explore all of our offerings – by topic -Analytics -B2B Marketing -Brand and Consumer Insights -Content Marketing -Customer Journey -Digital Advertising -Email Marketing -Marketing and Advertising Technology -Mobile Marketing -SEO -Social Media Marketing -Other Level 1: Essentials and Strategy -Social Media Marketing -Facebook Fundamentals -Digital Marketing Fundamentals -Content Marke

Work Management 52

Work Management Training Marketing Management Class 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JotForm

JULY 20, 2018

Quietly but not surprisingly, Paysafe has become a top 5 non-bank payment processor in the U.S, enabling businesses of all sizes to accept credit card payments. It’s possible you’ve paid for items at a store and they swiped your card through a Paysafe issued card reader, but they also securely proce.

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Business Product 48

6sense

JULY 20, 2018

I can guarantee that 80% of you have at least one AI-powered gadget in your household. The concept of artificial intelligence transcends new boundaries each year; with the overwhelming number of intelligence-powered tools and gadgets, from speakers to software solutions, why not AI-powered ABM? AI + ABM… A match made in sales and marketing heaven. In order to understand what it means to have your ABM powered by AI, let’s take it back a few steps.

Account Based Marketing 48

Account Based Marketing Product ABM Buyer's Journey 48

Champion Communications

JULY 20, 2018

Summer means festival season, where people from all over come together to see their favourite artists perform live. Besides the music, one of the most entertaining things to do at a festival is to people watch. Festivals tend to bring out the best in everyone, and allows people to act like their care-free self with very little judgement. Lovebox, one of London’s most popular music festivals, took place this past weekend, and the Champion team decided to take a day out of the office to check it o

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Best Practices 48

Hubspot

JULY 20, 2018

When you block someone on Facebook, they won't be able to see anything you post on your profile, tag you in any form of content, invite you to any events or groups, message you, or add you as a friend. But what happens if you accidentally block someone, or decide you want to unblock someone? This quick guide will walk you through the process of unblocking someone on Facebook or within the Facebook Messenger app.

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Facebook FAQ Tagging Profiling 56

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Crafted Agency

JULY 20, 2018

Learn the benefits account-based marketing can have on sales for your B2B organization, from customer experience to sales and marketing alignment.

Account Based Marketing 48

Account Based Marketing B2B Sales B2B Marketing Marketing 48

eDataSource

JULY 20, 2018

Many of us think about sophisticated audience and message optimization as the primary factors driving marketing email performance. Those factors are indeed important; yet none of them drives any response — or revenue — if the marketer’s message can’t reach the customer’s inbox. We believe that the minimum standard of acceptable inbox performance is 90% deliverability.

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Deliverability Marketing Management CAN-SPAM Vendors 44

Directive Agency

JULY 20, 2018

Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. Here is the video abo ve in blog format.

Landing Pages 40

Landing Pages Service Video Marketing Marketing Proposals 40

AdSquare Audiences in Motion

JULY 20, 2018

Herve talked about the most recent developments and advancements in location data intelligence and how would this affect the advertising of tomorrow. Audiences In Motion NYC 2018: Hervé Utheza speaking about the possibilities of location data We interviewed Herve Utheza, Head of Media, Advertising and Network Operators at HERE Technologies, who was a distinguished speaker during our exclusive thought leadership event in NYC earlier this year.

Advertisements 40

Advertisements Advertising Media Thought Leadership 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Televerde

JULY 20, 2018

Have you read the Harvard Business Review article Do Your Employees Feel Respected? Author and Marquette University professor, Kristie Rogers, discussed the framework of respect in the workplace ( owed respect and earned respect ) and put a spotlight on Televerde’s business model that supports how employee respect is given even in the most contrasted environments.

Business 40

Business 40

BDB

JULY 20, 2018

A whopping 87% of us [1] look at a second device while watching TV. That’s because texting, tweeting and scrolling while we. Read More. The post The continued rise of ‘live’: why B2B businesses shouldn’t miss out appeared first on BDB.

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B2B Business 20

Televerde

JULY 20, 2018

Have you read the Harvard Business Review article Do Your Employees Feel Respected? Author and Marquette University professor, Kristie Rogers, discussed the framework of respect in the workplace ( owed respect and earned respect ) and put a spotlight on Televerde’s business model that supports how employee respect is given even in the most contrasted environments.

Business 40

Business Companies 40

Adobe Experience Cloud Blog

JULY 20, 2018

Just last week, we had the pleasure of announcing the entirety of the inaugural class of the Fearless 50. We are excited to share their stories in their own words—what drives them to be fearless, including key takeaways that you can learn from as well. Kimi Corrigan, Director of Marketing Operations at Duo Security, Emily Poulton, Marketing Manager at the Adecco Group, and Satu Ståhlstedt, Marketing Automation and Digital Marketing Specialist at Fujitsu , sent us their advice to marketers lookin

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Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 91

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JULY 20, 2018

Lately, the best part of my day has been figuring out the cool new things I can do in Google Sheets -- which, yes, definitely means I need to get out more, but also means I can share my favorite formulas with you. How to Use Formulas for Google Sheets. Double-click on the cell you want to enter the formula in. (If you want the formula for the entire row, this will probably be the first or second row in a column.).

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Google Marketing Analytics Tools Click Rate Opt-out 76

Vidyard

JULY 20, 2018

Nothing persuades like a customer story. Rather than telling prospects how great you are, let your customers gush about the time you helped them earn $125 million in pipeline. ( True story.) Showing, not telling, is key to sounding credible, and it’s what moves deals forward, says video marketing agency Hed Hi Media founder Tim McManus. Tim himself is something of a living testimonial for testimonials–his team has filmed hundreds of videos for companies like Marketo, Amazon, and Equi

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Video Marketing Demand Generation Agencies Work Management Paid Search Agency 90

Hubspot

JULY 20, 2018

Bitcoin and similar cryptocurrencies behave like the stock market. The more people who buy shares of Bitcoin, the higher the currency's price. The fewer people who buy Bitcoin, the lower its price. However, the source of Bitcoin's value -- and how you buy into it -- is very different than an investment in the shares of a public company. What Is Bitcoin?

Buy 48

Buy Pricing Price eCommerce 48

Heinz Marketing

JULY 20, 2018

Guest Post by Christopher Gillespie . On Monday, a salesperson gets blasted on Twitter for a presumptuous note. Tuesday, a new website is met with clickless silence and on Wednesday, a marketer triggers an avalanche of unsubscribes. Unrelated mishaps, you might think. But the one thread ties these flops together: Mediocre writing. “The single biggest problem in communication is the illusion that it has taken place,” wrote playwright George Bernard Shaw.

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Account Based Marketing ABM Blast Campaigns Landing Pages 41

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. Planning, creating, distributing, and promoting content typically involves people on more than one team.

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Storytelling Advertising Agencies Broadcasting Distribution 56

RebelMouse

JULY 20, 2018

Cleaning up After Cambridge Analytica. More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. The massive data breach didn't just impact the platform — the repercussions also leaked into every corner of the digital ecosystem, affecting everyone. The scandal put a spotlight on the need for the platform giants to take more responsibility as powerful distributors of information, particularly in the rea

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Google CMS Development Distribution Curation 42

RebelMouse

JULY 20, 2018

Cleaning up After Cambridge Analytica. More than halfway into 2018, the dust has only begun to settle following the Cambridge Analytica scandal that rattled Facebook and its legions of users. The massive data breach didn't just impact the platform — the repercussions also leaked into every corner of the digital ecosystem, affecting everyone. The scandal put a spotlight on the need for the platform giants to take more responsibility as powerful distributors of information, particularly in the rea

Google 40

Google CMS Development Distribution Curation 40