Tue.Dec 01, 2020

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How to Quickly Improve Your SEO in 7 Days

Marketing Insider Group

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either. While it’s true that your digital marketing strategy should be long-term and ongoing to see the best results, you can also make a big improvement to your SEO in a short space of time. This seven-day guide will take you through some straightforward steps to improve your SEO that could make a big difference to your ranking.

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Report: Many Marketers Still Faced with Lead Generation Challenges

KoMarketing Associates

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge.

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Activating Empathy: How to Manage It, Measure It, and Market With It

Content Marketing Institute

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

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5 Intent Data Mistakes Holding B2B Marketers Back

Inbox Insight

Gone are the days of mass email blasts and broad segmentation techniques. In order to engage your audience, it’s vital to send the right message to the right people at the right time. In order to do this successfully, data needs to be at the heart of every demand generation campaign. But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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With the identity crisis looming, do publishers and marketers have their head in the sand?

Liveintent

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms. The results showed a startling lack of urgency and preparedness from our industry despite the tsunami of change quickly headed our way.

More Trending

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ROI is Everything: How to Know if Content Marketing is Bringing in Revenue

DivvyHQ

Do you know if you're generating revenue from content marketing? If you're hoping to maintain or expand budgets and resources in the new year, you'd better be able to show your company's bean counter how your content is impacting the bottom line. Not sure how to do that? Here's a start.

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Great Marketing Starts With A Budget

ATAK Interactive

Understanding your budget is crucial for an effective marketing strategy. In our B2B Marketing Agency Insights , our CEO Austin LaRoche discusses how a clear marketing budget can help you grow your business and hit your goals. Video transcription below: Welcome back to B2B Marketing Agency insights. I’m your host Austin LaRoche, CEO at ATAK interactive.

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8 Ways to Prepare Your Small Business For Holiday Sales

Benchmark Email

Owning an e-commerce business means understanding that sales boosts are seasonal. Holiday sales can make or break your business. In particular, the holiday period from Black Friday through New Year’s can be one of your most profitable, so preparing your small business for holiday sales means maximizing your profits. If you think about all the… The post 8 Ways to Prepare Your Small Business For Holiday Sales appeared first on Benchmarkemail.

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Permission-Based Email Marketing: Everything You Need to Know

Optinmonster

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines. That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series.

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Great Marketing Starts With A Budget

ATAK Interactive

Understanding your budget is crucial for an effective marketing strategy. In today’s B2B Marketing Agency Insights , our CEO Austin LaRoche discusses how a clear marketing budget can help you grow your business and hit your goals. Video transcription below: Welcome back to B2B Marketing Agency insights. I’m your host Austin LaRoche, CEO at ATAK interactive.

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4 Tips for Creating Customer-Centric Content to Drive Growth

Hubspot

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is highly saturated – some would even say polluted. In fact, nearly 60,000 software companies are listed on the G2 Crowd across over 700 verticals as of 2020.

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Our acquisition of Grapevine6 and the launch of Seismic LiveSocial

Seismic

Today’s sellers know that social media is fundamental to the modern selling environment. It’s been a vital tool to reach prospects and customers for quite some time now, and this year’s heightened reliance on digital communication tools has only elevated the importance of social media in a seller’s arsenal. According to LinkedIn, 62% of B2B buyers respond to salespersons that connect with relevant insights and opportunities, and 92% of B2B buyers are more likely to engage with someone if they’re

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top Content Marketing Trends 2020 – SEMrush Study

SEMrush

How often do you find yourself in a situation where you have to choose the best strategy for further action? We sincerely believe that a successful content marketing strategy should be backed by data. We conducted research covering the most popular topics, hashtags, searched keywords in the content marketing industry.

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What is Revenue Marketing and Why Does it Matter Today?

ClickDimensions

After reading the title of this blog post, you might be asking yourself, “Isn’t all marketing today revenue marketing?” With the transformation of marketing in recent years to a department that is focused on revenue generation, it’s easy to come to that conclusion. But true revenue marketing is less common than one might think.

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12 tendências de SEO para 2021

SEMrush

O desempenho de SEO de alto nível requer atenção a muitas métricas, incluindo tráfego, backlinks e compartilhamentos sociais, por exemplo. Confira as principais tendências para 2021 sobre os mecanismos de pesquisa, permitindo que você prepare sua estratégia de SEO de acordo.

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How to Create an SEO Strategy That Guides Leads Down the Sales Funnel

Televerde

People no longer open a phonebook when they need to research a new partner or vendor. They open Google and search the internet for solutions. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. Average landing page conversion rates are only 2% to 5%, which means up to 98% of people who visit your website aren’t going to convert.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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8 Things Social Media Listening Can Do For Your Brand

Oktopost

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. And social listening can help you aid in both the growth of your brand and supporting customers.

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Vidyard’s Free Asynchronous Video Messaging Integrates with Slack

Vidyard

The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free. KITCHENER, Ontario – December 1, 2020 – Video creation, hosting, and sharing platform for business provider, Vidyard , today announced an integration with Slack to bring Vidyard’s free, asynchronous video messaging functionality to Slack.

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Active Listening: Techniques and Examples for Crafting Better Content

ClearVoice

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience. . From 24-hour news cycles to social and traditional media, we are bombarded by noise nearly every minute of every day, from every direction and every type of device. It’s no wonder that with so much audible — and visual — noise coming at us, our ability to listen and truly engage has been compromised, so much so that the pr

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Interactive Infographics: A Picture of the Premise, Tools, & Process

Hubspot

The infographic is one of the most effective mediums content marketers have at their disposal. It's a format that allows you to create content that's compelling and compulsively shareable without sacrificing utility and thoughtfulness. But there are some cases where normal infographics just don't cut it. So what can you do to elevate them? Is there a way to make them that much more gripping and intriguing?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done. Social media marketing spends reached 13.3% of global marketing budgets in February 2020, the highest they’ve been for the last two years, and they’re expected to keep on increasing by 62% over the next five years.

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How to Use Customer Contact Lists for Online Audiences

Versium

Create effective omnichannel outreach initiatives and highly reachable online audiences by leveraging data-enriched contact lists. Every organization is constantly accumulating data, either directly via in-person engagement or via transparent online digital touchpoints. Every instance of gathered data has some kind of value, with the most important bits representing genuine business opportunities.

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How to Create a MailPoet Popup to Grow Your List (Step by Step)

Optinmonster

Do you want to create a MailPoet popup to grow your email list? MailPoet makes it easy to build an email list on your WordPress site. And with a popup, you can convert your website visitors into leads, FAST. In this tutorial, we’ll show you how to easily create a MailPoet popup that boosts your subscribers instantly. What Is a MailPoet Popup. MailPoet is an email newsletter plugin for WordPress.

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Top 7 Digital Advertising Trends to Look Out for in 2021

Digilant

As technology continues to develop, so do the ways brands advertise to their customers. Each year, it is important for a digital advertising agency and business owners to understand the upcoming digital advertising trends. By understanding these new trends, brands and agencies can stay ahead of the competition and provide better ROI. Otherwise, companies will fall behind those who invested the time and resources to learn the latest marketing trends.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Cognitive Biases: Using Marketing Psychology on Your Site

Oktopost

How do your customers think? What do they really want? Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? Of course you use imagination, creativity, and storytelling to target your customer, but let’s see what happens when we bring psychology in as well. . In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing effo

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Most Viewed Video Ads: Black Friday 2020

illumin

2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. Another theme that emerged from the top campaigns is retailers’ need to extend sales beyond […].

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Vidyard’s Free Asynchronous Video Messaging Integrates with Slack

Vidyard

The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free. KITCHENER, Ontario – December 1, 2020 – Video creation, hosting, and sharing platform for business provider, Vidyard , today announced an integration with Slack to bring Vidyard’s free, asynchronous video messaging functionality to Slack.