Tue.Dec 01, 2020

How to Quickly Improve Your SEO in 7 Days

Marketing Insider Group

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either.

SEO 229

Report: Many Marketers Still Faced with Lead Generation Challenges

KoMarketing Associates

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement.

Insiders

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Debugging in WordPress: what it is and how to do it

RockContent

Managing a website on WordPress or another CMS involves much more than construction work. It is necessary to carry out periodic maintenance and to always ensure that everything is working properly , as expected.

7 Simple Blog Marketing Strategies to Drive More Traffic & Leads

Roketto

There are currently over 600 million blogs in the world today. Isn’t that crazy? To put that insane statistic into perspective, that means there are nearly 2 blogs for every single person in the United States. Featured Content Marketing

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

7 Writing Tips for Non-Writers

BenchmarkONE

For a lot of us, writing goes hand-in-hand with marketing. From blog content to social media and PPCs ads, writing is simply part and parcel of most marketing strategies — and that can be difficult for anyone who doesn’t consider themselves a skilled or natural writer.

More Trending

Why you shouldn’t sell your ebook on Amazon

ConvertKit

Jump ahead. Why you shouldn’t sell your ebook on Amazon. How ConvertKit helps you sell your ebook. How to upload your ebook in ConvertKit Commerce. You’ve finished your book, and now it’s time to share it with the world. The hard part — the writing — is over, right?

5 Intent Data Mistakes Holding B2B Marketers Back

Inbox Insight

Gone are the days of mass email blasts and broad segmentation techniques. In order to engage your audience, it’s vital to send the right message to the right people at the right time. In order to do this successfully, data needs to be at the heart of every demand generation campaign.

ROI is Everything: How to Know if Content Marketing is Bringing in Revenue

DivvyHQ

Do you know if you're generating revenue from content marketing? If you're hoping to maintain or expand budgets and resources in the new year, you'd better be able to show your company's bean counter how your content is impacting the bottom line. Not sure how to do that? Here's a start.

ROI 87

12 Crucial Do’s and Don’ts for B2B Influencer Marketing

Webbiquity

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

With the identity crisis looming, do publishers and marketers have their head in the sand?

Liveintent

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

Our acquisition of Grapevine6 and the launch of Seismic LiveSocial

Seismic

Today’s sellers know that social media is fundamental to the modern selling environment.

How to Create an SEO Strategy That Guides Leads Down the Sales Funnel

Televerde

People no longer open a phonebook when they need to research a new partner or vendor. They open Google and search the internet for solutions. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer.

How to Reduce Your Workload with a Facebook Auto Poster

Hootsuite

Let’s face it. Facebook is just one part of your marketing strategy. You have so many other things to do, not to mention a life you want to enjoy. And you have only 24 hours in the day. That means it’s time to look at automating some of your Facebook marketing efforts.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

8 Things Social Media Listening Can Do For Your Brand

Oktopost

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence.

5 Secrets to Developing Your Brand’s Voice, Tone, and Identity

SmartBug Media

If you want to connect with customers on a deeper level, you need to breathe life into your brand—and that takes more than a fancy logo. The best brands flesh out an authentic voice, a clear tone, and a brand identity that customers love. Crafting a lovable brand may be easier than you realize.

Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.

Cognitive Biases: Using Marketing Psychology on Your Site

Oktopost

How do your customers think? What do they really want? Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing?

Sites 68

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Reasons Your COVID-19 Content Should Evolve

Content4Demand

As the pandemic unfolds, your buyer’s focus and needs are changing. What are you doing to keep them engaged with timely COVID-19 content? The pandemic is still influencing factors that drive buying decisions, such as demand shifts and economic uncertainty.

How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.

4 Tips for Creating Customer-Centric Content to Drive Growth

Hubspot

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is highly saturated – some would even say polluted.

How To Cut Your Bottom-Performing Sales Reps And Get Better Sales Results

Square 2 Marketing

Having More Reps Doesn’t Always Equal More Revenue. We hear this a lot at Square 2, especially from prospects who haven’t worked with us yet: “Why should we hire your team when we can just hire two more sales reps and get the same results?”.

Sales 64

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Most Viewed Video Ads: Black Friday 2020

AcuityAds

2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers.

View 63

New Dynamic Content Blocks for Emails

ActiveDEMAND

With ActiveDEMAND, you have always been able to use dynamic images and dynamic fields in your emails. Starting today, you can also use our new dynamic content blocks for emails. Dynamic email content is blocks of formatted text and images you can swap into your emails.

How to Create a MailPoet Popup to Grow Your List (Step by Step)

Optinmonster

Do you want to create a MailPoet popup to grow your email list? MailPoet makes it easy to build an email list on your WordPress site. And with a popup, you can convert your website visitors into leads, FAST.

List 62

Vidyard’s Free Asynchronous Video Messaging Integrates with Slack

Vidyard

The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free.

Video 87

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.