Marketing Insider Group

DECEMBER 1, 2020

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either.

SEO 229

SEO Keyword Search Engine Sites 229

KoMarketing Associates

DECEMBER 1, 2020

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement.

Lead Generation 179

Lead Generation Report Generation Leads 179

RockContent

DECEMBER 1, 2020

Managing a website on WordPress or another CMS involves much more than construction work. It is necessary to carry out periodic maintenance and to always ensure that everything is working properly , as expected.

Display 135

Display Activities Analysis Test 135

Roketto

DECEMBER 1, 2020

There are currently over 600 million blogs in the world today. Isn’t that crazy? To put that insane statistic into perspective, that means there are nearly 2 blogs for every single person in the United States. Featured Content Marketing

Traffic 101

Traffic Statistics Strategy Leads 101

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Channel

BenchmarkONE

DECEMBER 1, 2020

For a lot of us, writing goes hand-in-hand with marketing. From blog content to social media and PPCs ads, writing is simply part and parcel of most marketing strategies — and that can be difficult for anyone who doesn’t consider themselves a skilled or natural writer.

Writing 96

Writing Tips Words Trade 96

ConvertKit

DECEMBER 1, 2020

Jump ahead. Why you shouldn’t sell your ebook on Amazon. How ConvertKit helps you sell your ebook. How to upload your ebook in ConvertKit Commerce. You’ve finished your book, and now it’s time to share it with the world. The hard part — the writing — is over, right?

Amazon 95

Amazon Distribution Custom Publishing Landing Page 95

Inbox Insight

DECEMBER 1, 2020

Gone are the days of mass email blasts and broad segmentation techniques. In order to engage your audience, it’s vital to send the right message to the right people at the right time. In order to do this successfully, data needs to be at the heart of every demand generation campaign.

Intent 92

Intent Demand Generation B2B Lead Nurturing 92

DivvyHQ

DECEMBER 1, 2020

Do you know if you're generating revenue from content marketing? If you're hoping to maintain or expand budgets and resources in the new year, you'd better be able to show your company's bean counter how your content is impacting the bottom line. Not sure how to do that? Here's a start.

ROI 87

ROI Content Marketing Generation Budget 87

Webbiquity

DECEMBER 1, 2020

Influencer marketing creates real value for B2B brands—if it’s done right. According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice.

Outreach 210

Outreach Budget B2C B2B 210

Advertisement

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Forecast

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

Custom Publishing 78

Custom Publishing Publisher Recency Urgency 78

Seismic

DECEMBER 1, 2020

Today’s sellers know that social media is fundamental to the modern selling environment.

Acquisition 77

Acquisition Social Media Press Linkedin 77

Televerde

DECEMBER 1, 2020

People no longer open a phonebook when they need to research a new partner or vendor. They open Google and search the internet for solutions. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer.

Funnel 74

Funnel Keyword PPC Vertical 74

Hootsuite

DECEMBER 1, 2020

Let’s face it. Facebook is just one part of your marketing strategy. You have so many other things to do, not to mention a life you want to enjoy. And you have only 24 hours in the day. That means it’s time to look at automating some of your Facebook marketing efforts.

Facebook 74

Facebook Spam Publisher Automation 74

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Oktopost

DECEMBER 1, 2020

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence.

Social Media 72

Social Media WOM Media Brand 72

SmartBug Media

DECEMBER 1, 2020

If you want to connect with customers on a deeper level, you need to breathe life into your brand—and that takes more than a fancy logo. The best brands flesh out an authentic voice, a clear tone, and a brand identity that customers love. Crafting a lovable brand may be easier than you realize.

Develop 70

Develop Attitudes Buyer Personas Persona 70

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.

Network 69

Network Trends Permission Bandwidth 69

Oktopost

DECEMBER 1, 2020

How do your customers think? What do they really want? Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing?

Sites 68

Sites Purchase Urgency Case Study 68

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Content4Demand

DECEMBER 1, 2020

As the pandemic unfolds, your buyer’s focus and needs are changing. What are you doing to keep them engaged with timely COVID-19 content? The pandemic is still influencing factors that drive buying decisions, such as demand shifts and economic uncertainty.

Exchange 65

Exchange Behavior Demand Content 65

Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. But doing this well is easier said than done.

Curation 64

Curation Lead Capture Clickthrough Portal 64

Hubspot

DECEMBER 1, 2020

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is highly saturated – some would even say polluted.

Custom Publishing 64

Custom Publishing Traffic Keyword Vertical 64

Square 2 Marketing

DECEMBER 1, 2020

Having More Reps Doesn’t Always Equal More Revenue. We hear this a lot at Square 2, especially from prospects who haven’t worked with us yet: “Why should we hire your team when we can just hire two more sales reps and get the same results?”.

Sales 64

Sales Prospect Question Ads 64

Advertisement

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Template

AcuityAds

DECEMBER 1, 2020

2020 has changed shopping forever. In the past, Black Friday was characterized by early morning lineups and doorbuster deals. This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers.

View 63

View Ads Video Channel 63

ActiveDEMAND

DECEMBER 1, 2020

With ActiveDEMAND, you have always been able to use dynamic images and dynamic fields in your emails. Starting today, you can also use our new dynamic content blocks for emails. Dynamic email content is blocks of formatted text and images you can swap into your emails.

Buying Cycle 63

Buying Cycle Email Prospect Buy 63

Optinmonster

DECEMBER 1, 2020

Do you want to create a MailPoet popup to grow your email list? MailPoet makes it easy to build an email list on your WordPress site. And with a popup, you can convert your website visitors into leads, FAST.

List 62

List Trigger Template Intent 62

Vidyard

DECEMBER 1, 2020

The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free.

Video 87

Video Mobile Demand Link 87

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer