Marketing Insider Group

NOVEMBER 24, 2017

For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time. This book was originally published in 2011 and has been updated several times. It is has been the best-selling […]. The post Weekend Reading: “The Tao of Twitter” by Mark Schaefer appeared first on Marketing Insider Group.

Twitter 176

Twitter Best Practices Business Social Media 176

Influitive

NOVEMBER 24, 2017

Advocacy marketing is not a new concept. In fact, it is well-known in the world of modern marketing. So much so that a recent IDC report found that advocacy grew 587% from 2016 to 2017. Why is it, then, that so many marketers fail to implement advocacy to its full advantage? Even as Relationship One.

Marketing Report 113

Marketing Report Marketing Communities B2B Marketing 113

Content Marketing Institute

NOVEMBER 24, 2017

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? Do these terms pop up regularly in your reading and your conversations?

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Content Marketing Planning 109

Rev

NOVEMBER 24, 2017

A study from Marketingprofs found that sales and marketing teams with high alignment saw a 36 percent increase in win rates compared to less aligned organizations. Readers will undoubtedly realize the importance of having strong alignment between sales and marketing. After all, if the wrong leads are provided to the sales team, win rates will suffer and salespeople will become discouraged.

Top of Funnel 94

Top of Funnel Lead Ranking High Quality Lead Marketing Qualified Leads 94

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Webinar Metrics

Hubspot

NOVEMBER 24, 2017

Wanna see something scary? That, my friends, is what I would call a definite downward trend -- and for a post that, at its high point, received 10,000 views per month. Maybe it looks familiar. And maybe it doesn't, but it looks like something you want to avoid at all costs. Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Content Standard

NOVEMBER 24, 2017

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. But the foundation for next year’s success is being laid right now, as marketing leaders examine how they can push their current strategies to the next level. This growth can’t depend solely on beating 2017’s performance numbers and ROI.

Budget Programs 143

Budget Programs Allocation Trends Planning 143

Directive Agency

NOVEMBER 24, 2017

Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry — one where you definitely don’t want to get left behind. Getting left behind in the marketing world is the equivalent of losing your debit card in a grocery store line. Everyone is going to keep moving regardless of your peril. But keeping up is no easy matter.

Paid Content 45

Paid Content Ad Building Planning Paid Search Agency 45