Thu.Jul 11, 2019

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. If you haven’t had a chance to catch up on the update, or you’ve perhaps been neglecting your LinkedIn Pages while you were pursuing other things, this article can give you a quick brush up.

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Lead Nurturing: The Definitive Guide (2019)

Albacross

What Is Lead Nurturing? Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. In other words, lead nurturing helps companies to guide prospective customers towards the decision to buy by answering questions, showing how to overcome obstacles, and positioning the product as the ultimate solution to their main problem.

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How to Use Buyer Personas to Create Character-Driven Content

ClearVoice

Every year the widely celebrated “documented content strategy” stat orbits the marketing atmosphere. As soon as the latest research is published, this stat is splashed across blogs and social media channels, sourced dutifully throughout ebooks and infographics. The theory? If you have a documented content strategy, the world is your oyster. If you don’t have one… well… you’re in for a world of hurt.

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How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The 1H B2B Marketing Restrospective

Biznology

The second quarter is behind us which also signals the end of the half. So what’s next? Here in the US we’re taking vacations to recharge. No matter how much disconnecting we do, in those quiet moments we’re reflecting. We’re wondering about where we left money on the table and how we’re going to adapt our plays so that we win more in the coming months.

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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Kaon

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Originally published on the VR/AR Association (VRARA) blog, July 1, 2019. Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space.

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5 Ways Your Sales Funnel Is Failing You

Biznology

Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not alone. Many businesses struggle with lead generation, qualifying leads and converting them to sales. About 73% of a business’s potential leads aren’t sales-ready. This high number indicates that too many leads are pushed through the sales funnel before they’re ready to convert and make a purchase.

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What is B2B marketing communication?

Only B2B

A crucial tool for B2B marketing B2B marketing communication refers to the process of Businesses communicating with other businesses for a mutually beneficial relationship. It is the tool used in. The post What is B2B marketing communication? appeared first on ONLY B2B.

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How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Choose a Successful Topic for Your Next Guest Article

Content Marketing Institute

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea. Continue reading → The post How to Choose a Successful Topic for Your Next Guest Article appeared first on Content Marketing Institute.

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6 Ways to Grow Your Email List Using Facebook Live Video

Vidyard

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

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Planning Your Next Website Redesign: 9 Steps for Success

Circle Studio

A well executed website redesign can have a major impact on a company’s online marketing and bottom line. But redesigning a website requires a lot more time and planning than many anticipate, especially to do it right and get the results you want. Jumping in without proper planning could make your website redesign efforts futile. So don’t rush through the redesign process, instead commit the time and resources needed to ensure that every aspect of your website is strategically and meticulously p

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UX Writing: How to Be More Human & Increase Site Conversions

Convert

Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads drop out of the different stages of your funnel because they get bored, don’t understand what you are doing, or don’t see the benefits of continuing. As a marketer, you often feel stuck. You found the perfect.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Best Payment Processing Software for SMBs

BenchmarkONE

When you’re new to developing an eCommerce site—or maybe you’re just a creature of habit—it’s easy to let payment processors be an afterthought. The design, functionality, and content planning that goes into the launch of any successful online enterprise tends to dominate the conversation. Whatever payment processor is recommended by the cart, template, or service you’re utilizing is enough, right?

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Bad Data Can Cause Sales & Marketing Misalignment: How to Get Back on Track

Outreach

Picture this: Marketing sends a campaign email to a prospect that sales has already engaged. Meanwhile, sales begins using a talk track that’s completely off-the-mark because they didn’t have the right information on hand. We’ve all been there, and it doesn’t end well. The age-old cliche of sales and marketing butting heads is all too real. It shows up in almost every organization in some form or another, regardless of how well-integrated the two teams are and how much they actually respect one

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How Brands Can Authentically Show Pride (And Generally Be Genuine)

SEMrush

During pride month, brands teeter between a genuine celebration of Pride and problematic advertising that feels forced, or worse: pandering. Keep reading to learn what makes brands come across and fake, and what brands should be considering (and avoiding) before they attempt to include Pride as a part of a marketing campaign.

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Why Your Google Ads Aren’t Meeting Performance Goals

The Lead Agency

You’ve set up your Google Ads, but for some reason, they’re not achieving the results you hoped for. So, what went wrong? Get the most out of your advertising investment and reach your performance objectives by avoiding these common mistakes. Your Ads Aren’t Showing in Relevant Contexts Are your advertisements receiving a high number of impressions, but still have a relatively low Click-Through-Rate (CTR)?

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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6 Ways to Grow Your Email List Using Facebook Live Video

Vidyard

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t. And these numbers are only going up as businesses use Facebook Live for their demand generation strategies.

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How To Build A SaaS Referral Program (+ Drive Down Your CPA)

Roketto

Many SaaS companies grapple with sky-high Customer Per Acquisition (CPA). First and foremost, it’s tough to reach out to B2B buyers; on top of that, the B2B sales cycle tends to be pretty long, and your lead might churn at any point in time, bringing you back to square one.

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5 Tips For Directing Actors and Other On-Camera Talent

Vidyard

Between the comfy chairs and the Oscars acceptance speeches, directing seems like the coolest gig around. But in reality, directing actors for film and video is hard work. Working with actors takes discipline, strong leadership, flexibility, and a positive attitude. Our video experts Blake Smith and Mathew King have years of experience directing on-screen talent here at Vidyard, and although they still have lots to learn, they’ve offered up some in-depth advice on the Video Island Podcast.

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Hiring for Sales Ops? The 5 Job Descriptions You Need

Hubspot

Your sales team is working harder than ever to differentiate your product or service and close new business. In fact, HubSpot research shows 72% of companies with less than 50 new opps were unable to meet their goals. That number shrank to just 4% with companies earning 101 or more opportunities each month. Reps need to prospect, sell, and close -- and that doesn’t always leave a lot of time for administrative or big-picture work.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Email vs. SMS: Which Channel Should You Choose?

SendGrid

Email and SMS are both effective channels for businesses to reach customers. Take our quiz to test your knowledge on when to use email and when to use SMS. The post Email vs. SMS: Which Channel Should You Choose? appeared first on SendGrid.

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How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

Hubspot

You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. Including chatbots on your website helps visitors find what they are looking for and connect them with your team in an immediate, frictionless way. Chatbots also follow the Inbound Messaging Framework.

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[Bitecast 02] Ross Quintana of Adobe — Tomorrow’s Business

EveryoneSocial

Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives — that sometimes — we just want to get to the information and learn a bit in a shorter period of time.

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So You Generated Some Leads – Now What?

ClickDimensions

Congratulations! You just generated a bunch of new leads for your organization. But now what? How do you turn those interested individuals sitting in your CRM into revenue-generating, loyal customers? Lead scoring and lead nurturing are two smart next steps in the journey from lead to customer. Lead Scoring. All leads are not created equal, but without an effective lead scoring system in place, all leads are treated like they are.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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How to Host a Webinar That Pays Off: 3 Strategies for Tech Brands

Content Standard

As a content writer and strategist, I work with a number of leading tech brands. Usually, that experience only gets as far as internal meetings or the thrill of a byline. Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. This months-long project offered me the chance to play a role in shaping the message of our brand, and through the webinar, I was able to engage in real time with the hundreds of consume

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“How I Work”: Nicole Draa, Territory Sales Manager for Engagio #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Weekly we will feature a B2B sales, marketing or business leader in what have become our standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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How Do Project Management Tools Enhance Content Collaboration?

DivvyHQ

Ask any marketing leader and they’ll likely say that they wish their teams would collaborate more. In fact, 86% of employees and executives say lack of collaboration is a major cause of workplace failures. The challenge seems to be most prevalent within large, siloed organizations , which can be highly detrimental as content experiences and campaigns typically require input from many areas of an organization.