Thu.Jul 11, 2019

10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before.

Lead Nurturing: The Definitive Guide (2019)

Albacross

What Is Lead Nurturing? Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel.

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How to Use Buyer Personas to Create Character-Driven Content

ClearVoice

Every year the widely celebrated “documented content strategy” stat orbits the marketing atmosphere. As soon as the latest research is published, this stat is splashed across blogs and social media channels, sourced dutifully throughout ebooks and infographics. The theory?

Everything You Need To Know About Google’s New Discovery Ads

Webbiquity

Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

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The 1H B2B Marketing Restrospective

Biznology

The second quarter is behind us which also signals the end of the half. So what’s next? Here in the US we’re taking vacations to recharge. No matter how much disconnecting we do, in those quiet moments we’re reflecting.

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The Best Payment Processing Software for SMBs

Hatchbuck

When you’re new to developing an eCommerce site—or maybe you’re just a creature of habit—it’s easy to let payment processors be an afterthought. The design, functionality, and content planning that goes into the launch of any successful online enterprise tends to dominate the conversation.

5 Ways Your Sales Funnel Is Failing You

Biznology

Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not alone. Many businesses struggle with lead generation, qualifying leads and converting them to sales.

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How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive. Customer Success Customer-Powered Enterprise Product Development customer delight customer obsession customer success product development product management

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Choose a Successful Topic for Your Next Guest Article

Content Marketing Institute

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea.

What is B2B marketing communication?

Only B2B

A crucial tool for B2B marketing B2B marketing communication refers to the process of Businesses communicating with other businesses for a mutually beneficial relationship. It is the tool used in. The post What is B2B marketing communication? appeared first on ONLY B2B. blogs

How to Optimize Your MarTech Stack for Measurable Business Results

SnapApp

A robust MarTech stack is essential for many B2B marketers today. In fact, a recent report from Gartner found that CMOs spent nearly 30 percent of their budgets on marketing technology software in 2018, up from 22 percent the year before.

The demand for cross-sectional content: Using NLP to find niche audiences

Parse.ly

Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and how readers find what they need.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

UX Writing: How to Be More Human & Increase Site Conversions

Convert

Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads drop out of the different stages of your funnel because they get bored, don’t understand what you are doing, or don’t see the benefits of continuing. As a marketer, you often feel stuck.

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How Brands Can Authentically Show Pride (And Generally Be Genuine)

SEMrush

During pride month, brands teeter between a genuine celebration of Pride and problematic advertising that feels forced, or worse: pandering.

How Do Project Management Tools Enhance Content Collaboration?

DivvyHQ

Ask any marketing leader and they’ll likely say that they wish their teams would collaborate more. In fact, 86% of employees and executives say lack of collaboration is a major cause of workplace failures.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Killer Serial.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Why Your Google Ads Aren’t Meeting Performance Goals

The Lead Agency

You’ve set up your Google Ads, but for some reason, they’re not achieving the results you hoped for. So, what went wrong? Get the most out of your advertising investment and reach your performance objectives by avoiding these common mistakes.

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6 Ways to Grow Your Email List Using Facebook Live Video

Vidyard

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t.

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How To Build A SaaS Referral Program (+ Drive Down Your CPA)

Roketto

Many SaaS companies grapple with sky-high Customer Per Acquisition (CPA). First and foremost, it’s tough to reach out to B2B buyers; on top of that, the B2B sales cycle tends to be pretty long, and your lead might churn at any point in time, bringing you back to square one.

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CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Kaon

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Originally published on the VR/AR Association (VRARA) blog, July 1, 2019. Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Robots Are Coming, And They’re Coming To Help You Drive Leads And Close More New Customers

Square 2 Marketing

Artificial Intelligence Is All The Rage; How Should You Use It To Drive Results? So much to do, so little time. Marketing has never been more complicated.

How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

Hubspot

You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help.

The Only 4 Roles Your SEO Team Needs

Single Grain

You know you need to invest in SEO, but you’re just one person. So how are you supposed to handle everything from on-page optimization to link building and content creation?

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Interview: FleishmanHillard Fishburn’s Ben Levine on the Much Needed Truce Between Data and Creative

Brandwatch Marketing

Interview

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!