Thu.Jul 11, 2019

10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before.

Lead Nurturing: The Definitive Guide (2019)

Albacross

What Is Lead Nurturing? Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel.

How to Use Buyer Personas to Create Character-Driven Content

ClearVoice

Every year the widely celebrated “documented content strategy” stat orbits the marketing atmosphere. As soon as the latest research is published, this stat is splashed across blogs and social media channels, sourced dutifully throughout ebooks and infographics. The theory?

Everything You Need To Know About Google’s New Discovery Ads

Webbiquity

Guest post by Esteban Martinez. Social media writer and speaker Jay Baer once said ,”” Content is fire, social media is gasoline.”

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: 40% of Marketers Using AI are Seeing Heightened Sales and Marketing Performance

KoMarketing Associates

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research.

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More Trending

CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Kaon

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Originally published on the VR/AR Association (VRARA) blog, July 1, 2019. Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space.

5 Ways Your Sales Funnel Is Failing You

Biznology

Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not alone. Many businesses struggle with lead generation, qualifying leads and converting them to sales.

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How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

How to Choose a Successful Topic for Your Next Guest Article

Content Marketing Institute

You’ve got ideas for a guest blog article, but what if you submit something already covered (embarrassing) or too elementary for the audience (insulting)? Take control of the situation with a systematic approach to develop a fresh idea.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Optimize Your MarTech Stack for Measurable Business Results

SnapApp

A robust MarTech stack is essential for many B2B marketers today. In fact, a recent report from Gartner found that CMOs spent nearly 30 percent of their budgets on marketing technology software in 2018, up from 22 percent the year before.

The demand for cross-sectional content: Using NLP to find niche audiences

Parse.ly

Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and how readers find what they need.

UX Writing: How to Be More Human & Increase Site Conversions

Convert

Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads drop out of the different stages of your funnel because they get bored, don’t understand what you are doing, or don’t see the benefits of continuing. As a marketer, you often feel stuck.

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The Best Payment Processing Software for SMBs

Hatchbuck

When you’re new to developing an eCommerce site—or maybe you’re just a creature of habit—it’s easy to let payment processors be an afterthought. The design, functionality, and content planning that goes into the launch of any successful online enterprise tends to dominate the conversation.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What is B2B marketing communication?

Only B2B

A crucial tool for B2B marketing B2B marketing communication refers to the process of Businesses communicating with other businesses for a mutually beneficial relationship. It is the tool used in. The post What is B2B marketing communication? appeared first on ONLY B2B. blogs

How Do Project Management Tools Enhance Content Collaboration?

DivvyHQ

Ask any marketing leader and they’ll likely say that they wish their teams would collaborate more. In fact, 86% of employees and executives say lack of collaboration is a major cause of workplace failures.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Killer Serial.

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Why Your Google Ads Aren’t Meeting Performance Goals

The Lead Agency

You’ve set up your Google Ads, but for some reason, they’re not achieving the results you hoped for. So, what went wrong? Get the most out of your advertising investment and reach your performance objectives by avoiding these common mistakes.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How To Build A SaaS Referral Program (+ Drive Down Your CPA)

Roketto

Many SaaS companies grapple with sky-high Customer Per Acquisition (CPA). First and foremost, it’s tough to reach out to B2B buyers; on top of that, the B2B sales cycle tends to be pretty long, and your lead might churn at any point in time, bringing you back to square one.

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The Robots Are Coming, And They’re Coming To Help You Drive Leads And Close More New Customers

Square 2 Marketing

Artificial Intelligence Is All The Rage; How Should You Use It To Drive Results? So much to do, so little time. Marketing has never been more complicated.

How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

Hubspot

You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help.

The Only 4 Roles Your SEO Team Needs

Single Grain

You know you need to invest in SEO, but you’re just one person. So how are you supposed to handle everything from on-page optimization to link building and content creation?

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

6 Ways to Grow Your Email List Using Facebook Live Video

Vidyard

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t.

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Leveraging the Natural Connection Between ContentOps and Content Strategy

Kapost

What’s old is new again, and the area of content operations falls squarely in the middle of that old adage. Deane Barker, respected consultant and author of Web Content Management, The post Leveraging the Natural Connection Between ContentOps and Content Strategy appeared first on Kapost Blog.

Bad Data Can Cause Sales & Marketing Misalignment: How to Get Back on Track

Outreach

Picture this: Marketing sends a campaign email to a prospect that sales has already engaged. Meanwhile, sales begins using a talk track that’s completely off-the-mark because they didn’t have the right information on hand. We’ve all been there, and it doesn’t end well. The age-old cliche of sales and marketing butting heads is all too real.

Does Your Sitemap Help Your SEO

SmartBug Media

Ever wonder what a sitemap is, how to update it, or if it really helps your website SEO? In this article, I will explain what to include in your website sitemap so that it will help your SEO.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.