Fri.Jan 25, 2019

5 Ways to Get More People to Your Content

Content Marketing Institute

You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”.

Everything You Need to Know About Micro-Influencer Marketing

Modern B2B Marketing

The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword.

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms.

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The Top 10 Tactics for the Retail Marketer in 2019: A Video Infographic

Modern Marketing

A new year means new opportunities for marketers in the retail, ecommerce, CPG, and adjacent spaces. 2019 offers unprecedented potential for brands to connect to customers and improve their bottom lines—if they know where to look. Last year retail sales made the strongest gains in six years.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Five Tips in Selecting Your Marketing Automation Platform

Act-On

What are the factors you’d consider in selecting a marketing automation platform? Here are five tips for selecting your marketing automation platform. Marketing Automation Podcast Success Story

More Trending

How Will AI & Machine Learning Impact Email Marketing? 11 Email Marketers Share Thoughts

Atomic Reach

It’s no secret that artificial intelligence is top of mind for most marketers. As it becomes more popular, it is being applied to many different channels including email marketing. However, it is hard to predict how artificial intelligence and machine learning will impact email marketing as a whole.

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5 Key Elements for a Client Case Study [One-Pager Template]

ClearVoice

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer.

HTTP Error 403 Forbidden Messages: What They Are & How to Fix Them

Hubspot

Imagine this -- you've recently created a new website to host your content, and you're excited to see it go live. You can't wait to dive into SEO and begin ranking for keywords, and attract an audience to your brand.

How to Write a Financial Advisor Newsletter

FMG Suite

With the current popularity of social media, online advertising, and increasingly sophisticated websites, you might think email marketing has finally […]. Email Marketing General Marketing Marketing Tips

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Niche is Nice: Manufacturers Need to Choose Vertically-Aligned CPQ Solutions

FPX

IT departments and others with digital transformation initiatives within manufacturing companies have a lot to consider when selecting new technologies ( yep, that includes CPQ ) to bring into their ecosystems - integrations to existing systems, rising costs and headcount, data security, etc

Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Laugh It Up.

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The 2019 Data-Driven CMO?Awards

Conversica

Awards News

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Ethics in A/B Testing: The Good, The Bad, The Future

Convert

Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

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How to engage customers on social with brand storytelling

Sprout Social

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms. It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media.

What the Heck Does HTTP Error 503 (Service Unavailable) Mean & How Can You Fix It?

Hubspot

Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”. What do you think they’ll do when they find your website on Google again? Odds are, they’ll skip over it and click on the next link.

Generate More Leads with Social Listening

Brickfish

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. – Zig Ziglar. In the business world, leads are a touchy subject. Leads always seem to turn stale too quickly and no one wants to take responsibility for leads that don’t convert.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Parchment’s ABM Pilot is Looking to Reach New Heights in 2019

Triblio

Triblio clients Parchment and Voxpopme were featured in Demand Gen Report’s quarterly publication of ABM in Action. Congrats! We’re blogging about some of their ABM highlights here. You can find their full stories in Volume 3, Issue 4. In this last year, Parchment made its transition from traditional demand gen to ABM, “a much more cost-effective and productive line of attack,” according to Jimmy Montchal, Senior Digital Marketing Manager at Parchment. We’ve loved following Jimmy’s story.

7 Ways Online Retailers Can Boost Web Page Performance

Blue Flame Thinking

With revenue from ecommerce projected to grow by 8.6% annually through 2022, ensuring your digital presence is as compelling as it is efficient is increasingly important.

How Advanced Statistical Analysis Can Benefit Market Research Firms

Aberdeen

This Knowledge Brief by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience highlights the benefits market research organizations achieve by incorporating advanced analytics into their activities.

What Brexit means for European B2B marketers: 7 best guesses

Integrated B2B

Brexit is front page news – and all the media coverage has made me wonder: what impact might it have on European B2B marketers? I considered the evidence, made some guesses – and came up with seven possible consequences for European marketers doing business in the UK.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost.

MRP & Oracle: Email Marketing With ABM Precision

Valasys

On 23 rd January 2019 MRP, a leading global provider of AI-powered customer acquisition software and services announced its collaboration with Oracle Marketing Cloud. This partnership was made for the sole purpose of empowering email marketing as an integral and coordinated component of it Account-Based Marketing programs.

Using Buyer Intent Data to Inform Content Marketing

Aberdeen

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience.

Unravel the myth behind real-time Target Audience Profiling!

Smarte

Target Audience Profiling is the best way to prepare for interacting and engaging with your ideal prospects, understanding about the […]. The post Unravel the myth behind real-time Target Audience Profiling! appeared first on SMARTe Inc. Data as a Service Relevant Contacts

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.