Fri.Jan 25, 2019

5 Ways to Get More People to Your Content

Content Marketing Institute

You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”.

Everything You Need to Know About Micro-Influencer Marketing

Marketo

The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword.

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Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

There are several social media networks out there that marketers can use to resonate with their target audience. However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms.

Survey 245

Five Tips in Selecting Your Marketing Automation Platform

Act-On

What are the factors you’d consider in selecting a marketing automation platform? Here are five tips for selecting your marketing automation platform. Marketing Automation Podcast Success Story

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

10 Free Team Building Activities Worth Your Time

Hatchbuck

We know. It’s almost impossible to read – let alone type – the phrase “team building activities” without rolling your eyes. They can lead to awkward interactions at the best of times and bad memories at the worst. But there is a better way.

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5 Key Elements for a Client Case Study [One-Pager Template]

ClearVoice

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer.

How to Write a Financial Advisor Newsletter

FMG Suite

With the current popularity of social media, online advertising, and increasingly sophisticated websites, you might think email marketing has finally […]. Email Marketing General Marketing Marketing Tips

HTTP Error 403 Forbidden Messages: What They Are & How to Fix Them

Hubspot

Imagine this -- you've recently created a new website to host your content, and you're excited to see it go live. You can't wait to dive into SEO and begin ranking for keywords, and attract an audience to your brand.

Niche is Nice: Manufacturers Need to Choose Vertically-Aligned CPQ Solutions

FPX

IT departments and others with digital transformation initiatives within manufacturing companies have a lot to consider when selecting new technologies ( yep, that includes CPQ ) to bring into their ecosystems - integrations to existing systems, rising costs and headcount, data security, etc

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs ABM Account based marketing

B2B 63

The 2019 Data-Driven CMO?Awards

Conversica

Awards News

CMO 63

Ethics in A/B Testing: The Good, The Bad, The Future

Convert

Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky.

How to engage customers on social with brand storytelling

Sprout Social

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms. It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Generate More Leads with Social Listening

Nuvi

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. – Zig Ziglar. In the business world, leads are a touchy subject. Leads always seem to turn stale too quickly and no one wants to take responsibility for leads that don’t convert.

A Guide to Resolve Major Debt Problems with Debt Consolidation

Altitude Branding

Individuals and businesses get into debts in life at some point or other. Taking debt from the market is nothing uncommon, but the problem arises when we fail to repay. In the case of businesses, finance is essential for the smooth flow of operations. It is considered as the backbone of a concern.

The Top 10 Tactics for the Retail Marketer in 2019: A Video Infographic

Modern Marketing

A new year means new opportunities for marketers in the retail, ecommerce, CPG, and adjacent spaces. 2019 offers unprecedented potential for brands to connect to customers and improve their bottom lines—if they know where to look. Last year retail sales made the strongest gains in six years.

Parchment’s ABM Pilot is Looking to Reach New Heights in 2019

Triblio

Triblio clients Parchment and Voxpopme were featured in Demand Gen Report’s quarterly publication of ABM in Action. Congrats! We’re blogging about some of their ABM highlights here. You can find their full stories in Volume 3, Issue 4. In this last year, Parchment made its transition from traditional demand gen to ABM, “a much more cost-effective and productive line of attack,” according to Jimmy Montchal, Senior Digital Marketing Manager at Parchment. We’ve loved following Jimmy’s story.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

What the Heck Does HTTP Error 503 (Service Unavailable) Mean & How Can You Fix It?

Hubspot

Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”. What do you think they’ll do when they find your website on Google again? Odds are, they’ll skip over it and click on the next link.

7 Ways Online Retailers Can Boost Web Page Performance

Blue Flame Thinking

With revenue from ecommerce projected to grow by 8.6% annually through 2022, ensuring your digital presence is as compelling as it is efficient is increasingly important.

How Advanced Statistical Analysis Can Benefit Market Research Firms

Aberdeen

This Knowledge Brief by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience highlights the benefits market research organizations achieve by incorporating advanced analytics into their activities.

What Brexit means for European B2B marketers: 7 best guesses

Integrated B2B

Brexit is front page news – and all the media coverage has made me wonder: what impact might it have on European B2B marketers? I considered the evidence, made some guesses – and came up with seven possible consequences for European marketers doing business in the UK.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost.

Unravel the myth behind real-time Target Audience Profiling!

Smarte

Target Audience Profiling is the best way to prepare for interacting and engaging with your ideal prospects, understanding about the […]. The post Unravel the myth behind real-time Target Audience Profiling! appeared first on SMARTe Inc. Data as a Service Relevant Contacts

Using Buyer Intent Data to Inform Content Marketing

Aberdeen

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience.

MRP & Oracle: Email Marketing With ABM Precision

Valasys

On 23 rd January 2019 MRP, a leading global provider of AI-powered customer acquisition software and services announced its collaboration with Oracle Marketing Cloud. This partnership was made for the sole purpose of empowering email marketing as an integral and coordinated component of it Account-Based Marketing programs.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!